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Mahindra launches the XYLO

A stylish, feature packed ‘Sedan Plus’ vehicle starting at an


unbeatable price of Rs. 6,24,500

Synopsis:

 The much anticipated Mahindra XYLO debuts in India starting at an unbeatable price of
Rs. 6,24,500 loaded with HVAC, Power Steering, Power Windows, Central Locking and
transponder-based immobilizer

 Technology, style, space, luxury & comfort make the XYLO an apt choice for sedan
buyers

 The XYLO boasts a wide array of unique features:

− Flat Bed front seats

− Digital Drive Assist System (DDAS)

− Foldable flight trays

− Surround cool dual ACs

− Captain Seats

 Powered by state-of-the-art 2.49 litre mEagle CRDe engine

 Available in 4 variants & eight elegant shades

 The XYLO is now open for bookings in a phased manner at 57 select Mahindra
dealerships in January and another 44 dealerships from February

January 13, 2009, Nashik: Mahindra & Mahindra Ltd. (M&M), India’s undisputed market leader
in utility vehicles, today unveiled the eagerly awaited Mahindra XYLO at its Nashik plant. The
XYLO is perhaps the most complete car with luxury comforts to enter the Indian market with
everything that today’s sedans offer and much more. Available at 57 select Mahindra
dealerships in January and another 44 dealerships from February, the XYLO price range
starts at Rs. 6,24,500

“With the launch of the Mahindra XYLO, the era of sedans is under serious threat! The sedan has
long been considered the ultimate in high-end mobility but the XYLO is all set to change this
perception. The famed Mahindra DNA of 'tough & rugged' meets an unprecedented level of
sophistication and luxurious comfort in the XYLO. The XYLO is the ‘Great Indian Traveling
Machine’ and will redefine the future of road travel in India,” said Mr. Anand Mahindra, Vice
Chairman and Managing Director, Mahindra Group.

“The Mahindra XYLO is perhaps the first vehicle in the country which has been completely
engineered around the customer. The powerful 2.49 litre mEagle CRDe engine is fuel-efficient
and delivers 112 bhp, allowing you to literally fly from 0-60 kmph in just 5.8 seconds. Moreover,
the Mahindra XYLO offers class-defining lavish space all around such that even a 6ft tall person
can stretch in comfort on the 3rd row seat. The XYLO offers an extraordinary level of luxurious
comfort at a very cost-effective price for prospective sedan buyers,” said Dr. Pawan Goenka,
President, Automotive Sector, Mahindra & Mahindra Ltd.

A perfect amalgam of performance and style…

Sleek contours coupled with structured edges and the signature Mahindra front grille give the
XYLO the sophistication of a sedan and the aggressive stance of an SUV. Integrated bumpers,
chunky alloy wheels and strong curves on the bonnet and fenders add to the car’s stature. Body
side cladding with chrome rails and rear lamp clusters with well defined edges add oodles of
panache to the car’s design. All this makes the XYLO an eye-catching vehicle on the road.

To complete the picture, the XYLO is available in 4 exciting variants & eight elegant shades to suit
a variety of tastes – be it masculine and powerful or contemporary and classy. These include
Fiery Black, Mist Silver, Mint Green, Lucky Lilac, Gold Shimmer, Toreador Red, Java Brown
and Rocky Beige.

XYLO variants, loaded all through….

Ex-Showroom Price
Variant Features
Delhi (Rs.)
All
HVAC, Power steering, Power windows, Central
XYLO
E2 Locking, Transponder-based Immobilizer, Flat
bed Front Seats 6,24,500
E2 + Surround Cool dual ACs with roof console,
E4 Vinyl + Fabric Seats, Remote Locking, Wheel 6,69,500
Caps, Rear Wash n Wipe
E4 + Intellipark Reverse Assist, Two Din Audio
system, Ski Rack (Optional), Limited DDAS,
E6 7,32,500
Electric ORVM & Body Side Moulding, Arm Rest,
Contrast exteriors & Full floor Console
E6 + Alloy Wheels, Full Fabric Seats, Full range
E8 DDAS, Reverse Fog Lamps, Foldable Flight Trays, 7,69,500
Full painted exteriors
variants conform to stringent BS III emission norms.

Far more luxury than any sedan, inside out…

What makes the XYLO unique and far superior to sedans is simply the manner in which it was
conceived and designed. Completely created from the inside out, the XYLO keeps all the needs
and wants of the would-be passenger in mind. This translates into surprising legroom, both in the
second and third row. Theatre style seating ensures that none of the passengers feel left out of
the conversation, even if they are seated in the back row.

Independent AC vents ensure that the Surround Cool Dual AC


cools all corners of this spacious car with individual controls for
each passenger. The car’s stylish exterior is aptly complemented
by plush interiors available in three sophisticated shades –
Black, Walnut and Granite.
The Mahindra XYLO is also the only car to offer flatbed front seats, just like in the business
class of a world-class airline. Additional unique features include foldable flight trays behind the
front seats, individual reading lamps for each passenger and conveniently placed laptop and
mobile charging points.

Close attention to the finer details is what makes the


XYLO a winner. The car's doors are fitted with
puddle lamps, giving passengers visibility while
alighting from the car at night. Cabin lights in the XYLO shut gradually after a few minutes,
giving passengers enough time to settle inside the car. A wide arm rest in the front row provides
the driver and co-passenger with comfort, while an integrated foot rest allows easy entry and
exit.

Ahead in technology too…

One of the most revolutionary features of the XYLO is the


tech-savvy Digital Drive Assist System (DDAS). An
alphanumeric display in the centre panel, the DDAS has
features such as an onboard computer to calculate mileage
and distance permissible. The system is easy to read and
provides useful data at a quick glance. Standard information
available includes date, time, inside and outside temperature
and relative humidity. It also lets you know exactly which
direction your Mahindra XYLO is headed in. Press a button
and you are informed of your gear position and speed. The
DDAS will even tell you how long your fuel will last and share information on your average speed
and the instant mileage clocked by you. All of which ensures that you derive optimum mileage
from your Mahindra XYLO.

The DDAS also has an inbuilt warning system which will prompt you to put on your seat belts in
case you forget or if you attempt to drive with the handbrake engaged, for instance. The
Intellipark Reverse Assist has a visual prompt in the rear view mirror which shows you the
distance between the rear bumper and any object behind your car.

The 2 Din Entertainment System is also feature


packed. It enables playback from MP3s and CDs, SD
cards and USB devices, giving you a superlative
acoustic experience on the road.
A driver’s delight as well…

Plenty of innovation has gone into making the XYLO a


superior vehicle to drive. The sporty dials, the centre
bezel curves and the advanced Digital Drive Assist
System combine to give you the feel of an aeroplane
cockpit. The driver's seat is ergonomically designed
with height adjustment control to maximise comfort on
long drives. Lumbar support can also be adjusted to
three positions while the unique tiltable steering wheel
gives you the perfect driving position.

An illuminated keyhole ring allows you to conveniently locate the keyhole even in pitch dark
conditions. Utility spaces abound in the Mahindra XYLO with a well defined Centre Console
housing space for CDs, magazines, etc.

Outpace, out-manoeuvre the sedan…

This muscular car is powered by a state-of-the-art 2.49


litre mEagle CRDe engine which delivers a power-
packed 112 bhp with 24 kilogram meter torque over a
range of 1800 to 3000 rpm. The 2.49 litre engine is
meshed with a five-speed manual gearbox and has
been built on the Scorpio NEF CRDe engine family with
relevant technological advancements. When a burst of
power is needed, the top mounted intercooler delivers.
Dual pilot injection increases the XYLO's drivability
scores, while advanced engine damping, hydraulic lash
adjustor technology and auto tensioner ensure
minimum service frequency and a pleasurable drive. On
a long drive, you can zip down the straights with the long wheelbase and multi-link suspension
keeping the XYLO composed and rock steady. The vehicle also tackles sharp bends effortlessly
and skirts bumps with ease.

Sourced from the best…


Leading vendors from India, Japan, America, Germany, etc., have contributed to the development
of the XYLO. To name a few, Bosch, Lear, Motherson, Nippon, Subros, JBM, Spicer, Visteon,
Lumax, Alf, Asahi, Sharda, Rane and Varroc have played a key role in creating the XYLO.
About The Mahindra Group
The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is
the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car
segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor
brands in the world.

The Group has a leading presence in key sectors of the Indian economy, including the financial
services, trade, retail and logistics, automotive components, after-market, information technology
and infrastructure development. Mahindra has recently made an entry in the two-wheeler
segment which will see the company emerge as a full-range player with a presence in almost
every segment of the automobile industry.

Mahindra's Farm Equipment Sector has recently won the Japan Quality Medal, the only tractor
company worldwide to be bestowed this honour. It also holds the distinction of being the only
tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently
ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best
Corporate Reputations list.

Mahindra is also one of only four Indian companies to receive an A+ rating from the Global
Reporting Initiative (GRI) for its first Sustainability Report.

For further enquiries please contact:

Ms. Roma Balwani Sushant Balsekar

VP & Head - Corporate Communication Adfactors PR Pvt. Ltd

Mahindra & Mahindra Ltd Phone: (022) 2204 9804

Phone: (+91-22) 24975176 Fax: (022) 2204 9814

Fax: (+91-22) 2490 0830 Mobile: (+91) 9702777559

Email: balwani.roma@mahindra.com Email: sushant.balsekar@adfactorspr.com