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Twothirds of countries consumers live in rural areas and almost half of the national income is generated here. 70 % of India's population lives in 627000 villages in rural areas. The rural market in India is vast and scattered and offers a plethora of opportunities in comparison to the urban sector.
Twothirds of countries consumers live in rural areas and almost half of the national income is generated here. 70 % of India's population lives in 627000 villages in rural areas. The rural m…