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EQUITY RESEARCH
Research analysts Hong Kong Retail Tanuj Shori - NIHK tanuj.shori@nomura.com +852 2252 1407 Sarah Xing - NIHK sarah.xing@nomura.com +852 2252 1565 Vivien Hu - NIHK vivien.hu@nomura.com +852 2252 1569 Vishnuvardana Reddy - NSFSPL vishnuvardana.reddy@nomura.com +91 22 3053 2847
See Appendix A-1 for analyst certification, important disclosures and the status of non-US analysts.
Event Q3 2012 Earnings Release Annual General Meeting Dash 2012-Diversified Asset Show Q3 2012 Sales and Revenue Release Q2 2013 Sales and Revenue Release Q3 2012 Earnings Release Q1 2013 Earnings Release Wells Fargo Securities Retail and Restaurants Summit September 2012 Sales and Revenue Release September 2012 Sales and Revenue Release September 2012 Sales and Revenue Release September 2012 Sales and Revenue Release
Date 10/25/2012 10/26/2012 10/24/2012 10/25/2012 10/11/2012 10/30/2012 10/23/2012 10/02/2012 10/04/2012 10/04/2012 10/04/2012 10/04/2012
Time
21:30 21:10
19:00
September 2012 Sales and Revenue Release 10/04/2012 September 2012 Sales and Revenue Release 10/04/2012 Q3 2013 Sales and Revenue Release 10/31/2012 Telsey Advisory Group (TAG) Fall Consumer Conference Telsey Advisory Group (TAG) Fall Consumer Conference September 2012 Sales and Revenue Release September 2012 Sales and Revenue Release China Corporate Day Q2 2013 Earnings Release Q3 2012 Earnings Release Telsey Advisory Group (TAG) Fall Consumer Conference Q3 2012 Earnings Release Q3 2012 Earnings Release S1 2013 Earnings Release S1 2013 Earnings Release S1 2013 Earnings Release Q3 2012 Earnings Release S1 2013 Earnings Release
14:00
ANF US AEO US GPS US HMB SS 551 HK VIP IN AVP US NUS US REV US 4921 JP 4911 JP 4922 JP 051900 KS 999 HK
Company Prada Esprit Li & Fung Samsonite L'Occitane Intime Department Store New World Dept Store China Parkson Retail Group Golden Eagle Retail Group
Ticker 1913 HK 330 HK 494 HK 1910 HK 973 HK 1833 HK 825 HK 3368 HK 3308 HK
Rating Neutral Neutral Neutral Buy Buy Buy Neutral Neutral Buy
Target Price Live Price 57.70 59.75 12.50 12.92 13.60 11.98 18.00 14.86 22.60 21 11.00 8.33 4.60 4.41 6.80 6.39 17.60 15.18
Note: Currency: HKD. Closing prices as of 10 Oct 2012; Ratings and Price Targets are as of the date of the most recently published report (http://www.Nomura.com) rather than the date of this document Source: Bloomberg, Nomura research
Fig. 4: Global mass-mid market sector, luggage and Samsonite trading P/E comparison
From August 2011 to September 2012
21.0 19.0 17.0 15.0 13.0 11.0 9.0
Oct-11 Feb-12 Apr-12 May-12 Jan-12 Dec-11 Nov-11 Aug-11 Sep-11 Jun-12 Jul-12 Aug-12 Sep-12 Aug-12 Mar-12
Global Mass Market Sector Trading PE Global Mass Market Sector Mean+1std Samsonite Trading PE
Global Mass Market Sector Mean Global Mass Market Sector Mean-1std Luggage Sector Trading PE
Global Mass Market Sector Mean+2std Global Mass Market Sector Mean-2std
Note: Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Note: Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Fig. 5: Beauty and personal care sector and LOccitane trading P/E comparison
From August 2011 to September 2012
22.0 21.0 20.0 19.0 18.0 17.0 16.0 15.0 14.0
Oct-11 Apr-12 May-12 Feb-12 Jan-12 Aug-11 Sep-11 Nov-11 Jun-12 Jul-12 Aug-12 Sep-12 Dec-11 Dec-11 Mar-12
Fig. 6: Global mass-mid market sector and Esprit trading P/E comparison
From August 2011 to September 2012
30.0 25.0 20.0 15.0 10.0 5.0
Feb-12 Oct-11 Apr-12 May-12 Jan-12 Aug-11 Sep-11 Nov-11 Dec-11 Dec-11 Jun-12 Jul-12 Sep-12 Mar-12
Beauty and Personal Care Sector Trading PE Beauty and Personal Care Sector Mean+2std Beauty and Personal Care Sector Mean-1std L'Occitane Trading PE
Beauty and Personal Care Sector Mean Beauty and Personal Care Sector Mean+1std Beauty and Personal Care Sector Mean-2std
Global Mass Market Sector Trading PE Global Mass Market Sector Mean+1std Esprit Trading PE
Global Mass Market Sector Mean Global Mass Market Sector Mean-1std
Global Mass Market Sector Mean+2std Global Mass Market Sector Mean-2std
Note: Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Note: Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Fig. 7: HK-listed retailer sector, US dept store and LF trading P/E comparison
From August 2011 to September 2012
25.0 23.0 21.0 19.0 17.0 15.0 13.0 11.0 9.0
Oct-11 Feb-12 Apr-12 May-12 Jan-12 Dec-11 Nov-11 Aug-11 Sep-11 Jun-12 Jul-12 Aug-12 Sep-12 Mar-12
HK-listed Retailer Trading PE HK-listed Retailer Sector Mean+1std Li & Fung Trading PE
HK-listed Retailer Sector Mean HK-listed Retailer Sector Mean-1std US Dept Store Sector
Note: Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Note: Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Fig. 9: HK-listed international brands cross-sector performance comparison (YTD and 1M)
30.0 25.0 20.0 15.0 10.0 5.0 0.0
Coverage Luggage High End Brands/Luxury Department Stores OEM Beauty, Skin and Personal Care
24.2 20.7 15.4 20.5 14.1 15.6 12.9 4.6 1.5 1.6 (0.2)
China Branded Retailer Supply Chain HK Listed Retailer
3.5
Global MiddleRange/Mass Market
(0.3)
(4.1)
(2.7)
(1.7)
79.6
24.9
American Eagle
17.1
Tod's
27.8
26.8
L'Occitane
Inditex
Prada
Ferragamo
GAP
Michael Kors
LG Household
(6.2)
(11.6)
(16.4)
(20.9)
0.0 (10.0) (20.0) (30.0) (23.1) (24.3) (30.5) (30.9) (31.7) (33.1) (40.0) (35.4) (39.9) (42.1) (50.0) (49.0) (60.0) YTD Absolute Performance(%)
Note: Closing prices as of September 28, 2012
Source: Bloomberg, Nomura research
Parkson
Shiseido
Li Ning
Anta
12.2
11.0
0.0 (10.0) (7.4) (7.4) (8.9) (9.1) (10.5) (11.4) (12.5) (20.0) (30.0) (25.9) (27.7) (29.3) (40.0) 1MAbsolute Performance(%)
Note: Closing prices as of September 28, 2012
Source: Bloomberg, Nomura research
I.T
10.7
6.2
Li Ning
Inditex
Tumi
1M Absolute Performance(%)
Note: Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Fig. 14: FY12 EPS upgrades over the past 4 weeks (times)
Top 10 upgrades
VIP
Revlon
Giordano
Sitoy
Yue Yuen
Chow T ai Fook
25 20 15 10 5 0
20 13 12 10 10 6
L'Oreal
Lifestyle
Ports Design
LVMH
China Lilang
Saks
6
Hermes
5
Michael Kors
4
Yue Yuen
4
Tod's
I.T
Inditex
Next
Prada
Richemont
Nike
Fig. 15: FY12 EPS downgrades over the past 4 weeks (times)
Top 10 downgrades
30 25 20 15 10 5 0
24 17 11 6
Next
6
L'Oreal
6
Chow Tai Fook
5
China Lilang
5
Golden Eagle
5
Hugo Boss
4
Amorepacific
4.7
3.9
3.5
3.3
2.9
I.T
2.1
Richemo nt
2.0
Yue Yuen
1.8
Brunello Cucinelli
1.7
Nike
Inditex
Giordan o
Prada
Michael Kors
H&M
0.0 (5.0) (10.0) (15.0) (20.0) (25.0) (30.0) (35.0) (40.0) (45.0) (2.1)
Note: Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Burberry
(2.3)
Esprit
(3.1)
Esprit
H&M
Sitoy
(3.2)
(3.3)
(3.3)
(4.7)
(5.0)
(6.4)
(39.0)
CY12 PE
Notes: (1) Closing prices as of September 28, 2012 (2) Excluding JC Penny and Li Ning; JC Penny's CY12 PE is exceptionally high because of very low EPS estimates while Li Ning has negative CY12PE because of negative EPS estimates. Source: Bloomberg, Nomura research
10.5
10.1
9.9
45%
8.7
8.2
7.4
40%
42% 35%
6.3
5.8
5.2
35% 30% 25% 20% 15% 10% 5% 0% 4Q09 1Q10 2Q10 3Q10
Prada
16%
CY12 PE
Notes:
Note: (1) includes Bulgari, Coach, Burberry, Hermes, Hugo Boss, LVMH, Gucci, Bottega Veneta, YSL, Other PPR brands, Richemont, SFER, Swatch, Tiffany, Tods, Michael Kors and Prada (2) weighted by the latest FY sales Source: Company data, Nomura research
Fig. 22: Quarterly beauty and personal care weighted avg sales growth trend
V.S. L'Occitane
30% 25% 23% 19% 12% 11% 12% 9% 11% 6% 2% 4% 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 10% 6% 6% 6%
25%
25%
24%
20%
0% 3Q10
4Q10
0% 1Q11
15%
11%
10%
5%
-9%
0% 4Q09 L'Occitane
Note: (1) values have been calendarised and weighted by sales of the latest FY (2) 2Q12 data include Abercrombie & Fitch, American Eagle, Gap, H&M and Adidas Source: Company data, Nomura research
Note: (1) includes LOreal, Estee Lauder, Avon, Revlon, Nu Skin, LOccitane, LG Household, Fancl and Shiseido (2) weighted by the latest FY sales Source: Company data, Nomura research
Prada
19%
14%
25%
27%
28%
20%
6%
32%
20%
19%
34.4
156
In line
PPR Luxury(2)
18%
22%
12%
17%
na
na
na
na
na
na
30.4
Gucci(2)
10%
19%
2%
7%
16%
na
na
na
na
na
18.7
na
Bottega Veneta(2)
37%
43%
37%
52%
62%
na
na
na
na
na
58.4
na
Sustained H2 sales growth and further improvement in full year operating and financial performance
YSL(2)
42%
36%
38%
78%
na
na
na
na
na
na
370.0
na
LVMH(3)
11%
12%
6%
13%
15%
na
na
na
na
na
28.0
-148
Targeting market share gains for all brands and continue upmarket positioning
Hermes
13%
8%
12%
27%
na
na
na
na
na
na
na
na
na
Continue to follow its strategy of expanding the distribution network, reinforcing production capacity and securing control over sourcing July trading was good and August was surprisingly positive in both Europe and the U.S.; In China, performance remains mixed across tier 1, 2 and 3 cities. The prevailing economic uncertainties, the moderation in sales growth since May and the very strong basis of comparison do not prevent the company from maintaining ambitious investment programme. Continue to invest in retail, digital and marketing strategies to drive long-term sustainable growth, while remaining responsive to the changing external environment. Expected currency adjusted sales growth to be 10% in 2012 and around 70 organic opening of retail stores. Confident in the ability to continue to drive sales and earnings at a double-digit percentage pace over planning horizon Company expects total revenue for 2QFY13 to be in the range of $490mn to $500million and SSSG ~30%. Management continues to expect an earnings decline in the third quarter followed by a resumption of growth in the fourth quarter.
Ferragamo(4)
17%
16%
24%
19%
na
7%
na
na
na
na
24.0
190
Topline in line
Richemont
13%
6%
19%
12%
na
na
na
na
na
na
na
na
Beat
Burberry
11%
2%
16%
18%
na
6%
marginally positive
highsingledigit
20%
mid-teens
na
na
Miss
Hugo Boss(3)
14%
11%
15%
5%
13%
4%
na
na
na
18.0
100
Beat
Coach(5)
na
na
na
na
na
13%
2%
na
na
27.0
80
Almost in line
Michael Kors(6)
71%
67%
110%
na
na
37%
38%
24%
na
162.0
420
Big beat
Tiffany
3%
0%
8%
3%
na
-1%
-5%
2%
-5%
na
1.0
-270
Almost in line
19% 14%
16% 12%
25% 14%
16% 15%
19% 17%
12% 12%
12% 5%
13% 22%
8% 11%
na na
40.6 29.6
58 -62
Notes: (1) Asia Pacific excludes Japan besides Burberry; (2) Overall sales growth in China for Bottega Veneta and earnings growth is for 1H12; (3) Earnings as a % growth and GPM change is for 1H12; (4) GPM ex-hedging; (5) Overall sales growth for global and SSSG for Americas and China; (6) Overall sales growth instead of organic growth Source: Company data, Nomura research
Samsonite(1)
9.7%
9.3%
31.5%
-130
4.0%
-10.0%
-51.6%
-110
American Eagle
11.0%
9.0%
62.0%
210
Beat
GAP
6.0%
4.0%
40.0%
297
Beat
0 54 -90
Average
7.2%
3.4%
7.9%
-15
8.5% y-y
2.2% y-y
15.4% y-y
L'Occitane(3)
18.8%
0.8%
na
na
L'Oreal(4)
11.6%
5.7%
9.1%
-50
In line
The Company expected FY12 LFL sales growth in excess of market growth at c.4% with positive margin development. The Company reiterated its outlook of gradual sales growth improvement and positive operating margin development. The Company targeted to improve profitability in FY2012 and will achieve an operating margin of 8% in Fy2013 and make ti as close to 10% as possible. Expect stable growth in operating profits from FY13 The Company stressted that the OPM in 2H12 will get lower as China management plans to increase marketing activity in 2H12F. More potential upsides likely in the coming quarters.
Oriflame(4)(5)
2.0%
1.0%
30.0%
100
Beat
Shiseido(5)
-5.0%
-3.0%
na
-100
na
Kose(5)
2.6%
2.9%
-49.9%
na
Amorepacific
11.5%
na
-6.6%
20
In line
LG Household
13.0%
na
11.1%
na
In line
Average
7.8%
1.5%
-1.3%
-6
8.1% y-y
3.4% y-y
5.0% y-y
Macy's
3.0%
3.0%
20.6%
10
Beat
Nordstrom
7.4%
4.5%
-5.9%
-100
Slightly beat
Management signaled its confidence in the current business (coming off a successful Anniversary Sale and ongoing strength at Rack stores) with its FY12 EPS guidance raise(from $3.30-$3.45 to $3.40-$3.50). Management guided total sales +1-3% and comps 0-2% in 3Q12. Instead of a laundry list of new brands, the Company walked through the upcoming store design changes and how the customer experience will evolve into a new one. The Company guided 3Q12 EPS to $0/15$0.20 and raised FY12 guidance to $2.73$2.88 from $2.63-$2.83. Expected the short term trading outlook continue to be challenging, the Company is making strong progress against goal of becoming an international, multi-channel retailer.
Kohl's
-1.0%
-2.7%
-6.6%
-170
Beat
JC Penny
-22.6%
-21.7%
-693.8%
-510
Miss
Limited
-2.4%
8.0%
-2.3%
270
Miss
-0.7%
-2.8%
na
na
In line
Average
-2.7%
-2.0%
-137.6%
-100
-116 y-y -50 -100 Beat In line In line Management maintained full-year SSSG guidance of 12% for 2012. Management stated that 3Q12 SSSG may come in slower than 2Q12. Management stated that 3Q12 SSSG may come in slower than 2Q12.
Notes:(1) SSSG, earnings as % chg and GPM % chg are for 1H12; (2) Comps instead of SSSG; (3) SSSG was YTD data; (4) earnings as % chg and GPM % chg are for 1H12; (5) organic growth instead of SSSG; (6) sales growth, SSSG, earnings % chg and GPM % chg are for 1H12; (7) Earning % change and GPM % change are for FY12 Source: Company data, Nomura research
Nomuras brand-related key research from around the world (by date; most recent at top)
Hennes & Mauritz - Significant 3Q EPS miss; cut FY 12E EPS 2% Burberry - Retail sales update; lowering EPS/rating Luxury Datawatch - Inventory; a building issue into 2H Richemont - Tourist flows/pricing/FX supports FY outlook Burberry - Dynamic margin management unpicked Salvatore Ferragamo - Brand momentum strong as group invests Retail Weekend Reading - If JCP Shops Take Share, Who From? J.C. Penney Company, Inc. - Are We There Yet? (No, Long Way to Go) Retail Weekend Reading - The Analyst Day Effect Ann Taylor - Holiday Preview; Both Brands Positioned Well Abercrombie & Fitch - There Is Nothing to See Here American Eagle - AEOs Special Div Sends a Strong Message lululemon - Taxes Save the Day; Raise Ests and TP Nomura First Look: lululemon (LULU US, Neutral) - Some Tax Noise, but an
In-Line Qtr
Retail Weekend Reading - Balanced, Under-bought or Over-bought? New World Dept Store China (825 HK, Neutral)-TP raised to HKD4.60 on
earnings revisions China department stores-Execute to win Retailing-Shift from downsizing to growth strategies Japanese retailing sector-Effect of anti-Japan protests in China First Look-Fast Retailing (9983 JP)(Neutral)-Rise in customers, fall in spend in August Dunelm - Downgrade to Neutral on valuation Next - Strong 1H but weaker-than-planned August Home Retail Group - 2Q a little worse than expected; but 2H key Inditex - Expect strong 1H EPS +22%; Raise FY13 EPS Debenhams - Investor day highlights retailing strengths Quick Note - Kingfisher (KGF LN, Buy) - 1H: Weather/FX impact expected; Buy for LT Retail Datawatch - Outlook remains muted; stock picking key Morrison (Wm) plc - Moving to Neutral from Buy Tesco - Improving volume trends encourage L'Oreal - At the root of LOrals top-line issues Quick Note - Reckitt Benckiser (RB/ LN, Buy) - Voluntary discontinuation of Suboxone tablet Quick Note - Nestl R (NESN VX, Reduce) - Wish You Were Here: Nestle Investor Seminar Associated British Foods - Core business strength offset by bits & pieces First Look - Associated British Foods (ABF LN, Buy) - Better than expected pre-close trading update Cloetta AB - Initiating coverage: Buy rating, TP EUR 16.5 Quick Note - Henkel (pref) (HEN3 GY, Buy) - Wish you were here Henkel investor day
60% 50% 40% 30% 20% 10% 0% Mar-12 % of Total up Apr-12 % of CCI up May-12 % of value by country up Jun-12 % of PRK up Jul-12 % of ASK up Aug-12
0 Mar-12 % of dept store sales up % of wine index up Apr-12 May-12 Jun-12 Jul-12 Aug-12 0.4 0.6
0.2
Note: Positive sequential indicators include up and up sharply; total sequential indicators include up sharply, up, flat, down and down sharply Source: CEIC, Bloomberg, Websites, Nomura research
Notes: (1) Positive sequential indicators include up and up sharply; total sequential indicators include up sharply, up, flat, down and down sharply (2) Department store including US luxury dept store SSSG, US softline dept store SSSG, Japan nationwide dept store sales (3) Hotel occupancy rate includes US and Paris and July data not available for Paris Source: Bloomberg, Websites, Nomura research
10
Brand diaries
London edges New York as the global fashion capital in 2012 http://www.languagemonitor.com/category/fashion/fashion-capitals/ On 4 September 2012, Global Language Monitor released its ninth annual ranking for Global Fashion Capitals among 55 cities. London again topped the list, largely because of the combination of Kate Middleton (a widely acknowledged fashion icon), and the 2012 Summer Olympic Games. In the total nine-year annual rankings, New York had taken the crown five times, while London had led twice and Paris and Milan each once, respectively.
What does the industry say? (click to go to this section) Louis Vuitton risks logo fatigue as Chinese tastes mature Chinas new consumers become more emotional-McKinsey Asias wealthy surpass North Americans for the first time Chinas corruption crackdown takes shine off luxury boom Foreign retailers are focused on China Milan runway not all black and white Consumers expectations high for luxury brands on mobile Brand Buzz - Who is doing/saying what? (click to go to this section) Ferragamo starts online sales channel H&Ms new luxury brand & Other Stories to launch Spring 2013 Richemont buys Peter Millar Neiman Marcus to launch an e-commerce site in China Samsonite takes on VIP, to enter sub Rs 1000 luggage market by Diwali Gap names new creative direct, head of design Tiffany to build watch offer after Swatch dispute Globetrotting - Who is going where? (click to go to this section) Burberry London, UK; Salvatore Ferragamo Brisbane, Australia; Zara Westfield Bondi Junction, Australia; Uniqlo New Jersey, US; H&M Colorado, US and; H&M-Kuala Lumpur, Malaysia
11
Chinas new consumers become more emotional-McKinsey More self-indulgent, individualistic and brand loyal than before, Chinas mainstream consumer class will comprise 400mn people with incomes above RMB106,00 (USD16,800) by 2020. That wealthier class of consumers, who are more emotionally driven and brand-conscious, will make up 51% of city-dwellers by 2020, up from 6% in 2010, McKinsey researchers predict. That means brands strategies would be built around emotions, niches and diverse brand portfolios in the future.
(http://in.reuters.com/article/2012/09/25/us-china-economy-consumers-surveyidINBRE88O09020120925)
Asias wealthy surpass North Americans for the first time The number of rich Asians surpassed North Americans for the first time last year, but their fortunes shrank slightly, according to Capgemini and Royal Bank of Canada Wealth Management. The Asia-Pacific region is now home to 3.37mn high net worth individuals (HNWI) - people with USD1mn or more to invest - compared with 3.35mn in North America and 3.17mn in Europe. Asia's wealthy 54% of whom are concentrated in Japan, almost 17% in China and more than 5% in Australia - saw their total fortunes slip to USD10.7trn last year from USD10.8trn in 2010, and lag North America's USD11.4trn.
(http://www.straitstimes.com/breaking-news/money/story/asias-wealthysurpass-north-americans-1st-time-report-20120919)
Chinas corruption crackdown takes shine off luxury boom The government imposed a frugal working style rule on its civil servants, which goes into effect on October 1, barring them from spending public money on lavish banquets or fancy cars, and from accepting expensive gifts. Chinese police inspectors are now studying up on how to recognize luxury brands to help them expose corruption. There is definitely a general moving away from the bling and the gold taps. This is a permanent shift, said chairman of the Hurun Report. He also said while many Chinese consumers are pulling back on spending because of a weakening economy, there is also a heightened sensitivity surrounding luxury purchases.
(http://www.reuters.com/article/2012/09/24/us-china-luxuryidUSBRE88N03R20120924)
Foreign retailers are focused on China According to the Global Retail Index (a survey carried out among 200 retailers worldwide), international retailers view China and India as their top growth markets. Multi-national operators said they expect sales to increase in both countries, while those operating elsewhere remain cautious about future growth, according to the report released at the World Retail Congress in London. The report stated that companies polled appreciate that Chinas economy is slowing, but they didnt believe it was in anything like a recession. More firms are reviewing opportunities in second- and third-tier cities, as well as having to offer specialised kinds of retail offerings. In the third-tier cities being targeted, it is all about building strong infrastructure, and having a strong local presence.
(http://www.livetradingnews.com/foreign-retailers-are-focused-on-china86910.htm)
12
Milan runway not all black and white Its note all black and white in Milan this season. Womens collections coming off the runway for next years warmer weather are all about the pastoral-relaxing looks in both silhouette and colour, with flowing styles and floral patterns that blend with the prevailing pastel palette. Flowers are the repeating motif for the 2013 season. In recent years, the collections have tended to blur the seasons. As many labels have added separate lines for resort wear, beachwear and the like, season-and activity-specific pieces have disappeared from the main collections. Eveningwear, at the same time, is gaining prominence, becoming an all-day affair.
(http://www.huffingtonpost.com/huff-wires/20120921/eu-milan-fashion-weekday-3/)
Consumers expectations high for luxury brands on mobile Luxury brands have been slow to the mobile party, with marketers steering clients toward traditional brick-and-mortar locations where products could be displayed in elegant surroundings and customers were treated to an impeccable shopping experience. But now luxury brands are making up for lost time. In an August Martini Media survey of digital agencies with luxury brand experience, 43% of respondents said their luxury clients were moving more quickly to digital advertising than their mass-market accounts. A survey from 1Q12 by the Luxury Institute and Plastic Mobile found that loyalty programs (46%) and early access to sales (45%) were the leading features these consumers anticipated a luxury brand mobile app would provide.
(http://finchannel.com/Main_News/Tech/116490_Consumers'_Expectations_Hig h_for_Luxury_Brands_on_Mobile/)
Brand buzz
Ferragamo starts online sales channel As Salvatore Ferragamo enjoys a sales growth of 36% in China in the first quarter this year, it is intending to attract more Chinese customers by authorizing a Chinese website to sell its products. From October 11, Chinese customers will be able to purchase its products on xiu.com, a Chinese e-commerce website for fashion products. The Chinese website announced the news at its official Weibo on sina.com recently.
(http://europe.chinadaily.com.cn/business/2012-09/25/content_15780835.htm)
H&Ms new luxury brand & Other Stories to launch Spring 2013 According to The Telegraph, & Other Stories is set to launch in Spring 2013 with an ecommerce site and stores in selected European countries. It is going to be a womens wear only store, with a focus on accessories, jewellery and beauty. & Other Stories is about bringing everything she can wear into one place, focusing on the whole look, said a statement released by H&M, We believe shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing.
(http://fashionista.com/2012/09/hms-new-luxury-line-other-stories-to-launchspring-2013/)
Richemont buys Peter Millar On September 21, Richemont added the upmarket leisurewear brand Peter Millar to its wardrobe, which already holds Chloe clothes and Cartier jewellery. Peter Millar was backed by US PE group Winona Capital, which bought a stake in 2009 when the brands sales were growing at more than 30% each year.
(http://www.independent.co.uk/news/business/news/richemont-buys-petermillar-8163814.html)
Neiman Marcus will launch and e-commerce site in China US luxury specialty goods retailer Neiman Marcus has invested USD28mn in HK-based e-commerce company Glamour Sales Holding. The company says the deal is its first move into the luxury retail market in China and plans to offer what it calls and expertly curated mix of full-price, current season offerings to Chinese luxury customers through the site, which will also feature editorial content, fashion expertise and behind-thescenes videos.
(http://www.internetretailer.com/2012/09/24/neiman-marcus-will-launch-ecommerce-site-china)
13
Samsonite takes on VIP, to enter sub Rs 1000 luggage market by Diwali Ramesh Tainwala, Samsonite president of Asia Pacific and Middle East, revealed a project codenamed Project Pappu to launch a luggage priced less than Rs1000. The idea was can we sell a product priced below Rs1000 and maintain quality standard at the same time? We had to completely rethink on sourcing and design, Tainwala said. Samsonites existing range starts at Rs2000. The new product took nearly two years in the making, will hit the Indian market before Diwali.
(http://articles.economictimes.indiatimes.com/2012-0921/news/34002329_1_samsonite-president-ramesh-tainwala-luggage-market)
Gap names new creative director, head of design Gap has tapped Rebekka Bay as creative director and executive VP for Gap global design. Beginning October 1, she will be responsible for product sold online and in nearly 1,600 stores in 42 countries in which Gap operates. Bay knows fast fashion and she conceptualized, developed and launched COS, the timeless modern tactile functional brand of H&M parent Hennes & Mauritz.
(http://www.mediabistro.com/unbeige/gap-names-new-creative-director-headof-global-design_b23411 )
Tiffany to build watch offer after Swatch dispute According to Reuters, Tiffany & Co. has stated that it sees big potential in its watch business and plans to build it back up to the level it achieved two decades ago, with about 9% of sales attributed to timepieces. At present, Tiffany & Co. is said to win about 2% of its sales from its watch collection that has apparently been wound down since it was announced that the brand and Swatch Group would sever their ties in 2011. In March this year WatchPro reported that Swatch had ended the partnership with Tiffany, calling it necessary action following Tiffany & Co.s systematic efforts to block and delay development of the business. Tiffany has dismissed these claims and has said that it honored its obligations under the agreement.
(http://www.watchpro.com/13957-tiffany-to-build-watch-offer-after-swatchdispute/)
14
Globetrotting brands
Fig. 28: A quick look at how various brands have been expanding their geographical presence over the past month
15
Source: Bloomberg consensus estimates for non-rated stocks, Nomura estimates. Closing prices as of September 28, 2012
Michael Kors
Michael Kors
Prada Ferragamo Richemont Christian Dior Luxottica Coach Burberry LVMH PPR Chow Tai Fook Swatch Hugo Boss Tiffany Tod's Hengdeli
EBITDA CAGR
35.0 30.0 Prada 25.0 Brunello Cucinelli 20.0 15.0 10.0 5.0 0.0 0.0 5.0 10.0 15.0 EV/EBITDA 20.0 25.0 30.0 Ferragamo Burberry Chow Tai Fook Coach Richemont Christian Dior PPR Swatch Luxittoca Hengdeli Hugo Boss Tiffany Tod's LVMH
Hermes
Brunello Cucinelli
Hermes
30.0 P/E
40.0
50.0
60.0
Note: Point on axis indicates no available data. Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
Note: Point on axis indicates no available data. Closing prices as of September 28, 2012
Source: Bloomberg, Nomura research
Source: Bloomberg consensus estimates for non-rated stocks, Nomura estimates Note: Closing prices as of September 28, 2012
16
20.0
Macy's
Saks
EBITDA CAGR
24.0
EPS CAGR
15.0 Nordstrom 10.0 Golden Eagle New World 5.0 Parkson 0.0 0.0 2.0 4.0 6.0 8.0 P/E
19.0 New World 14.0 Saks Macy's 4.0 Khol's 6.0 EV/EBITDA Limited Nordstrom Next Parkson Target 2.0 4.0 8.0 10.0 12.0 14.0 Lifestyle Golden Eagle
Intime
Lifestyle
Target
9.0
Kohl's
JC Penny 10.0
12.0
14.0
16.0
(1.0) 0.0
Source: Bloomberg consensus estimates for non-rated companies, Nomura estimates. Closing prices as of September 28, 2012
24.0
American Eagle
19.0
EBITDA CAGR
GAP Inditex
14.0
Inditex
9.0
H&M Esprit
Giordano
4.0
(1.0) 0.0
2.0
4.0
6.0
8.0
10.0 Adidas
12.0
14.0
16.0 H&M
18.0
Li Ning 12.0
(6.0) EV/EBITDA
Note: Point on axis indicates no available data. Closing prices as of September 28, 2012
Source: Bloomberg, Nomura research
Note: Point on axis indicates no available data. Closing prices as of September 28, 2012
Source: Bloomberg, Nomura research
17
Source: Bloomberg consensus estimates for non-rated companies, Nomura estimates. Closing prices as of September 28, 2012
EBITDA CAGR
EPS CAGR
20.0 15.0 10.0 5.0 0.0 0.0 5.0 10.0 P/E 15.0 20.0 DKSH 25.0 Yue Yuen
DKSH
Sitoy
Stella
5.0
0.0 0.0 2.0 4.0 6.0 EV/EBITDA 8.0 10.0 12.0 14.0
Note: Point on axis indicates no available data. Closing prices as of September 28, 2012
Source: Bloomberg, Nomura research
Source: Bloomberg consensus for non-rated companies, Nomura estimates. Closing prices as of September 28, 2012
Tumi
40.0
EBITDA CAGR
11.0
30.0 20.0 10.0 0.0 0.0 5.0 10.0 15.0 P/E 20.0 VIP 25.0 30.0 35.0
Samsonite
6.0
1.0 0.0 (4.0) 2.0 4.0 6.0 8.0 10.0 12.0 VIP EV/EBITDA 14.0 16.0 18.0 20.0
18
Source: Bloomberg consensus estimates for non-rated stocks, Nomura estimates. Closing prices as of September 28, 2012
25.0 Nu Skin 20.0 15.0 Sa Sa L'Occitane Amorepacific Oriflame Estee Lauder 5.0 0.0 0.0 (5.0) 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 Kose Fancl RelvonShiseido L'Oreal
20.0 15.0
10.0
18.0
Avon 20.0
Note: Point on axis indicates no available data. Closing prices as of September 28, 2012
Source: Bloomberg, Nomura research
19
I.T
Belle
EBITDA CAGR
16.0 14.0
EPS CAGR
12.0 10.0 8.0 6.0 4.0 2.0 0.0 0.0 5.0 China Lilang 10.0 P/E
Daphne
Trinity
12.0 10.0 8.0 6.0 4.0 2.0 0.0 0.0 2.0 4.0 6.0 8.0 EV/EBITDA 10.0 12.0 14.0 16.0 China Lilang
15.0
20.0
25.0
PEG P/E EV/EBITDA Nomura Market cap Closing price (CY12P/E vs CY11Rating (US$mn) CY12F CY13F CY12F CY13F 13F CAGR) HK Listed Retailer Daphne (210 HK) Belle (1880 HK) Trinity (891 HK) Ports Design (589 HK) I.T (999 HK) China Lilang (1234 HK) Prada (1913 HK) Esprit (330 HK) Li & Fung (494 HK) Samsonite (1910 HK) L'Occitane (973 HK) C.banner (1028 HK) Giordano (709 HK) Hengdeli (3389 HK) Parkson (3368 HK) Golden Eagle (3308 HK) New World (825 HK) Maoye (848 HK) Intime (1833 HK) PCD Stores (331 HK) Anta (2020 HK) Li Ning (2331 HK) Sa Sa Intl (178 HK) Average Buy Buy Buy Neutral Buy Reduce Neutral Neutral Neutral Buy Buy N.R. N.R. N.R. Neutral Buy Neutral N.R. Buy N.R. N.R. N.R. N.R. 1,652.8 15,271.1 1,151.4 430.0 521.1 631.8 19,106.3 1,984.5 12,955.0 2,700.2 3,904.6 696.4 1,295.3 1,274.5 2,355.9 3,793.6 935.0 948.8 2,166.6 336.8 1,917.0 562.4 1,935.9 7.78 14.04 5.20 5.99 3.29 4.08 57.90 11.92 12.02 14.88 20.50 2.70 6.52 2.25 6.50 15.22 4.30 1.37 8.40 0.62 5.96 4.13 5.32 13.7 20.8 16.2 5.2 7.4 5.8 25.6 27.5 14.8 16.4 22.4 13.7 12.9 10.1 13.8 19.1 11.9 8.2 14.9 6.3 8.7 na 19.4 14.3 11.4 17.4 14.1 4.5 6.4 7.2 20.3 11.0 12.1 14.1 18.9 10.7 11.4 9.0 12.4 16.3 10.6 7.5 12.5 4.6 10.9 na 16.2 11.8 7.0 13.5 11.7 2.7 4.3 2.7 15.2 8.4 11.0 1.1 13.0 8.4 8.7 7.3 6.5 12.3 3.5 7.0 12.6 3.6 4.5 7.6 13.3 8.1 5.7 11.0 9.7 2.3 3.7 3.2 12.3 5.0 9.3 1.0 11.0 6.6 7.4 6.5 5.7 10.2 3.0 6.3 10.6 2.7 5.5 4.4 11.1 6.7 1.2 1.3 1.3 0.3 0.5 na 0.8 5.4 0.5 0.9 1.3 1.1 1.5 2.1 4.5 1.8 1.7 0.7 1.2 0.3 na 3.7 1.1 1.6
Div yld (%) Revenue growth (%) CY12F 2.5 1.5 4.4 12.2 5.5 11.3 1.0 3.4 4.5 1.8 1.5 1.8 5.7 3.5 3.2 1.5 3.3 4.1 2.7 8.0 7.4 0.7 3.7 4.1 CY12F 22.1 16.8 18.8 21.4 21.8 16.8 26.5 (8.5) 16.3 14.4 16.4 23.0 6.3 9.6 18.2 17.9 10.3 13.4 23.3 9.4 (11.5) na 15.4 14.5 CY13F 17.0 17.6 16.5 17.7 13.8 (8.9) 21.2 (2.5) 14.1 13.8 17.5 24.3 15.3 14.0 15.3 21.7 18.4 21.8 23.6 21.5 (11.4) na 17.8 14.5
EPS growth (%) CY12F 3.7 12.3 9.2 20.6 15.8 12.9 35.9 (55.9) 24.7 20.4 16.7 (1.7) 5.0 (2.7) (4.5) 3.5 2.6 12.5 6.3 8.1 (20.0) na 16.6 6.5 CY13F 19.5 19.0 15.1 15.1 15.5 (20.1) 26.2 150.4 22.7 16.6 18.1 28.1 12.8 12.8 11.3 17.7 11.9 10.4 19.3 37.5 (20.4) na 20.3 20.9
ROE (%) Net margin (%) CY12F 23.7 22.6 16.6 27.3 22.6 29.7 29.1 5.3 18.8 16.8 20.1 na 27.0 15.4 19.6 25.1 10.3 11.7 13.2 13.4 20.9 0.7 45.7 19.8 CY12F 10.0 14.1 17.9 21.3 8.2 21.8 18.2 3.1 3.7 9.2 13.3 12.5 12.4 6.6 20.9 33.1 16.0 19.8 24.0 23.8 17.7 (0.5) 10.7 14.7
Net debt to equity (%) CY12F n.cash n.cash n.cash n.cash n.cash n.cash n.cash n.cash 27.2 n.cash n.cash n.cash n.cash 14.4 n.cash n.cash n.cash 51.9 24.4 n.cash n.cash 3.9 n.cash
Source: Bloomberg consensus estimates for non-rated stocks, Nomura estimates. Note: Closing prices as of September 28, 2012
30.0
China Lilang
Esprit
25.0
EPS CAGR
20.0 Trinity 15.0 Belle Samsonite 10.0 Prada Ports Design Li & Fung Intime Daphne Maoye Golden Eagle Giordano New World Hengdeli Parkson 0.0 0.0 5.0 I.T 10.0 P/E 15.0 20.0 Anta Sa Sa
EBITDA CAGR
C. banner
L'Occitane
5.0
Li Ning 25.0
(6.0)
Note: Point on axis indicates no available data. Closing prices as of September 28, 2012 Source: Bloomberg, Nomura research
20
Fig. 54: HK-listed international brands coverage P/E vs. EPS CAGR
35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 0.0 5.0 10.0 15.0 P/E 20.0 25.0 30.0 Esprit P/E (CY12F) vs EPS CAGR (11-13F) Li & Fung Prada
Fig. 55: HK-listed international brands coverage EV/EBITDA vs. EBITDA CAGR
30.0 EV/EBITDA (CY12F) vs EBITDA CAGR (11-13F) Prada 25.0 L'Occitane Li & Fung
20.0
Samsonite
EBITDA CAGR
EPS CAGR
L'Occitane
15.0
Samsonite
10.0
Esprit
5.0
0.0 0.0 2.0 4.0 6.0 8.0 EV/EBITDA 10.0 12.0 14.0 16.0
P/E charts
Fig. 56: Prada P/E Fig. 57: Prada premium/discount to peers
Prada Premium/Discount to peers
31.00
60%
26.00
50%
+1SD = 22.6
21.00
40%
Mean = 20.4
16.00
-1SD = 18.2
30% 20%
11.00
10% 0%
Nov-11 Aug-12 Aug-11 Sep-11 Dec-11 May-12 Sep-12 Oct-11 Apr-12 Feb-12 Mar-12 Jan-12 Jun-12 Jul-12
6.00
Oct-11 Nov-11 Dec-11 Jan-12 May-12 Jun-12 Feb-12 Mar-12 Aug-11 Sep-11 Apr-12 Jul-12 Aug-12 Sep-12
21
30%
+1SD = 14.9
20%
Mean = 13.3 -1SD = 11.8
10% 0%
Oct-11 Apr-12 Feb-12 May-12 Dec-11 Dec-11 Jan-12 Jun-12 Jul-12 Aug-12
Aug-12 Aug-12 Sep-12 Sep-12
Nov-11
Aug-11
Sep-11
31.00
20%
26.00
15% 10% 5%
-1SD = 18.3
21.00
16.00
0%
Dec-11 Aug-11 Sep-11 Nov-11 Oct-11 Apr-12 Feb-12 Mar-12 May-12 Jan-12
11.00
-5% -10%
6.00
Oct-10
Nov-10
Dec-10
Oct-11
Nov-11
Dec-11
Jun-10
Jan-11
Jun-11
Jan-12
May-11
May-12
Jun-12
Jul-10
Jul-11
Feb-11 Mar-11
Feb-12
Aug-10
Sep-10
Aug-11
Sep-11
Mar-12
Apr-11
Apr-12
Jul-12
Aug-12
Sep-12
-15% -20%
Jun-12
Jul-12
Sep-12
Mar-12
22
May-12
-10% -20%
High End Brands/Luxury Prada Luxottica Tod's Ferragamo LVMH Christian Dior Hermes PPR Burberry Richemont Swatch Hugo Boss Coach Michael Kors Tiffany & Co Brunello Cucinelli Chow Tai Fook Hengdeli Average
Neutral Reduce Reduce Neutral Neutral N.R. N.R. Buy Neutral Buy Buy Neutral Buy Buy Neutral Neutral N.R. N.R.
19,106.3 16,673.6 3,314.6 3,510.7 76,517.7 24,428.7 28,409.6 19,383.6 7,144.8 34,496.0 20,960.3 6,202.1 15,976.1 10,281.0 7,836.3 1,177.6 14,237.3 1,274.5
57.90 27.53 84.10 16.19 117.00 104.40 209.00 119.40 1,001.00 56.40 375.20 68.42 56.02 53.18 61.88 13.45 11.04 2.25
19.8 38.9 17.0 12.0 145.7 11.7 10.7 48.3 4,527.3 114.8 71.0 14.6 306.7 175.5 130.1 2.4 9.5 3.4 314.4
19.4 33.8 16.4 14.8 158.0 14.5 12.6 58.9 4,282.3 113.4 76.7 8.9 267.1 153.6 138.4 na 9.0 3.9 316.6
(1.5) (4.2) (1.0) (5.4) (11.4) (10.5) (6.7) (5.2) (25.9) (4.6) (5.2) (7.4) (0.4) (0.6) (1.4) (2.0) 15.2 5.1 (4.1)
12.3 (0.3) 6.5 (1.3) (2.4) (3.6) (13.7) 6.4 (24.5) 8.8 0.5 (12.0) (4.2) 27.1 16.9 19.7 15.0 (7.8) 2.4
14.7 1.4 (0.3) 4.2 (9.2) (9.3) (17.3) (7.4) (33.1) (0.4) (9.7) (20.5) (27.5) 14.1 (10.5) na (10.2) (31.4) (9.0)
63.3 39.3 25.2 44.7 13.4 17.3 (10.1) 15.0 (16.7) 30.5 15.4 6.3 3.7 na (4.4) na na (26.2) 14.5
64.7 26.3 32.6 54.0 5.1 10.9 (9.6) 6.4 (15.5) 18.7 6.7 16.2 (8.2) 95.2 (6.6) na (20.7) (11.4) 15.6
2.5 (0.2) 3.1 (1.3) (7.3) (6.5) (2.7) (1.2) (21.8) (0.5) (1.2) (3.3) 3.7 3.5 2.7 2.0 19.3 9.2 0.0
49.1 10.8 17.1 38.5 (10.5) (4.6) (25.2) (9.2) (31.1) 3.1 (8.8) 0.6 (23.8) 79.6 (22.2) na (36.3) (27.0) 0.0
Fig. 67: High-end brands/luxury stock TP % change and EPS % change in the past four weeks
For four weeks ended September 28, 2012
15.0 9.9 6.5 5.1 5.0 3.6 2.3 0.0 1.9 1.5 0.8 0.7 0.3
10.0
(0.9)
(1.4)
(1.5)
(1.5)
(1.8)
(1.8)
(5.0)
(4.3)
(10.0)
(15.0) (17.6)
(20.0)
Sep-12
Oct-11
Feb-12
Mar-12
Apr-12
Jan-12
Jun-12
Jul-12
Swatch
Richemont
Hermes
Coach
PPR
Luxottica
Ferragamo
Hugo Boss
Michael Kors
LVMH
Burberry
Brunello Cucinelli
Tod's
Christian Dior
Prada
Hengdeli
Tiffany & Co
23
38 7
38 9
50 0 50
46 4
44 6
36 14
35 65 22 8 43 27
Lux ot t ic a
50
40
100.0 80.0
95.2
91
80
73
68
68
65
58
56
55
53
33 17
Tod's
60.0
50
50
50
55
18.7
16.2
5
H erm es
10.9
6.7
Swat ch
6.4
PPR
15.6 5.1
Herm es C oac h Burberry LVMH H engdeli C how Tai F ook Tif f any & C o
0.0
Brunello Cuc inelli Average
LVM H
Sw at c h
R ic hem ont
C oac h
Prada
H engdeli
PPR
H ugo Bos s
F erragam o
Burberry
Department Stores Macy's Nordstrom Saks Parkson Golden Eagle New World Lifestyle Kohl's JC Penney Limited Target Next Maoye Intime Average
Source: Bloomberg consensus estimates for non-rated stocks, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 71: Department store stock TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
20.0 14.8 15.0 10.0 5.0 0.0 2.8 2.7 2.5
M ic hael Kors
Brunello C uc inelli
Richemont
Luxot t ica
F erragam o
Hugo Bos s
M ic hael Kors
Tod's
Prada
(20.0) (40.0)
(6.6)
(8.2)
(11.4)
(20.7)
(9.6)
(15.5)
Name
Buy Buy N.R. Neutral Buy Neutral N.R. Neutral Neutral Buy N.R. Buy N.R. Buy
15,142.9 11,091.0 1,574.4 2,355.9 3,793.6 935.0 3,437.6 12,011.5 5,321.5 14,158.0 41,565.6 9,135.4 948.8 2,166.6
37.62 55.18 10.31 6.50 15.22 4.30 16.02 51.22 24.29 49.26 63.47 3,450.00 1.37 8.40
1.8
1.7
1.6
1.0
0.2
0.1
0.0
Lifestyle
Saks
Macy's
Kohl's
Next
Intime
Nordstrom
New World
JC Penney
Maoye
Limited
Parkson
Golden Eagle
Target
(0.1)
(0.7)
(2.4)
24
100 90 80 70 60 50 40 30 20 10 0
Lif es t y le M ac y 's Kohl's I nt im e N ords t rom N ew W orld Lim it ed M aoy e Golden Eagle Target
26
24
38 0
36
41 0
33 8
35 8
30.0
26.1
38
40
35
23.9
46
60
46 69
20.0 10.0
12 21
3.8
Lifest yle Kohl's N ew W orld J C Penney Maoye
1.6
Parks on Golden Eagle Av erage
74
68
63
60
59
58
58
54
53
53 32
15 25
J C Penney
8 23
46
0.0
M ac y's Sak s N ext I ntim e Nords trom Limit ed Target
(10.0)
8
(20.0) (30.0)
Sak s N ex t Park s on
(7.3)
(2.9) (6.4)
Source: Bloomberg, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 74: Global mid-range/mass market stock performance and Street action
Nomura Market cap Rating (US$mn) Closing price ADTV 3M (US$mn) 6M (US$mn) 113.8 84.0 207.1 309.3 74.4 87.1 145.3 12.7 2.5 4.9 2.2 94.9 115.3 91.3 205.9 289.3 73.9 105.0 216.7 16.4 3.6 4.5 2.5 102.2 1M (5.6) (5.8) 1.7 (3.8) 2.6 (5.6) 11.0 (2.8) 10.7 30.1 6.2 3.5 Absolute Performance (%) 3M (0.6) 6.8 30.8 8.1 12.8 (7.8) 18.5 20.5 19.2 27.4 (4.8) 11.9 6M (31.6) 22.6 36.9 (12.5) 9.3 (4.7) 34.5 (23.6) 9.2 (26.4) (50.0) (3.3) 12M (47.1) 74.5 113.4 7.9 38.1 9.1 48.0 24.8 16.2 (37.3) (48.2) 18.1 YTD (30.5) 37.9 92.9 (1.5) 24.5 2.3 50.4 19.0 15.8 (35.4) (33.1) 12.9 Relative Performance (%) 1M (9.1) (9.3) (1.8) (7.3) (0.9) (9.1) 7.4 (6.3) 7.2 26.6 2.7 (0.0) YTD (43.5) 24.9 80.0 (14.4) 11.6 (10.6) 37.5 6.0 2.9 (48.4) (46.0) (0.0) EPS Upgrades and Downgrade Street target Stree recommendations in last 4 weeks in Total Free Float Price (%) FY12 EPS FY13 EPS % Change in FY12 EPS FY13 EPS FY12 EPS FY13 EPS Buy Sell Hold Upgrade Upgrade Downgrad Downgrad Last 4 Weeks (0.2) 0.7 (0.0) 1.7 0.1 (3.3) 4.7 (39.0) 3.3 0.0 7.4 (2.2) (0.2) 0.7 (0.0) 1.7 0.5 (3.3) 4.7 (39.0) 2.7 (0.5) (4.5) (3.4) 1.0 2.0 1.0 13.0 3.0 1.0 20.0 0.0 3.0 0.0 0.0 1.0 3.0 1.0 8.0 7.0 5.0 21.0 1.0 2.0 0.0 0.0 2.0 0.0 0.0 1.0 2.0 24.0 1.0 11.0 0.0 0.0 0.0 1.0 0.0 1.0 3.0 3.0 20.0 1.0 11.0 1.0 1.0 1.0 0.9 0.8 0.5 (0.4) 1.8 (4.7) 11.1 1.1 1.5 (0.7) (2.3) 0.9 9.0 16.0 11.0 10.0 27.0 8.0 19.0 5.0 9.0 5.0 2.0 2.0 0.0 4.0 0.0 3.0 13.0 7.0 11.0 0.0 8.0 16.0 22.0 9.0 14.0 13.0 11.0 14.0 15.0 6.0 2.0 9.0 5.0 98.2 86.2 69.5 98.6 100.0 na 34.8 96.4 72.9 30.5 72.1 EPS % Changes in Last 4 Weeks
Name
Global Middle-Range/Mass Market Abercrombie & Fitch Neutral American Eagle Buy GAP Neutral Nike N.R. Adidas Buy H&M Neutral Inditex Neutral Esprit Neutral Giordano N.R. Anta N.R. Li Ning N.R. Average
2,800.9 4,144.3 17,207.9 43,084.6 17,240.8 57,581.3 77,555.3 1,984.5 1,295.3 1,917.0 562.4
33.92 21.08 35.78 94.91 64.00 228.20 96.63 11.92 6.52 5.96 4.13
Source: Bloomberg consensus estimates for non-rated stocks, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 75: Global mid-range/mass-market stock TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
20.0 11.1 10.0 1.8 0.0
Inditex Esprit GAP Giordano Adidas Abercrombie & Fitch American Eagle
1.5
1.1
0.9
0.8
0.5
Nike H&M Anta Li Ning
(0.4)
(0.7)
(2.3)
(4.7)
25
Fig. 77: Global mid-range/mass market stock YTD absolute performance (%)
YTD through September 28, 2012
100.0 92.9
36
37 57
48 67 14 6 38
GAP
40
41
82
0 66 64 46 43
37 27
Aberc rom bie & F it c h
36
50
70
40.0 20.0
12.9 (1.5)
Abercrom bie & Fitch Nike Average Li Ning Ant a
23
H &M
23
Ant a
23
Esprit
9
Li N ing
N ik e
I ndit ex
Fig. 78: Supply chain/ OEM stock performance and Street action
Nomura Market cap Rating (US$mn) Closing price ADTV 3M (US$mn) 6M (US$mn) 51.1 3.9 27.5 401.7 4.6 203.2 1M (6.5) 3.2 (1.7) Absolute Performance (%) 3M (18.9) 13.0 (3.0) 6M (32.5) 21.5 (5.5) 12M (12.4) na (12.4) YTD (16.4) na (16.4) Relative Performance (%) 1M (10.0) (12.3) (11.2) YTD (29.3) na (29.3) EPS Upgrades and Downgrade Street target Stree recommendations in last 4 weeks in Total Free Float Price (%) FY12 EPS FY13 EPS FY12 EPS FY13 EPS % Change in FY12 EPS FY13 EPS Buy Sell Hold Upgrade Upgrade Downgrad Downgrad Last 4 Weeks (2.3) 1.3 (0.5) (2.0) 0.6 (0.7) 0.0 1.0 1.0 1.0 4.0 0.0 3.0 0.0 (2.6) 0.8 (0.9) 5.0 6.0 9.0 0.0 7.0 5.0 66.0 35.0 EPS % Changes in Last 4 Weeks
Supply Chain Li & Fung DKSH Average OEM Stella Sitoy Yue Yuen Average
Source: Bloomberg consensus estimates for non-rated stocks, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 79: Supply chain TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
2.0 1.0 0.0 DKSH (1.0) (2.0) (3.0) (2.6) FY13 EPS % Change in Last 4 Weeks Li & Fung 0.8
Giordano
Adidas
Am eric an Eagle
(30.5)
(33.1)
(35.4)
Name
Neutral N.R.
12,955.0 3,973.8
12.02 58.75
Fig. 80: OEM TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
3.0 2.0 1.0 0.0 (1.0) (2.0) (3.0) (4.0) (5.0) (6.0) Target Price % Change in Last 4 Weeks FY12 EPS % Change in Last 4 Weeks FY13 EPS % Change in Last 4 Weeks (3.2) Sitoy (0.3) Stella Yue Yuen 1.2
26
Source: Bloomberg consensus estimates for non-rated stocks, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 86: Luggage stock TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
1.0 0.8 0.6 0.4 0.2 0.0 (0.2) (0.4) (0.6) (0.8)
0.0 Tumi
(0.6) Target Price % Change in Last 4 Weeks FY12 EPS % Change in Last 4 Weeks FY13 EPS % Change in Last 4 Weeks
15.0
10.0
5.0 0.0 0.0 Samsonite YTD Absolute Performance (%) VIP Tumi Average
27
Fig. 89: Personal care and beauty stock performance and Street action
Nomura Market cap Rating (US$mn) Closing price ADTV 3M (US$mn) 6M (US$mn) 100.7 137.5 69.4 0.6 96.0 5.4 2.2 0.9 23.7 2.8 13.8 15.6 2.4 36.2 145.4 125.0 76.4 0.7 106.4 7.7 2.2 1.0 27.5 2.5 12.6 15.8 2.7 40.4 1M 2.9 2.4 (6.8) 16.9 (0.3) (3.2) 4.2 (0.1) (5.6) (1.5) 5.5 1.4 3.7 1.5 Absolute Performance (%) 3M (1.6) 13.8 (17.2) 8.5 4.4 (2.6) (4.0) (7.7) (14.7) (3.5) 10.9 2.9 9.7 (0.1) 6M (17.6) (0.6) (32.9) (10.5) 4.1 (11.8) 11.5 (17.5) (25.0) (3.0) (1.6) 6.7 18.2 (6.1) 12M (19.6) 38.5 (5.8) 23.8 30.8 (11.2) 23.6 (17.4) (29.1) (8.3) (0.6) 21.4 13.9 4.6 YTD (8.7) 9.6 (20.1) 3.8 17.7 (0.2) 31.4 (12.6) (24.3) (5.7) 12.5 32.4 23.7 4.6 Relative Performance (%) 1M 1.4 0.9 (8.3) 15.4 (1.8) (4.7) 2.7 (1.6) (7.1) (3.0) 4.0 (0.1) 2.2 (0.0) YTD (13.3) 5.0 (24.6) (0.8) 13.1 (4.8) 26.8 (17.1) (28.9) (10.3) 7.9 27.8 19.1 0.0 EPS Upgrades and Downgrade Street target Stree recommendations in last 4 weeks in Total Price Free Float (%) FY12 EPS FY13 EPS % Change in FY12 EPS FY13 EPS FY12 EPS FY13 EPS Buy Sell Hold Upgrade Upgrade Downgrad Downgrad Last 4 Weeks (0.9) 0.0 0.0 0.7 0.1 0.5 0.0 (1.6) (0.5) 0.1 0.0 na 0.3 (0.1) (2.0) 0.0 0.0 3.9 0.2 0.1 0.0 (1.6) (0.5) 0.1 (0.2) (0.6) 0.3 (0.0) 1.0 0.0 0.0 1.0 6.0 2.0 0.0 0.0 0.0 0.0 1.0 0.0 1.0 0.0 1.0 0.0 1.0 6.0 2.0 0.0 0.0 0.0 0.0 1.0 1.0 2.0 1.0 0.0 0.0 0.0 6.0 0.0 0.0 0.0 1.0 0.0 4.0 3.0 1.0 2.0 0.0 0.0 0.0 6.0 0.0 0.0 0.0 1.0 0.0 4.0 2.0 0.0 0.0 0.0 0.0 4.8 1.4 2.1 (0.4) 0.0 (1.2) 0.0 0.5 (0.8) 3.8 0.8 3.0 12.0 9.0 2.0 15.0 5.0 9.0 0.0 1.0 1.0 22.0 24.0 14.0 2.0 0.0 0.0 0.0 11.0 7.0 1.0 1.0 4.0 1.0 2.0 1.0 1.0 13.0 9.0 0.0 0.0 14.0 7.0 3.0 5.0 10.0 4.0 10.0 8.0 7.0 99.8 97.8 86.3 23.0 38.1 na 30.6 63.0 94.9 45.6 48.8 54.6 34.6 EPS % Changes in Last 4 Weeks
Name
Beauty, Skin and Personal Care Avon N.R. Estee Lauder N.R. Nu Skin N.R. Revlon N.R. L'Oreal Reduce Oriflame Reduce L'Occitane Buy Fancl Corp Neutral Shiseido N.R. Kose Neutral Amorepacific Neutral LG Household Buy Sa Sa Intl N.R. Average
6,891.5 23,945.7 2,325.4 808.3 75,190.2 1,903.7 3,904.6 768.7 5,497.9 1,414.5 6,200.2 8,914.1 1,935.9
15.95 61.57 38.83 15.44 96.26 224.90 20.50 919.00 1,071.00 1,819.00 1,180,000.00 635,000.00 5.32
Source: Bloomberg consensus estimates for non-rated stocks, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 90: Personal care and beauty stock TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
6.0 5.0 4.0 3.0 2.1 2.0 1.0 0.0
Revlon Oriflame Kose Avon Fancl Corp L'Oreal L'Occitane Shiseido Amorepacific Sa Sa Intl Nu Skin Estee Lauder LG Household
4.8 3.8
(0.4)
(0.8)
(1.2)
Fig. 92: Personal-care and beauty stock YTD absolute performance (%)
YTD through September 28, 2012
40.0
24 3
23 8
29 6
32.4
32 5
43 0
35
37 72 67 67 83
100
100 73 69 65 64
28
37 11 26
Orif lam e
57 38
4.6
17 17
Kos e
27 7
Shis eido
0.0
Amorepacific Sa Sa Intl N u Skin Average Estee Lauder LG Household
17
Av on
17
(10.0) (20.0) (30.0)
F anc l C orp
28
Name China Branded Retailer Daphne Belle Trinity Ports Design I.T China Lilang Average
Source: Bloomberg consensus estimates for non-rated stocks, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 94: China-branded retailer stock TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
5.0 0.0 1.7 1.1 0.0
I.T
Trinity
Ports Design
Belle
Daphne
China Lilang
(1.9)
(3.7)
(21.0)
61
55 42
29
Coverage Daphne Belle Trinity Ports Design I.T China Lilang Prada Esprit Li & Fung Samsonite L'Occitane Giordano Hengdeli Parkson Golden Eagle New W orld Maoye Intime PCD Stores Anta Li Ning Sa Sa Intl Average
Buy Buy Buy Neutral Buy Reduce Neutral Neutral Neutral Buy Buy N.R. N.R. Neutral Buy Neutral N.R. Buy N.R. N.R. N.R. N.R.
1,652.8 15,271.1 1,151.4 430.0 521.1 631.8 19,106.3 1,984.5 12,955.0 2,700.2 3,904.6 1,295.3 1,274.5 2,355.9 3,793.6 935.0 948.8 2,166.6 336.8 1,917.0 562.4 1,935.9
7.78 14.04 5.20 5.99 3.29 4.08 57.90 11.92 12.02 14.88 20.50 6.52 2.25 6.50 15.22 4.30 1.37 8.40 0.62 5.96 4.13 5.32
4.7 23.8 2.2 2.6 1.1 2.3 19.8 12.7 51.1 11.8 2.2 2.5 3.4 3.6 10.1 0.4 1.3 4.8 0.9 4.9 2.2 2.4 7.8
6.0 25.5 2.5 2.5 1.4 2.0 19.4 16.4 401.7 95.6 2.2 3.6 3.9 4.3 10.0 0.4 1.1 5.3 1.2 4.5 2.5 2.7 27.9
(2.1) (4.5) 3.0 (27.7) (9.1) (29.3) (1.5) (2.8) (6.5) 4.9 4.2 10.7 5.1 (3.6) 4.8 3.1 (1.4) 5.1 3.3 30.1 6.2 3.7 (0.2)
(0.5) 7.0 6.8 (25.6) (1.8) (22.9) 12.3 20.5 (18.9) 14.8 (4.0) 19.2 (7.8) (5.2) (3.3) 3.1 (2.8) 10.5 (13.9) 27.4 (4.8) 9.7 0.9
(26.9) 0.7 (18.6) (47.5) (27.4) (50.8) 14.7 (23.6) (32.5) 5.4 11.5 9.2 (31.4) (26.7) (23.3) (14.5) (33.8) (13.5) (43.6) (26.4) (50.0) 18.2 (19.6)
12.8 2.6 (17.2) (47.5) (34.7) (47.4) 63.3 24.8 (12.4) 29.6 23.6 16.2 (26.2) (33.7) (13.0) (5.7) (19.9) (9.7) (41.5) (37.3) (48.2) 13.9 (9.4)
(10.1) 3.7 (7.1) (49.0) (23.1) (39.9) 64.7 19.0 (16.4) 22.2 31.4 15.8 (11.4) (31.7) (7.3) (2.9) (13.3) 5.7 (42.1) (35.4) (33.1) 23.7 (6.2)
(1.9) (4.3) 3.2 (27.5) (8.9) (29.1) 2.5 (6.3) (10.0) (10.5) 2.7 10.9 5.3 (3.4) 5.0 3.3 (1.2) 5.3 3.5 30.3 6.4 3.9 (0.9)
(3.8) 9.9 (0.9) (42.8) (16.9) (33.7) 49.1 6.0 (29.3) 1.4 26.8 22.0 (5.2) (25.5) (1.1) 3.3 (7.1) 11.9 (35.8) (29.2) (26.8) 29.9 (4.4)
0.3 (0.5) (1.5) (5.0) 2.9 (1.4) 3.5 (39.0) (2.3) 0.8 0.0 3.3 (3.2) (3.3) (2.1) (3.1) 1.5 0.0 1.3 0.0 7.4 0.3 (1.8)
0.7 (0.7) (1.8) (3.0) 2.9 (9.2) 3.5 (39.0) (2.0) 0.0 0.0 2.7 (4.7) (3.8) (2.9) (3.1) (2.0) (0.5) 8.9 (0.5) (4.5) 0.3 (2.7)
Source: Bloomberg consensus estimates for non-rated stocks, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 98: HK-listed retailer stock TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
14.8 10.0 3.8 0.0 2.5 1.7 1.5 1.1 1.0 0.1 0.0 0.0 9.9 1.1
I.T
PCD Stores
Anta
Trinity
Intime
Ports Design
New World
Esprit
L'Occitane
Li & Fung
Maoye
Samsonite
Parkson
Sa Sa Intl
Giordano
Golden Eagle
Belle
Daphne
Prada
Hengdeli
(0.4)
(0.6)
(0.7)
(1.9)
(2.3)
Li Ning
China Lilang
(2.4)
(2.6)
(3.7)
(4.3)
(10.0)
(40.0)
(50.0)
18 0
20
14 14
17 13
23 8
24 8
25 10
12 32 27 5 8 33
21 21
25 20
38
40 67
33
41
27
22 46 58
60.0 40.0
7 43 36 50 70 46 33 42 24
Li & F ung
82
72
71
71
69
68
20.0 0.0
Prada
65
64
61
58
58
55
54
53 23
Ant a
23
Es prit
I nt im e
Es prit
L'Oc c it ane
M aoy e
Sam s onit e
Park s on
Sa Sa Int l
D aphne
H engdeli
Av erage
Belle
I .T
Li N ing
Ant a
PC D St ores
Trinit y
Port s D es ign
N ew W orld
Li & F ung
C hina Lilang
Giordano
Golden Eagle
9
Li N ing
8 (20.0) (40.0)
Port s D es ign Park s on
(6.2)
PC D St ores
(7.1)
(2.9)
30
Fig. 101: HK-listed international brands coverage stock performance and street action
Nomura Market cap Rating (US$mn) Closing price ADTV 3M (US$mn) 6M (US$mn) 19.8 12.7 51.1 11.8 2.2 19.5 19.4 16.4 401.7 95.6 2.2 107.1 1M (1.5) (2.8) (6.5) 4.9 4.2 (0.3) Absolute Performance (%) 3M 12.3 20.5 (18.9) 14.8 (4.0) 5.0 6M 14.7 (23.6) (32.5) 5.4 11.5 (4.9) 12M 63.3 24.8 (12.4) 29.6 23.6 25.8 YTD 64.7 19.0 (16.4) 22.2 31.4 24.2 Relative Performance (%) 1M 2.5 (6.3) (10.0) (10.5) 2.7 (4.3) YTD 49.1 6.0 (29.3) 1.4 26.8 10.8 EPS Upgrades and Downgrade Street target Stree recommendations in last 4 weeks in Total Price Free Float (%) FY12 EPS FY13 EPS FY12 EPS FY13 EPS % Change in FY12 EPS FY13 EPS Sell Hold Downgrad Downgrad Last 4 Weeks Buy Upgrade Upgrade 3.5 (39.0) (2.3) 0.8 0.0 (7.4) 3.5 (39.0) (2.0) 0.0 0.0 (7.5) 10.0 0.0 0.0 1.0 0.0 13.0 1.0 1.0 0.0 0.0 0.0 11.0 4.0 0.0 0.0 0.0 11.0 3.0 0.0 0.0 9.9 1.1 (2.6) (0.6) (0.4) 1.5 13.0 5.0 5.0 11.0 9.0 2.0 11.0 9.0 0.0 1.0 5.0 6.0 7.0 0.0 3.0 19.0 96.4 66.0 94.9 30.6 EPS % Changes in Last 4 Weeks
Name Coverage Prada Esprit Li & Fung Samsonite L'Occitane Coverage average
Source: Bloomberg, Nomura research. Note: Closing prices as of September 28, 2012
Fig. 102: HK-listed international brands coverage stock TP % change and EPS % change by consensus in the past four weeks
For four weeks ended September 28, 2012
12.0 2.0 9.9 1.1
Esprit
L'Occitane
Samsonite
Li & Fung
Prada
-0.4
-0.6
-2.6
Fig. 104: HK-listed international brands stock YTD and 1M absolute performance (%)
Performance through September 28, 2012
70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 (10.0) (20.0) (30.0) YTD Absolute Performance (%) Prada L'Occitane Samsonite Esprit Li & Fung Average 31.4 22.2 24.2 19.0 64.7
(16.4)
31
Datapoints
New data that have come out (please see quick summary below) Retail sales: In August, retail sales growth in China and the UK were slightly up, while Hong Kong, Australia, Japan and Germany all recovered from previous falls. The US continued to expand but S. Korea and France maintained their declining trend. Consumer confidence index: In August, CCI growth of both China and Hong Kong had rallied a bit, although they were still in negative territory. The US CCI growth was up strongly in August and Japan, S. Korea, Germany, France and Brazil all showed an increase. UK CCI growth was down. Swiss-watch export value data: We saw data of the US, China and Hong Kong rallied in August from previous declines. Growth from both Japan and France was slightly down while in Italy it fell sharply. PRK: In August, we saw an overall rally across regions except Africa, which continued its second consecutive month of decline. ASK: In August, we saw an overall rally across regions except Africa and Latin America, where the growth had fallen for two months. Others: In August, US luxury dept store SSSG and softline SSSG both rose, while Japan department store sales slightly recovered but remained in negative territory. Both wine and diamond prices showed an increase, but US hotel occupancy rate was down for 3% in August.
32
Fig. 106: China: Retail sales y-y growth rolling 12-month avg
From Jan 2009 to August 2012
Note: Use the unadjusted original retail sales value to calculate the rolling 12 month y-y growth rate
Source: CEIC
Fig. 108: HK: Retail sales y-y growth rolling 12-month avg
From Jan 2009 to August 2012
60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% -10.0%
Mar-10
May-11
Mar-12
Mar-09
Mar-10
May-11
Mar-12
Jan-11
Jan-11
Mar-11
Mar-11
Jul-09
Sep-09
Nov-09
Jul-10
Sep-10
Nov-10
Jul-12
Jul-09
Sep-09
Nov-09
Jul-10
Sep-10
Nov-10
Jul-12
May-09
May-10
May-12
May-09
May-10
May-12
Source: CEIC
Source: CEIC
Jan-09
Clothing, Footwear and Allied Products -Monthly YoY % Change Department Stores-Monthly YoY % Change Jewellery, Watches, Clocks & Valuable Gift-Monthly YoY % Change Total-Monthly YoY % Change
Clothing and Clothing Accessories Stores-Monthly YoY % Change Department stores ex Leased Departments -Yearly YoY % Change Total-Monthly YoY % Change
Jan-10
Jul-11
Sep-11
Nov-11
Jan-12
Source: CEIC
Fig. 110: US: Retail sales y-y growth rolling 12-month avg
From Jan 2009 to August 2012
15.0% 10.0% 5.0% 0.0% -5.0% -10.0% -15.0%
May-09 May-10 Jan-09 Jan-10 Mar-09 Mar-10 Jan-11 Jul-09 Sep-09 Nov-09 Jul-10 Sep-10 Nov-10 Mar-11 May-12 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 Jul-12
Source: CEIC
Jan-09
Clothing, Footwear and Allied Products -Monthly YoY % Change Department Stores-Monthly YoY % Change Jewellery, Watches, Clocks & Valuable Gift-Monthly YoY % Change Total-Monthly YoY % Change
Clothing and Clothing Accessories Stores-Monthly YoY % Change Department stores ex Leased Departments -Yearly YoY % Change Total-Monthly YoY % Change
Jan-10
Jul-11
Sep-11
Nov-11
Jan-12
33
Fig. 112: Japan: Retail sales y-y growth rolling 12-month avg
From Jan 2009 to August 2012
5.0% 4.0% 3.0% 2.0% 1.0% 0.0% -1.0% -2.0% -3.0% -4.0%
May-11 Mar-09 Mar-10 Mar-12 Jan-11 Mar-11 May-09 Jul-09 Sep-09 Nov-09 May-10 Jul-10 Sep-10 Nov-10 May-12 Jul-12 Jan-09 Jan-10 Jul-11 Sep-11 Nov-11 Jan-12
Source: CEIC
Source: CEIC
Fig. 114: UK: Retail sales y-y growth rolling 12-month avg
From Jan 2009 to August 2012
10.0% 8.0% 6.0% 4.0% 2.0% 0.0% -2.0%
Mar-09 Mar-10 May-11 Mar-12 Jan-11 Mar-11 May-09 Jul-09 Sep-09 Nov-09 May-10 Jul-10 Sep-10 Nov-10 May-12 Jul-12 Jan-09 Jan-10 Jul-11 Sep-11 Nov-11 Jan-12
Source: CEIC
Fig. 116: France: Retail sales y-y growth rolling 12-month avg
Jan 2009 to August 2012
Large Dept Stores-Monthly YoY % Change Textiles & Clothing-Monthly YoY % Change Shoes-Monthly YoY % Change Watch and Jewellery-Monthly YoY % Change Total-Monthly YoY % Change
Large Dept Stores-Monthly YoY % Change Textiles & Clothing-Monthly YoY % Change Shoes-Monthly YoY % Change Watch and Jewellery-Monthly YoY % Change Total-Monthly YoY % Change
Source: CEIC
Source: CEIC
34
Fig. 118: Germany: Retail sales y-y growth rolling 12-month avg
Jan 2009 to August 2012
6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% -1.0% -2.0% -3.0% -4.0%
May-11 Mar-09 Mar-12 Mar-10 Jan-11 Mar-11 Nov-10 May-09 May-12 Jul-09 Sep-09 Nov-09 May-10 Jul-10 Sep-10 Jul-12 Jul-11 Sep-11 Nov-11 Jan-09 Jan-12 Jan-10
Mar-11
May-12
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
Mar-10
Jan-11
Jul-10
Sep-10
Nov-10
Jul-09
Textiles, Clothing, Shoes & Leather-Monthly YoY % Change Cosmetic, Pharmaceutical & Medicinal-Monthly YoY% Change Total-Monthly YoY % Change
Sep-09
Nov-09
Jul-12
Textiles, Clothing, Shoes & Leather-Monthly YoY % Change Cosmetic, Pharmaceutical & Medicinal-Monthly YoY% Change Total-Monthly YoY % Change
Source: CEIC
Source: CEIC
Fig. 120: Italy: Retail sales y-y growth rolling 12-month avg
Jan 2009 to July 2012
3.0% 2.0% 1.0% 0.0% -1.0% -2.0% -3.0% -4.0% -5.0%
May-2009 May-2010 Jan-2009 Mar-2009 Jan-2010 Mar-2010 Jan-2011 Jul-2009 Sep-2009 Nov-2009 Jul-2010 Sep-2010 Nov-2010 Mar-2011 May-12 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-2011 Jul-12
Clothing and Furs-Monthly YoY % Change Shoes, Leather Goods and Travel Items-Monthly YoY % Change Toiletry and Personal Grooming Items-Monthly YoY % Change total-Monthly YoY % Change
Clothing and Furs-Monthly YoY % Change Shoes, Leather Goods and Travel Items-Monthly YoY % Change Toiletry and Personal Grooming Items-Monthly YoY % Change total-Monthly YoY % Change
Source: CEIC
Source: CEIC
Fig. 122: Singapore: Retail sales y-y growth rolling 12-month avg
Jan 2009 to July 2012
30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% -5.0% -10.0% -15.0%
May-09 May-10 Jan-09 Jan-10 Mar-09 Mar-10 Jan-11 Jul-09 Sep-09 Nov-09 Jul-10 Sep-10 Nov-10
Dept Stores-Monthly YoY % Change Wearing Apparel & Footwear-Monthly YoY% Change Watches & Jewellery-Monthly YoY % Change Total-Monthly YoY % Change
Dept Stores-Monthly YoY % Change Wearing Apparel & Footwear-Monthly YoY% Change Watches & Jewellery-Monthly YoY % Change Total-Monthly YoY % Change
Source: CEIC
Mar-11
May-12
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
Jul-12
Source: CEIC
35
Fig. 124: Australia: Retail sales y-y growth rolling 12-month avg
Jan 2009 to August 2012
8.0% 6.0% 4.0% 2.0% 0.0% -2.0% -4.0%
Mar-2011 May-2009 May-2010 Jul-2011 May-2012 Jan-2009 Mar-2009 Jan-2010 Mar-2010 May-2011 Sep-2011 Nov-2011 Jan-2012 Mar-2012 Jan-2011 Jul-2009 Sep-2009 Nov-2009 Jul-2010 Sep-2010 Nov-2010 Jul-2012
Clothing, footwear and personal accessory retailing-Monthly YoY % Change Department stores -Monthly YoY % Change Total-Monthly YoY % Change
Clothing, footwear and personal accessory retailing-Monthly YoY % Change Department stores -Monthly YoY % Change Total-Monthly YoY % Change
Source: CEIC
Source: CEIC
Fig. 126: S. Korea: Retail sales y-y growth rolling 12-month avg
Jan 2009 to August 2012
18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% -2.0% -4.0%
2011.11 2012.01 2012.03 2012.05 2012.07 2009.01 2009.03 2009.05 2009.07 2009.09 2010.01 2010.03 2010.05 2010.07 2010.09 2009.11 2010.11 2011.01 2011.03 2011.05 2011.07 2011.09
Source: CEIC
Source: CEIC
Fig. 128: Brazil: Retail sales y-y growth rolling 12-month avg
Jan 2009 to July 2012
20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
Mar-11 May-09 May-10 May-12 Jan-09 Jan-10 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-09 Mar-10 Mar-12 Jan-11 Jul-09 Sep-09 Nov-09 Jul-10 Sep-10 Nov-10 Jul-12
Textile, Apparel & Footwear-Monthly YoY % Change Pharmaceutical,Cosmetics,Perfurm-Monthly YoY % Change Total-Monthly YoY % Change
Textile, Apparel & Footwear-Monthly YoY % Change Pharmaceutical,Cosmetics,Perfurm-Monthly YoY % Change Total-Monthly YoY % Change
Source: CEIC
Source: CEIC
36
Source: Retailsails
14-Jul-12 30-Jun-12 16-Jun-12 2-Jun-12 19-May-12 5-May-12 21-Apr-12 7-Apr-12 24-Mar-12 10-Mar-12 25-Feb-12 11-Feb-12 28-Jan-12 14-Jan-12 31-Dec-11 17-Dec-11 3-Dec-11 19-Nov-11 5-Nov-11 22-Oct-11 8-Oct-11 24-Sep-11 10-Sep-11 27-Aug-11 13-Aug-11 30-Jul-11 16-Jul-11 2-Jul-11 18-Jun-11 4-Jun-11 21-May-11 7-May-11 23-Apr-11 9-Apr-11 26-Mar-11 12-Mar-11 26-Feb-11 12-Feb-11 29-Jan-11 15-Jan-11 1-Jan-11
ICSC-Goldman Sachs Weekly US Chain Store Sales Index YoY % Chg Johnson Redbook Weekly US Retail Sales Index YoY % Chg ShopperTrak Weekly National Retail Sales Estimate(NRSE) YoY % Chg
37
Fig. 130: Retail sales y-y growth data trends over the past six months
Retail Sales Data Trend
China Retail Sales YoY % Chg Total Clothing, Shoes, Hats & Textile Cosmetics Gold, Silver and Jewelry HK Retail Sales YoY % Chg Total Clothing, Footwear and Allied Products Department Stores Jewellery, Watches, Clocks & Valuable Gift US Retail Sales YoY % Chg Total Clothing and Clothing Accessories Stores Department stores ex Leased Departments Japan Retail Sales YoY % Chg Total Fabrics, Apparel and Accessories EU 27 Retail Sales YoY % Chg Total Textiles, Clothing, Footware & Leather Dispensing Chemist, Medical, Cosmetic UK Retail Sales YoY % Chg Total Clothing & Footwear France Retail Sales YoY % Chg Total Large Dept Stores Textiles & Clothing Shoes Watch and Jewellery Germany Retail Sales YoY % Chg Total Textiles, Clothing, Shoes & Leather Cosmetic, Pharmaceutical & Medicinal Italy Retail Sales YoY % Chg Total Clothing and furs Shoes, leather goods and travel items Toiletry and personal grooming items Singapore Retail Sales YoY % Chg Total Dept Stores Wearing Apparel & Footwear Watches & Jewellery Australia Retail Sales YoY % Chg Total Clothing, footwear and personal accessory Department stores S Korea Retail Sales YoY % Chg Total Clothing Footwear & Luggage Cosmetics Brazil Retail Sales YoY % Chg Total Textile, Apparel & Footwear Pharmaceutical,Cosmetics,Perfurm
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
6/23/2012
6/30/2012
7/7/2012
7/14/2012
7/21/2012
38
Source: CEIC
Source: CEIC
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Monthly YoY % Change
Source: CEIC
Oct-09
Oct-10
Oct-11
Jan-10
Apr-12
Apr-10
Jul-12
Jul-10
Jan-12
39
Source: CEIC
Source: CEIC
Sep-09
Nov-09
Jul-10
Sep-10
Nov-10
Jul-12
30.0% 20.0% 10.0% 0.0% -10.0% -20.0% -30.0% -40.0% -50.0% -60.0%
Oct-11
Jan-11
Apr-08
Oct-08
Apr-09
Oct-09
Apr-10
Oct-10
Apr-12
Jul-08
Jul-09
Jul-10
Apr-11
Jul-12
Jul-11
Source: CEIC
Jan-08
Jan-09
Jan-10
Jan-12
120.0% 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% -20.0% -40.0% -60.0% -80.0%
May-10 Jan-10 Mar-10 Jan-11 Jul-10 Sep-10 Nov-10
May-12
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
Jul-12
Mar-11
May-12
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
Jul-12
40
Source: CEIC
Source: CEIC
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Source: CEIC
25.0% 20.0% 15.0% 10.0% 5.0% 0.0% -5.0% -10.0% -15.0% -20.0% -25.0%
Jan-08 Apr-08 Jul-08
41
Fig. 149: CCI data up trend over the past six months
Positive sequential indicators as a % of total sequential indicators
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Mar-12 % of CCI up
Note: (1) Positive sequential indicators include up and up sharply; total sequential indicators include up sharply, up, flat, down and down sharply (2) July and August data not available for HK Source: Nomura research
88%
3 1 2
1 1 2
6 4 1
33% 25%
2 1 0
June 12 CCI
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Note: (1) Up sharply: up>5%; up: up>0.2% &<=5%; flat: up or down 0.1% to 0.2%; down: down>0.2% &<=5%; down sharply: down>5% (2) Including countries: China, Japan, S Korea, the US, the UK, Germany, France and Brazil; Hong Kong till June 2012 (3) July data not available for HK and UK Source: Nomura research
Fig. 151: CCI data trend for the past six months
Comsumer Confidence Index Data Trend
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12
HK
Note: Arrow means y-y growth rate trend vs. last month, horizontal arrows indicate changes within +/- 0.2%; double arrows indicate sharp changes (+/-5%) Source: Nomura research
42
HK YoY %Change
Source: Federation of Swiss Watch Industry
HK YoY % Change
43
44
Jul/12 May/12
45
Fig. 170: Swiss watch up trend over the past six months
Positive sequential indicators as % of total sequential indicators
120.0% 100.0% 80.0% 71.4% 60.0% 40.0% 20.0% 0.0% Mar-12 25.0% 14.3% 0.0% Apr-12 28.6% 25.0% 25.0% 57.1% 50.0% 100.0%
2 1
75.0% 57.1%
75.0% 57.1%
50.0%
May-12
Jun-12
Jul-12
Aug-12
% of value by region up
Down sharply
Note: Up sharply: up>5%; up: up>0.2% &<=5%; flat: up or down 0.1% to 0.2%; down: down>0.2% &<=5%; down sharply: down>5% Source: Nomura research
Note: Up sharply: up>5%; up: up>0.2% &<=5%; flat: up or down 0.1% to 0.2%; down: down>0.2% &<=5%; down sharply: down>5% Source: Nomura research
Note: Up sharply: up>5%; up: up>0.2% &<=5%; flat: up or down 0.1% to 0.2%; down: down>0.2% &<=5%; down sharply: down>5% Source: Nomura research
Note: Up sharply: up>5%; up: up>0.2% &<=5%; flat: up or down 0.1% to 0.2%; down: down>0.2% &<=5%; down sharply: down>5% Source: Nomura research
Fig. 174: Swiss watch export value and volume y-y change data trend over the past six months
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Swiss Watch Export by Country YoY % Chg-Value Total China Hong Kong Japan US Italy France Swiss Watch Export by Region YoY % Chg-Value Total Europe America Asia Swiss Watch Export by Region YoY % Chg-Volume Total Europe America Asia
Note: Arrow means y-y growth rate trend vs last month; horizontal arrows indicate changes within +/- 0.2%; double arrows indicate sharp changes (+/-5%) Source: Nomura research
46
Source: Bloomberg
Source: Bloomberg
20
0 -5 -10 -15
7/1/2012 5/1/2012 3/1/2012 1/1/2012 11/1/2011 9/1/2011 7/1/2011 5/1/2011 3/1/2011 1/1/2011 11/1/2010 9/1/2010 7/1/2010 5/1/2010 3/1/2010 1/1/2010 11/1/2009 9/1/2009 7/1/2009 5/1/2009 3/1/2009 1/1/2009 11/1/2008 9/1/2008 7/1/2008 5/1/2008 3/1/2008 1/1/2008
Source: Bloomberg
Source: Bloomberg
4 3.5 3
40%
2.5 2
2 1
20%
1.5 1
0%
1-Jul 1-May 1-Jun
0.5 0
1 1-Aug
1-Aug
% of dept sales up
Notes: (1) Positive sequential indicators include up and up sharply; total sequential indicators include up sharply, up, flat, down and down sharply (2) Including US luxury department store SSSG (Saks and Nordstrom), US softline department store SSSG(TJX and Gap), Japan nationwide department store sales (3) August data not available for Saks and Japan dept. store Source: Nomura research
47
Fig. 181: Department-store sales y-y growth trend over the past six months
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12
US Luxury Dept Store SSSG Saks Nordstrom US Softline SSSG TJX Gap Japan Nationwide Dept Store Sales YoY % Chg
Note: Arrow means y-y growth rate trend vs. last month, horizontal arrows indicate changes within +/- 0.2%; double arrows indicate sharp changes (+/-5%) Source: Nomura research
Note: All companies have FY ends of December Source: Company data, Nomura research
50.0% 40.0% 30.0% 20.0% 10.0% 0.0% -10.0% -20.0% -30.0% -40.0%
May/11 Jun/11 Apr/11 Jul/11 Aug/11 Sep/11
US Midsize Luxury Car Sales YoY % Change US Large Luxury Car Sales YoY % Change
Source: Goodcarbadcar
Oct/11
Mar/12
Apr/12
Jul/12
Aug/12
May/12
Nov/11
Dec/11
Jan/12
Jun/12
Feb/12
0%
1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12
-20% -40%
48
2010/3/1
2010/5/1
2010/7/1
2010/9/1
2011/11/1
2012/1/1
2012/3/1
2012/5/1
2012/7/1
2011/1/1
2011/3/1
2011/5/1
2011/7/1
2011/9/1
-2.0%
Source: Bloomberg
Source: CEIC
Fig. 188: Fine Wine Index y-y growth rolling 12-month average
From Jan 2008 to August 2012
60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% -10.0% -20.0% -30.0%
Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12
Source: Liv-ex
Source: Liv-ex
Fig. 190: Diamond pricing index y-y growth rolling 12-month average
From Jan 2008 to August 2012
25.0% 20.0% 15.0% 10.0% 5.0% 0.0% -5.0%
Sep-08 Nov-08 Sep-09 Nov-09 Sep-10 Nov-10 Sep-11 Nov-11 Mar-08 May-08 Jul-08 Mar-09 May-09 Jul-09 Mar-10 May-10 Jul-10 Mar-11 May-11 Jul-11 Mar-12 May-12 Jul-12 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12
Source: Diamondse.info
Source: Diamondse.info
49
Fig. 191: Other luxury data up trend over the past 6 months
Positive sequential indicators as a % of total sequential indicators
70% 60% 50% 40% 30% 25% 20% 10% 0% 1-Mar 13% 0% 1-Apr 17% 50% 60%
1-May
1-Jun
1-Jul
1-Aug
0 1-Mar Up Sharply
(1) Up Sharply: up>5%, Up: up>0.2% &<=5%,Flat: up or down 0.1% to 0.2%, Down: down>0.2% &<=5%,Down Sharply: down>5% (2) Paris hotel occupancy rate July data not available Source: Nomura research
Fig. 193: Other luxury data trend over the past six months
Mar-12 Apr-12 US Luxury Car Sales YoY % Chg Large Luxury Car Midsize Luxury Car US Hotel Occupancy STRHUSOC Index May-12 Jun-12 Jul-12 Aug-12
Note: Arrow means y-y growth rate trend vs. last month, horizontal arrows indicate changes within +/- 0.2%; double arrows indicate sharp changes (+/-5%) Source: Nomura research
50
Travel datapoints
Fig. 194: Industry RPK y-y growth
RPK: Revenue Passenger Kilometres measures actual passenger traffic
20.0% 15.0% 10.0% 5.0% 0.0% -5.0% -10.0% -15.0%
Source: International Air Transport Association, Nomura research Source: International Air Transport Association, Nomura research
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Industry RPK YoY Growth
20.0% 15.0% 10.0% 5.0% 0.0% -5.0% -10.0%
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Industry ASK YoY Growth
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
North America RPK YoY Growth
25.0% 20.0% 15.0% 10.0% 5.0%
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
North America ASK YoY Growth
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Middle East RPK YoY Growth
0.0%
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Middel East ASK YoY Growth
51
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Latin America RPK YoY Growth
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Latin America ASK YoY Growth
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08 Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Asia Pacific RPK YoY Growth
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Europe ASK YoY Growth
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Asia Pacific ASK YoY Growth
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 Jan-11 Nov-10 Sep-10 Jul-10 May-10 Mar-10 Jan-10 Nov-09 Sep-09 Jul-09 May-09 Mar-09 Jan-09 Nov-08 Sep-08 Jul-08 May-08 Mar-08 Jan-08
Africa ASK YoY Growth
52
2 3
3 5 1 2 1-Aug
Down sharply
Up Sharply
Down sharply
Up Sharply
Note: Up sharply: up>5%, Up: up>0.2% &<=5%; flat: up or down 0.1% to 0.2%; down: down>0.2% &<=5%; down sharply: down>5% Source: Nomura research
Note: Up sharply: up>5%, Up: up>0.2% &<=5%; flat: up or down 0.1% to 0.2%; down: down>0.2% &<=5%; down sharply: down>5% Source: Nomura research
Fig. 210: RPK and ASK up trend over the past six months
Positive sequential indicators as a % of total sequential indicators
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0% 1-Mar % of PRK up 29% 14% 17% 0% 1-May % of ASK up 0% 1-Jul 29% 57% 50% 83% 67% 83%
1-Apr
1-Jun
1-Aug
Note: Positive sequential indicators include up and up sharply; total sequential indicators include up sharply, up, flat, down and down sharply Source: Nomura research
53
Fig. 211: Travel data trend over the past six months
Mar-12 Apr-12 May-12 RPK YoY % Chg by Region Industry North America Middle East Latin America Europe Asia Pacific Africa ASK YoY % Chg by Region Industry North America Middle East Latin America Europe Asia Pacific Africa
Note: Arrow means y-y growth rate trend vs last month, horizontal arrows indicate changes within +/- 0.2%; double arrows indicate sharp changes (+/-5%) Source: Nomura research
Jun-12
Jul-12
Aug-12
Foreign-exchange rates
Fig. 212: FX rates between major currencies*
USD
EUR
JPY
GBP
HKD
CNY
AUD
AUD
0.9613
1.2352
0.0124
1.5587
0.1240
0.1525
CNY
6.3024
8.1009
0.0811
10.2170
0.8128
6.5582
HKD
7.7537
9.9663
0.0998
12.5700
1.2303
8.0671
GBP
0.6168
0.7828
0.0079
0.0796
0.0979
0.6416
JPY
77.6720
99.8450
125.9446
10.0190
12.3274
80.8407
EUR
0.7779
0.0100
1.2775
0.1003
0.1234
0.8096
USD
1.2854
0.0129
1.6213
0.1290
0.1587
1.0403
54
42% 35%
16%
Note: (1) Values have been calendarised and weight by sales of latest FY (2) Coach: overall sales growth for global, SSSG for Americas and organic growth for Japan (3) Michael Kors: overall sales growth for global, Americas and Europe Source: Company data, Nomura research
Note: (1) includes Bulgari, Coach, Burberry, Hermes, Hugo Boss, LVMH, Gucci, Bottega Veneta, YSL, Other PPR brands, Richemont, SFER, Swatch, Tiffany, Tods, Michael Kors and Prada (2) weighted by the latest FY sales Source: Company data, Nomura research
26% 26%
18%
6% 4%
16% 12%
20% 11%
Note: (1) Values have been calendarised and weight by sales of latest FY (2) 2Q12 data exclude Luxottica and Prada (3) Coach: overall sales growth for global, SSSG for Americas and organic growth for Japan (4) Michael Kors: overall sales growth for global, Americas and Europe Source: Company data, Nomura research
Note: (1) includes Bulgari, Coach, Burberry, Hermes, Hugo Boss, LVMH, Gucci, Bottega Veneta, YSL, Other PPR brands, Richemont, SFER, Swatch, Tiffany, Tods, Michael Kors and Prada (2) weighted by the latest FY sales (3) 2Q12 data exclude Luxottica and Prada Source: Company data, Nomura research
55
16%
6% 1% 2Q11
4% 3Q11
-6%
-9% -7% -2% 2% -13% -5% 0% -1% -11% -5% -2% -2%
-11%
Note: (1) Values have been calendarised and weight by sales of latest FY (2) Coach: overall sales growth for global, SSSG for Americas and organic growth for Japan (3) Michael Kors: overall sales growth for global, Americas and Europe Source: Company data, Nomura research
Note: (1) includes Bulgari, Coach, Burberry, Hermes, Hugo Boss, LVMH, Gucci, Bottega Veneta, YSL, Other PPR brands, Richemont, SFER, Swatch, Tiffany, Tods, Michael Kors and Prada (2) weighted by the latest FY sales Source: Company data, Nomura research
52%
25%
11%
4Q10
1Q11
2Q11
3Q11
4Q11
1Q12
2Q12
Note: (1) includes Bulgari, Coach, Burberry, Hermes, Hugo Boss, LVMH, Gucci, Bottega Veneta, YSL, Other PPR brands, Richemont, SFER, Swatch, Tiffany, Tods, Michael Kors and Prada (2) weighted by the latest FY sales Source: Company data, Nomura research
56
48%
48%
39%
37% 28%
1Q11
2Q11
3Q11
4Q11
1Q12
2Q12
Note: (1) includes Bulgari, Coach, Burberry, Hermes, Hugo Boss, LVMH, Gucci, Bottega Veneta, YSL, Other PPR brands, Richemont, SFER, Swatch, Tiffany, Tods, Michael Kors and Prada (2) weighted by the latest FY sales Source: Company data, Nomura research
9% 6%
9%
10%
10%
-1% 1Q11
0% 2Q11 3Q11
4Q11
1Q12
2Q12
-5%
Note: (1) Values have been calendarised and weight by global sales of latest FY (2) region classification of Adidas is different in 4Q09 (3) Inditex data are from Nomura estimate (4) GAP data are total sales growth and American Eagle is SSSG Source: Company data, Nomura research
-8% -12%
-8%
-15%
-14%
Note: (1) includes H&M, Adidas, Esprit, Nike, Inditex, A&F, AEO and GAP Source: Company data, Nomura research
57
7% 5%
2Q11 -2%
3Q11
4Q11
1Q12
2Q12
-5%
-7%
-14%
Note: (1) includes H&M, Adidas, Esprit, Nike and GAP Source: Company data, Nomura research
Fig. 227: Asia: Organic growth comparison Asia 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 H&M Asia 69% 81% 87% 78% 43% 91% 32% Adidas Greater China - -15% -17% 11% 13% 36% 40% -3% 31% -13% 9% 7% 5% Other Asian Markets Esprit Asia Pacific -20% 19% 24% 26% 44% 9% 1% Nike Greater China -3% -4% 12% 10% 18% 18% 16% Japan -14% -12% -12% -18% -21% -16% -26% Average 8% 11% 21% 16% 18% 24% 11% Weighted Avg 2% 3% 18% 7% 15% 20% 13%
Note:
26% 20% 15% 9% 1% 2Q11 3Q11 4Q11 1Q12 -3% 2Q12 13% 8% 10% 20% 11%
-6% -7%
-13%
(1) Values have been calendarised and weight by Global sales of latest FY (2) region classification of Adidas is different in 4Q09 Source: Company data, Nomura research
Note: (1) includes H&M, Adidas, Esprit and Nike Source: Company data, Nomura research
58
14% 8% 2Q10
18% 15% 12% 11% 8% 8% 8% 8% 8% 6% 5% 2% 5%4Q11 1Q12 2Q12 3Q10 4Q10 1Q11 2Q11 3Q11 -13% -12%
-20%
-40%
2% 0%
-5% 8%
-80%
-82%
Note: (1) includes H&M, Adidas, Esprit, Nike and GAP Source: Company data, Nomura research
2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 -5% 5% -1% 1% 1% -2% 10% 1% 1% 0% 7% 1% 1% 12% -3% 10% 4% 4% -3% 16% -7% 1% 7% 6% 17% 5% 5% 0% 10% -7% -3% 1% 4% 17% 3% 2% -1% 9% 0% -2% 4% 5% 13% 4% 3% -9% 7% 5% -5% -3% 4% 14% 2% 0% -2% 0% 10% -4% -2% 0% 12% 2% 0% 1% -5%
0% 3Q10
4Q10
0% 1Q11
3% 11% 9% 5% 4% 7% 3% 2%
-9%
Note: (1) Nomura estimates (2) 4Q estimated by FY numbers (3) quarterly derived from half-yearly and yearly up to 4Q11 Source: Company data, Nomura research
Note: (1) values have been calendarised and weighted by sales of the latest FY Source: Company data, Nomura research
Fig. 233: Global: Sales growth comparison Global 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 L'Oreal -4% 8% 13% 14% 12% 9% 1% Estee Lauder 11% 10% 9% 13% 11% 16% 12% Avon 13% 14% 8% 4% 1% 7% 9% Revlon 9% 1% 2% -2% 23% 9% 7% Nu Skin 7% 23% 20% 15% 15% 9% 9% L'Occitane 25% 25% 12% LG Household 13% 73% 96% 83% 90% 24% 23% Fancl 9% 0% -3% -5% -10% -4% -7% Shiseido -7% 5% 4% -1% 4% 2% 8% Average 6% 17% 19% 15% 19% 11% 8% Weighted Avg 2% 11% 12% 11% 11% 9% 6%
Note:
25%
25%
24%
20%
15%
11%
10%
5%
Note: (1) includes LOreal, Estee Lauder, Avon, Revlon, Nu Skin, LOccitane, LG Household, Fancl and Shiseido Source: Company data, Nomura research
(1) Values have been calendarised and weight by Global sales of latest FY Source: Company data, Nomura research
59
15% 10% 10% 10% 10% 8% 5% 2% 0% 4Q09 1Q10 2Q10 3Q10 0% 4Q10 1Q11 7% 6% 2% 2Q11 3Q11 10% 7%
16%
11% 9%
0% 4Q11
2% 1Q12
2% 2Q12
-5%
-5%
Note: (1) Values have been calendarised and weight by Global sales of latest FY Source: Company data, Nomura research
Note: (1) includes LOreal, Estee Lauder, Avon, Revlon, Nu Skin, LOccitane, LG Household, Fancl and Shiseido Source: Company data, Nomura research
15% 10% 10% 10% 10% 8% 5% 2% 0% 4Q09 1Q10 2Q10 3Q10 0% 4Q10 1Q11 7% 6% 2% 2Q11 3Q11 10% 7%
16%
11% 9%
0% 4Q11
2% 1Q12
2% 2Q12
-5%
-5%
Note: (1) Values have been calendarised and weight by Global sales of latest FY Source: Company data, Nomura research
Note: (1) includes LOreal, Estee Lauder, Avon, Revlon, Nu Skin, LOccitane, LG Household, Fancl and Shiseido Source: Company data, Nomura research
60
29%
Note: (1) Values have been calendarised and weight by global sales of latest FY Source: Company data, Nomura research
Note: (1) includes LOreal, Estee Lauder, Avon, Revlon, Nu Skin, LOccitane, LG Household, Fancl and Shiseido Source: Company data, Nomura research
25% 22%
24% 21%
20%
15%
14%
10%
13% 5%
10% 6%
5% 4% 3% 0% 4Q09 1Q10 L'Occitane 2Q10 3Q10 4Q10 1Q11 Americas Weighted Avg 1% 2Q11 3Q11 4Q11 4%
6%
1Q12
2Q12
Note: (1) Values have been calendarised and weight by Global sales of latest FY Source: Company data, Nomura research
Note: (1) includes LOreal, Estee Lauder, Avon, Revlon, Nu Skin, LOccitane, LG Household, Fancl and Shiseido Source: Company data, Nomura research
61
Global 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 L'Occitane 13.1% 18.9% 16.3% 12.7% L'Oreal 1.7% 7.6% 5.6% 6.3% 4.5% 6.4% 5.4% 5.3% Estee Lauder 6.0% 5.1% 8.0% 14.0% 11.0% 15.0% 7.0% 14.0% Avon 8.0% 8.0% 7.0% 6.0% 5.0% 4.0% 2.0% 1.0% Revlon -2.7% -2.2% 2.0% -0.4% 9.8% 7.0% 4.0% 3.6% Shiseido -1.7% 6.7% 4.2% 9.2% 7.6% 5.8% 12.0% -4.0% Average 2.3% 5.0% 5.4% 7.0% 8.5% 9.5% 7.8% 5.4% Weighted Avg 3.0% 6.9% 6.0% 7.7% 6.4% 7.4% 6.2% 4.5%
Note: Source: Company data, Nomura research
20.0%
19%
20% 16%
4%
5%
0.0% 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 L'Occitane Global Weighted Avg
Note: (1) includes LOccitane, LOreal, Estee Lauder, Avon, Revlon and Shiseido Source: Company data, Nomura research
(1) Values have been calendarised and weight by global sales of latest FY
62
Appendix
Appendix 1: Middle-class consumption, population and urbanization
Fig. 245: Asia-Pacific middle-class consumption (PPP) could potentially eclipse Europes
20000
No rth America
18000 16000 14000 12000 10000 8000 6000 4000 2000 0 0 100 200 300 400 500 Middle class population (mn) 600 700 800
MENA Sub Sah aran Africa Cen tral an d So uth America Asia Pacific
Euro p e
Source: Organisation for Economic Co-operation and Development (OECD), Nomura research
Fig. 246: BRIC countries appear positioned to see maximum middle-class household growth
2010 120 100 98 2015E
(Households mn)
80 60 40 20 0 52 35
69 49 35 13 27 14
20 10
14
8 11
Mexico*
Note: *Household with annual income exceeding USD10,000; # Households with annual income exceeding USD5,000 Source: Boston Consulting Group (BCG) estimates
South Africa*
India#
Russia*
Indonesia#
Brazil*
Turkey*
China*
63
Fig. 247: China: Share of upper middle class in population, by annual income, to reach ~60% overall, by 2025 (%)
100 23.2 80 77.3 49.7 40 59.4 19.8
Fig. 248: Upper middle class would spend 51% of overall urban disposable income (%)
100
9.7
10.2
2.6 9.9
80
50.5
38.6 51.1
60
40
20
12.6
21.2
20
7.7 9.4 5.6 3.3 0.5 0.4 0 0.1 2005 2015F 2025F Global Affluent(income >rmb 200,000 per annum) Mass Affluent(income between rmb 100,001-200,000 per annum ) Upper Middle Class (income between rmb 40,001-100,000 per annum ) Lower middle class (income between rmb 25,000-40,000 per annum ) Poor (income <rmb 25,000 per annum)
Source: McKinsey estimates
Global Affluent(income >rmb 200,000 per annum) Mass Affluent(income between rmb 100,001-200,000 per annum) Upper Middle Class (income between 40,001-100,000 per annum) Lower middle class (income between rmb 25,000-40,000 per annum) Poor (income<rmb 25,000 per annum)
Source: McKinsey estimates
Fig. 249: Urbanisation in China and India is low and set to grow
Urban Population (% of total) Brazil Russia India China Japan South Korea United States
Source: World Bank
2006 85 73 29 41 66 81 81
2007 85 73 29 42 66 81 81
2008 86 73 30 43 66 81 82
2009 86 73 30 44 67 82 82
2010 87 73 30 45 67 82 82
% of all Luxury & Business Fashion Retailers Present Hong Kong Hong Kong 84% UAE Dubai 82% UK London 80% United States New York 71% France Paris 71% Russia Moscow 69% Singapore Singapore 69% Japan Tokyo 69% United States Los Angeles 67% China Beijing 67% Country City
Source: CBRE
% of All Retailers in City 41% 56% 56% 44% 44% 40% 38% 35% 39% 38%
Country UAE UK Saudi Arabia Kuwait Russia Spain Czech Rep France China Spain
Source: CBRE
City Dubai London Riyadh Kuwait City Moscow Barcelona Prague Paris Beijing Madrid
% of all mid-range Fashion Retailers Present 60% 53% 46% 44% 40% 40% 40% 38% 37% 37%
% of All Retailers in City 56% 56% 37% 37% 40% 38% 33% 44% 38% 42%
64
(Euro bn) 250 200 150 100 50 0 93 97 109 129 134 9.1 10.7 4.3 18.3 12.4 8.1 3.9 133 -0.7 129 -3.0 136 5.4 147 160 170 8.8 6.3 228 166 -2.4 153 172 191 12.4 20 15 11.0 10 6.0 5 0 -5 -7.8 -10
77
84
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011E
23.0%
23.0%
24.0%
22.0%
21.0%
40.0% 20.0%
21.0%
22.0%
24.0%
25.0%
26.0%
20.0%
38.0%
37.0%
36.0%
36.0%
0.0%
29.0%
28.0%
27.0% 2010
27.0% 2011E
0.0% 2009 Europe Americas 2010 Asia-Pacific Japan 2011E Rest of World 2014E
2008
Fig. 255: 2010 luxury-goods market size by geography and 2009-10 growth
Fig. 256: Mainland China: Luxury-goods market size and y-y growth
Eurobn(LHS) 60 50 40 30 20 10 0
USA Japan Italy France
MarketSize(LHS)
yygrowth,% (RHS) 35.2% 34.4% 40.0% 35.0% 30.0% 20.3% 12.9 9.6 7.1 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%
48.1
31.1%
18.1
17.5
13.3
6.3
Korea
5.3
MiddleEast
10% 4.8
HongKong
4.7
Russia
5% 0%
5.9
China
2008
2009
2010
2011E
2014E
65
60
54.2
200 10 150
191
11
173
50 40
+14% 100 75% +10% 50 25% 0 2009 Retail Wholesale 2010 Retail Wholesale 2011E 27% 73%
30 20 10 0 2009 LikeforLike
+11% +14%
Perimeter
2010
LikeforLike
Perimeter
2011E
2009 Man
2010
2011E
66
67
-10%
8 6 4 2 0
68
69
100
40
45
31 24 16 19 15 23 18 5 22 14 8 22 12 10 20 12 8 18 10 8 18 10 8 17 8 9 9 2 7 7 1 6 6 2 4 4 0 4 2 0 2
17
Bally
Hugo Boss
Armani
Gucci
Escada
Dunhill
Coach
Hermes
Miu Miu
Burberry
Louis Vuitton
Lancel
Max Mara
Cerruti 1881
Bulgari
Fendi
Hugo Boss
Bally
Dior
Versace
Gucci
Bulgari*
Dunhill
LV
Cartier*
Burberry
Herms
Prada
Ferragamo
-20
Note: *Cartier and Bulgari store data exclude their watch & leather wholesaling channels Source: Bain & Co.
Chanel
Tiffany
Catier
Brooks Brothers
Canali
Prada
Bottega Veneta
Tiffany
Tod's
Chanel
Jimmy Choo
Ermenegildo Zegna
Max & Co
Salvatore Ferragamo
Lanvin
30 11 19 20 1 19 19 20 -1 19 7 12 18 3 15 16 4 12
7 1 6
70
Luxury brands
Fig. 276: World's most valuable luxury brands, 2012
Rank 1 2 3 4 5 6 7 8 9 10 Brand Louis Vuitton Hermes BMW Moutai Mercedes-Benz Chanel Wuliangye Gucci Rolex Cartier Brand Value in USD bn 20.5 14.5 13 12 10 9 7 6.5 6 5.9 Sector Fashion Fashion Cars Drinks Cars Fashion, Perfumes Drinks Fashion Watches Jewelry, Watches Country of Origin France France Germany China Germany France China Italy Switzerland France
Consumer Electronics US Fashion Fashion Watches Fashion France Italy Switzerland Italy
Van Cleef & Arpels Vacheron ConstantinChristian Dior Boucheron Harry Winston Chaumet Kloybateri Bvlgari Montblanc Tiffany&Co Mikimoto Piaget Jaeger-Le Coultre Audemars Piguet Blancpain Rolex Breguet IWC Franck Muller Gueriain Givenchy Helena Rubinstein Sisley La Prairie La Mer Lancome Biotherm
Australia
Brazil
India
China
Switzerland
USA
France
UK
Germany
Japan
Canada
-5.0% -10.0%
-2.6%
-6.3%
Italy
71
Fig 281: Wealth per adult at c g. h constant exch hange rates (U USD)
201 10
30 00,000 25 50,000 20 00,000 153,008 15 50,000 10 00,000 50,000 5 0 France Ge ermany China Japan Singapore United United Kingdom States 2000-10 CA AGR (%) - RHS 237,241 175,202 1 253,234 221,772 236,213 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 15,221 -2.0% -4.0%
305.9
Source: Credit Suisse Glob Wealth Report-2 bal 2010 Note: In ndividuals aged 20 o above or
Fig. 284: Hurun Lux xury Living Index y-y % gro owth
14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 2007 -2.0% -4.0% 2008 2 2009 7% -1.7 2010 2011 4.4% 6% 4.6 2.9% 8.7% 7.1% 7.7% 6.4% LC CPI CPI 12.6% 11.3%
Note: Comparison of Luxur Consumer Price Index with national CPI show that ry inflation in luxury goods an services has rise 33.2% faster than the national CPI nd en over the last five years e Source: Hurun Report Luxu Index 2011 ury
3.7%
AsiaexJapan
LatinAmerica
SouthKorea
Europe
China
India
NorthAmerica
72
US$Percapita
Japan
Asia exJapan
Europe
LatAm
North America
Fig. 288: Retail sales revenue of major players: Comparison by region (2010)
North America Samsonite Group VF Corp Targus Tumi Delsey VIP Industries Antler Rimowa Crown Europe Latin America Asia India China
SKorea
China
India
Note: indicates that this player had a market presence of more than USD100mn in terms of retails sales value in 2010 Source: Frost & Sullivan
Rimowa LouisVuitton
73
Fig 290: Global luggage mar g. l rket overview by product seg gment
alBagSegment US$mn Casua 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 2006
Source: Frost & Sulliva estimate an
TravelBagSegment
BusinessBagSegm ment
VF Corp, 3.1%
Tumi, 1.6% Ace, A Delsey, 1.5% 1.2% 1 Rimow a, 0.6% VIP, 0.6%
4,158 9,127
8,703
10,168 2010
12,721
2015E
Note: (1) Others include: A Antler, Brics Victorin nox, Wenger Swiss Randa, Diplomat s, and Travelpro as well as other smaller players s. Source: Frost & Sullivan
Note: (1) Othe include: Daks, Ma er andarina Duck, Elle, A ACE, Rimowa and Delsey as well as oth smaller players her Source: Frost & Sullivan t
LouisVu uitton
Note Size or length of the box indicates r e: relative market posi ition of the brand an does not imply market share nd m Source: Frost & Sulliva an
74
Fig 296: China historical and forecast g. d trav and touris growth vel sm
Per C Capita Expenditure on Tourism and Travel Pass senger by Car 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% CAGR (2006-20 010) CAGR (20 010-2015E) 15.0% 12.5% % 8.0% 10.6% 11.9% 23.0% Pass senger by Air Pass senger by Railw ay 17.3% % 18.9%
Fig 299: Indian historical and g. d for recast travel a tourism gr and rowth
PerCapitaExp penditureonTourismandTravel PassengerbyA Air PassengerbyRailway 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% CAGR(200620 010)
Source: Frost & Sulliva estimates an
CAGR(20102015E)
Source: Frost & Sullivan estimates Source: Fros & Sullivan st
75
Travel
Fig. 302: International tourist arrivals by region of origin
Data collected by UNWTO as of Jan 2012
International Tourist Arrivals by region of orignal (million) Full Year 2000 World Advanced economies Emerging economies By UNWTO Regions: Europe Northern Europe Western Europe Central/Eastern Europe -of which EU27 Asia and the Pacific North-East Asia South-East Asia Oceania South Asia Americas North America Caribbean Central America South America Africa North Africa Subsaharan Africa Middle East 385.1 438.7 43.7 69.3 57.3 87.5 139.7 141.7 461.0 474.4 502.8 57.8 90.2 57.9 93.5 60.9 100.8 148.5 154.0 158.3 164.5 169.0 182.8 353.9 362.4 382.4 181.1 204.6 216.0 98.0 62.1 10.9 10.1 92.1 19.5 7.6 21.4 46.7 17.6 29.1 52.2 111.6 115.5 69.8 11.6 11.6 98.2 20.1 7.9 23.6 49.8 18.7 31.1 60.2 76.2 11.6 12.6 101.0 20.8 8.2 26.1 49.8 16.4 33.3 55.4 51.3 6.2 16.2 10.3 18.6 39.0 22.0 11.8 7.8 1.2 1.3 15.9 10.3 2.1 0.8 2.7 5.1 1.7 3.4 5.7 (4.9) (5.1) (3.0) (9.9) (3.5) (4.6) (1.6) (2.9) 0.5 (1.7) (1.5) (4.9) (5.7) (2.7) (7.4) (2.3) 3.2 2.5 3.6 (4.6) 2.9 0.1 3.7 3.7 2.8 2.4 12.9 13.8 12.5 6.1 14.4 6.5 6.5 3.1 3.8 10.3 6.7 6.2 6.9 15.1 6.0 5.2 2.8 7.7 8.1 5.5 5.6 3.5 9.2 0.3 8.9 4.2 2.9 3.6 3.7 10.4 0.0 (12.0) 7.1 (7.9) 6.0 5.2 2.8 7.7 8.1 5.5 5.6 3.5 9.2 0.3 8.9 4.2 2.9 3.6 3.7 10.4 0.0 (12.0) 7.1 (7.9) 5.2 5.2 3.1 9.2 4.6 4.1 4.4 1.9 8.3 (0.5) 8.5 4.0 1.2 3.6 2.6 13.1 4.5 12.4 (4.3) 8.6 10.9 4.2 11.0 10.4 7.9 5.9 0.9 14.6 0.5 12.9 6.3 5.4 4.9 4.8 13.0 (1.5) 5.5 (2.4) 5.0 4.0 1.6 5.1 8.4 4.9 6.6 5.1 10.0 0.2 8.1 3.6 3.0 2.5 3.6 7.9 (3.5) 6.3 (7.1) 5.1 0.4 3.3 7.1 7.0 4.7 5.4 6.2 4.6 1.0 7.1 3.2 1.8 3.1 3.9 7.8 1.6 (4.9) 4.8 (16.8) 6.0 5.8 2.0 4.6 10.3 5.8 5.6 5.2 6.7 (0.5) 10.4 5.4 5.1 3.5 6.3 8.1 2.6 (1.7) 5.3 (5.7) 5.3 1.1 3.8 7.4 6.7 5.1 5.5 5.3 5.4 3.4 10.6 1.1 (0.2) (0.2) 2.4 7.1 (0.5) (10.6) 5.5 4.0 (1.3) 2.7 6.9 5.1 3.4 5.6 8.9 1.3 1.2 5.8 3.5 1.9 4.2 4.7 8.6 3.7 3.2 3.9 5.8 1.3 3.1 7.0 9.8 5.4 5.0 4.5 6.8 (1.0) 5.3 4.7 3.8 4.5 4.4 7.8 1.8 (5.6) 5.0 1.4 (5.0) 2.4 0.4 4.0 1.1 13.6 11.4 16.9 6.7 21.5 4.4 3.7 5.6 5.5 4.9 7.9 9.2 7.3 22.4 2.4 (2.3) 4.0 4.0 1.8 1.5 15.9 21.1 10.1 4.1 11.4 7.5 9.5 0.4 6.5 5.8 7.8 4.4 10.0 21.5 3.8 3.0 4.3 5.3 2.8 3.2 14.3 15.6 13.6 8.6 10.9 8.9 8.4 3.6 4.2 18.6 4.0 4.1 3.9 18.7 4.6 2.9 2.9 10.0 3.2 3.1 8.6 7.9 9.6 4.8 13.1 4.5 3.8 2.6 (0.7) 10.2 8.0 9.3 7.4 8.2 2005 2009 2010 2011 646.0 797.0 417.0 453.0 257.0 345.0 Share 2011 53.4 46.6 YoY % Change 2009 (3.8) (4.3) (3.2) 2010 6.5 5.0 8.1 4.4 5.0 3.8 4.4 5.0 3.8 Percentage change over the same period of previous year 4.0 2.9 5.1 6.5 6.3 6.7 4.1 4.9 2.9 2.9 5.1 0.8 5.0 5.8 4.0 2.9 4.7 0.9 2.2 4.7 0.1 3.6 5.9 1.6 Percentage change over the same period of previous year 1Q2010 6.7 4.6 8.9 2Q2010 7.1 5.5 9.0 3Q2010 6.9 5.3 9.1 4Q2010 6.0 4.5 7.5 2011 YTD 2011 1Q2011 2Q2011 3Q2011 4Q2011 Sep-11 Oct-11 Nov-11 Dec-11
882.0 939.0 980.0 100.0 474.0 498.0 523.0 407.0 440.0 457.0
Southern/Mediter Europe 132.5 152.3 323.6 349.2 110.1 153.6 58.3 36.1 9.6 6.1 91.5 17.1 4.3 15.3 26.5 10.2 16.2 24.1 85.9 48.5 11.0 8.1 89.9 18.8 6.3 18.3 35.4 13.9 21.5 36.3
128.2 133.3
2000
1500
1000
Germany United States China United Kingdom France Canada Japan Italy Russian Federation Australia World Total
US$ bn
Source: World Tourism Org, Intl Travel and Tourism Council, Census.gov, Bloomberg, Nomura research
76
50
47 39
22 14 13 13 6
France
UK
South Korea
Hong Kong
Japan
China
Appendix 4: Cosmetics
Fig. 307: Global beauty and personal-care products: value and growth
US$bn Val ueSal es 500 11.2 450 400 6.9 350 300 250 200 150 2004 2005 2006 2007 2008 262 281 298 332 361 357 382 399 6.4 9.6 10.0 8.8 7.1 6.0 4.5 419 5.0 441 5.2 4.0 2.0 0.0 1.2 2009 2010 2011E 2012E 2013E 2.0 8.0 %Growth 12.0
Fig. 309: China: Top 10 beauty and personal-care company market shares in 2010
18 16 14 12 10 10.4 16.4
8 6 4 2 0
P&G Hangzhou Mary Kay Cosmetics Shiseido Amway Colgate L'Oreal Unilever
Germany
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011F
4.3
100,000
3.8
2.9
2.2
1.8
1.6
C-Bons
1.6
Shanghai Jahwa
50,000
14,533 2007
17,691 2008
20,754 2009
24,147 2010
27,165 2011E
30,414 2012E
33,914 0 2013E
Source: Euromonitor
Brazil
India
77
Fig. 310: Hong Kong: Sales of beauty and personal-care products by category
14,000 4.7 12,000 10,000 8,000 6,000 4,000 2,000 0 2005 2006 2007 2008 2009 2010 2011E 2012E 2013E 9,295 5,034 11,546 4.2 4.1 4.2 4.0 3.4 3.3 3.5 4.4 5 4.5 4 3.5 3 2.5 1.8 9,687 5,126 10,080 10,427 10,772 11,154 11,328 1.6 1.5 5,812 6,065 6,156 11,464 1.3 6,237 1.2 2 1.5 6,289 0.8 0.7 1 0.5 0
Fig. 311: Hong Kong: Top 10 beauty and personal-care company market shares in 2010
14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0
P&G Shiseido L'Oreal AmorePacific L'Occitane Fantastic Natural Cosmetics Unilever Estee Lauder Johnson & Johnson Colgate-Palmolive
11.5 9.5 7.0 6.6 6.1 4.8 4.0 3.9 3.2 3.0
5,365
5,588
Source: Euromonitor
Fig. 313: Japan: Top 10 beauty and personal-care company market shares in 2010
14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 8.0 6.3 5.2 4.3 13.2
3.2
2.4
2.1
1.6
1.4
Kose
Shiseido
Lion
Kao
Kanebo Cosmetics
Sunstar
Mandom
Unilever
DHC
P&G
Source: Euromonitor
Fig. 315: India: Top 10 beauty and personal-care company market shares in 2010
35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0
Colgate-Palmolive Dabur Wipro Gillette Hindustan Unilever L'Oreal Reckitt Benckiser Godrej Consumer Products
32.9
13.8
13.9 331,496
6.8
4.9
4.7
3.4
3.2
2.9
2.9
2.3
Marico
2.1
Johnson & Johnson
Source: Euromonitor
78
Fig. 317: US: Top 10 beauty and personal-care company market shares in 2010
18.0 16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 16.9 11.4 7.6 5.3 5.2 2.9 2.7 2.4 2.4 2.3
Avon
Coty
Colgate-Palmolive
Mary Kay
L'Oreal
Unilever
Limited Brands
Estee Lauder
P&G
Fig. 319: UK: Top 10 beauty and personal-care company market shares in 2010
14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 6.5 5.6 4.6 12.3
3.2
3.1
3.1
3.0
2.5
2.0
2.0
Boots
Avon
Beiersdorf
Coty
Colgate-Palmolive
Clinique
L'Oreal
Unilever
Estee Lauder
P&G
2,599
2,660
2,738
Fig. 321: Germany: Top 10 beauty and personal-care company market shares in 2010
12.0 10.0 8.0 6.0 4.0 2.0 0.0 10.2 9.4 6.0 5.8 4.2 2.7 2.6 2.4 1.8 1.5 1.4
Beiersdorf
Coty
Colgate-Palmolive
GlaxoSmithKline
L'Oreal
Unilever
Estee Lauder
P&G
Source: Euromonitor
Fig. 323: France: Top 10 beauty and personal-care company market shares in 2010
8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 6.8 5.7 5.4 4.9 4.7 4.4 4.3 3.4 3.3 2.5 2.1
Beiersdorf
Colgate-Palmolive
Yves Rocher
L'Oreal
Christian Dior
Laboratoires LaScad
Unilever
Henkel
P&G
Pierre Fabre
Source: Euromonitor
79
Fig. 325: Russia: Top 10 beauty and personal-care company market shares in 2010
9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 8.0 7.4
3.6
3.0
2.9
2.5
2.2
Avon
Beiersdorf
Gillette
Amway
Orif lame
Colgate-Palmolive
L'Oreal
Unilever
Kalina Concern
P&G
4.4 54,352
4.5
0 2013E
2009
Source: Euromonitor
Fig. 327: Brazil: Top 10 beauty and personal-care company market shares in 2010
16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 14.4 9.7 9.1 7.4 7.2 6.2 5.0 3.8
15
3.1
2.2
10
1.4
Avon
Botica
Beiersdorf
Natura Cosmeticos
Niely
Colgate-Palmolive
L'Oreal
Unilever
Hypermarcas
P&G
6.0 5.4
Source: Euromonitor
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Appendix A-1
Analyst Certification
I, Tanuj Shori, hereby certify (1) that the views expressed in this Research report accurately reflect my personal views about any or all of the subject securities or issuers referred to in this Research report, (2) no part of my compensation was, is or will be directly or indirectly related to the specific recommendations or views expressed in this Research report and (3) no part of my compensation is tied to any specific investment banking transactions performed by Nomura Securities International, Inc., Nomura International plc or any other Nomura Group company.
Issuer name Intime Department Store (Group) Samsonite Prada SpA Esprit Holdings Golden Eagle Retail Group Parkson Retail Group Li & Fung New World Dept Store China L'Occitane
Ticker 1833 HK 1910 HK 1913 HK 330 HK 3308 HK 3368 HK 494 HK 825 HK 973 HK
Price HKD 8.33 HKD 14.86 HKD 59.75 HKD 12.92 HKD 15.18 HKD 6.39 HKD 11.98 HKD 4.41 HKD 21.00
Price date 10-Oct-2012 10-Oct-2012 10-Oct-2012 10-Oct-2012 10-Oct-2012 10-Oct-2012 10-Oct-2012 10-Oct-2012 10-Oct-2012
Stock rating Buy Buy Neutral Neutral Buy Neutral Neutral Neutral Buy
Sector rating Not rated Not rated Not rated Not rated Not rated Not rated Not rated Not rated Not rated
Disclosures A4,A5
A4 A5 A6
A Nomura Group Company had an investment banking services client relationship with the issuer during the past 12 months. A Nomura Group Company has received compensation for investment banking services from the issuer in the past 12 months. A Nomura Group Company expects to receive or intends to seek compensation for investment banking services from the issuer in the next three months.
A10 A Nomura Group Company is a registered market maker in the securities / related derivatives of the issuer.
Previous Rating
Issuer name Intime Department Store (Group) Samsonite Prada SpA Esprit Holdings Golden Eagle Retail Group Parkson Retail Group Li & Fung New World Dept Store China L'Occitane Previous Rating Not Rated Not Rated Not Rated Reduce Not Rated Not Rated Buy Not Rated Not Rated Date of change 07-Sep-2012 29-Sep-2011 29-Sep-2011 19-Jan-2010 07-Sep-2012 07-Sep-2012 13-Aug-2012 07-Sep-2012 29-Sep-2011
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Important Disclosures
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The rating system is a relative system indicating expected performance against a specific benchmark identified for each individual stock. Analysts may also indicate absolute upside to target price defined as (fair value - current price)/current price, subject to limited management discretion. In most cases, the fair value will equal the analyst's assessment of the current intrinsic fair value of the stock using an appropriate valuation methodology such as discounted cash flow or multiple analysis, etc. STOCKS A rating of 'Buy', indicates that the analyst expects the stock to outperform the Benchmark over the next 12 months. A rating of 'Neutral', indicates that the analyst expects the stock to perform in line with the Benchmark over the next 12 months. A rating of 'Reduce', indicates that the analyst expects the stock to underperform the Benchmark over the next 12 months. A rating of 'Suspended', indicates that the rating, target price and estimates have been suspended temporarily to comply with applicable regulations and/or firm policies in certain circumstances including, but not limited to, when Nomura is acting in an advisory capacity in a merger or strategic transaction involving the company. Benchmarks are as follows: United States/Europe: please see valuation methodologies for explanations of relevant benchmarks for stocks, which can be accessed at: http://go.nomuranow.com/research/globalresearchportal/pages/disclosures/disclosures.aspx; Global Emerging Markets (ex-Asia): MSCI Emerging Markets ex-Asia, unless otherwise stated in the valuation methodology. SECTORS A 'Bullish' stance, indicates that the analyst expects the sector to outperform the Benchmark during the next 12 months. A 'Neutral' stance, indicates that the analyst expects the sector to perform in line with the Benchmark during the next 12 months. A 'Bearish' stance, indicates that the analyst expects the sector to underperform the Benchmark during the next 12 months. Benchmarks are as follows: United States: S&P 500; Europe: Dow Jones STOXX 600; Global Emerging Markets (ex-Asia): MSCI Emerging Markets ex-Asia.
Explanation of Nomura's equity research rating system in Japan and Asia ex-Japan
STOCKS Stock recommendations are based on absolute valuation upside (downside), which is defined as (Target Price - Current Price) / Current Price, subject to limited management discretion. In most cases, the Target Price will equal the analyst's 12-month intrinsic valuation of the stock, based on an appropriate valuation methodology such as discounted cash flow, multiple analysis, etc. A 'Buy' recommendation indicates that potential upside is 15% or more. A 'Neutral' recommendation indicates that potential upside is less than 15% or downside is less than 5%. A 'Reduce' recommendation indicates that potential downside is 5% or more. A rating of 'Suspended' indicates that the rating and target price have been suspended temporarily to comply with applicable regulations and/or firm policies in certain circumstances including when Nomura is acting in an advisory capacity in a merger or strategic transaction involving the subject company. Securities and/or companies that are labelled as 'Not rated' or shown as 'No rating' are not in regular research coverage of the Nomura entity identified in the top banner. Investors should not expect continuing or additional information from Nomura relating to such securities and/or companies. SECTORS A 'Bullish' rating means most stocks in the sector have (or the weighted average recommendation of the stocks under coverage is) a positive absolute recommendation. A 'Neutral' rating means most stocks in the sector have (or the weighted average recommendation of the stocks under coverage is) a neutral absolute recommendation. A 'Bearish' rating means most stocks in the sector have (or the weighted average recommendation of the stocks under coverage is) a negative absolute recommendation. Explanation of CNS rating system for Thailand companies under coverage published from 2 March 2009: Stocks: Stock recommendations are based on absolute valuation upside (downside), which is defined as (Fair Value - Current Price) / Current Price, subject to limited management discretion. In most cases, the Fair Value will equal the analyst's assessment of the current intrinsic fair value of the stock using an appropriate valuation methodology such as Discounted Cash Flow or Multiple analysis etc. However, if the analyst doesn't think the market will revalue the stock over the specified time horizon due to a lack of events or catalysts, then the fair value may differ from the
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intrinsic fair value. In most cases, therefore, our recommendation is an assessment of the difference between current market price and our estimate of current intrinsic fair value. Recommendations are set with a 6-12 month horizon unless specified otherwise. Accordingly, within this horizon, price volatility may cause the actual upside or downside based on the prevailing market price to differ from the upside or downside implied by the recommendation. A "Buy" recommendation indicates that potential upside is 15% or more. A "Neutral" recommendation indicates that potential upside is less than 15% or downside is less than 5%. A "Reduce" recommendation indicates that potential downside is 5% or more. Explanation of CNS rating system for Thailand companies under coverage published prior to 28 February 2009: Stocks: Stock recommendations are based on absolute valuation upside (downside), which is defined as (Fair Value - Current Price) / Current Price, subject to limited management discretion. In most cases, the Fair Value will equal the analyst's assessment of the current intrinsic fair value of the stock using an appropriate valuation methodology such as Discounted Cash Flow or Multiple analysis etc. However, if the analyst doesn't think the market will revalue the stock over the specified time horizon due to a lack of events or catalysts, then the fair value may differ from the intrinsic fair value. In most cases, therefore, our recommendation is an assessment of the difference between current market price and our estimate of current intrinsic fair value. Recommendations are set with a 6-12 month horizon unless specified otherwise. Accordingly, within this horizon, price volatility may cause the actual upside or downside based on the prevailing market price to differ from the upside or downside implied by the recommendation. A "Strong Buy" recommendation indicates that upside is more than 20%. A "Buy" recommendation indicates that upside is between 10% and 20%. A "Neutral" recommendation indicates that upside or downside is less than 10%. A "Reduce" recommendation indicates that downside is between 10% and 20%. A "Sell" recommendation indicates that downside is more than 20%. Sectors: (No change) A "Bullish" rating means most stocks in the sector have (or the weighted average recommendation of the stocks under coverage is) a positive absolute recommendation. A "Neutral" rating means most stocks in the sector have (or the weighted average recommendation of the stocks under coverage is) a neutral absolute recommendation. A "Bearish" rating means most stocks in the sector have (or the weighted average recommendation of the stocks under coverage is) a negative absolute recommendation.
Target Price
A Target Price, if discussed, reflect in part the analyst's estimates for the company's earnings. The achievement of any target price may be impeded by general market and macroeconomic trends, and by other risks related to the company or the market, and may not occur if the company's earnings differ from estimates.
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