Belek, Antalya, Turkey

Convention programme
10 12 October 2012

Hosted by

TURKEY // 10-12 OCTOBER 2012

Gold Standard Qualifications for the Travel Industry

Exclusive worldwide distributors for Star Alliance / GTMC Galileo and Sabre GDS-based user courses.

Welcome
In an increasingly competitive environment, companies that can successfully combine industry insight, market intelligence and corporate foresight will be more likely to succeed than most which is why the umbrella theme of this years Travel Convention is Insight and Foresight.
Through a series of thought-provoking, intellectually stimulating and entertaining business sessions, the Convention will focus specifically on the customer, the future and the industry, providing you with the insight to make winning decisions and the foresight to develop the forward, creative thinking that will help shape the future success of your business. This year, every session will have insight and foresight at its heart. From leading industry figures such as TUI Travels Johan Lundgren and Kevin Sheehan of NCL who featured in the US reality TV show Undercover Boss to consumer trend expert William Higham; Neuroscientist Baroness Susan Greenfield and QuBits pioneer of new web technologies, Graham Cooke, the sessions are shaping up to be our most varied and illuminating yet. We will also enjoy sessions from business experts including predictions on the future from The Telegraph and PwC; financial authority Anthony Hilton offering his thoughts on economic issues; and Guy Browning, who will be talking about creativity in business. Last, but not least in this Olympic year, it is with great pleasure that we will welcome Lady Cobham, Chairman of VisitEngland, and Katherine Grainger MBE, gold medal winner at London 2012, to the Convention stage. This is the first Travel Convention to take place in an all-inclusive resort, which was in part designed and developed thanks to the Turkish tourism industry anticipating future demand for quality, all-inclusive experiences. Weve tailored the Convention to suit your needs and expectations to ensure that the three days we spend together provide the perfect platform for peer-group networking, learning and debate. On behalf of ABTA, your leading Travel Association, I invite you to participate in as many sessions and discussions as you can. I can assure you it will be well worth it. Mark Tanzer Chief Executive ABTA Ltd

The Turkish Ministry of Culture and Tourism is delighted to be hosting ABTAs Travel Convention for the second time in Turkey. On this occasion, it is being held in Belek in the region of Antalya.
Turkey is still a firm favourite with British holidaymakers, being popular not just for its value for money and accessibility but also for the variety it offers and high standard of services. As well as the classic sun and sea combination there are numerous sporting and outdoor activities on offer, great historical and archaeological sites to visit, and a delicious cuisine served with the warm hospitality for which the country is world famous. With more than 30 million foreign visitors, Turkey is proud to be the worlds 6th most visited holiday haven. A key golfing destination with an abundance of luxury resorts and hotels, Belek is a modern example of a Turkish resort, offering fabulous scenery in a relaxed environment. Delegates will be staying at the luxurious Cornelia Diamond Golf Resort & Spa or the sumptuous Susesi Luxury Resort, both fine examples of Beleks superb all-inclusive venues. On behalf of the Turkish Ministry of Culture and Tourism, I am delighted to welcome you to Turkey and hope you enjoy a fruitful, inspirational and enjoyable stay in Antalya amid the beauty of Turkeys Mediterranean coast. Tolga Tuyluoglu Director Turkish Culture and Tourism Office, UK

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TURKEY // 10-12 OCTOBER 2012

TURKEY // 10-12 OCTOBER 2012

Programme of Events
Tuesday 9 October
From 20:00 Ice Breaker Bar

[page 7]
Cornelia Diamond Resort, Moulen Rose Bar

15:50 17:45

Business sessions

Cornelia Diamond Convention Centre, Citrine Room Anthony Hilton Kevin Sheehan Robert Miller Cornelia Diamond Resort, Yoga Zone Cornelia Diamond Resort, Poolside Cornelia Diamond Resort, The Lawns Cornelia Diamond Resort, Moulen Rose Bar

12:10 13:00 Option one

Specialist sessions

Cornelia Diamond Convention Centre Citrine II Room Opal Room Topaz Room

Protecting your reputation through a crisis What drives the change in tourism flows? The savvy traveller are you planning for them? Delegate lunch Specialist sessions

15:50 16:20 16:20 17:00 17:00 17:30 18:15 19:15 19:00 20:30 22:00 23:30 From 23:30

Money matters The undercover boss The Telegraph predicts Fun run PR Meet The Media Turkish Delight Party Convention Bar

Option two Option three 13:00 14:30 14:30 16:30 Option one 14:30 15:20 Option two 15:30 16:20 Option three 14:30 16:30 20:00 23:00 From 23:30

Cornelia Diamond Resort, Diamond Restaurant Cornelia Diamond Convention Centre

Friday 12 October
07:45 09:15 e-tid business breakfast briefing

[pages 22 23]
Cornelia Diamond Convention Centre, Opal Room

What will a new European Directive mean for the UK travel industry, for me and for my customers? All you need to know about mergers and acquisitions in the travel sector Marketing and innovation forum

Opal Room 09:30 11:15 Opal Room 09:30 09:35 Citrine II Room 09:35 10:30 Travel 2013: you decide Travel Talk: back to the future Coffee break Business sessions Welcome back Business sessions

Cornelia Diamond Convention Centre, Citrine Room Daisy McAndrew Malcolm Preston & PwC Partners Mark Tanzer & guests

Wednesday 10 October
10:00 12:15 12:00 13:50 14:00 15:20 Football match Delegate lunch Business sessions

[pages 711]
Susesi Sports Centre Cornelia Diamond Resort, Diamond Restaurant Cornelia Diamond Convention Centre, Citrine Room Daisy McAndrew John McEwan William Higham Johan Lundgren

Thursday 11 October
07:45 09:15 e-tid agents breakfast briefing

[pages 13 21]
Cornelia Diamond Convention Centre, Opal Room Cornelia Diamond Convention Centre, Citrine Room Daisy McAndrew Graham Cooke

Convention Host Party Convention Bar

Calista Luxury Resort Hotel Cornelia Diamond Resort, Moulen Rose Bar

10:30 11:15 11:15 11:45 11:45 13:00

Cornelia Diamond Convention Centre, Foyer Cornelia Diamond Convention Centre, Citrine Room Guy Browning Charles Starmer-Smith & Katherine Grainger MBE Daisy McAndrew & John McEwan Cornelia Diamond Resort, Volleyball Court

09:30 11:25

Business sessions

09:30 09:35 09:30 10:10

Good morning ABTA Price, promise, product, positioning and personalisation The mind of the future Growing tourism in England Coffee break

14:00 14:10 14:10 14:20 14:20 14:50 14:50 15:20 15:20 15:50
4

Welcome to The Travel Convention Chairmans address The next big thing Customers the key to success Coffee break

11:45 12:15 12:1512:45

Creativity in business Maximising your performance Closing remarks Destination 2013 Beach volleyball

10:10 10:50 10:50 11:25 11:25 12:10

Baroness Susan Greenfield CBE Lady Cobham

12:4512:55 12:5513:00 From 14:30

Cornelia Diamond Convention Centre, Foyer

Cornelia Diamond Convention Centre, Foyer

Turkey

TURKEY // 10-12 OCTOBER 2012

Tuesday 9 October | Wednesday 10 October

Tuesday Evening
20:00 late Ice Breaker Bar
Cornelia Diamond Resort, Moulen Rose Bar Throughout the Convention, the Moulen Rose Bar at the Cornelia Diamond Resort will be the social hub for all delegates looking to network. Whatever time you arrive in Belek on Tuesday, come along for a first catch up with your fellow delegates.

Wednesday Afternoon
12:00 13:50
Sponsored by

Welcome lunch
Cornelia Diamond Resort, Diamond Restaurant Join us at any time from midday onwards for an informal welcome lunch and chance to network with fellow delegates. The lunch will take place in the Diamond Restaurant at the Cornelia Diamond Resort.

Wednesday Morning
Resort activities
Relax, network and enjoy the resort activities at your Convention hotel. See the accommodation section of The Travel Convention website for options.

14:00 17:30

Business sessions
Cornelia Diamond Convention Centre, Citrine Room Make your way to the Cornelia Diamond Convention Centre for the opening afternoon of The Travel Convention business sessions.

10:00 12:15
Sponsored by

Football match
Susesi Sports Centre Kick start your Convention at the legendary ABTA football match, sponsored by Lowcostbeds and White Hart Associates. The 11-a-side match will begin at 10:00 sharp on the grass pitch at the Susesi Sports Centre, and is likely to be a hotly contested game. With refreshments available for supporters, friends and colleagues, you are encouraged to come along and cheer the teams on as they go for gold!

14:00 14:10

Welcome to The Travel Convention

Daisy McAndrew Special Correspondent, ITV News Seasoned journalist and presenter Daisy McAndrew opens the Convention business sessions with a round-up of whats been happening over the past 12 months, and her thoughts on the outstanding line up of speakers from within and outside travel who will provide their insight and foresight on the customer, the future and the industry over the next three days.

TURKEY // 10-12 OCTOBER 2012

Wednesday 10 October
14:10 14:20
John McEwan Chairman, ABTA John McEwan will set the scene for the business sessions by presenting an overview of the year since the last Convention. With ABTA The Travel Association representing such a diverse industry, John will outline the key issues affecting the sector and the challenges that lie ahead.

Chairmans address

14:50 15:20

Customers the key to success

Johan Lundgren Deputy Chief Executive, TUI Travel PLC Making travel experiences special is TUI Travels vision, but just how important a role does the customer play in shaping the business of Europes largest holiday company? Johan Lundgren, Deputy Chief Executive of TUI Travel PLC responsible for the mainstream sector, will explain how TUI Travel stays ahead of the curve by focusing on delivering what the customer wants, and offers his insights on what strategic and tactical considerations the industry should adopt in order to thrive into 2013 and beyond.

14:20 14:50
Sponsored by

The next big thing

William Higham Managing Director & Founder, Next Big Thing Kicking off this years guest presentations is William Higham, one of Britains leading consumer trend authorities and an acknowledged expert and skilled predictor of change across a range of industries, demographics and territories. William will talk about the customer of tomorrow, and how values such as the meaning of life will affect future customer demands and behaviours. What will or wont work in tomorrows marketplace and what you can do to adapt in an era of social, technological and economic change? As William says: with change comes opportunity.

15:20 15:50
Sponsored by

Coffee break
Convention Centre Foyer An opportunity to network with fellow delegates during the coffee break, sponsored by the Turkish Culture and Tourism Office.

15:50 16:20
Anthony Hilton Economist

Money matters

Author, broadcaster, journalist and lecturer, Anthony Hilton will highlight the economic concerns of today that are set to determine the challenges of tomorrow. One of Britains pre-eminent economic and business authorities, Anthonys presentation will explore the deeper impact of world events such as the banking crisis, Euro Zone challenges and The Arab Spring on the financial and business scene, as well as the consequences for the travel sector.

TURKEY // 10-12 OCTOBER 2012

Cosmos Holidays k welco mes yo u to Bele 12 RaVel ConVenTion 20 for THe T

Wednesday 10 October
16:20 17:00 The undercover boss

Wednesday Evening
19:00 20:30
*Invitation only

Kevin Sheehan Chief Executive Officer & President, Norwegian Cruise Line With a tell-it-like-it-is persona and philosophy of leading by example, Kevin Sheehan will discuss the importance of enhanced customer service initiatives in contributing to profitability. Focusing on his appearance on the US version of TV show Undercover Boss, the customer insight lessons learnt, and how he applied these to the benefit of Norwegian, Kevin will also share his thoughts on a travel industry in the midst of tough economic conditions, drawing on his 30+ year career in the business world.

PR Meet the Media*

Cornelia Diamond Resort, Poolside ABTAs PR Meet the Media event makes a welcome return to The Travel Convention. The Convention has a reputation for productive networking and this special event will bring together travel editors and journalists with in-house and agency PRs.

22:00 23:30
Sponsored by

Turkish Delight Party

Cornelia Diamond Resort, The Lawns Delegates will enjoy a delightful welcome to this years Travel Convention with a drinks reception at the Cornelia Diamond Resort. The Turkish Delight Party will take place on the lawns of the hotel and with lively Turkish entertainment, the evening festivities are sure to set the Convention off to a colourful and vibrant start! The event is hosted by the Turkish Culture and Tourism Office and the Cornelia Diamond Golf Resort & Spa. Dress code: Smart/Casual

17:00 17:30

The Telegraph predicts

Robert Miller Financial Journalist & Broadcaster, The Telegraph Telegraph Predicts will look at the future of business, taking it from the macro to the micro courtesy of esteemed financial journalist and broadcaster Robert Miller. In this session Robert will examine the key socio-economic trends likely to impact on the business in 2013 and offer insights and predictions from both industry leaders and the Telegraphs senior editors from outside of travel on the short, medium and long term future for business.

18:15 19:15
In aid of

Fun run
Cornelia Diamond Resort, Yoga Zone Loosen up your muscles after the first day of sessions and join us for the Fun run in aid of the Family Holiday Association anyone can help raise money! The 2.4 km route will start alongside the yoga zone. See page 29 for further details.

23:30 late
Sponsored by

Convention Bar
Cornelia Diamond Resort, Moulen Rose Bar After the excitement of the Turkish Delight Party, come and join the Avis team at Moulen Rose Bar for a late night drink (or two).

Fully pr

ected ot

ABTA No.V0531

li ho
days
11

TURKEY // 10-12 OCTOBER 2012

PROUD SPONSOR FOR THE EIGHTH YEAR IN A ROW

Thursday 11 October
Thursday Morning
07:45 09:15
*Invitation only

10:10 10:50
Sponsored by

The mind of the future

Baroness Susan Greenfield CBE The first female director of the Royal Institution, Baroness Susan Greenfield CBE is Professor of Pharmacology at Oxford, specialising in the physiology of the brain. How will the next generation think and feel and what might that mean for the travel industry? Susan will offer her thoughts on how the human brain has evolved to adapt to our environment, and how the screen culture of the 21st century is changing us further, and in unprecedented ways.

e-tid agents breakfast briefing the changing face of distribution

Cornelia Diamond Convention Centre, Opal Room

Organised by Change is taking place throughout our industry and this Briefing will look at how travel product distribution has changed in recent years, what the key drivers of that change have been, and how these are likely to further impact on distribution in the future. It will look at this from the point of view of the online sector, the more traditional retail sector and from the product side.

09:30 11:25

Business sessions
Cornelia Diamond Convention Centre, Citrine Room

10:50 11:25
Lady Cobham Chairman, VisitEngland

Growing tourism in England

09:30 09:35 09:35 10:10

Good morning ABTA Daisy McAndrew Price, promise, product, positioning and personalisation

All Inc lu sive Now Available o n 2013 Sailings

Graham Cooke Managing Director & Founder, QuBit Ex-Google Executive and pioneer of new web technologies that approach analytics from a customer perspective, QuBits Graham Cooke will explain how travel companies can improve routes to market through greater customer intelligence and personalisation. With a focus on business agility and turning data into a valuable asset to create personalised experiences, Graham will share key learnings from other industries on how to connect, harness and engage with customers.

The staycation phenomenon is here to stay. Consumer interest in holidays in England has been renewed and gives agents an opportunity to sell more English product. At this decisive time for tourism in England, Penelope Viscountess Cobham, VisitEngland Chairman will outline the national tourist boards plans to support the growth of domestic tourism through a new dedicated travel trade strategy, underpinned by an advertising campaign in 2013.

Bringing t he world closer to you

13

TURKEY // 10-12 OCTOBER 2012

Thursday 11 October
11:25 12:10
Sponsored by

Coffee break
Convention Centre Foyer Another chance to network with fellow delegates during the coffee break, sponsored by the Turkish Culture and Tourism Office.

Opal Room
Sponsored by

Option two What drives the change in tourism flows?

A specialist session exploring what factors impact the flow of tourism. This session will explore how outbound and inbound tourism organisations have changed the tourism flow to their destinations and how they plan to influence these patterns for future bookings. The session will also discuss how travel businesses and the media are able to influence consumer choice.

12:10 13:00

Specialist sessions
Cornelia Convention Centre Moderator Mark Tanzer Chief Executive, ABTA

Citrine II Room
Sponsored by

Option one Protecting your reputation through a crisis

How your business responds during the first 48 hours of a crisis is critical to limit the potential reputational damage your business sustains. How you respond within this time can alter how your customers view you in the future and how the media responds. During this specialist session, our speakers will look at the practical side of approaching a crisis specifically from a communications and media perspective and will provide you with the top tips for protecting your businesss reputation whilst ensuring a managed approach to the crisis in hand.

Speakers Rodney Harrex, Regional General Manager UK & Northern Europe, Tourism Australia Andy Cooper, Director of Government & External Affairs, Thomas Cook Group Stephen DAlfonso, Senior Public Affairs & Research Manager, ABTA Caroline Brown, Commercial Director, Shearings Holidays

The Payment Experts for Travel and Tourism

Take it easy, sit back and relax in the knowledge that you can trust your travel business to a specialist payments expert - First Data Merchant Solutions.
FDMS is an independent expert in the payments business dedicated to driving customer success by making transactions secure, fast and easy for merchants and by providing effective business advice and support. As ABTAs preferred card processing partner, we are proud to be sponsoring The Travel Convention for the third consecutive year. We understand the world of travel and the risks and challenges you face and have a dedicated travel team to provide you with custom-made solutions from a range of products and services designed specifically for the travel and tourism sector. Our specialist travel team can offer: For more information call us on

Preferential card processing rates for ABTA members

Topaz Room

Option three The savvy traveller are you planning for them?
This specialist session will provide consumer insights into the opportunities that sustainability presents to travel businesses, and the challenges faced by the destinations they travel to. The panel of experts will explore why customer awareness levels of sustainability matters are increasing, and by using case studies they will offer practical advice on what businesses, destination authorities and customers can do to ensure a stronger, more sustainable future.

0800 652 5808

between 8.30am and 5.30pm Monday- Friday. Calls may be recorded for security purposes and monitored as part of our quality control process.
Merchant Solutions are provided by FDR Limited, trading as First Data Merchant Solutions, as agents for Bank of Scotland. The Merchants contract in respect of Merchant Solutions is with Bank of Scotland plc as the registering member under the relevant Card Schemes. First Data Merchant Solutions is a business name of FDR Limited, a company incorporated and registered in the state of Delaware, USA, under No. 2269235. Registered in England as a branch of overseas Company with Limited Liability. Company No. FC015955, Branch No. BR001147. Principal place of business branch and address for service: Janus House, Endeavour Drive, Basildon, Essex SS14 3WF. Bank of Scotland plc. Registered in Scotland number. 327000. Registered Office: The Mound, Edinburgh EH1 1YZ. Authorised and regulated by the Financial Services Authority under registration number 169628

Moderator Lucy Huxley, Editor-in-chief, Travel Weekly Group

Speakers Victoria Bacon, Head of Communications, ABTA Charles Starmer-Smith, Group Travel Editor, Telegraph Travel Angie Sloan, Regional Director, Kenya Tourist Board represented by Hills Balfour Moderator Nikki White, Head of Destinations & Sustainability, ABTA

g Preferential card processing rates and value added services g suite of products giving you the ability to accept all major credit and debit cards securely, simply and reliably A g Access to our specialists dedicated to the travel sector g Expertise in managing your compliance with industry data security regulations
First Data Merchant Solutions is part of First Data a global industry leader with over 40 years payments processing experience.

Speakers Nick Longman, Distribution & Online Director, TUI Travel Lisa Minot, Travel Editor, The Sun Dr Yusuf rnek, Director, Antalya Tourism and Promotion Inc.

Come and talk to our travel sector payments experts who will be in attendance at our stand throughout the event.

14

Meet The Family - delivering Great Products, Choice and Value

Thursday Afternoon
15:30 16:20
Sponsored by

TURKEY // 10-12 OCTOBER 2012

Thursday 11 October
Option two What will a new European Directive mean for the UK travel industry, for me and for my customers?
Opal Room This specialist session will provide an overview of how the Package Travel Directive is likely to change the face of the UK travel industry looking at cooling off periods for customers, surcharging and liabilities. Our panel of specialists will discuss these potential changes and how the industry will need to adapt going forward. The session will also explore the commercial impacts of the Directive and how this may affect consumer choice, pricing, and changes in business models. Moderator Luke Pollard Head of Public Affairs, ABTA Speakers Simon Bunce, Head of Legal & Member Services, ABTA Steve Endacott, Chief Executive, On Holiday Group Andy Cooper, Director of Government & External Affairs, Thomas Cook Group Chris Photi, Senior Partner, Whitehart Associates LLP

airportparking.com
The Home of Low Cost Airport Parking

13:10 14:20
Sponsored by

Delegate lunch
Cornelia Diamond Resort, Diamond Restaurant Relax and share insights from this mornings business sessions over lunch, sponsored by the Turkish Culture and Tourism Office.

Over 8000 resorts in 70 countries Child & Infant discounts Quick & easy 3 step online booking system Dedicated cruise & ski transfers Over 99% customer satisfaction levels

Private, Shuttle & Minibus Transfers 450 Gateways Worldwide Dedicated Trade Website XML Functionality Speedy Shuttle Service

Over 100 quality car parks at 25 UK & Ireland Airports On airport, off airport and meet & greet parking New cruise port parking Book in advance and save s Instant confirmation online, easy to follow instructions and the convenience of on-line bookings are all at your fingertips!

14:30 16:30

Specialist sessions
Cornelia Convention Centre

14:30 15:20
Sponsored by

Option one All you need to know about mergers and acquisitions in the travel sector
Opal Room This session will provide an overview of the UK mergers and acquisitions market in the travel sector. We will look at what is driving M&A in the sector, how the state of the economy is affecting deal structures and how businesses are being valued. The session will feature a summary of the key trends in the sector and how the market is expected to evolve over the mid and long-term. A panel of key players in the sector, who have been at the forefront of M&A themselves, will take to the stage to talk about what this all means for the travel industry.

14:30 16:30
Sponsored by

Option three Marketing and innovation forum

Citrine II Room The marketing and innovation forum will showcase and explain some of the disciplines and trends that are really impacting the engagement of the prosumer (professional consumer) who, in contrast to the consumer, is more involved in the design or customisation of the end product and the travel sector. Marketing is going through a revolution. It has been for years, but marketing is a broad church that impacts every area of a business, so where are the real changes taking place, what are the secrets of true innovation and how can you adapt your business accordingly to best leverage your brand appeal?

Moderator Peter Hemington Partner, National Head of Corporate Finance, BDO LLP

Speakers Richard Downs, Chief Executive & Founder, Iglu.com Roger Allard, Executive Chairman, All Leisure Group Denzil Rankine, Executive Chairman, AMR International Moderator Daniel Pearce, Brand Director, TTG Media

For speaker details see overleaf

19

TURKEY // 10-12 OCTOBER 2012

Thursday 11 October
14:30 16:30 Marketing and innovation forum (continued)
Citrine II Room

Come and meet Avis!

19:30 Lost in translation marketing communication and the digital challenge
Peter Parkes Strategist, Made by Many Travel is an inherently social experience, and there is incredible potential for social technology in the travel space. Nevertheless, much of todays investment in marketing and technology on the social web is fundamentally misguided. Peter Parkes, strategist at Made by Many, which helps companies create innovative products and services for the web, will explore the proliferation of useless digital landfill, often the result of applying traditional brand marketing practices to the web. Peter will offer some insight into new new media product and service experiences which draw customers in by creating value and explain how you can take advantage of leading-edge start-up thinking to drive customer acquisition, loyalty, retention and recommendation.

Transfers depart for the Convention Host Party

Cornelia Diamond Resort and Susesi Luxury Resort

Innovating for lasting impact

Dr David Lomas Engineer, Innovator & Educator, Pentacle Dr David Lomas of Pentacle focuses on the use of New World Project Management to enable the application of Creativity to Innovation. One of Davids favourite statistics is the fact that if you search innovation + creativity + consultant on Google, you get over 49 million results. Yet at the same time, less than one in 100,000 ideas is still found making money two years after its inception. In this presentation, David will share some stories and insights as to why this is, and what you and your business can do about it.

20:00 23:00
Sponsored by

Convention Host Party

Calista Luxury Resort Hotel Expect the heights of hospitality at the Calista Luxury Resort Hotel, courtesy of our Turkish hosts. This ultra-modern spa hotel, which sits on a private stretch of Mediterranean beach, will be the sumptuous venue for the Convention Host Party. Hosted by Mr. Ertugrul Gunay, Turkeys Minister for Culture and Tourism, the Host Party, set on the lawns of the hotel, will come complete with musical surprises and a buffet-style supper to encourage networking before the final day of Conference sessions. Dress code: Smart/Casual

Visual trends in travel and how the prosumer is engaging with brands through imagery
Rebecca Swift Director of Creative Planning, Getty Images With every picture speaking a 1,000 words and the number of images being uploaded to the web every 60 seconds staggering, the fastest growing and most influential social media platforms are imagery based. With peoples attention spans in decline, imagery is now the most vital tool in the travel marketeers armory. Rebecca Swift, Director of Creative planning at Getty who helped introduce research methodology to the visual communications industry, will draw on her 20 years experience in the business to discuss the future of visual communication, reveal the tricks of the trade and explore the best deployment strategies for travel brands.

Marketing talk
A panel of marketing and travel industry professionals will give their thoughts on the three presentations and their possible impacts on travel marketing. Questions will also be taken from Convention delegates. Panel discussion, featuring Tim Williamson, CEO, The Travel Department Dean Harvey, Digital Development Director, Designate Nigel Huddleston, Industry Head for Travel, Google Alistair Daly, Chief Marketing Officer, On The Beach

Join us at the Moulen Rose Bar for late night drinks and dancing on Wednesday 10th October from 11.30pm.
We try harder for your customer: 4 No cancellation charges 4 Great rates 4 Over 5000 locations in 166 countries 4 Wide choice of vehicles 4 Dedicated training website www.avistraining.com 4 Avis destinations site www.avisdestinations.com For more information email travelsales@avis.co.uk or visit www.avis.co.uk/travelagents

23:00 23:30 late

Return transfers Convention Bar

Cornelia Diamond Resort, Moulen Rose Bar After the Party, head to the Convention Bar to party on until the early hours.

20

TURKEY // 10-12 OCTOBER 2012

TURKEY // 10-12 OCTOBER 2012

Friday 12 October
Friday Morning
07:45 09:15
*Invitation only

Friday 12 October
09:35 10:30 Travel 2013: you decide! 11:15 11:45
Sponsored by

Coffee break
Convention Centre Foyer A final chance to network with fellow delegates over coffee, courtesy of the Turkish Culture and Tourism Office.

12:4512:55

Closing remarks

e-tid business breakfast briefing travel businesseshow are they evolving?

Cornelia Diamond Convention Centre, Opal Room This is an era of great change in the travel industry, in distribution, in consumer demand and in companies now positioning themselves and their products to meet this new era. This briefing will look particularly at how the supplier side of our industry has changed and it will look at how companies are having to adapt and restructure their businesses to accommodate change in the markets, the products and customer demand.

Malcolm Preston PwC Partner This interactive session will see delegates vote on various case scenarios relating to four main areas that are currently affecting the sector today, or may have an impact in the future. Experts will offer their views on Eurozone issues and implications, consumer confidence, flight costs and digital strategy, highlighting the key drivers in each area. The audience will then vote on what they believe the future might hold, and the outcome will provide a glimpse of how the industry might look in 2013 and beyond. Speakers David Larsson, Partner, PwC Strategy Group David Trunkfield, Partner, PwC Strategy Group

Daisy McAndrew sums up and hands over to ABTA Chairman, John McEwan to close this years Travel Convention.

12:55 13:00
Where are we going?

Destination 2013

Organised by

11:45 12:15
Guy Browning

Creativity in business

All will be revealed in this final session when the Director of next years Travel Convention destination invites delegates to attend The Travel Convention 2013.

Cameron Roberts, Partner, PwC Operations Group Scott Bauer, Partner, PwC Digital Technology Group

09:30 12:45

Business sessions
Cornelia Diamond Convention Centre, Citrine Room

10:30 11:15

Travel Talk: back to the future

One of the most engaging and humorous conference speakers in the country, Guy Browning helps companies brainstorm new products and services, new ways of working and new ideas for communication. His expertise lies in the use of creativity, showing how people in every part of an organisation can use intelligence, initiative and imagination to tackle any core issue. In this section, Guy will talk about problem solving and creativity in business, as well as tips on what it takes to be an inspirational thinker.

Friday Afternoon
After the close of the Convention, enjoy lunch at leisure at your Convention hotel and enjoy the resort facilities before you head home.

From 14:30
In aid of

ABTA LifeLine beach volleyball

Cornelia Diamond Resort, volleyball court Everyone is welcome to join in this fun volleyball tournament, it doesnt matter whether youve not played before or are currently an elite athlete. To sign up to play see an ABTA LifeLine representative at the ABTA stand or visit the Information Desk in the Convention Centre Foyer. Teams will be allocated at the start of the tournament. Spectators are very welcome. Come along and dig, dive and spike for your LifeLine.

ABTAs Chief Executive quizzes the industry.

12:15 12:45

Maximising your performance

09:30 09:35

Welcome back Daisy McAndrew

Leading industry figures will give their take on the key issues that the Convention has highlighted. Moderated by ABTAs Chief Executive, Mark Tanzer, the session will cover the different customer and competitive strategies that will bring success in the future, as well as the challenge of managing in an uncertain economic and political environment. Questions will also be taken from Convention delegates. Travel Talk guests

Charles Starmer-Smith Group Travel Editor, Telegraph Travel Telegraph Group Travel Editor, Charles Starmer-Smith, looks at the way the media has responded to consumers changing travel habits and discusses the different touch points it now uses to engage with readers, showcased by the Telegraphs travel and sports coverage. Charles will then be joined on stage by Olympic gold-medal winning rower, Katherine Grainger MBE, who will be talking about her experiences of 2012 and revealing the key ingredients for sustaining elite performance over a longer period.

Alex Saint, CEO & Co-Founder, Secret Escapes

22

Akin Ko, Managing Ted Wake, Joint Director & Owner, Managing Director, Anatolian Sky Holidays Kirker Holidays

Steve Endacott, Chief Executive, On Holiday Group

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TURKEY // 10-12 OCTOBER 2012

Belek /Antalya

ABTA team
The ABTA team will once again have a strong representation at this years Convention, covering our full breadth of expertise and Member services.
We will be involved in a number of the main stage and specialist sessions, and available to meet with you throughout the event. If you would like to meet any of the team, please visit the ABTA stand in the Convention Centre. We will be there during the coffee breaks to answer questions and put you in touch with the people youd like to meet. You can also look out for us at all of the official events. If you wish to arrange a meeting beforehand, please email events@abta.co.uk and we will organise this for you. We hope you have a great few days in Turkey.

Communications and Events

Clare Banham PR Coordinator/ Communications Assistant Shelly Beresford Communications Manager Gillian Edwards Senior Public Relations Manager Darren Hewitt Communications Executive Julie Maule Events Manager

Financial Protection
Teresa Hiscock Membership Admin & Marketing Officer Douglas Ross Financial & Business Analyst

We hope you enjoy the view!

Turkey welcomes the Travel Convention to Antalya

Legal and Member Services

Dennis Ashby Manager, Members Information Stephen Barnes Membership Marketing Manager Julie Jones Senior Member Services Manager Michael Threlfall Marketing Manager

Management team

Sean Tipton Media Relations Manager Bianca Williams Events Coordinator

Destinations and Sustainability

Mark Tanzer Chief Executive Victoria Bacon Head of Communications Simon Bunce Head of Legal & Member Services John de Vial Head of Financial Protection

Public Affairs
Stephen DAlfonso Senior Public Affairs & Research Manager Susan Parsons Manager, Trade Relations

Donna Boucher Destination Services Executive Hugh Felton Sustainable Tourism Executive Fiona Humphries Travelife Relationships Manager Simon Pickup Sustainable Tourism Manager

ABTA LifeLine
Trudie Drake Director of Development, ABTA LifeLine

Luke Pollard Head of Public Affairs

Carolyn Watson Head of Finance, CRM & Corporate Services

Nikki White Head of Destinations & Sustainability

Turkish Culture and Tourism Office 0207 839 7778

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www.goturkey.com

TURKEY // 10-12 OCTOBER 2012

TURKEY // 10-12 OCTOBER 2012

Lead partner

Headline sponsors

Newspapers have evolved to become news brands with a reach of 24 million UK

consumers every day up 8% since 2006. To welcome this increase in customer demand, The Telegraphs Travel platform portfolio has grown and now includes two stand-alone weekend newspaper sections, eight issues a year of UltraTravel, the luxury travel magazine, a mobile-enabled site, iPad sections, a strong social media presence, emails, apps and events. Editorially, we have also made a raft of changes to appeal to todays modern traveller including the launch of new adventure and luxury portals, new columnists, iPad integration, video content and the expansion of our destination guides, hotel and cruise reviews, news and user-generated content, while remaining a trusted source for our loyal readers. While our rivals contract Telegraph Travels print coverage continues to expand and our online traffic continues to grow, with more than 11 million page views a month on the Travel site alone. Our focus is to make it as easy as possible for Telegraph customers to plan with the experts and book with confidence and we achieve this through our unparalleled expertise, trusted consumer advice and inspirational writing. When you consider all of this and the fact that The Telegraph is the home of Britains best-selling quality daily newspaper one of the most popular newspaper websites in the world and an audience that spent a massive 6.7billion on holidays each year, we believe that Telegraph Travel is the most exciting destination in the market. To discuss how we can best promote your holidays, contact your travel rep on 020 7931 3048.

Allianz Global Assistance is an international

leader in assistance, travel insurance and health, life and home care services. Our expertise in the travel arena includes client branded travel insurance, missed event insurance and corporate specialty insurance. We have been established for over 30 years in the UK, previously known as Mondial Assistance. On 1 October 2012 we took on a new name; Allianz Global Assistance, aligning our business with our parent, the Allianz Group, and strengthening our position to deliver throughout the global markets in which the Mondial Assistance Group has operated successfully since the 1950s. Serge Corel, CEO of Allianz Global Assistance UK and Ireland, says, These are exciting times for our business, as we strengthen our position as part of the largest assistance company in the world. We pride ourselves on developing pioneering and flexible solutions within bespoke insurance and assistance products, to meet the needs of our clients and their customers. Whether they are an airline, travel agent, tour operator or online travel specialist, we have always focused on helping our clients deliver effective and innovative solutions for their customers. We look forward to continuing to develop and build upon these services under our new name.

Celebrating our 50th Birthday with you at last years Travel Convention seems a long time ago, but we are delighted to be a headline sponsor once again.
Over the last year we have continued to focus on building our business and our support for the industry across all of The Monarch Travel Group brands; Cosmos Holidays, Avro Flights and somewhere2stay, as well as our sister company, Cosmos Tours and Cruises. Our new branding has brought a more modern, approachable and appealing look to our communications with our travel agent partners and their customers. We have continued the development of our programmes with exciting new destinations and a wider choice of accommodation and new flights, to provide agents with the best in terms of products, flexibility and price. This development work has made a real difference and our share in our target destinations has exceeded expectations, enabling us to outperform the market. Moreover, our customer feedback tells us that we have got the proposition right and that they equate Cosmos Holidays with genuine value for money. We hope to meet as many of you as possible in Belek to strengthen relationships and look at more ways to help you achieve your business objectives.

The Payment Experts for Travel and Tourism.

First Data Merchant Solutions is an independent expert in the payments business dedicated to driving customer success by making transactions secure, fast and easy for merchants and by providing effective business advice and support. With products and services designed specifically for the travel and tourism sector we are delighted to once again be able to demonstrate our commitment to this important sector through our sponsorship of The Travel Convention for the third consecutive year. As ABTAs preferred card processing partner, we are able to offer all members agents, operators and businesses which do both exclusive and preferential rates on card transactions and terminal rental, and other value-added services. However you wish to take cards face-to-face, by phone or via the internet there are a range of options to meet your needs. We are part of First Data a global industry leader with over 40 years payments processing experience.

Fred. Olsen Cruise Lines is delighted to be a headline sponsor of The Travel Convention, for the eighth year in a row!
Building strong relationships and working closely with the travel trade continues to be of great importance to Fred. Olsen Cruise Lines and The Travel Convention is a great opportunity for us to meet our key agents and tour operators, updating them on the latest developments in our company. With over 90% of our cruises booked via the travel trade, agents feedback is invaluable in influencing and developing our future working relationships. Fred. Olsens fleet of four ships Black Watch, Braemar, Boudicca and Balmoral offers a friendly and welcoming country house atmosphere on board, in keeping with the Fred. Olsen philosophy of Its all about the people! Each ship has its own unique personality, but never loses that special home-from-home feel, where friendships are forged with fellow guests and crew alike. Fred. Olsen offers a wide range of departures from convenient regional UK ports Southampton, Dover, Portsmouth, Rosyth (for Edinburgh), Greenock (for Glasgow) and Newcastle, with Harwich, Belfast and Liverpool being added in 2013 making it even easier and more convenient to cruise with us.

www.firstdatams.com
Merchant Solutions are provided by FDR Limited, trading as First Data Merchant Solutions, as agents for Bank of Scotland plc, as the registering member under the Relevant Card Schemes.

www.allianz.co.uk

www.cosmos.co.uk

www.fredolsencruises.com
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NAME
COMPANY COMPANY

In the know
Convention app

TRAVEL AGENT

WWW.TRAVELZOO.COM

Visit the Convention website to download the Convention app. The app will work NAME on iPhone and smart phone devices and will provide you with an at-a-glance guide COMPANY to the Convention. COMPANY

Twitter
Follow us on Twitter @thetravelconv #ABTA2012

PRINCIPAL

WWW.TRAVELZOO.COM

SMS alerts
Sign up for Convention SMS alerts email your mobile number to moreinfo@thetravelconvention.com. NAME COMPANY Once in Turkey, the alerts will keep you informed COMPANY of any amendments to the programme or timings.
TRAVEL INDUSTRY PARTNER WWW.TRAVELZOO.COM

NAME

NAME
COMPANY COMPANY

COMPANY COMPANY
PRESS WWW.TRAVELZOO.COM

Badges
TRAVEL AGENT

WWW.TRAVELZOO.COM

As this years Convention activities are taking place within an all-inclusive resort you will be unable to enter the Cornelia Diamond Resort without your badge and lanyard sponsored by Travelzoo. To avoid delays at resort security, if you are staying at the Susesi Luxury Resort, NAME pleaseCOMPANYyou remember your badge. make sure COMPANY
PRINCIPAL WWW.TRAVELZOO.COM

TURKEY // 10-12 OCTOBER 2012

Appreciations
ABTA and its Board of Directors would like to thank the following companies and individuals for their contribution towards the success of this years Travel Convention.
Hosts Lead partner

The Turkish Culture and Tourism Office extend their sincere thanks and gratitude to the following organisations for their efforts and support throughout the planning and operation of The Travel Convention:
Governorship of Antalya (Antalya Valilii)

Xxxxxxxxx Airlines xxxxx xx Turkish xxxx

IC Airports

Tantur / TUI Turkey

Association of Turkish Travel Agencies Xxxxx (TURSAB)

Headline sponsors

xxxxxxx xxxx Belek Tourism Investors Association (BETUYAB) Xxxxx Turkish Hoteliers Federation (TUROFED) xxxxxxx xxxxxxxx xxx Cornelia Diamond Golf Resort & Spa Antalya Chamber of CommerceXxxxx xxxxxxx xxxx x xxxxxx xxx and Susesi Luxury Resort Industry (ACCI) Xxxxx xxxxxxx xxxx Calista Luxury Resort Association of Mediterranean Hoteliers Redmint xxxxxxxx Xxxxx xxxxxxx Communications xxx (AKTOB) Xxxxx xxxxxxx xxxx x xxxxxx xxx Antalya Convention Bureau (ACB)

Kicking it all off in style...

Lowcostbeds and White Hart Associates are proud to be sponsoring this years football match at The Travel Convention.
The 11-a-side format makes a welcome return this year, with the kick off taking place at 10.00am on Wednesday 10th October at the luxurious grass pitch at the Susesi Sports Centre. Spectators are encouraged to come along and cheer on the teams. Refreshments will be available for supporters, so come along and cheer on the travel industries very own Sporting Golds... for what should be a fun morning.

Convention advisers Andy Cooper, Thomas Cook Stephen Dunk, Travelzoo John McEwan, Advantage Travel Centres Kane Pirie, Travel Republic Rebecca Thornley-Gibson, ASB Law Garry Wilson, TUI Travel

Organisers

HAVE YOU GOT THE BALLS TO JOIN US...

Date: Wed 10th Oct 12 Time: 10.00am KO Place: Susesi Sports

Centre

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