7/2/2012

SYMBIOSIS INSTITUTE OF
MEDIA AND COMMUNICATION, PUNE

PROJECT SUBMISSION OF CONTRIBUTION TO CAMPUS CONNECT - 2011 (1 CREDIT)

By: Rifath Aara |Ananya Mahapatra |Rashi Chugh |Jaunita Jocelyn| Batch 2012

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CONTENTS

ACKNOWLEDGMENTS ................................................................................................................ 3 INTRODUCTION .......................................................................................................................... 4 TEAM BANGALORE DETAILS ....................................................................................................... 4 PROJECT DELIVERABLES..6 OPERATIONS....7-10 ANNEXURES ................................................................................. Error! Bookmark not defined.14 PROJECT APPROVAL FORMS .................................................................................................15-20

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ACKNOWLEDGMENT

We would like to thank the SIMC Campus Connect Team and all those people who have been associated in having bestowed upon us the responsibility of the project and having made it an enriching and learning experience.

Firstly we would like to thank Director Sir, Prof Chandan Chatterjee for all his support and timely guidance and help us contribute to the college in the best possible manner.

We would like to thank Mrs. Deepali Suryanshi and her team for their invaluable inputs and efforts.

Last but not the least we would like to thank all our SIMC colleagues who have worked on this project and provided an excellent ground for peer learning and interaction.

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INTRODUCTION

The main objective of the SIMC CAMPUS CONNECT is to build and increase the awareness levels of Symbiosis Institute of Media and Communications (SIMC), Pune as a premier media post graduate institute among the graduate student communities in various cities like Bangalore, Chennai, Delhi, Jaipur and several more.

There was a team of 4 final year post graduate media students who were responsible for the branding and promotions of Symbiosis Institute of Media & Communication (SIMC), Pune in Bangalore City.

The Team Bangalore worked for the duration of 7 days i.e. from 2nd November 2011 to 9th November 2011. In this time frame the team went to different Intra-City Graduate colleges affiliated Bangalore University and several MBA Coaching institutes.

First level discussions involved seeking permissions from senior officials of colleges and coaching institutes to interact with their students. It was followed by giving a PowerPoint presentation to the faculty and students and educating them about the media industry and spoke about SIMC as a premier institute operating in the space. Promotions included displaying marketing collaterals like posters and banners on popular spots within the campus like canteens, library and the main notice board. The team interacted with the students and the faculty by answering their queries and doubts.

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TEAM BANGALORE DETAILS

1. 2. 3. 4. Rifath Aara | MBA-PR | Roll No 158 | Batch 2012 Ananya Mahapatra | MBA-AD | Roll No | Batch 2012 Rashi Chugh | MBA - AD| Roll No | Batch 2012 Jaunita Jocelyn | MBA - AD| Roll No | Batch 2012

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THE PROJECT DELIVERABLES

Promotional Activity on Symbiosis Institute of Media and Communication, Pune in Bangalore City.

Objective of the project To promote SIMC in Bangalore city colleges and MBA Coaching Institutes and to create awareness about the various programs offered by the Institute. Build category awareness of careers in the Media and Communications industry. Generate successful leads and create a prospective student database.

Duration of Project 7 days (2nd - 9th November 2011)

Process The target group are colleges offering various graduation degrees. Identify the popular graduate colleges in Bangalore city. Get into first level discussions to seek permissions from senior officials of colleges and coaching institutes to interact with their respective students. Help and promote SIMC through printed collaterals like posters and banners on college notice boards and by distribution of prospectus pamphlets to students. Answer relevant queries raised by students on SIMC and the courses offered by the institute. Invite prospective students to apply to SIMC. Publicize the Institute verbally among the peer circuits. Other probable venues could be the youth hangouts of college students like Coffee Shops, Private canteens etc.

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ABOUT SIMC
Symbiosis Institute of Media and Communication fosters the highest standard of training and inquiry into the multi-faceted needs of the media and communications industry. The strong academic programme is driven by rigour, scholarship and a healthy integration of theory and practice that translate abstract ideas into tangible forms.

With faculty, advisors and mentors drawn and supported by the industry and academia, cutting edge facilities and infrastructure, internship opportunities with established agencies and companies the aim is not only to train students to fit in with the industry requirements of trained professionals but also extend its complete support in realizing their true potential be it as artists, entrepreneurs or leaders of the future.

Today, they have a vast and picturesque campus amidst the rolling hills at Lavale, just outside Pune. The historic and vibrant city of Pune and the neighbouring entertainment and market capital of India, Mumbai, provide the campus with pathways and connections to leadership careers in Media and Communication. Finally, SIMC is about students. It is gives them complete education that is rich in experience and innovation, technology and pedagogy; in aesthetics and marketing; in research and ideas; an education that will serve the students through their vast and successful professional careers.

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OPERATIONS
The dates allotted for work was from 2nd to 9th November 2011. By the 30th of October we created a target list of all the top graduate colleges in Bangalore City, this included degree colleges, engineering colleges as 25% of the current batch of 2012 included engineering students and top MBA coaching institutes. Next the list was iterated based on the availability of man days, popularity of the institutes and location. The team of 4 was divided into teams of 2 each for ease of operations and logistical convenience. Team 1 consisted of Rifath Aara and Ananya Mahapatra (Covered Bangalore East and North) Team 2 consisted of Rashi Chugh and Jaunita Jocelyn (Covered Bangalore East and South) Our first level discussions were with the officials of these target lists of colleges and institutes seeking permission to interact with their respective students within their premises during college hours. Then we divided all the work to be done in day to day tasks. It went as follows:

This project basically aimed at making students especially graduate students aware of SIMC. The awareness levels of the MBA program were poor. It required us to give a presentation to students about the course, curriculum and career prospects of joining SIMC. We also had to explain the differences in course structure and career prospects offered by the different post graduate programs namely the Masters in Mass Communications and Masters in Communications Management.

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TARGET LIST
Please find the list of colleges that were contacted. (Find the supporting annexure for these visits at the bottom of the page) Institute 1) TIME 2) Baldwins Girls College Address 80 Feet Road, Koramangala, Bangalore Residency Road, Bangalore

3) CMR Institute of Engineering

132, AECS Layout, ITPL, Bangalore

4) New Horizon College of Engineering

Ring Road, Near Marthahalli, Bangalore

5) Sampurna Institute of Advanced Studies

Old Madras Road, Near Indiranagar, Bangalore

6) MontFort College 7) S.C.T Institute of Technology 8) RBNMS College Coaching Institutes 9) Career Launcher 10) Career Forum 11) PT Education 12) TIME (Archana Agarwal)

Old Madras Road, Near Indiranagar, Bangalore Kagadaspura Main Road, Bangalore Ulsoor Road, Bangalore Address 11th Main, 3rd Block, Jayanagar, Bangalore 5th Block, Koramangala, Bangalore 9th Main, 3rd Block, Jayanagar, Bangalore Centre Manager, ShivajiNagar, Bangalore

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ANNEXURES (Visiting Cards/College Brochures collected)

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KEY LEARNINGS

Working with the entire team of the SIMC CONNECT was a great learning experience for us as it helped us work together and understand team dynamics. It taught us to handle work pressure and deadlines while optimizing best available resources.

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SIMC Project Approval Form

A B C Name of the Student, Class, Batch, Roll No Type of the Project/ Project Number Name and Location of the Organization (client) Rifath Aara, MBA-PR, 2012, Roll No - 158 Branding of SIMC SIMC, Pune

D E F

Organizations nature of work Name of the contact person on the Clients side Clients/Customers/Audience

Education Mrs. Deepali Suryavanshi Client as mentioned above was SIMC and as it was a promotional activity we created awareness among the undergraduate students about SIMC.

G H I

Duration of Project & Deadline Institutes resources required (if any) Project Guidelines set by client

2nd November 2011 to 9th November 2011. Cooperation from Mrs Deepali Suryavanshi Contact Principal of each college for permission to contact students Contact Head of each Coaching center for permission to contact students Contact potential students in colleges. Contact potential students in coaching classes.

Methodology of the Project We need to understand how an event is organized and promoted. We also need to understand the procedures for taking permissions for the promotional activity. Apart from these we need to prepare presentations and a movie to promote and make students aware of the various colleges that fall in the ambit of symbiosis and their significance in the concerned industry.

Deliverables: Conceptualizing, planning and breakdown of tasks along with the preparing the lists of colleges. Taking permissions on phone or in person from various colleges and institutes to come and have an interactive session with the students

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SIMC Project Approval Form

A B C Name of the Student, Class, Batch, Roll No Type of the Project/ Project Number Name and Location of the Organization (client) Jaunita Jocelyn, MBA-PR, 2012 Branding of SIMC Symbiosis Institute Communication, Pune Education Mrs. Deepali Suryavanshi Client as mentioned above was SIMC and as it was a promotional activity we created awareness among the undergraduate students about SIMC. 2nd November 2011 to 9th November 2011. Cooperation from Mrs Deepali Suryavanshi of Media and

D E F

Organizations nature of work Name of the contact person on the Clients side Clients/Customers/Audience

G H

Duration of Project & Deadline Institutes resources required (if any)

Project Guidelines set by client

Contact Principal of each college for permission to contact students Contact Head of each Coaching center for permission to contact students Contact potential students in colleges and in coaching classes

a) Methodology of the Project

We need to understand how an event is organized and promoted. We also need to understand the procedures for taking permissions for the promotional activity. Apart from these we need to prepare presentations and a movie to promote and make students aware of the various colleges that fall in the ambit of symbiosis and their significance in the concerned industry. b) Deliverables: Conceptualizing, planning and breakdown of tasks along with the preparing the lists of colleges. Taking permissions on phone or in person from various colleges and institutes to come and have an interactive session with the students

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SIMC Project Approval Form

A B C Name of the Student, Class, Batch, Roll No Type of the Project/ Project Number Name and Location of the Organization (client) Ananya Mahapatra, MBA AD - 2012 Branding of SIMC Symbiosis Institute Communication, Pune Education Mrs. Deepali Suryavanshi Client as mentioned above was SIMC and as it was a promotional activity we created awareness among the undergraduate students about SIMC. 2nd November 2011 to 9th November 2011 Cooperation from Mrs Deepali Suryavanshi of Media and

D E F

Organizations nature of work Name of the contact person on the Clients side Clients/Customers/Audience

G H

Duration of Project & Deadline Institutes resources required (if any)

Project Guidelines set by client

Contact Principal of each college for permission to contact students Contact Head of each Coaching center for permission to contact students Contact potential students in colleges and in coaching classes

a) Methodology of the Project

We need to understand how an event is organized and promoted. We also need to understand the procedures for taking permissions for the promotional activity. Apart from these we need to prepare presentations and a movie to promote and make students aware of the various colleges that fall in the ambit of symbiosis and their significance in the concerned industry. b) Deliverables: Conceptualizing, planning and breakdown of tasks along with the preparing the lists of colleges. Taking permissions on phone or in person from various colleges and institutes to come and have an interactive session with the students.

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SIMC Project Approval Form

A B C Name of the Student, Class, Batch, Roll No Type of the Project/ Project Number Name and Location of the Organization (client) Rashi Chugh, MBA AD - 2012 Branding of SIMC Symbiosis Institute Communication, Pune Education Mrs. Deepali Suryavanshi Client as mentioned above was SIMC and as it was a promotional activity we created awareness among the undergraduate students about SIMC. 2nd November 2011 to 9th November 2011 Cooperation from Mrs Deepali Suryavanshi of Media and

D E F

Organizations nature of work Name of the contact person on the Clients side Clients/Customers/Audience

G H

Duration of Project & Deadline Institutes resources required (if any)

Project Guidelines set by client

Contact Principal of each college for permission to contact students Contact Head of each Coaching center for permission to contact students Contact potential students in colleges and in coaching classes

a) Methodology of the Project

We need to understand how an event is organized and promoted. We also need to understand the procedures for taking permissions for the promotional activity. Apart from these we need to prepare presentations and a movie to promote and make students aware of the various colleges that fall in the ambit of symbiosis and their significance in the concerned industry. b) Deliverables: Conceptualizing, planning and breakdown of tasks along with the preparing the lists of colleges. Taking permissions on phone or in person from various colleges and institutes to come and have an interactive session with the students.