A PROJECT REPORT SYNOPSIS ON

EQUITY MARKET
BY HARDEEP KAUR
Roll No: 11214

FACULTY GUIDE : Prof. Vinayak Gramopadhyay

A Project Report synopsis submitted in partial fulfillment of the requirements of PGDM (BM)

INSTITUTE OF INTERNATIONAL BUSINESS & RESEARCH PUNE

INTRODUCTION OF THE COMPANY

Sharekhan was created when SSKI Investor Services Pvt. Ltd., a company in the securities and equities segment decided to harness the power of the Internet a n d o f f e r s e r v i c e s t o i t s customers through an online stock trading portal. SSKI is among I n d i a s o l d e s t a n d l a r g e s t e q u i t y s o l u t i o n s c o m p a n i e s . Sharekhan brings and provides a user-friendly online trading facility. Sharekhan was launched on feb 8,2000 . They also have an extensive all-India ground network of franchisees across the country. The company offers its services through a combination of online and off line channels . The online model comprises a portal, chat facilities, and 'speed trade ' terminals. And the offline model uses a combination of an IVR infrastructure and a team of customer agents to receive orders over the telephone. Sharekhan , Indias leading stockbroker is the retail arm of SSKI , an organization with over eight decades of stock market experience. With more than 500 share share shops in over 130 cities, and a presence on internet through www.sharekhan.com.Sharekhan is a member of National stock exchange , Bombay stock exchange and two leading commodity market exchange i.e NCDEX , MCX. Sharekhan is also registered as a depository participant with National Securities Depository and Central Depository Services.

PRODUCTS AND SERVICES

Sharekhan Limited was formerly known as SSKI Investor Services Private Limited. The company is based in Mumbai, India. They offer online stock broking. The company offers online share trading portal for BSE and NSE stocks in India. Sharkhan portfolio also offers us signal- multiple period investments and investors can see their investment growth also. It creates live and complete portfolio of your investment. We can also get alerts on mobile, mail, and through it we can know about stock market.

Sharekhan Limited offers online security broking and portfolio services to institutions and large corporate houses as well as individual investors. Sharekhan provides guidelines to those investors who are new in the stock market. It develops a program for new investors. You have to just sign up your account and you will get your answers about the stock market. It is a complex thing to understand the share market, to solve that
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problem they develop a program for new investors so that investors can know about the stock market. They provide ultimate trading platform that is TRADE TIGER. Through trade tiger we can use multiple exchange, international market watch, 24 hour market access , create our own technical rules for trading - A single Trading Screen for all segments - Live Streaming Quotes Access all Trading Calls - Advanced Charting features. They also offer one other software fast trade for trading. Their settlement procedure is t+2 days. Sharekhan also does many types of research like fundamental research . In this through macroeconomic move we can easily know about what is happening in the market. Through technical analysis, using charts and other tools they provide future prediction about the price of stock. In Mutual fund research, they do the analysis of all top mutual fund companies and take smart decisions. In commodity research they find out where the commodity market is heading from in-depth commodity research reports.

MEANING OF EQUITY MARKET

A stock market or equity market is a public entity (a loose network of economic transactions, not a physical facility or discrete entity) for the trading of company stock (shares) and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. The Indian market has 22 stock exchanges. The larger companies are enlisted with BSE and NSE. The smaller and medium companies are listed with OTCEI (Over The counter Exchange of India). The functions of the Equity Market in India are supervised by SEBI (Securities Exchange Board of India). A stock exchange has been defined by the Securities Contract (Regulation) Act, 1956 as an organization, association or body of individuals established for regulating, and controlling of securities. The Indian equity market depends on three factors

Funding into equity from all over the world Corporate houses performance Monsoons.

OBJECTIVES
To do a comparative analysis between IT sector and FMCG sector. To study in detail the growth rate of IT sector and FMCG sector. To determine the demand and supply pattern of IT sector FMCG sector. To determine the customers preference in investing in different stocks. To study the price pattern of companies in IT and FMCG sector. To compare the risk and return in investing in different types of stocks.

METHODS OF DATA COLLECTION:

Primary data sources: The data, which is collected for the first time and it is the original data. In this project the primary data will be taken from the staff, project guide, company guide line book , clients of SHAREKHAN Ltd and questionnaires.

Secondary data sources : Here we can collect the data with the help of national stock exchange website and the clients database. Here the secondary data can be collected through companys own database & also through sales records. The companys website is also of great help here.

LIMITATIONS:

It does not take into consideration the market and other changes. The study would be restricted to the feedback obtained from the clients of SHAREKHAN Ltd. Baised data will be available. Language barrier.
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 Limitation of time in the study. Time constraints. The study is limited to the analysis of IT sector and FMCG sector.

CONCLUSION:

The stock market is one of the most important sources for companies to raise money. This allows businesses to be publicly traded, or raise additional financial capital for expansion by selling shares of ownership of the company in a public market. In fact, the stock market is often considered the primary indicator of a country's economic strength and development.

REFERENCE:
Newspaper Economic Times M.Y. KHAN-management accounting TULSIAN-basis of accounting Websites www.amfiindia.com www.bseindia.com www.nseindia.com www.sharekhan .com
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