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1.

1. BRANCHE
EINRICHTUNGEN
1. BRANCHE
ONLINE-VERSAND

BRANCHE
LEBENSMITTEL

1. BRANCHE
BEKLEIDUNG

100

TOTAL

34.4 19.5 9.2


11.8 10.3 3.6
4.6
93.4 1. Migros
34.1 19.2
5.8
10.0 9.6
33.3
4.2
19.9
4.5
87.4 2. Ikea
34.0
11.1
8
.7
19.5
0.0
32.7
7.5
3.7
33.
4.8
1
9
1
1
.5
9
.
81.5
6
25
0
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8
.
1
0
.
2
4
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tec
.
5
4
.
0
32
11.2
1
4
4.3
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5.3
31 .5
0.0
80.9
.8
19
10.
7
4. ST
3
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0
.9
.2
E
16
8.2
Elect G
4
.
0
6
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0.9
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79.5
2.9
5.
9.7
11
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6
4.6
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ra
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4
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tron
11
78.
2
10
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5
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4.6
6. C
0.0
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4
78
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4.2
0.
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0
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77
M
4.
.
9
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8.
Ex
76
Lib
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ris
9.
PK
Z

MAXIMUM

FIREGROUP.COM
FIREGROUP.COM

1. BRANCHE
BUCH-/MEDIENHANDEL

APP

MOBILE

.6

4.

20

.5

PUNKTE 79.5

Za

4.7

8.8

1.7

0
0.

4.4

8.5

1.6

6.7

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0.0

8.2

5.3

11

.4

72

4.3

2.5

raodnic
n
o tr

1.1

0.0

3.7

7
70.

4.6

4.2

i
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F
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4.5

1. BRANCHE
ELEKTRONIK

dl
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13

69.6

lia

ha
14. T

lezon

obi
15. M

0.0

0.0

0.0

8.9

0.0

0.0

0.0

27.6 0.0
0.0
6.8
23.7 1
1.
6
0
.
0
8.2
17.4
8
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3
4
3
.
8
.
7
7.7
0.0
22.
5
0
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0
27
11.
7.4
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6
0.0
26
0.
0
.
2
8.4
21
0.0
0.0
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6.9

0.0

6.2

0.0

4.4
6.9

8.2

0.0
0.0

0.0
0.0

13.3
13.8

50. Volg
49. Lan

tip
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43
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27
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4.2
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46.
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5.9
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1
7
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3.4
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6.8
6.9
2
47.
1.
0.0
15.3
9.0
0.0
4
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0
4
0.0
0.
o
1.9
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2.9
8.1
0.0
48. J
.6
4.4
14.5
18
0.0
0.0
2.1
0.0
8.1
0.0
0.0
0.0

0.
0

0.0

0.
0

7.

9.9

0.7

0.

5.0

0.0

0.0

0.0

4.2

0.0

2.5

3.8

3.3

4.3

47.4

46.8

35. OBI

36. Fran
z Carl
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rspor
t

37. In
te

3
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rt

3
9
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Imp
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fu
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erie

45.6

45.5

44.

.6
40
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S

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nb
a

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Do
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av

41

41

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4.4

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1.9

3.8

0.0

3.8

29
.

0.0

0.0

0.
0

0.0

0.0

0.
0

0.0

0.0

1
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69.1
7.9
5.9
33 .2
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8
1
3
6
.
4
29 .8
11.
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2
.
0
9
3
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3 1
7.
0.0
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5
0
1
.
0
1
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1
1
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32.
0
69
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3.7
7
5
.
2
34.2
2
17.
0.0
4
.
9
29.3
0
5.5 6.
67.8 17. Toys R Us
32.1 1
0
4.
3
4.
10.7 8.6
27.2 10.5 2.4
31.5 17.0 0.0
10.7 0.0
4.0
3.9
67.2 18. Media Markt
29.6 18
.6 0.0
9.8
27.8
0.0
0.0
11.7
3.7
61.7 19
2
.
9
30.6
. Interio
9
.
7
10.8
0
.0
31.
4.2
8.4
1
4.6
1
1
7
30
0.0
60.9
.4
.5
0
20. C&
.
0
0
.0
26
A
14
0
.0
.6
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8.0
0.0
23
1.5
10
0.0
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59.7
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8
21. Q
2
.
8
11
.5
2.4
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0.0
0.0
10
3.4
58.
.8
0.0
9
22.
0
.0
8.5
2.7
Ath
leti
2.9
cum
5
8.1
4.4
4.6
23
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3.2
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58
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.
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3.9
24
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ch
57
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56
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4.5
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55
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0
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28
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55
9
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10
4.2
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0.0
30.
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3.5
11
1
5.2
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5
0
4.
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9.4
4.6
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0.0
6.3
6
31. D
8.
4.1
7.4
9.1
54.2
0.0
0.0
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0
32 1
0.0
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2
0.0
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2
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8
3
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31 .9
31. Ho
.6
0
.1
.
9
7
0
54.2
26
0
8.3
.0
4.2
11.
33
3.6
0.0
2
0
.
6
27.
0.0
6
.
6
. Manor
52.4 33
3.6
33.6
3.8
0.0
13.6
6.0
16.7
8.0
0.0
34.6 0.0
52.1 34. Vgele
0.0
0.0
0.0
9.6
30.4 12.2 0.0
Shoes

0.0

PUNKTE 81.5

PUNKTE 93.4

0.0

PUNKTE 87.4

.
13

0.0

PUNKTE 80.9

0.0

.9

0.0

11

35

.
10

do

n
la

75

12

12

Schweizer Detailhandel 2012

.1

WEB
SITE

11

Social-Media-Studie
Detailhandel
2012
Social-Media-Studie

1. BRANCHE
BAUMRKTE

1. BRANCHE
APOTHEKEN/DROGERIEN
1. BRANCHE
SPIELZEUGE

1. BRANCHE
SPORTARTIKEL

di

10.3

2
4.2

4.5

MOBILE
APP

WEB
SITE

9.6

3
3.7
4.8

11.8
10.0

4
4.0
4.3

8.7
11.6

9.2
5.8

11.1

7.5

19.5
19.2

19.9

19.5

5
3.2
4.6
11.2

8.2

6
2.9
4.6

7
4.2
4.6

8.2
9.7

4.2

4.3

10.3

7.4

4.5

19.5

10.9

11.0

11.3
5.6

7.4

33.3

34.0

4.6

11.5

7.9

19.9
16.4

15.3
34.1

10

4.4

10.0

14.5

34.4

TOP 10 IM SCHWEIZE
R DETAILHANDEL
FIREGROUP.COM SO
CIAL-MEDIA-STUDIE
2012

Nord
ea

Va
ng
ua
rd

4.6

De
uts
ch
eB
an
k

3.6

13.6

32.7
33.9
25.9

Migros

Ikea

Digitec

STEG
Electronics

Brack
Electronics

Coop

H&M

32.5

Ex Libris

31.8

PKZ

33.2

Zalando

DURCHSCHNITT
DER BRANCHEN
PRO PLATTFORM

MAX

WEB
SITE

MOBILE
APP

100

35

20

12

12

11

Online-Versand

74.9

32.1

16.4

8.7

10.3

0.7

2.9

3.8

Buch-/Medienhandel

69.1

30.9

11.8

3.2

10.7

7.7

1.7

3.1

Bekleidung

62.5

28.6

11.6

3.5

9.7

2.9

2.4

3.7

Spielzeuge

57.3

25.4

11.1

1.2

9.5

4.3

2.1

3.7

Elektronik

52.0

23.5

10.5

1.8

9.7

2.7

1.0

2.9

Lebensmittel

51.4

23.0

6.2

2.9

8.7

5.5

2.8

2.2

Einrichtungen

48.2

23.5

6.3

1.2

9.1

4.6

0.7

2.8

Sportartikel

47.7

27.1

6.6

1.2

8.4

0.0

1.3

3.1

Apotheken/Drogerien

40.2

19.0

6.8

2.0

8.7

1.7

0.6

1.4

Baumrkte

38.5

14.8

4.5

1.2

6.8

6.0

2.6

2.7

10

Quelle: FIREGROUP.COM SOCIAL-MEDIA-STUDIE SCHWEIZER DETAILHANDEL 2012

FIREGROUP.COM

Social-Media-Studie
Detailhandel 2012

WEB
SITE

MOBILE

12

11

APP

TOTAL
MAX

100

35

20

12

19.5

9.2

3.6

4.6

Migros

93.4

34.4

Ikea

87.4

34.1

19.2

5.8

10.0

9.6

4.2

4.5

Digitec

81.5

33.3

19.9

11.1

8.7

0.0

3.7

4.8

STEG Electronics

80.9

34.0

19.5

7.5

11.6

0.0

4.0

4.3

11.8

10.3

Brack Electronics

79.5

32.7

19.5

8.2

11.2

0.0

3.2

4.6

Coop

78.5

33.9

14.5

4.5

10.0

8.2

2.9

4.6

H&M

78.1

25.9

15.3

7.4

10.9

9.7

4.2

4.6

Ex Libris

77.9

32.5

19.9

0.0

11.0

10.3

0.0

4.2

PKZ

76.9

31.8

16.4

5.6

11.3

7.4

0.0

4.4

10

Zalando

75.1

33.2

13.6

7.9

11.5

0.0

4.3

4.6

11

Conrad Electronic

72.4

29.2

14.7

8.8

8.5

4.4

2.5

4.3

12

Orell Fssli (books.ch)

71.1

33.8

15.9

1.7

11.6

8.2

0.0

0.0

13

Lidl

70.7

32.1

9.2

8.5

6.7

5.3

4.2

4.6

14

Thalia

69.6

34.2

0.0

7.6

11.6

7.9

3.7

4.5

15

Mobilezone

69.1

29.3

17.2

7.2

11.0

0.0

0.0

4.3

15

TopPharm

69.1

32.1

15.5

6.0

9.4

0.0

2.5

3.7

17

Toys R Us

67.8

27.2

10.5

2.4

10.7

8.6

4.3

4.0

18

Media Markt

67.2

31.5

17.0

0.0

10.7

0.0

4.0

3.9

19

Interio

61.7

29.6

18.6

0.0

9.8

0.0

0.0

3.7

20

C&A

60.9

27.8

11.7

2.9

9.7

0.0

4.2

4.6

21

Quelle

59.7

30.6

10.8

8.4

10.0

0.0

0.0

0.0

22

Athleticum

58.9

31.1

17.4

0.0

8.0

0.0

2.5

0.0

23

Schild

58.1

30.5

14.6

1.5

8.8

0.0

0.0

2.7

24

Tchibo

58.0

26.8

10.4

2.4

10.8

0.0

2.9

4.6

25

FNAC

57.8

23.2

11.3

3.4

8.5

4.4

3.2

3.9

26

Spar

57.3

32.6

8.6

4.1

7.9

0.0

4.2

0.0

27

Pfister

56.7

31.1

0.0

0.0

11.0

10.1

0.0

4.5

28

Esprit

55.9

26.9

0.0

7.4

9.4

3.5

4.2

4.6

28

Interdiscount

55.9

33.0

7.6

0.0

9.1

6.3

0.0

0.0

30

Tally Weijl

55.2

27.2

11.0

0.0

8.2

0.0

4.1

4.6

31

Denner

54.2

33.6

0.0

0.0

8.3

9.1

3.2

0.0

31

Hornbach

54.2

16.7

13.6

3.6

6.6

6.0

3.6

4.2

33

Manor

52.4

34.6

0.0

0.0

8.0

6.0

0.0

3.8

34

Vgele Shoes

52.1

30.4

12.2

0.0

9.6

0.0

0.0

0.0

35

OBI

47.4

27.6

0.0

0.0

6.8

5.0

4.2

3.8

36

Franz Carl Weber

46.8

23.7

11.6

0.0

8.2

0.0

0.0

3.3

37

Intersport

45.6

17.4

8.9

4.8

7.7

0.0

2.5

4.3

38

Ochsner Sport

45.5

33.7

0.0

0.0

7.4

0.0

0.0

4.4

39

Import Parfumerie

44.4

22.5

11.6

0.0

8.4

0.0

0.0

1.9

40

OTTO'S

41.6

27.9

0.0

0.0

9.9

0.0

0.0

3.8

41

Dosenbach

40.7

26.2

0.0

0.0

10.7

0.0

0.0

3.8

42

Amavita

29.3

21.5

0.0

0.0

7.8

0.0

0.0

0.0

43

Toptip

27.4

18.6

0.0

1.2

7.6

0.0

0.0

0.0

44

Aldi

20.6

2.1

0.0

0.0

6.8

7.6

4.2

0.0

45

Sun Store

17.9

0.0

0.0

1.9

9.0

6.9

0.0

0.0

46

Fust

15.9

0.0

0.0

0.0

8.1

4.4

0.0

3.4

47

Globus

15.3

0.0

0.0

0.0

8.1

4.4

2.9

0.0

48

Jumbo

14.5

0.0

0.0

0.0

6.2

8.2

0.0

0.0

49

Landi

13.8

0.0

0.0

0.0

6.9

6.9

0.0

0.0

50

Volg

13.3

0.0

0.0

0.0

8.9

4.4

0.0

0.0

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