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Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate, physical activity and the body culture. but for average consumers it is estimated to be about two to four litres per day. The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe water etc. have made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to the growth. Indians currently spending about $330m a year on bottled water, analysts estimate. The packaged water market constitutes 15 per cent of the overall packaged beverage industry, which has annual sales of at least $2.6bn, Deepak Jolly, a spokesperson for Coca-Cola India said. Naveen Luthra, CEO,Mulshi Springs says," the bottled water market in India, selling an estimated million bottles a day, makes the natural bottled water market a mere 6% of the total bottled water market in India. The natural bottled water market is growing at a phenomenal 40-50% a year". Almost all the major international and national brands water bottles are available in Indian market right from the malls to railway stations, bus stations, grocery stores and even at panwala's shop. Before few years bottle water. was considered as the rich people's choice, but now it is penetrated even in rural areas. The growth and status of Indian Bottled Industry in comparison with Western or Asian market, India is far behind in terms of quantum, infrastructure, professionalism and standards implementation. The per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA. Also As per UN study conducted in 122 countries, in connection with water quality, India's number was dismal 120. In comparison to global standards India's bottled water segment is largely unregulated. Former President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17, 2010 to be aware of water conservation techniques to avoid grave water crisis in future.`"It is so sad that today, people are forced to buy water in plastic bottles. I am told that bottled water industry is worth nearly 10000 crore rupees and even big companies like the Coke and Pepsi are involved in this bottling of water and making money. So, it is imperative that we ought to save water," he added. Do not be surprise if today's bottles water industry becomes next Oil industry by 2025. If oil is the focal point of world conflict now, it is possible that water will be the next battleground among monopoly capitalists and even among nations. Prices of water and water services keep on increasing because most of our public water utilities have already been privatized by the government. Private beverage and water companies have been granted by the government with permits to practically control and operate our natural springs and water sources in natural parks and protected areas for water production and processing plants. ```The bottled water category is growing at a rapid pace. The branded`market is 40 % of the category and non- branded contributes to 60% of the market. The category is growing at a rate of 30%. Bisleri is the market leader in mineral water in India with a 60% market share within
organized mineral water category. Three key players mainly dominate the Indian Bottled Water Market Parle Bisleri, Coca Cola India Inc Kinley and Pepsico India Holdings Pvt. Limited. This market is expected to grow at a 30% rate in the next 7 years. In 2010 the revenue generated by this market was over $250 million.
SKN Breweries , Indian Railways so on. With increasing competition, this sector will register a robust growth in 2010, predict industry analysts. To take on rivals in this sector, PepsiCo India is drawing up a fresh game plan which includes, investment in capacity enhancement, packaging initiatives and belowthe-line activities to pump up volumes in the over-crowded category. Meanwhile, swadeshi major Parle Agro is extending the manufacturing facility for Bailley from 29 to 60 plants this year. While swadeshi major Bisleri International is beefing up its distribution, manufacturing and marketing operations, Coca-Cola India is sharpening its focus on packaging initiatives of Kinley to woo new consumes. In essence, the packaged water industry in India will soon witness a major tussle between swadeshi and videshi players to gain market and mind share. The western region accounts for 40 per cent of the market and the eastern region just 10. However, the bottling plants are concentrated in the southern region - of the approximately 1,200 bottling water plants in India, 600 are in Tamil Nadu. But a major problem is southern India, especially Tamil Nadu, is water starved. Top multinational players such as Coca-Cola and PepsiCo have been trying for the past decade to capture the Indian bottled water market. Today they have captured a significant portion of it. However, Parle Bisleri continues to hold 40 per cent of the market share. Kinley and Aquafina are fast catching up, with Kinley holding 20-25 per cent of the market and Aquafina approximately 10 per cent. The rest, including the smaller players, have 20-25 % of the market share.
Variety of packages
Bottled water is sold in a variety of packages: pouches and glasses, 330 ml bottles, 500 ml bottles, one- litre bottles and even 20- to 50-litre bulk
Popstar Lady Gaga is reportedly planning to expand her business empire by launching a drinking water brand. Gaga is said to be putting final touches on a new bottled water
water packs. The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water. Premium natural mineral water includes brands such as Evian, San Pelligrino and Perrier, which are imported and priced between Rs.80 and Rs.110 a litre. Natural mineral water, with brands such as Himalayan and Catch, is priced around Rs.20 a litre. Packaged drinking water, which is nothing but treated water, is the biggest segment and includes brands such as Parle, Bisleri, CocaCola's Kinley and PepsiCo's Aquafina. They are priced in the range of Rs.10-12 a litre. The FDA also classifies some bottled water according to its origin. Artesian well water Water from a well that taps an aquifer--layers of porous rock, sand and earth that contain water--which is under pressure from surrounding upper layers of rock or clay. Mineral water. Water from an underground source that contains at least 250 parts per million total dissolved solids. Minerals and trace elements must come from the source of the underground water. They cannot be added later. Spring water Derived from an underground formation from which water flows naturally to the earth's surface. Spring water must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. If some external force is used to collect the water through a borehole, the water must have the same composition and quality as the water that naturally flows to the surface. Well water. Water from a hole bored or drilled into the ground, which taps into an aquifer. Tap Water Some bottled water also comes from municipal sources--in other words--the tap. Municipal water is usually treated before it is bottled.
venture. However, the details of it are kept under wraps, reports nydaily.com on October 19, 2012
The world's largest beverage company is introducing its Dasani Drops in coming weeks, which can be squeezed into water for some onthe-spot fruity flavor. And Coca-Cola is betting that there's big potential for growth. "The drops are popular because they come in small, portable containers that can be easily tucked into a purse or even back pocket. And unlike powdered drink packets, people can decide how much or little they want to squirt into their water. A small bottle can also have more than two dozen servings, meaning people save money they'd spend on bottled teas or waters. As with Kraft's MiO drinks, Dasani Drops use artificial sweeteners and have zero calories.
particles larger than one micron in size, such as "Cryptosporidium", a parasitic protozoan. * Ozonation. Bottlers of all types of waters typically use ozone gas, an antimicrobial agent, to disinfect the water instead of chlorine, since chlorine can leave residual taste and odor to the water.
Forty years older Rooh Afza is still going strong. Rooh Afza, the scarlethued refresher, was founded by a drug maker called Abdul Majeed in Old Delhi in 1907. This classic summer sharbat has survived Partition, the licence raj, economic reforms, carbonated drinks and tetra- pack juices. When clean, cool hybrids are on their way in, Rooh Afza is still here. Every year, we sell 2 crore (20 million) bottles, says Abdul Majeed, director of Hamdard (Wakf) Laboratories the Delhi-based manufacturer of the sharbat. We have seen a 20% increase in sales in the past four years. Majeed is the greatgrandson of Hakeem Abdul Majeed, Hamdards founder.
Consumption of bottled water in India The consumption of bottled water in India has shown a jump of 21 per
community and the bottling plants. Private companies in India can siphon out, exhaust and export groundwater free because the groundwater law in the country is archaic and not in tune with the realities of modern capitalist societies. The existing law says that "the person who owns the land owns the groundwater beneath". This means that, theoretically, a person can buy one square metre of land and take all the groundwater of the surrounding areas and the law of land cannot object to it. This law is the core of the conflict between the community and the companies as they are making the business of bottled water in the country highly lucrative. Take for instance the case of Coca-Cola's bottling plant in drought-prone Kala Dera near Jaipur. Coca-Cola gets its water free except for a tiny cess (for discharging the wastewater) it pays to the State Pollution Control Board - a little over Rs.5,000 a year during 2000-02 and Rs.24,246 in 2003. It extracts half a million litres of water every day - at a cost of 14 paise per 1,000 litres. So, a Rs.10 per litre Kinley water has a raw material cost of just 0.02-0.03 paise. (It takes about two to three litres of groundwater to make one litre of bottled water.) On April 7, more than 1,500 villagers defied a police cordon and marched to Coca-Cola's bottling plant in Mehdiganj village, Varanasi, in Uttar Pradesh state, demanding that the company immediately shut down its bottling plant. In January, the New Delhi-based Energy and Resources Institute (TERI) advised Coca-Cola to shut a bottling plant in the droughtstricken state of Rajasthan. India's Ministry of Water Resources has ranked 80% of ground water resources in Rajasthan as "over- exploited" and nearly 34% resources as "dark/ critical", the gravest ranking across the country
cent in last fiscal but still India is far behind as compared to global average, according to a research recently conducted bya marketing firm IKON. The per capita consumption of bottled water in India was at 16.20 litres during 201011 and jumped by almost 21 percent to 19.60 litres in 2011-12, IKON said in its report 'The Indian bottled water market, unveiling its thirst'. South India is the biggest consumer of bottled water representing more than 50 per cent the total market in India followed by Western India, which is the home ground of major national brands, it said. However, India is far behind the global average of around 30 litres, the report said. Bisleri takes a shot at soda again
Bisleri is reviving its soda business in a bid to expand its portfolio beyond water. This is the second attempt by the iconic bottled waterbrand in three years to revive its soda business. A generic name to bottled water in India, the company
launched Bisleri Fizzy Drink in 2009, but quietly withdrew the soda-like product, as it bombed at the marketplace. But this time, the Ramesh Chauhan-promoted company ? creator of brands such as Thums Up, Limca and Gold Spot, which were sold to CocaCola in a Rs 190crore deal in 1993 appears to be making a serious rebid with Bisleri Soda. The product, available in PET bottles, is priced at Rs 15 for a 600-ml bottle.
Coca-Cola to re-align India, SWA business unit operations Coca-Cola is set to realign India and South West Asia (SWA) Business Unit operating structure in line with its business priorities. Atlanta-based beverage giant's India and South West Asia Business Unit includes markets of India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives.
Aqua Express 25 5gallon bottled water vending machine Two US-based water companies have teamed up with Nestl Waters North America and its Poland Spring Direct Division to pilot a new concept, the Aqua Express 25 5-gallon Pick Up & Go automated
The London Evening Standard newspaper ran a "Water on Tap" campaign in April to have tap water available for drinking in city restaurants and bars. The tabloid reported getting support for its anti-packaged water campaign from the London Chamber of Commerce and Industry, the mayor's office, leading restaurants and chains such as Starbucks, Costa Coffee and McDonald's. Following growing pro-tap water consciousness, bottled water sales in Britain dipped 9% in the year to March 08. Economists at the California-based Pacific Institute that estimated the $100 billion value of the global industry, ask why consumers are readily paying for bottled water typically costing a thousand times more per liter than high-quality municipal tap water. "Are consumers willing to pay this price because they believe that bottled water is safer than tap water?" Pacific Institute experts ask. "Do they have a real taste preference for bottled water? Or is the convenience of the portable plastic bottle the major factor? Are they taken in by the images portrayed in commercials and on the bottles?" The study, conducted by the US-based Earth Policy Institute, says the global consumption of bottled water has grown by 57 per cent over the past five years, despite the fact that the product is often no healthier than tap water and costs up to 10,000 times more. Emily Arnold, the author of report, says that the $100 billion spent each year on bottled water is nearly 7 times the sum invested in providing safe drinking water in developing countries.
vending machine.
Coca-Cola and Pepsi are changing the recipes for their drinks to avoid being legally obliged to put a cancer warning label on the bottle. The new recipe for caramel colouring in the drinks has less4methylimidazole (4-MEI) a chemical which California has added to its list of carcinogens. The change to the recipe has already been introduced in California but will be rolled out across the US. CocaCola says there is no health risk to justify the change. 4-methylimidazole (4MEI)
4-Methylimidazole (Melanie Bottrill) *Formed naturally in the heating and browning process *Occurs in caramel colouring as well as some roasted and cooked foods *Can be in some cleaning,photographic and agricultural chemicals, dyes and pharmaceuticals * Exposure through consumption or during manufacturing process. Source: California Office
of Environmental Health Hazard Assessment Traditional Indian methods of cooling and purifying water Now people of India turning their backs on the country's ancient methods of cooling and purifying water. Stored in earthen pots, for instance, it is not only refreshingly cool and tasty but is said to become bacteria-free. Yet the common summer sight of water matkas (earthen pots) in public offices and spaces is giving way to upturned plastic drums dispensing packaged water. Rainwater is safe, doesnt bring about adverse effects. For centuries people have thought rainwater as unsafe, but contrary to their beliefs, as per an Australian study, drinking of untreated rainwater is safe for human health. The study was conducted Bottled water Manufacturing under the auspices of eminent researchers from Melbournes Monash University. The entire team plant took a look at 300 homes that used rainwater collected in water tanks as their primary drinking source.This endeavor has been described as a world first study that comes in the midst of growing criticism of bottled water.
New WHO guidelines for safer drinking water supply systems The World Health Organisation (WHO) has issued revised drinking water guidelines on July 26, 2011, urging governments to strengthen water quality management and asking water suppliers to improve their faulty service to consumers, in order to prevent often fatal water-borne diseases.
manufactures the premium brand of 'Himalayan' mineral water. March 25, 2012: Coca Cola India will roll out 7.2 lakh `golden cans' featuring batting maestro Sachin Tendulkar to commemorate his historic 100th international century. The golden cans will be available for Rs20. March 23, 2012: No Coca-Cola, Pepsi', Sri Lankan protestors demand ban on American goods after UN resolution February 16, 2012:The joint venture (JV) between Tata Global Beverages and PepsiCo India, has launched a new packaged water brand, Tata Water Plus, in India. Tata Water Plus joins the company's existing portfolio of Tata Gluco Plus (a glucose based, lemon flavored drink) and Himalayan Natural Mineral water. February 3, 2012: Food & beverage major PepsiCo, which has a joint venture called NourishCo with Tata Global Beverages (TGB) to develop and market good-for-you beverages, has indicated that packaged water brand "Himalayan" is still part of the JV despite the annou-ncement by the TataStarbucks combine to sell the product at cafes in India. February 1, 2012: The Ahmadabad-based Sheelpe Enterprises has launched Aava natural mineral water in Goa. January 20, 2012: Luthra Water Systems, promoted by Mumbai-based Naveen Luthra, plans to invest INR30-35 crore ($5m-$6m) to set up a bottling plant in Ahirwadi village near Lonavla in the Sahyadri mountain range in India. The upcoming unit is the third plant dedicated to bottle natural spring water brand Mulshi Springs for the European market. January 18, 2012 Dharampal Satyapal (DS Group), producer of Catch natural mineral water, is celebrating their 11th year as a NSF Certified Brand. Catch Natural Spring Water is bottled at the source without being subjected to any chemical treatment. As the only NSF-Certified Indian brand of pure and natural spring water, Catch has enjoyed a distinct competitive advantage in India's marketplace as their NSF Certification communicates their commitment to producing a safer, higher-quality product to consumers worldwide. November 22, 2011: The railways had decided to set up packaged drinking water bottling plants on Design, Build, Finance, Operate and Transfer (DBFOT) basis and were seeking proposals from interested private parties for the same. The plan was meant to be implemented in March this year. October 20, 2011: Juvenex Inc. announces the introduction of KarmaLife Coconut Water, the first line of Indian Coconut Water available to US consumers. Unique to the category, KarmaLife uses only Coconut Water from India. Indian Coconut Water have the best taste among coconut waters given the indigenous soil and growing conditions. October 2, 2011: Red Lion has come up with a new campaign for mineral water brand Bisleri that features a new thought 'Stay Protected'. The baseline remains 'The sweet taste of purity'. Ramesh Chauhan, chairman, Bisleri International, explained, "'The sweet taste of purity' is still there as a baseline, being the product attribute. Bottled water company SCPF sets up microbreweries in West Bengal August 25 , 2011: Shivsu Canada Pure Fillers Pvt.Ltd. (SCPF) a bottle water, soft drink and juice maker, announced that it is setting up "microbreweries and brew pubs" in West Bengal . We expect 5 Microbreweries and 5 Brew pubs to be opened in the next 6 months through prospective investors, said an official spokesperson here on Saturday. According to latest data, Indias demand for beer is growing at the rate of 25 to 30% per annum. PepsiCo sales growing twice as fast as Coca-Cola August 10, 2011: In the Rs 11,000-crore soft drinks market, where volume growth is significantly lower than two years back in any case, PepsiCo reported 17% volume growth during April-June while Coca-Cola grew 8%. This is the biggest gap in growth between the two cola rivals in the past 3-4 years when they were growing neck-to-neck. Eureka Forbes to enter packaged drinking water market MUMBAI: July 15, 2011: Water purification appliances-maker Eureka Forbes is making a foray into the packaged water segment and will roll out the bottled water product on a pan-India basis by next year, a top company official said.The company will sell the product under the brand name 'AquaSure', in 20-litre and one-litre bottles, but has not divulged the prices.
Bisleri looking to enter Middle East countries NEW DELHI, June 30, 2011: Bottled water major Bisleri International said it is looking at entering Middle East countries as part of its strategy to expand its overseas presence.As part of the plan, the company said it will consider setting up more manufacturing facilities outside India. Egypt, India plan $160 mln PET plant in Ain Sokhna June 21, 2011: A joint Indian-Egyptian venture will see the construction of a polyethylene terephthalate (PET) plant in Ain Sokhna at a cost of $160 million, officials said. The factorys production capacity will reach 1,200 metric tons per day producing about 420,000 metric tons of PET plastic chips per year. These plastic products will include bottles, food containers, bottled water, bottled drinks, shampoos and cosmetics. Railways hikes capacity of Rail Neer plant at Khagau June 8, 2011: The Rail Neer (mineral water) plant at Khagaul has proved to be a good revenue earner for the railways. The railways has increased its production capacity to one lakh bottles daily to cope with the growing demand in other zones. Coca-Cola Company looking ahead for water Coca-Cola uses 309 billion liters of water annually to produce its beverages. That's about what Atlanta uses in five months, according to the city's Department of Watershed Management. In 2008, the company said, Coca-Cola used 2.43 liters of water to produce an average one-liter beverage. One liter goes into the beverage itself, and 1.43 liters are used for manufacturing processes such as rinsing, cleaning and cooling. The company says its global system of about 1,000 bottling plants is on track to improve water efficiency by 20 percent between 2004 and 2012.