Photo & video-sharing!

Services that let people upload, share and discuss pictures and lms! ! Examples: YouTube, Flickr, Instagram!

Tool

1!

Dashboards & search!

Alerts or dashboards which track mentions or news about something online! ! Examples: Netvibes, Google Alerts, Tweetdeck, Topsy!

Tool

1!

Social network pages & groups!

Online community spaces where people set up a prole to share and comment on things! ! Examples: Facebook page, LinkedIn group!

Tool

2!

Blogs & status updates!

Services for sharing news and updates, either as short snippets or longer articles, newest at the top! ! Examples: Twitter, Yammer, Tumblr, WordPress.com!

Tool

2!

Forums & community sites!

Noticeboards and discussion threads for a community of interest or local area or one your set up and run yourself! ! Examples: Mumsnet, The Student Room, Yahoo! Groups!

Tool

2!

Bookmarking & curation!

Services that let you collect and present sets of material (e.g. links, tweets, pictures) from around the internet! ! Examples: Pinterest, Storify, Delicious !

Tool

1!

Email lists, newsletters & alerts!

People subscribe to receive regular updates by email, or alerts to important announcements! ! Examples: MailChimp, Google Alerts!

Tool

1!

Your website!
Use your main corporate website, or create a microsite for a specic project or campaign! !

Tool

2!

Q&A or webchat!

Content

2!

Invite people to put questions online to a senior or expert gure to be answered in a live session! ! Examples: CoverItLive, Twitter chats!

Suggestions & voting on ideas!

Content

2!

Get people to contribute ideas or solutions to meet a challenge, and encourage others to review and rate these, so the best ones emerge! ! Examples: IdeaScale, DialogueApp!

Diaries, stories & experiences!

Content

1!

Ask people inside or outside the organisation to share their daily work or experiences! ! Examples: FCO Blogs, RAF video diaries!

Survey, poll or quiz!

Content

1!

Invite people to test their knowledge, ll in a questionnaire or vote on options! ! Examples: PollDaddy, SurveyMonkey!

Clear written explanation!

Content

1!

Ensure there is a short, plain English description of your proposals or project that people can understand! ! Examples: Plain English Guide to Localism Bill! !

Infographics & visualisations!

Content

2!

Make data or processes easier to understand with diagrams, graphs, maps or owcharts! ! Examples: Guardian Data Blog! !

Photos, lms & podcasts!

Content

1!

Record your own images, podcasts or videos - or invite contributions from others - to explain issues through visual and audio content! ! Examples: David Behan video blog, DFID images from Pakistan oods! !

Calculators, simulators & open data !

Content

2!

Help people deliberate on decisions by showing them the effect of options or what proposals might mean for them. Consider making the underlying data available for people to manipulate! ! Examples: My2050 Carbon Calculator! !

Develop your strategy ! & policies!

Activity

1!

Dene the purpose and approach youre taking with your digital engagement, and the process or rules youll be asking your people to follow. Get senior awareness and buy-in! ! Examples: Cabinet Ofce Social Media Guidance! !

Build support & participation from staff!

Activity

2!

Promote your digital engagement work within the organisation to recruit pioneers and champions, and develop skills and condence to participate! ! Examples: BIS Digital Days, social media surgeries! !

Research audiences & evaluate impact!

Activity

1!

Explore keywords, your audience prole and where they go online as part of project planning. Follow up projects with qualitative and quantitative surveys/feedback to understand impact and areas for improvement! ! Examples:! Google Trends (for keyword analysis), Evaluation questionnaires, proling surveys of your social media followers!

Monitor social media!

Activity

1!

Track mentions of keywords, names and hashtags, follow online discussions and analyse key trends and inuencers! ! Examples:! Setting up dashboards or alerts, subscribing to RSS feeds to follow blogs, following new people in social media!

Establish channels, partnerships & outreach!

Activity

2!

Set up corporate or project social media proles, make contact with online communities and inuencers to discuss two-way partnerships! ! Examples:! Twitter accounts, Facebook pages, meeting admins from relevant forums for informal coffee!

Create & share your ! content in social media!

Activity

1!

Create engaging, useful material as blog posts, articles, videos or graphics and share them with relevant tags and links! ! Examples:! Putting presentations online, recording video introductions, commissioning visualisations!

Contribute to online community discussion!

Activity

2!

Take part in online discussions via webchats, blogs or forums. Moderate and manage comments and participation via your channels! ! Examples:! Driving Standards Agency community management team!

Manage projects & risks!

Activity

2!

Review strategic priorities, keep things on schedule, procure and brief suppliers, plan content resourcing and mitigate risks! ! Examples:! Editorial content schedule for a blog, project briefs/KPIs for new channels!

Something else!

???

1!