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TheWaltDisneycompany!

Introduction of walt disney company!


TheWaltDisneyCompany (commonlyreferredtoas Disney)isthelargestmedia andentertainmentconglomerateintheworldintermsofrevenue.Foundedon October16,1923,bybrothers WaltDisney and RoyDisney asthe DisneyBrothers CartoonStudio,California. Thecompanywasreincorporatedas WaltDisneyProductions,Ltd. in1929,and becamepublicitytradedas WaltDisneyProductions in1938. WaltDisneyProductionsestablisheditselfasaleaderinthe American animation industrybeforediversifyingintoliveactionfilmproduction, television,andtravel. Thecompanyisbestknownfortheproductsofitsfilmstudio,the WaltDisney MotionPicturesGroup,todayoneofthe largestandbestknownstudios in Hollywood.Disneyalsoownsandoperatesthe ABC broadcasttelevision network;cabletelevisionnetworkssuchas DisneyChannel, ESPN,andABC Family; publishing, merchandising,and theatre divisions;andownsandlicenses 11 themeparksaroundtheworld.Thecompanyhasbeenacomponentofthe Dow JonesIndustrialAverage sinceMay6,1991.Anearlyandwellknowncartoon creationofthecompany, MickeyMouse,istheofficialmascotofTheWaltDisney Company.

Walt Disney scope and mission!


TheWaltDisneycompanyisto beoneoftheworldsleading producersandprovidersof entertainmentandInformation. Usingourportfolioofbrandsto differentiateourContent, servicesandconsumerproducts intheworld.

The budget and time frame of this company!


Budget: ThetotalbudgetofDisneycompanytodayisapproximately USD$35billion. Time:19231966:WaltDisney 19661971:RoyO.Disney 19681972:Donn Tatum 19711977:CardWalker 19801984:RonW.Miller 19841994:FrankWells 19951997:MichaelOvitz 2000Present:RobertIger.

The stakeholders of Disney company!


Internalstakeholders. Staff Employees shareholders Licensees retailers

Externalstakeholders. Public Consumers Communities Distributors Suppliers contractworkers mediaandgovernmentalorganizations. nonprofitandnongovernmental organizations

TheSMARTobjectivesofDisney!
Specific TheDisney'sobjectiveto provideentertainmentandinformation worldwide. Measurable Thisobjectivecanbeseen bytheteamworkofstaffsanddifferent mediacompany. Achievable Thebusinessgoalssetwere allagreeduponandachievedbyDisney. Realistic Disneyhaditsresources requiredtoreachthetop. Time Disneyachieveditstargetby changingfromtimetotimeaccordingto thebusinessenvironment.

WorkStructureofDisney
StudioEntertainment

Theatrical Films

Buenavista home Entertain

Buenavista music group

Theatrical Production

Distribution

Television Produ ction


Prog

Televentur es

WaltDisney pic

Hollywood records

Buena vista
Buenavista Intern

develop ment

Touch Stone Pic

Mammoth records

Firstrun animati on

Hollywood Pics

Lyricrecords

Liveaction syndicat ion

Miramax

Paytelevision services

WalterEliasDisney!

IntroductionofWalterEliasDisney!
WalterElias "Walt"Disneywasbornon December5,1901andDisneydiedoflungcancer inBurbank,California,onDecember15,1966. HewasanAmericanfilmproducer,director, screenwriter,voiceactor,animator,entrepreneur, entertainer,internationalicon,[2] and philanthropist.Disneyisfamousforhisinfluence inthefieldofentertainmentduringthe20th century. Disneyisparticularlynotedforbeingafilm producerandapopularshowman,aswellasan innovatorinanimation andthemepark designs. Heandhisstaffcreatedsomeoftheworld'smost famousfictionalcharactersincludingMickey Mouse,acharacterforwhichDisneyhimselfwas theoriginalvoice.

HisAchievements!
OswaldTheLuckyRabbitbecameDisney brothersfirstmajorhitin1927. HisSteamboatWilliein1928wasthe nexthitthatgaveaninternational sensationknownasMICKEYMOUSE. In1937,Disneyreleasedsnowwhiteand thesevendwarfstheworldsfirstfull length,fullcolouranimatedfeatureand thehighestgrossinganimatedmovieofall time. NewstudiowasbuiltinBurbank,andthe companywentpublicin1940. CreationoftheWaltDisneyMusic CompanytocontrolDisneysmusic copyrightsandrecruittopartists.

Cont...
In1950,DisneysfirstTVspecial,OneHourin Wonderlandreached20millionviewersata timewhentherewasonly10.5millionTVsetsin theU.S. DisneycreatedBuenaVistaDistributionsin1953. Disneyexpandeditstelevisionpresencein1954 withtheABCproducedtelevisionprogram Disneyland. In1955WaltercameupwithaparkforallThe Disneyland. In1965Waltdreamtofstartinganothertheme parkforwhichhesecretlypurchasedover27,000 acresoflandnearFloridaonwhichheplannedto builtWaltDisneyWorldandEPCOT experimentalprototypecommunityof tomorrow.

HisLeadershipattributes!
1.Neverstopdreaming : WaltDisneywasadreamer.Henever stoppedtryingoutnewthings,creating newcartoonsnomatterhowsuccessful hewas. Asaleader,youmustalsoneverstop innovatinganddreamingaboutnew possibilities.Trulythepossibilitiesareonly limitedbyyourimagination.Ifyouwant tobuildsomethingworthwhile,constantly thinkaboutmorecreativewaysyoucan achieveit. Neverunderestimatethepowerofyour imaginationtodosomethingdifferent fromtherestofthecrowd.

Cont...
2.Keeponkeepingon : Disneysufferedmanysetbacksinhiscareer. MostofuswouldliketobelievethatWalt DisneyjustthoughtofcreatingMickeyMouse onedayandbecameanovernightsuccess,but aquickreadofhisbiographywillmakeyou realizethatDisneywentthroughmany discouragingmomentsbeforehissuccesswith MickeyMouse,about10yearsafterhisfirst attemptatabusiness. Asaleader,youneedtohaveatenacityto keepongoing.Everypersonwillgothrough toughtimes,especiallywhenhe/sheschasing afterahugedreamorgoal. Itisyourtenacitythatwillcauseyoutostand outfromtherestandattractpeopletofollow you.

Hisleadershipstyle!
Hisleadershipstyleis consensusleadershipthushe wasadreamerandthrew openhisproblemstothe grouporstafffordiscussion andsimultaneouslyallowed andencouragedthemtotake relevantdecisionsforthe companysbenefit.

ThusWalt's leadershipstylewas veryinfluentialand itbroughtsuccessto thecompanyfrom timetotime.

Thankyou!