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Table of Contents
External Resources Introduction The PageLines Brand What the brand stands for... Attributes of the PageLines brand Visual Language Brand Voice The PageLines Logo Elements Size Clear Space Logo Colors Approved Logo Forms With the logotype Just the Leaf Logo and Backgrounds With photographic backgrounds Correct Usage of the PageLines Logo PageLines sub designations: Using PageLines as Text Using the Leaf Typography and the Brand
External Resources
PageLines Logo (.png file) PageLines Logo (Adobe Illustrator format - .ai) PageLines Logo CMYK (Adobe Illustrator format - .ai)
Introduction
About this guide This brand guide will provide information about the PageLines brand, advice on how to communicate its values, and instructions on how to properly implement it in communication materials. Every piece of media or correspondence is an opportunity to reinforce and leverage the power of the PageLines brand; and its important consistency is maintained. This document was created to assist you in creating communications that are consistent and serve their purpose well for your project. About the PageLines brand A logo is a symbol that carries meaning from countless interactions with the public over time. It acts as a signature for a company, and is regarded as an asset to the company, customers and community. When a product carries the PageLines name, the customer is at ease, assured that the product or service has been developed with the highest consideration for their needs, and will serve them well for years to comein essence the logo becomes a promise to PageLines customers. Where the logo comes from The origin of the PageLines leaf is in typography. Symbolically, the leaf stands for several aspects that reinforce PageLines products, a couple: Typography and design Growth and success
Visual Language
The way we visually portray the PageLines lifestyle, products and brand should always reinforce its brand attributes. All visual communicationonline, illustration, printing, in products or interfacesshould be of the highest quality possible, and should be carefully chosen to reinforce PageLines image as a leading provider of quality products and experiences.
Brand Voice
PageLines products are meant for people who are working towards success online. It is also more than a company, its a community of people helping people towards that end. As such, communicate PageLines in a way that is all inclusive. As if it were a exclusive club, as opposed to a company. Generally, the tone of voice should professional, yet playful and off the cuff; specifically, we dont want to sound corporate. PageLines is for the rest of us.
Size
The size of our logo is a critical factor in communicating our brand properly and consistently. Just as a logo that is too small diminishes the impact, a logo that is too big, can imply a lack of quality and refinement. Generally the logo should: Be large enough so its legible. (recommended minimum size is 1 inch horizontal) Never be so large that it overpowers surrounding elements and overall communication
Clear Space
A clear space equal to the height of the logotype is the minimum area that must remain clear on all sides of the logo. This neutral zone assures proper emphasis to our logo, and assists in its easy identification.
Logo Colors
There are three approved colors for the PageLines logo: 1 Black 2 White 3 PageLines blue (and blue gradations) Production of the PageLines logo or leaf graphic in any colors aside from these three approved colors must be approved by PageLines Marketing Communications department.
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Pro tip: If adequate contrast is questionable, both above images apply a subtle drop shadow or out glow effect to the image against backgrounds. This fixes the contrast problem and presents the brand correctly and legibly.
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When using the leaf as a mark to support a PageLines brand, for example with a PageLines section or theme, the leaf should be positioned directly to the left or above the logotype.
Body and Reading Text Should use a serif typeface. Specifically, a light version of Helvetica Neue is recommend. However, Calibri may be used as well. Example:
Supporting Text and Subtitles Support text and subtitles should be made lighter or more subtle in reference to the page background. It should be in serif typeface without capitalization or all-caps with a letter spacing. Example:
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