Laura Wilson (SAMPLE CANDIDATE)

312 Silver Pond Cupertino, CA 95051 408-784-7778

Director, Global Marketing Content Solutions (2007 --2008) Burbank, USA Managed multiple marketing localization product roll-outs working closely with US product management and quality analysis team to implement consumer-focused online products and processes suited for Japanese local market needs. Key Accomplishments: Championed the Mobile "Panama" product launch in Japan; re-engineered Japanese editorial process to realize optimal results despite limited resources and engineering support constraints. Transferred market-based product testing methodology from US and devised standardized feedback system in Japan. Director, Marketing Content Solutions- Japan (2006 --2007) Tokyo, Japan Primary owner and team leader for marketing and advertising content, content quality, and editorial training processes, with detail-oriented goal of delivering consistent online ad campaign results for clients while improving user satisfaction by monitoring content quality and refining editorial guidelines. Key Accomplishments: Orchestrated cross-functional advertising click-thru-rate (CTR) improvement initiatives for better monetization of the search marketing ad inventory; analyzed poor performing categories, search term markets, and other metrics to recommend solutions for both quick wins and long term enhancements resulting in a significant 0.48 % CTR lift at the end of 2006. Led the change management team in preparation for the Japanese product launch of a new advertising platform, "Project Panama". Developed new launch workflow and created critical migration resource plan based on the product while coordinating with other functional teams. Overhauled search marketing editorial guidelines to raise user satisfaction without jeopardizing quality of online advertising campaigns. Engineered new organizational structure to efficiently meet the unique online marketing services needs of advertising clients. The more fluid structure also provided higher morale and a variety of career paths for employees. Senior Manager, Marketing Content Solutions- Japan (2004--2006) Tokyo, Japan Responsible for designing, implementing and executing editorial workflows and marketing services for

dominant online search marketing company, Overture (Yahoo! Search Marketing), in the fastest growing international market, Japan. Key Accomplishments: Achieved the most cost effective advertising content performance, $0.02 per listing, among all of Yahoo! Search Marketing's global markets. Initiated Japan's advertising content quality team and implemented regular ad quality assurance systems: editorial audit, cross functional guideline committee, and proactive scrub process to raise the quality of ad inventory. CALL-US Corporation Tokyo, Japan 2000--2003 Manager, Production Management (2000 --2003) Managed all aspects of consumer products division of a high-growth wireless equipment start-up. Led all purchasing, supply chain and channel marketing strategies for the company. Key Accomplishments: Founded Merchandise Management Division to centralize consumer products' supply chain tailored to customer demands resulting in exceeding flexibility and scalability targets of the board of directors. Developed co-marketing business partnerships with leading industry players Led the development and launch strategy for new consumer products and controlled all manufacturing and channel distribution for $8,000,000 of products, working with over 20 vendors in the US, Taiwan and Japan. Initiated consumer customer satisfaction program that succeeded in reducing product defect ratio to 0.5%, versus 1% defect ratio for the industry. Recruit Company Ltd, AB-ROAD Magazine Division Tokyo, Japan 1990 --2000 Chief Marketing Planner (1992--2000) Award-winning marketing and advertising planner for Japan's leading travel magazine, AB-ROAD, with $9 million of ad sales monthly in a 1,500 page publication. Led team of 17 marketing planners responsible for creative design, copy writing and overall production of advertising. Key Accomplishments: Awarded for "Best Ad" twice for high quality marketing campaigns that resulted in significant consumer responses for the managed accounts. Led several marking initiatives including the development of a new brand image, layout and content format for the magazine. Spearheaded overhaul of the magazine, cutting 3 days from the production lead time and increasing revenue by 20%. Named Chairperson of the advertisement guideline committee; supervised editorial quality control of 120 sales and creative staff and arbitrated problems.

Sales Rep (1990 --1992) Planned and sold ads to travel related industries such as airlines, foreign tourist bureaus, and consumer products for travel. Key Accomplishments: Awarded MVP in 1991 for securing 21 new advertisers, worth $250,000, with the largest advertiser paying $100,000. EDUCATION MBA -- International Business Major 2004 University of Southern California, Marshall School of Business