Enchantment

The Art of Changing Hearts,

Guy Kawasaki
guy@alltop.com
Wednesday, October 10, 12

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Achieve Likability

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Pan Am smile
Zygomatic major muscle

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Make a Duchenne smile

Orbicularis oculi muscle

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Accept others

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Default to yes
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Achieve Trustworthiness

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Trust others

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Trust others

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Trust others

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Bake, dont eat

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Agree on something

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Perfect

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Do something DICEE
Deep

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Do something DICEE
Deep Intelligent

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Do something DICEE

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Do something DICEE
Deep Intelligent Complete

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Do something DICEE
Deep Intelligent Complete Empowering

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Do something DICEE
Deep Intelligent Complete Empowering Elegant

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Launch

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Tell a story

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Plant many seeds

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Use salient points

Calories

vs.

Miles

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Use salient points

Calories

vs. vs.

Miles Months of food

Dollars

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Use salient points

Calories

vs. vs. vs.

Miles Months of food Number of songs

Dollars

Gigabytes
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Overcome

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Provide social proof

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Use a dataset

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Enchant all the influencers

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Enchant all the influencers

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Enchant all the influencers

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Enchant all the influencers

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Enchant all the influencers

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Enchant all the influencers

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Endure

Loving Memory of Jerry Garcia by Stephen Dorian Miner

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Build an ecosystem

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Invoke reciprocation

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Dont rely on money

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Dont rely on money

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Present

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Customize the

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Customize the

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Sell your dream

iPhone $188 of parts

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10 10 slides

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10 10 slides

20 minutes

20

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10 10 slides

20 minutes 30-point font

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20
This is 30
This is 20
This is 10

Use Technology

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Remove the speed bumps

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Remove the speed bumps

Sungevity

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Provide value
Information

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Provide value
Information Insights

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Provide value
Information Insights Assistance
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Engage
Fast

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Engage
Fast Flat

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Engage
Fast Flat Frequent

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Enchant Up

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Drop everything else

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Prototype fast

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Deliver bad news early

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10

Enchant Down

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Provide a MAP

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Provide a MAP
Mastery

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Provide a MAP
Mastery Autonomy

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Provide a MAP
Mastery Autonomy Purpose

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Empower action

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Suck it up
Mike Rowe Dirty Jobs

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Enchantment
PDF from GinaPoss@gmail.com

Wednesday, October 10, 12

Enchantment
PDF from GinaPoss@gmail.com Slides by AnaFxFz.com

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Resisting you is futile!

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Buy Enchantment, Get Presentation Zen Free

Wednesday, October 10, 12