Moxie

Information & Capabilities

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About Moxie

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Moxie Basics
! 10+ years old ! Palo Alto, CA based; US and international clients ! Founded on the philosophy of rolling up its sleeves, getting job done

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Moxies Method
! Combine understanding of client side issues ! With original strategic thinking, tenacity, and passion ! To create truly made-to-measure work for our clients/partners ! We help our clients think and optimize resources ! Find their most receptive customers ! Often challenging much bigger spending clients to stand out

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Moxies Method
! Process when needed; a spontaneous un-process to stay fresh, smart ! Careful in not over-formalizing marketing and branding into a rote process ! Experience/skills that guide us, but we also embrace chaos, daily ! Relationships run the gamut, from retainer to projects to equity.

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Busy Moxie
! Thinking about brand advocates ! Being creatively practical ! Translating good thinking to great yet pragmatic ideas ! With product and brand launches, promotions online and offline

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Moxie Offers
! Anything branding related ! Functions as a marketing extension, or a marketing department ! Diverse experience and involvement CPG and spirits/beer to technology ! Grace under pressure ! Strategically sound creative execution ! Partnership no, really; because weve walked in your shoes

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Moxie Offers Specifically

! Strategy
! ! ! !
Positioning Messaging & segmentation Research Brand audits & 5Cs

! Online Experience
! ! ! ! !
Concepting UI UX User flow Social media integration

! Collateral
! ! ! !
Templates & systems Brochures & data sheets White papers & case studies Postcards

! Branding
! ! ! ! ! !
Naming Visual language Verbal language Identity Brand guidelines Illustrations/Iconography

! Trade Shows ! Websites

! ! ! ! ! ! ! !
Wireframes Content design Visual design SEO basics Programming/CMS HTML email Landing pages Maintenance

! ! ! !

Booth/displays/flash mobs Give aways Demos All related needs

! Advertising
! Consumer & trade ! Offline & online ! Bus/car wraps

! Presentations
! ! ! ! !
Info-graphics Presentation flow Presentation execution Iconography. Demos

! Promotions
! Point of sale ! In-store material
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! Packaging
! Package design ! Product design
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Moxie Team
! Great talent in-house; great talent within reach ! Core team of 8-9 people from strategy to design and project management ! A tight network of additional resources

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Moxie and Omer

! Founded and managed by Omer ! Omers background: grew up in Israel and Europe, Wharton MBA and 20+ years in the US ! Omers experience: brand management, CMO-type jobs and entrepreneurial experience ! Omers career pre-Moxie:
! ! ! !
Netflix VP Marketing; positioned brand and reinvented revenue model in time for a successful IPO Contact Co-Founder and VP Marketing Petes Brewing Co: Officer and VP Marketing; revamped brand leading to a highly profitable sale to Corona Diageo: Marketing Dir. Revitalized Baileys to capture $160 mil annual sales and worldwide market leader position

! Omer was looking for an agency he wished he had as a client, then started Moxie ! Omer is involved with all Moxie clients; ! With some clients Omer takes a pro-active marketing and/or mentoring role

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Moxie Clients - Sample

! Big
! ! ! !
Adobe HP SanDisk Visa

! B2B
! ! ! ! ! ! ! TOA Tech Sigma Designs
BlueSnap Noosh SphereUp Alicanto Etc. etc. etc.

! VCs/Incubators
! ! ! ! !
UpWest Labs SRI Tech-Aviv Innovation Endeavors DFJ Ventures

! Real (tiny) Startups

! ! ! ! !
Tagup SleepRate Impakto Clean Bottle Etc. etc. etc.

! Retail
! ! ! ! ! Nanoosh
Ruti Boutiques Labelle Day Spas Bar10der Etc.

! B2C
! Shaker ! Evo Monitors ! Oodle ! BillGuard ! Etc. etc. etc.

! Consumer Packaged Goods

! ! ! ! ! ! ! Skinnygirl cocktails Remix (Pauly D)
Glenfiddich SKYY Vodka Zoli Baby Krave Jerky Etc. etc. etc.

! Other
! Notre Dame De Namur ! SV Jewish Film Festival ! Etc.

! Mobile-Related
! Mowingo ! Eyecon ! Bites ! Etc.
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