PRESS RELEASE

Seymourpowell designs award winning machine for Coffee Nation

London, UK, 27 October 2010 leading global design and innovation company Seymourpowell is pleased to announce it has designed the new Express machine for Coffee Nation, the UKs fastest growing coffee company and leader in gourmet self-service coffee. Furthermore, the new machine recently won Best Self-Service Project at this years prestigious European Association for Self-Service (EAFS) Awards 2010 in Essen, Germany. Coffee Nation Express is the fourth machine designed by Seymourpowell for Coffee Nation. This model is a chip and pin, self-service gourmet coffee bar that has been developed to provide any high-footfall environment such as hospitals, universities and corporate offices, with a branded coffee offer. This represents a major expansion in reach for Coffee Nation as previously its machines appeared largely in locations continually staffed such as motorway service stations and selected supermarkets. Built on the robust and proven Coffee Nation platform, the new Express machine has been enhanced to include an intuitive touch screen for menu selection and has a chip & pin payment device that for the first time accommodates all major debit and credit cards as well as notes and coins. The Express also includes more surface area for the purposes of branded marketing material. Further design features of the new Express machine include the use of more robust materials, as well as improvements allowing better cleaning and access. In addition, the design allows for easier re-stocking, including larger capacity for all additional consumables. The European Association for Self-Service Awards recognises excellence and innovation in self-service projects for various sectors. The applications were judged by a jury that is made up of industry professionals using criteria based on effectiveness, innovation, design and impact on the selfservice market. Matthew Tidnam, associate director at Seymourpowell commented, Seymourpowell has a long-standing relationship with Coffee Nation. The Express machine was a natural evolution from previous models, and reflects the expanded range of consumer environments in which Coffee Nation now has a presence. The EAFS award win is a great result which reflects the successful working relationship Seymourpowell has with Coffee Nation.

Paul Newcombe, Technical Manager at Coffee Nation added, Were thrilled to have won this award for the Express machine. In a highly competitive market place, Seymourpowells innovative design has helped Coffee Nation build on our success, and maintain good sales projections for the future. ***ENDS***

For further information: Tim Duncan PR Global, Seymourpowell Email: tim.duncan@seymourpowell.com Tel: +44 (0) 20 7386 2369

About Seymourpowell the shape of things to come Seymourpowell is one of the worlds leading design and innovation companies. Founded in 1984 by Richard Seymour and Dick Powell, the London-based group of award-winning designers has produced some of the milestone products of the last two decades. The company is now part of the Loewy Group. Seymourpowell is currently 80 people, combining a design studio, research centre, materials library and prototyping workshop. Seymourpowell has a unique holistic approach to design and innovation, which combines in depth experience and up to date intelligence about people, markets and businesses. The company has the ability to forecast and interpret the vital implications of behaviors and work out future scenarios to give its clients the confidence and reassurance they are making the right decision. Seymourpowell is skilled in exploiting ideas that create real value and always look to move clients forward creatively. Seymourpowell is not just a company of visionary thinkers, but future doers. Ultimately, Seymourpowell is about making things better: better for people, better for business and better for the world. Specialisms include design innovation, transportation design, ethnographic user research, strategy and new product development (NPD), trends and forecasting, product design and development, 3D structural design and 2D graphic design About Coffee Nation Coffee Nation is the UKs leading provider of premium quality, self service gourmet coffee

bars in the UK. Established in 1997, the company is working with over 800 partner outlets including Welcome Break, Moto, Esso, Tesco, Sainsburys and Co-op. For more information on Coffee Nation call: 0845 600 8545, email: sales@coffeenation.com or visit: www.coffeenation.com. About The European Association for Self-service (EAFS) The European Association for Self-service (EAFS) brings together participants from all aspects of the European customer service industry to promote selfservice solutions throughout Europe and beyond. For more information on the EAFS call: 0033 14252 9409, email: info@eafs.org or visit: www.eafs.org