Colgate-Palmolive Company (NYSE: CL)

1. Year of founding: 1806 2. Founder: William Colgate 3. Head Quarters: New York City,New York USA 4. History: In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. By 1908 they initiated mass selling of toothpaste in tubes. His other son, James Boorman Colgate, was a primary trustee of Colgate University (formerly Madison University). In Milwaukee, Wisconsin, the B.J. Johnson Company was making a soap entirely of palm and olive oil, the formula of which was developed by B.J. Johnson in 1898. The soap was popular enough to rename their company after it - "Palmolive".[1] At the turn of the century Palmolive, which contained both palm and olive oils, was the world's bestselling soap, and extensive advertising included The Palmolive Hour, a weekly radio concert program which began in 1927. A Kansas based soap manufacturer known as the Peet Brothers merged with Palmolive to become Palmolive-Peet. In 1928, PalmolivePeet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name 5. Key People in the Company: George Henry Lesch was president, CEO, and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, and during that time transformed it into a modern company with major restructuring. Chief Executive Rueben Mark retired July 1, 2007 Current CEO and President Mr. Ian M. Cook 6. Financials: Revenue - $11.396 billion (2007) - Overall

Net Income - $1.351 billion (2007) - Overall The Company has grown to a Rs. 1300 crore plus organization (in India) with an outstanding record of enhancing value for its strong shareholder base. The company dominates the Rs. 2400 crore Indian toothpaste market by commanding close to 50% of the market share in India. 7. No. Of Employees: 36,002 8. Brands: Oral Care: Tooth Paste: Colgate Dental Cream Colgate Total 12 Colgate Max Fresh Colgate Kids ToothPaste Colgate Fresh Energy Gel Colgate Herbal Colgate Cibaca Family Protection Colgate Advanced Whitening Colgate Active Salt Tooth Brush: Colgate 360 Colgate Navigator Plus Colgate Sensitive Colgate Extra-Clean Colgate Cibaca Top Colgate Motion Colgate Massager Colgate Super Junior Flexible Colgate Super Child Flexible Colgate Super Flexible Colgate ZigZag Junior Colgate ZigZag Colgate ZigZag Plus Tooth Powder: Colgate Toothpowder Whitening Products: Colgate Advanced Whitening Kids Products: Colgate Kids ToothPaste Colgate Super Junior Flexible Colgate Super Child Flexible Colgate ZigZag Junior

Personal Care: Body Wash: Palmolive Naturals Moisturizing Body Wash - Milk & Honey and Milk & Almond Palmolive Aroma Shower Gel - Relax Palmolive Aroma Shower Gel - Vitality Palmolive Thermal Spa - Firming & Massage Liquid Hand Wash: Palmolive Aroma Liquid Hand Wash - Relax Palmolive Naturals Liquid Hand Wash - Family Health Palmolive Naturals Liquid Hand Wash - Milk and Olive Shave Preps: Palmolive Shave Cream Skin Care: Palmolive Charmis Cream Hair Care: Halo Shampoo Household Care: Surface Care: Axion Dish Washing Paste From the Dentist: Gingivitis Treatment: Plax PerioGard Sensitivity Treatment: Sensitive Gel Kam Tooth Whitening: Platinum Professional Tooth Whitening System Fluoride Therapy: Phos-Flur Mouth Ulcer Treatment: Oragard-B Speciality Cleaning: Specialty Cleaning

9. Rankings: Ranked Indias # 1 Most Trusted Brand for the 4th time in a rowin the Brand Equity A.C. Nielsen 2007 Survey Only Brand to be ranked among the top 3 in all the 6 surveysconducted so far Only one to retain the premier position across categories for 4 consecutive years Prior to this, Colgate was also rated as the #1 brand by the A&M-MODE Annual Survey for Indias Top Brands for eight out of nine yearsduring the period 1992 to 2001. In 2003 Colgate was ranked as Indias Most Trusted Brand across all categories by Brand Equitys Most Trusted Brand Survey a position it has held in succession for four consecutive years from 2003 to 2007.

10. CSR Activities: Colgate Women's Games: For the past 34 years the Colgate-Palmolive Company has sponsored a non-profit track meet open to women of all ages. This event is called the Colgate Women's Games. The Colgate Women's Games is the nation's largest amateur track series open to all girls from elementary school through college. The goal is to provide an athletic competition that helps the participating young girls and women develop a strong sense of personal achievement, self-esteem, instill the importance of education and provide a training ground for those who might not otherwise participate in an organized sport. Since 1976, Colgate has worked in close partnership with the Indian Dental Association (IDA) to spread the message of oral hygiene to children across the country under its Bright Smiles, Bright Futures Schools Dental Education Program. This program has successfully reached more than 70 million school children covering around 1,30,000 schools in 250 towns across the country since its launch. The program focuses on children so that the message of good oral hygiene is carried home to families and the community at large. In 2004, as an additional effort to create awareness for good oral hygiene Oral Health Month(OHM) was introduced. Since its launch, OHM is conducted each year during September / October, where free dental check ups are conducted by Colgate in partnership with IDA across the country.

11. Extra Information: Colgate-Palmolive (India) today has one of the widest distribution networks in India a logistical marvel that spans around 4.5 million retail outlets across the country, of which the Company services 1.5 million outlets directly.

Colgate-Palmolive has long been in fierce competition with Procter & Gamble, the world's largest soap and detergent maker. P&G introduced its Tide laundry detergent shortly after World War II, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the toothpaste market when P&G started putting fluoride in its toothpaste. In the beginning of television, Colgate-Palmolive wished to compete with Procter & Gamble as a sponsor of soap operas. Although the company sponsored many shows in part, they were most famous for being the full sponsor of the serial The Doctors. In 2006, Colgate-Palmolive announced the intended acquisition of Tom's of Maine, a leading maker of natural toothpaste, for US $100M. Tom's of Maine was founded by Tom Chappell in 1970. Today, Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India. Tag line: Colgate World of Care: Our Reason to Smile. Colgate Lauched in India in 1937 Created a Guinness record in Most people brushing their teeth (multiple venue)with177,003 kids brushing at the same time