FIMA FILMS

FEATURE

future
Focused on the
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Fima FOCUS MANUFACTURING

Fima is South Africas leading flexible packaging producer and is performing very well thanks to CEO Andre Annandale turnaround strategy. By Marie Toms

n after dinner mint, your favourite chocolate bar or a 25kg sack of cement; the likelihood is the wrapping comes from Fima, South Africas leading name in exible packaging. The rm, formerly known as Treofan South Africa, has forged an enviable reputation as one of the leading suppliers of high-quality Biaxially Oriented Polypropylene (BOPP), with a local production plant at its headquarters in Chamdor, Johannesburg. BOPP is a must-have packaging solution; its extensive benets including unique combination properties such as stiffness, balanced shrinkage, transparency, sealability, barrier, shine, and twist retention. Applications include exible packaging, pressure sensitive tape, printing and lamination, stationery, metallising, ower sleeves, cable wrap and insulation and Fimas lms are used for the packaging of snacks, chocolate bars, baked goods, confectionery, hygiene products, as well as wrap-around labels for the beverage market and carton overwraps for the tea and tobacco industry. Were a leader in exible packaging solutions, a company source told South Africa Magazine in June. We develop innovative products for our customers and partners with a range of clear, white, matt and metalised products for packaging, labelling, and carton overwraps, as well as alternative packaging solutions. The company is doing very well and our turnaround strategy has been successful. The factory is exceeding all production targets and we have condence of a continued positive outlook, he added. During 2011 Fima embarked on expansion plans that will see production at 31,000t of lm at plate capacity per annum by 2013. Backed by the Industrial Development Corporation and funded by local banks, it is pitched towards beating imports and creating jobs in the supply chain.
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Fima FOCUS MANUFACTURING

In July 2011, Fima placed an order for an 8.7 metre BOPP line, as well as an 8.7 metre Biaxially Oriented Polyethylene Terephthalate (BOPET) line with the Andritz Group - with a capacity to produce 31,000 and 25,000 tons respectively at its Chamdor plant. Our ultimate goal is to be able to meet the demands of the South African market, the company told South Africa Magazine (see SA Mag issue 17). It added that South Africa was seeing a big push to replace glass and paper with plastic products and that the growth of BOPP across Africa was estimated at 12 percent over the next 10 years. Our vision is to give the market what it wants, work closely with our customers and give them a packaging solution at a reasonable price, tailored to their needs and requirements, the company said. We want to be seen not just as a supplier but as a partner, educating and advising our customers and industry about our products, their features and benets. In the exible packaging eld we are the experts At the time Fimas two lines were producing 11,500 tons of BOPP lm, meaning it could serve only 30 percent of the South African market with locally produced lm. The balance was met by imports, whose scale and cost are a constant challenge. We must ensure we give our customers the best product, price and service to also make them more competitive globally. Our challenge at the moment is focussing on 2013, and our short term strategy is one of satisfying our market by putting out products that they want to seed the local market, the company said.
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Part of the Treofan Group for over 25 years, a 2009 management buyout gave the local company nancial control and Treofan SA relaunched as Fima. A year later a Black Economic Empowerment transaction saw Wendile Investment Holdings - a 100 percent black-owned company - as majority shareholder. The Treofan Group link remains close, with Fima having exclusive selling rights in Sub-Saharan Africa. In November 2011 it was announced that Mr Andr Annandale, who was acting CEO, had given the role full-time he became CEO ofcially on January 1, 2012. He has helped guide Fima though its turnaround strategy, cutting costs dramatically and improving production. For the future he is keen to build on these successes, investing in further new machinery and production efciencies. END To learn more visit www.ma.co.za.

Disaki Cores and Tubes is a leading manufacturer of spirally wound tubular cardboard cores in South Africa and amongst its valued customers are well-known paper mills and textile suppliers. We are a major supplier of cores and tubes and with our dedicated team and improved production processes, we run a fully automated core winding and cutting operation. Our focus is to deliver affordable solutions timeously while ensuring that our customers are supplied with a superior quality product.
NEW Product ranges added: Cones (textile industry) Angleboard (fruit packing industry) Dufaylite (used during the manufacture of doors) Cardboard Partitions (mostly used in the wine industry) Composites (for the food and medical industry)

Transpaco Contact Details 374 Bergvlei Road Wadeville EXT 4 Germiston 1401 Tel: 011 902 1528 Fax: 011 902 6700 Email: charly@transpaco.co.za

South Africa Magazine, Suite 9 and 10, The Royal, Bank Plain, Norwich, Norfolk, UK. NR2 4SF TNT Multimedia Limited, Unit 209, 16 Brune Place, London E1 7NJ ENQUIRIES Telephone: +44 (0) 1603 343367 Fax: +44 (0)1603 343502 andy.williams@tntmultimedia.com SUBSCRIPTIONS Call: +44 (0)1603 343502 andy.williams@tntmultimedia.com

19 Van Eck Street Chamdor Krugersdorp 1740 Tel: +27 (11) 761 7500 Fax: +27 (11) 271 7700 Email: sales@ma.co.za

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