Report 1

Executive Summary
The title of the Project done at Kotak Securities LTD. is Analysis of cost & benefit of online share trading companies. This report has been prepared to the compare the kotak securities with other online share trading companies and suggest improvement actions for the betterment of the department. This report throws light on the day-to-day financial performance of each item in companies like brokerage charge, account opening charge and transaction charges. This report basically finds out the difference between all charges by the all companies. This is important for company and investors because it provide information regarding cost and benefits share trading. Through this analysis it was found that kotak has low brokerage charges. And there are some area like software and promotion where company need to improve. So there are some recommends has been given to improve the position of the company.
INDIRA SCHOOL OF CAREER STUDIES, PUNE 3
CHAPTER I INTRODUCTION
INTRODUCTION
ONLINE TRADING
Online share trading is a service offered on Internet for purchase and sale of shares. In the real world, an Investor place orders either verbally (personally or telephonically) or in a written form through their firm. The increasingly popular activity of buying and selling securities over the internet, or to a lesser extent, through a brokers proprietary software. Online trading system known as National Exchange for Automated Trading (NEAT) System, is an online fully automated nationwide, anonymous, order driven, screen based trading system where a number can punch into the computer quantities of securities and the price at which we likes to transect and the transaction is executed as soon as it finds matching sale or buy order from a counter party. The internet revolution has been changing the fundamentals of our society. It shapes the ways we communicate and the way we do business. It brings us closer and closer to vital sources of information. It provides us with means to direct interact with service-oriented computer systems tailored to our specific needs; therefore, we can serve ourselves better by making our own decisions. This prevailing shift of the business paradigm is reshaping the financial industry and transforming the way people invest. NEAT SYSTEM: The NEAT system supports an order driven market, wherein orders match on the basis of time and price priority. All quantity filled are in units and prices are quoted in Indian rupees. The regular lot size and thick size for various securities traded is notified by the exchange from time to time. SEVERAL TERMS USED IN ONLINE SHARE TRADING:
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DEMAT ACCOUNT: This is the account where dematerialization takes place. Dematerialization is the process by which physical shares of an investor are converted to an equivalent no. Of shares in electronic form and credited into the investors account with his/her DP. DP (DEPOSITORY PARTICIPANT):
Depository provides its services to investors through its agents called as depository participants. These agents are appointed by the depository with the approval amongst others, three categories of entities i.e. banks, financial institutions and members of stock exchanges registers with SEBI can become DPS. For e.g. Kotak Sec., Sharekhan, ICICIDirect etc.
3
SAVINGS ACCOUNT: This is the regular bank saving account linked to Demat Account and Online Trading Account required amount of money is used for trading from saving account. ONLINE TRADING ACCOUNT: This is the account through which actual trading i.e. buying and selling of shares takes place. In online share trading account all these three accounts are inter linked: Demat Account

Saving Account Trading Account
ADVANTAGES OF INVESTING ONLINE: Invest has many reasons of investing online. In the old days, because of the limitations of communications technology, Wall Street was the centre for most of the stock Exchange and Brokerage firms. Today, at this millennial transition, investors can use revolutionary Internet Client-Server technology to trade stocks nearly anywhere, anytime, independent of brokers fees and service limitations.
It saves a lot of time as well as extra hidden cost that one incurs while dealing with a normal broker. It is the powerful medium to be in control of your investments one can now get the latest quotes of scripts on the internet and place an order almost instantly. One can maximize his/her return on investment using technical indicators that can help him/her quickly identify favourable investment opportunities. This new access by the trading public to low-cost transactions and cutting-edge, real-time market information that formerly belonged
only to brokers has opened up extraordinary new investment opportunities as well as a crucial need for state-of-the-art information.
COMPANY INTRODUCTION About The Kotak Mahindra Group -* -Kotak Mahindra is one of Indias leading financial organizations, offering a wide range of financial service that encompasses every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the diverse financial needs of individuals and corporate. The group has a net worth of over Rs. 7100 corer and has a distribution network of branches, franchisees, representative offices in New York, Londan, San Francisco, Dubai, Mauritius and Singapore. The group services around 6.5 million customer accounts. Kotak Mahindra Bank wins the prestigious Best Bank Award in IT Framework and Governance among Other Banks at the IDRBT Banking
Technology Excellence Awards 2009. Kotak Investment Bank has bagged two Awards at the Finance Asia Country Awards 2010. Best Investment Bank Best Equity House Kotak Investment Bank has been awarded the Best Domestic Equity House by Asia Money Best Domestic Bank Awards 2010.
About Kotak Securities

Kotak Securities Ltd., a 100% subsidiary of Kotak Mahindra Bank, is one of the oldest and largest stock brokers in the Industry. Kotak Securities have been the first and only NBFC to receive th license to be converted industry standards. Company offerings include stock broking services for stock trading through the branch and Internet, Investment in IPO, Mutual funds and portfolio management services.
Company Accolades include:
Kotak Securities has been adjudged as the Best Broker at the Finance Asia Country Awards 2010. UTI MF- CNBC TV18 Financial Advisor Awards Best performing Equity broker (National)for the year 2009 Best Brokerage Firm in India by Asia0money in 2009, 2008, 2007 & 2006
Finance Asia Award (2009) Best Brokerage Firm in India CNBC Financial Advisor Awards (2008) - Best performing Equity Broker in India Avaya Customer Responsiveness Awards (2007 & 2006) in Financial Services Sector The Leading Equity House in India in Thomson Extel Surveys Awards for the year 2007 Euro money Award (2007 & 2006) - Best Provider of Portfolio Management : Equities Euro money Award (2005) - Best Equities House in India Finance Asia Award (2005) - Best Broker in India Finance Asia Award(2004) - Indias best Equity House Prime Ranking Award (2003 & 2004) - Largest Distributor of IPOs
The company have been the first in providing many products and services which have now become industry standards. Some of them are:

Facility of Margin finance to Customers for online stock trading Investing in IPOs and Mutual Funds on the phone SMS alerts before execution of depository transactions Mobile application to track portfolio of your investment in stock market Provision of margin against securities automatically against shares in your Demat account
Product of the Kotak Securities:

Once investors invest in kotak securities, investor can enjoy access to a wide range of products and services to help the investor make the most of investor investment.
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EASY EQUITY: Want investor capital to appreciate fast? Invest in

Easy Equity.
EASY DERIVATIVES: The higher investor risk, the greater the

returns on investors investments.
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EASY IPO: Invest early for greater returns. EASY MUTUAL FUND: Looking to diversify investor risk? Invest in
Easy Mutual Fund.
EASY INSURANCE: Secure investor future and investor families.

Theres more to insurance than just security.
KOTAK PORTFOLIO MANAGEMENT: The portfolio Management

Service combines competent fund management, dedicated research and technology to ensure a rewarding experience for its clients.
Company has full-fledged research division involved in Macro Economic studies, Sect oral research and company specific equity Research which publishes in depth stock market analysis. This combined with a strong and well networked sales force which helps deliver current and up to date market information and news. Company is also a depository participant with national Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL). Providing dual benefit services where in the investors can avail company stock broking services for executing the transactions and the depository services for setting them. Company process more than 400000 trades a day which is much higher even than some of the renowned international brokers. Company network spans over 400 cities with 1113 outlets.Kotak Securities Limited has Rs.2300 corer of Assets under Management (AUM) as of 31st March, 2010. The Portfolio Management Services provides top class services, catering to the high end of the market. Portfolio Management from Kotak Securities comes as an answer to those who would like to grow exponentially on the crest of the stock market, with the banking of an expert.
INTRODUCTION OF SEBI
In 1988 the Securities and Exchange Board of India (SEBI) was established by the Government of India through an executive resolution, and was subsequently upgraded as a fully autonomous body (a statutory Board) in the year 1992 with the passing of the Securities and Exchange Board of India Act (SEBI Act) on 30th January 1992. In place of Government Control, a statutory and autonomous regulatory board with defined responsibilities, to cover both development & regulation of the market, and independent powers have been set up. The basic objectives of the Board were identified as:

To protect the interests of investors in securities; To promote the development of Securities Market; To regulate the securities market.
SEBI has introduced the comprehensive regulatory measures, prescribed registration norms, the eligibility criteria, the code of obligations and the code of conduct for different intermediaries like, bankers to issue, merchant bankers, brokers and sub-brokers, registrars, portfolio managers, credit rating agencies, underwriters and others. It has framed bye-laws, risk management systems for Clearing houses of stock exchanges, surveillance system etc. which has made dealing in securities both safe and transparent to the end investor. Another significant event is the approval of trading in stock indices (like S&P, CNX, Nifty & Sensex) in 2000. A market Index is a convenient and effective product because of the following reasons:
It acts as a barometer for market behaviour; It is used to benchmark portfolio performance; It is used in derivative instrument like index futures and index options; It can be used for passive fund management as in case of Index Funds.
INTRODUCTION EXCHANGE
OF
BOMBAY
STOCK
Of the 22 stock exchanges in the country, Mumbais (earlier known as Bombay), Bombay Stock Exchange is the largest, with over 6000 stocks listed. The BSE accounts for over two thirds of the total trading volume in the country. Established in 1875, the exchange is also the oldest in Asia. Among the twenty-two Stock Exchanges recognised by Government of India under the Securities Contracts Regulation Act, 1956, it was the first one to be recognised and it is the only one that had the privilege of getting permanent recognition ab-initio. The main aims and objectives of the BSE is to provide a market place for purchase and sale of security evidencing the ownership of business property or of a public or business debt. It aims to promote, develop and maintain a wall regulated market for dealing in securities and to safeguard the interest of interest of members and the investing public having dealing on the exchange. It helps industrial development of the country through efficient
resource mobilization. To establish and promote honourable and just practices in securities transactions.
Objectives of BSE Sensex

The BSE SENSEX is the benchmark index with wide acceptance among individual investors, institutional investors, foreign investors, foreign investors and fund managers. The objectives of the index are:
To measure market movements

Given its long history and its wide acceptance, no other index matches the BSE SENESX in the reflecting market movements and sentiments. SENSEX is widely used to describe the mood in the Indian stock markets.
Benchmark for funds performance

The inclusion of blue chip companies and the wide and balanced industry Representation in the SENSEX makes it the ideal benchmark for fund managers to compare the performance of their funds.
For index based derivatives products

Institutional investors, money managers and small investors, all refer to the BSE SENSEX for their specific purposes. The BSE SENSEX is in effect the proxy for the Indian stock markets. Since SENSEX comprises of the leading companies in all the significant sectors in the economy, we believe that it will be the most liquid contract in the Indian market and will garner a predominant market share.
INTRODUCTION OF NATIONAL STOCK EXCHANGE
National Stock Exchange of India (NSE) is India's largest Stock Exchange & World's third largest Stock Exchange in terms of transactions. Located in Mumbai, NSE was promoted by leading Financial Institutions at the behest of the Government of India, and was incorporated in November 1992 as a tax-paying company. In April 1993, NSE was recognized as a Stock exchange under the Securities Contracts (Regulation) Act-1956. NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. Capital Market (Equities) segment of the NSE commenced operations in November 1994, while operations in the Derivatives segment commenced in June 2000. NSE has played a catalytic role in reforming Indian securities market in terms of microstructure, market practices and trading volumes. NSE has set up its trading system as a nation-wide, fully automated screen based trading system. It has written for itself the mandate to create World-class Stock Exchange and use it as an instrument of change for the industry as a whole through competitive pressure. NSE is set up on a demutualised model wherein the ownership, management and trading rights are in the hands of three different sets of people. This has completely eliminated any conflict of interest.
NSE was set up with the objectives of:

Establishing nationwide trading facility for all types of securities. Ensuring equal access to investors all over the country through an appropriate telecommunication network. Providing fair, efficient & transparent securities market using electronic trading system. Enabling shorter settlement cycles and book entry settlements. Meeting International benchmarks and standards.
Within a very short span of time, NSE has been able to achieve its objectives for which it was set up. Indian Capital Markets are a far cry from what they were 12 years back in terms of market practices, infrastructure, technology, risk management, clearing and settlement and investor service. To ensure continuity of business, NSE has built a full fledged BCP site operational for last 7 years. The number of members trading on the exchange has been on a steady increase, helping integrate the national market and providing a modern system with a complete audit trail of all transactions.
INTRODUCTION OF OVER THE COUNTER EXCHANGE OF INDIA

The OTC Exchange of India (OTCEI) incorporated under the provisions of the Companies Act 1956, is a public limited company. It allows listing of small and medium sized companies. The minimum share capital required of a company that wants to be listed on OTCEI is Rs.3 million and the maximum Rs.250 million. Companies engaged in investment, leasing, finance, hire purchase, amusement parks etc; and companies listed on any other recognized stock exchange in India are not eligible for listing on OTCEI. OTCEI is promoted by the Unit Trust of India, the Industrial Credit and Investment Corporation of India, the Industrial Development Bank of India, the Industrial Finance Corporation of India and others and is a recognised stock exchange under the SCR Act.
Benefit:
The OTCEI has set up a national, automated screen based and ring less stock market. It helps companies raise finance form the capital market in a cost effective manner and provides a convenient and effective avenue of capital market investment for investors at large. While the other recognised stock exchanges require that in order to have its securities listed the company should have an issued capital of
not less than Rs.3 corers out of which normally 25% is to be offered to the public, the minimum issued equity share capital of a company for eligibility for listing on the OTCEI is Rs.30 lacks.
Listing on OTCEI is advantageous to companies because of the high liquidity of these securities, which is a result of compulsory market making, improved access and speed of transactions resulting from the extensive network of electronically interlinked counters.
CHAPTER II OBJECTIVE & SCOPE OF THE PROJECT
OBJECTIVE & SCOPE OF THE PROJECT
Objective of Project:
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To understand the Online Trading. To analyse and compare various comparative companies in Online share Trading. To understand and study various trading platforms in various companies. To analyse cost and benefits of the various online share trading companies. To provide readymade data to the investors for comparison of costs of various online trading services and their benefits. To increase awareness amongst the investors regarding online services facilities. To provide data to trading companies to compare their costs and benefits with those of competitors. To assist the trading companies to revise their cost structure to make it more attractive for the investors.
Scope of the Project:

India has a large population of over 120 corers and very few people (approximate 2% population) are investing in stocks and shares. Most of the people are not aware of the online trading option. In India, number of trading companies approx 480. But there are very few companies having expirations in online share trading. This project aware the investor to online share trading and provide all the data of the online share trading information and companies. This project gives a huge potential to tap the Indian market.
CHAPTER III RESEARCH METHODOLOG
RESEARCH METHODOLOG
Research always starts with a question or a problem. Its purpose is to question through the application of scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studied.
Statement of Problem:
Analysis of cost & benefits of online shares trading is required to increase investors profits and to reduce operational cost.
Research Types:
Research design is the conceptual design with in which the research is conducted. It constitutes the blueprint for collection, measurement and analysis of data. For this study a descriptive research design was used in the research technique used in the project is descriptive type. As descriptive research is a fact finding research. This research was aimed towards gathering descriptive information and data was collected by using one or more appropriate methods.
Sample Size:
Sample size of this project is 10 companies.
Sampling Techniques:
Sample size has taken by convenience sampling convenience sampling is a random non probability process in which the selection of a unit, form the population is based on availability company sampling is sometimes knows as grab or opportunity sample. It is a type of non probability sampling which involves the sample being drawn from that part of the population which is readily available and convenient. The research using such a sample cannot scientifically make generalization about the total population from this sample because it would not be representative enough.
Sources of the Data:

The research methodology used was descriptive types. The research mechanism for collection of primary data and secondary data collected of various sources.
Primary data:
Discussion with the officers:

Primary data was collected from discussion with the officers of various companies as new customer so that officer was provided all the details of the company online product.
Discussion with the investors:

Primary data was collected also from discussion with the investors of the companies. Investors give me detail of the company and their services.
Secondary data:
Internet:
Secondary data was collected on internet by company website and another website also. The company website gives good information about the company.
Raffled of companies:
I used company raffled for taking some information. It helps a lot in my project.
Limitation of project:
The study is of past data i.e. historical study. Hence no future changes have been covered in the study. The study is not covering future changes in companies. The study is not considering future changes in SEBI Guidelines. The study is not considering changes in economy.
CHAPTER IV DATA PRESENTATION
Kotak securities is a corporate member of both Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). Kotak Securities distributes a range of financial products, including company fixed deposits, mutual funds, initial public offerings, secondary debt, equity, and small savings schemes. Most of the services provided by the company are available through its internet portal. In early 2009 company launched Saxos global trading platform in India. This platform provide direct access to equities, ETFs and REITS spanning 24 stock exchanges across the USA, Europe, Asia and Australia.
Types of Account:
Kotak offers different account types according to users requirement:
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Super Derivatives:
Super Derivatives account is specially made for those investors who are averse to taking risks and trade high volumes in futures and options. Risk would be reduced in this account is mainly focused on derivative investments. In Super Derivatives account an investor also will be able to use advanced strategies. Kotaks experts suggest strategies to their investors position where the risk return ratio is much lower. One can activate Kotak Securities Super Derivatives account with minimum amount Rs.25 lakh as margin, by way of cash or stock. For Derivative Brokerage-In Futures is 0.05% both sides and In Option s is 0.05% or Rs. 150 per contract whichever is higher (both sides). For Delivery Brokerage is 0.45%.
Auto Invest:
Auto Invest is a unique Online Trading Account which provides investment planning in Gold ETFs is mutual fund schemes that will invest the money collected from their investors in standard gold bullion. Kotaks advisor gives the recommendation according to investors 5000 required for Autoinvest account.
Kotak Gateway:
Kotak Gateway account opens the gateway to a world of investing opportunities for beginners. Kotak Gateway user can trade anywhere, anytime using internet. Kotak also offers call and trade facility. Kotak Securities provide SMS alert, research report, free news and market updates to the account holders. Best feature of kotak gateway is call and trade facility. Anybody can activate Kotak Gateway account with any amount between Rs.20, 000 to 5, 00,000. This can be in form of cash deposit or the value of the shares you buy. Brokerage will be charged based on the account type. For intraday trading brokerage is 0.06% both sides for less than 25 lake and0.023% for more than 25 corers.
Kotak Privilege Circle:

Kotak privilege Circle is the premium investment account offered by Kotak Securities. Along with Kotak Gateway account benefit kotak provides independent market expertise and support through a dedicated relationship manager and a dedicated customer service desk which provides assistance in opening accounts, handling day-today problems, and more. They provides KEAT premium which is an exclusive online tool that lets you monitor what is happening in the market and view your gains and losses in real-time. One can activate Kotak Privilege Circle account more than Rs.10, 00,000 as margin, by way of cash or stock. For intraday trading brokerage is 0.06% both sides for less than 25 lake and 0.03% for more than 25 corers.
Other then above 4 accounts, Kotak Securities also provide following accounts:
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Kotak Freedom for Mutual Fund Investment Kotak Super Saver, a Flat Brokerage and a Low Margin account. PMS (Portfolio Management Service), an account for people who need an expert to help to manage their investment. NRI Account, an online trading an investment account for NRI Investors.
Brokerage and Fees:

Brokerage:
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Delivery Brokerage Charges 0.30% (both side) Intraday Brokerage Charges 0.03% (both side)
Fees:
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Account opening Fees - Rs.750/Demat Maintenance Fee Rs.30/- per month + Service Tax (Rs 360 per annum)
Limit:
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Intraday limit 12 times of Margin Delivery limit 4 times of Margin
How to Limited?
open
account
with
Kotak
Securities
There are 3 simple ways to open an account with Kotak.

1
Call at one of the below number and ask to open an account with them. Toll Free No.:1800-222-299, 1800-209-9191 Visit one of their nearest branches. Visit Kotak Branch Locator at: http://www.kotaksecurities.com/contactus/contactus.html. Select the city name and click name and click on submit button to find the branch closest to you.
Fill Online Account Application form. http://www.kotaksecurities.com/account/openandacc/account/inde x.html
Sharekhan is online stock trading company of SSKI Group, provider of India-based investment banking and corporate finance service. Sharekhan is one of the largest stock broking houses in the country. S.S. Kantilal Ishwarlal Securities Limited (SSKI) has been among Indias leading broking houses for more than a century. Sharekhans equity related services include trade execution on BSE, NSE, Derivatives, Commodities, Depository services, online trading and Investment advice. Trading is available in BSE and NSE. Along with sharekhan.com website, sharekhan has around 510 offices (share shops) in 170 cities around the country. Sharekhan has one of the best states of art web portal providing fundamental and statistical information across equity, mutual funds and IPOs. You can surf across 550 companies for in-depth information, details about more than 1500 mutual fund schemes and IPO data. You can also access other market related details such as board meetings, result announcements, FII transactions, buying/selling by mutual funds and much more.
Types of Account:
1
Sharekhan Classic Account:

Allow investor buy and sell stocks online along with the following features like multiple watch lists, Integrated Banking, demat and digital contracts, Real-time portfolio tracking with price alerts and Instant credit & transfer.
B C
Online trading account for investing in Equities and Derivatives. Free trading through Phone(Dial-n-Trade)
I
Two dedicated numbers for placing your orders with your cell phone or landline. Automatic funds transfer with phone banking(for Citibank and HDFC bank customers) Simple and Secure Interactive voice Response based system for authentication get the trusted, professional advice of our tele-brokers.
II
III
IV
After hours order placement facility between 8:00am and 9:30am
D E F G H 2
Integration of: Online trading + Bank + Demat Account Instant cash transfer facility against purchase & sale of shares. IPO investments Instant order and trade confirmations by e-mail Single Screen interface for cash and derivatives.
Sharekhan SpeedTrade account:

This account for active traders who trade frequently during the days trading session. Following are few popular features of SpeedTrade account.
A B
Single screen interface for cash and derivatives Real-time streaming quotes with Instant order Execution & Confirmation. Hot keys similar to a traditional broker terminal Alerts and reminders Bake-up facility to place trades on Direct phone lines
C D E
Brokerage and Fees:

Brokerage:
Some stock trading companies charge direct percentage while others charge a fixed amount per Rs. 100. Sharekhan charges 0.50% (both side) for delivery and 0.05% (both side) for intraday or you could say sharekhan charges 50 paisa per Rs.100.
Fees:
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Account opening Fees Rs.750/Demat Maintenance Fee Rs.400/- per annum + services Tex
Limit:
1
Intraday limit 10 times of Margin
Delivery limit 4 times of Margin
ICICI Securities (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE.
Types of Account:
ICICIDirect offers 3 different online trading platforms to be its customers:
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Share Trading Account:

Share Trading Account by ICICIDirect is primarily for buying and selling of stocks in BSE and NSE. This account allows Cash Trading, Margin Trading, MarginPLUS Trading, and Spot Trading, Buy Today sell tomorrow and Call and Trade on Phone. ICICIDirect.com website is the primary trading platform for this trading account. They also provide installable application terminal based application for high volume trade.
Wise Investment Account:

Along with stock trading and IPO investing in BSE and NSE, wise investment account also provide options to invest in Mutual Funds and Bound online. Online Mutual funds investment allows investor to invest online in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like purchase Mutual Fund, Redemption and switch between different schemes, Systematic
Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also provides facility to invest in Government of India bonds and ICICI Bank Tax Saving Bonds. ICICIDirect.com website is the primary tool to invest in Mutual Funds, IPOs, Bonds and Stock trading.
3
Active Trader Account:

Active Trader account gives more personalized investment options to the investors. It allows investor to use online and offline stock trading. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI. Active Trader also provides commodity.
Brokerage and Fees:

Brokerage:
ICICIDirect.com brokerage varies on volume of trade and inclusive of demats transaction charges, service taxes and courier charges for contract notes.
1 2
Fees:
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Account opening Fees- Rs. 975/Demat Maintenance Fees-Rs.450/- per annum
Limit:
1 2 3
Cash - no limit only margin Margin 5 times of Margin Margin plus 20 times of margin only for Intraday
Indiabulls is Indias leading Financial Services and Real Estate Company having presence over 414 locations in more than 124 cities. Indiabulls Financial Services Ltd is listed on the National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange.
Types of Account:
1
Indiabulls Equity Trading Account:

Indiabulls Equity Trading Account is standard online trading account from Indiabulls and along Relationship Manager and full access to Indiabulls Equity Analysis.
Power Indiabulls:
Power Indiabulls trading terminal is the most advanced new generation trading platform with great speed. This trading terminal is built in JAVA. Power Indiabulls is extremely reach in features including Live Streaming Quotes, Fast Order Entry and execution, Tic by Tic Live Charts, Technical Analysis, Live News and Alerts, Extensive Reports for Real-time Accounting.
Brokerage and Fees:

Brokerage:
1 2
Fees:
1
Account opening fees - Rs.900/-
2 3
Selling time Rs.11/- per scrip Software fees Rs. 750/- after 1 year
Limit:
1 2
Intraday 12 times of Margin Delivery 4 times of Margin
HDFC Securities (HDFC) is Equal Trading Company of HDFC Bank. HDFC Securities provide both online trading and trading on phone. The HDFC Securities trading account has a unique 3-in-1 feature that integrates your HDFC Securities trading account with your existing HDFC bank saving account and existing Demat account. Funds/shares are seamlessly moved from the linked Demat/Bank account to execute the transactions. HDFCsec provides Cash on NSE and BSE, Day trading on both NSE and BSE; Trade on Futures & Options on the NSE and Online IPO Investment.
Features on HDFC Securities Online trading

1
Seamless Transactions By integrating your accounts, we ensure minimal waste of time during movement of your funds and shares. Speed Orders are placed electronically, so proceeds are available instantly. No manipulation To prevent any mismanagement, we will send you an email confirmation, the minute your order is executed. Safety and Security HDFC Securities offer the highest level of security such as 128-bit encryption technology. Dedicated and Separate contact numbers for trading over the phone as well as for customer care.
Brokerage and Fees:

Brokerage:
1 2
Fees:
1
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Account opening Fees - Rs.799/HDFC Bank savings account required a quarterly minimum balance of Rs.10000/-. Demat Maintenance Fee Rs.500/- per annum + services Tax Sell transition charges 0.04% of value or 22 per scrip (whichever is higher)
Limit:
1 2
Intraday 3 to 4 times of the Margin Delivery No limit
HSBC InvestDirect (India) Limited (HIL) is one of the leading financial services organizations providing varied range of services through its subsidiaries to individual and corporate customers. HIL is listed on the Bombay Stock Exchange Limited (BSE) and National Stock Exchange Limited (NSE). HSBC InvestDirect offers various services that include equity broking, wealth management, IPO distribution and portfolio management services. HSBC InvestDirect has around 240 offices in 80 cities around the country.
Online Stock Trading Platform

HSBC InvestDirect offers 3 different online trading platforms to their customers:
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SmartSTART:
SmartSTART is a powerful browser based Trading platform for beginners. SmartSTART trading platform allows their investor to trading on both the NSE & BSE via a single screen.
Features:

Simple order enter for Equity & Derivatives Fully Customizable display User friendly Get Quotes screen Seamless 3-in-1 proposition
Live order status Track your order status Track your orders real-time Dynamic buying power Works behind a Proxy Bank office access
SmartINVEST:
SmartINVEST is a browser-based trading platform for customer who transact occasionally. It is ideal for investors who believe in the Buy and Hold approach towards investment in equities. It gives the benefit of real-time streaming data with the flexibility of trading on any Internet capable system.
Features:

Instant access to account with no wait time Live Streaming quotes Multiple Watch lists NSE & BSE Access Single order from for Case and FnO Point and Click order entry Back Office access
SmartTRADE:
SmartTrad is an EXE based desktop software designed for active traders who transact frequently to capture short-term price movements. This platform gives more personalized investment options to the investors. Following are few popular features of SmartTrader account.
Features:
Fully Customizable display Dynamic Charts with Indicators Real-Time market data Advanced Alert capabilities Live order status Track your order status Track your orders real-time Real time position updates Dynamic buying power Message window docking
Brokerage and Account opening Fees:

Brokerage:
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Delivery brokerage charges - 0.50% (both side) Intraday brokerage charges - 0.05% (both side)
Fees:
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Account opening Fees - Rs. 950/- (include 1st year maintenance) Demat Maintenance Charges Rs.600/- per annum
Limit:
1 2
Cash 3 to 4 limit of margin Delivery No limit
Reliance Money, A Reliance Capital Limited Company, is the financial services division of Reliance Anil Dhirubhai Ambani (ADA) Group. Reliance ADA group is among top 3 business houses in India with wide range of presence across various sectors. Groups major interests ranges from communications (Reliance Communications) and financial services (Reliance Capital Ltd), to generation, transmission and distribution of power (Reliance Energy), infrastructure and entertainment.
Reliance Money has over 22 lake customers and more than 10,000 branches in around 5000 cities in India. Company is among the largest broking and distribution house of financial products and having share of more than 3%of total stock market volume at BSE & NSE. RelianceMoney.com is the web based investment portal (with Online Stock Trading) from Reliance Money. This website enables its customer to invest & manage most of the services provided by Reliance Money including Equity (Stock) Trading, Commodity Trading, Derivatives, Mutual Fund Investment, IPO Investment, Life Insurances, General insurance, Money Transfer, Forex exchange, Gold Coins and Credit Cards Services. Company recently entered in to Wealth Management with tools like investment in equity-linked portfolio management services, structured products, insurance and mutual funds. The Reliance Money stock trading website uses special security features Security Token, which makes your online trading experience more secure without complexity. Stock Trading through RelianceMoney.com is available for BSE and NSE stock exchanges. Offline trading is also available through Reliance Money partners in more than 5000 city across India and through phone by dialling 022-39886000.
Investment Options
The investment options available with Reliance Money online portal are as below:
1 2 3 4 5
Equity (Stock) Trading at BSE, NSE, and NSE F&O IPO Investment Derivatives Trading Forex Trading Commodity Trading (Gold, Silver, Crude etc....) at MCX, NCDEX and NMCE (FAQs) Mutual Fund Investment Life & General Insurance Pure Swiss Gold Coins (99.99% pure, 24 carat)
6 7 8
Trading Platforms
Reliance Money provides 3 different trading platforms for equity trading:
1 2 3
Insta Trade Fast Trade Easytrade
Reliance Money Technical Analysis (A paid service)

Reliance Money offers a simplified, automated, sophisticated technical analysis to Indian retail broking consumers with the help of Recognias Technical Analysis tools. Recognia, a Canada based company, has proprietary pattern recognition technology capable of recognizing patterns in the price charts of any publicly traded financial instrument including stocks, bonds, funds, commodities, currencies and indexes. The technical services are available for introductory free 7-day trial period to Reliance Money users. Post the trail period, this service is available to users at a nominal subscription of Rs.99 for 3 months/ Rs. 179 for 6 months/ Rs 299 for a year, i.e., less than Re 1 a day.
Brokerage and Fees:

1
Brokerages:
Delivery Intraday Brokerage 0.15% 0.15% 0.20% 0.30% 0.40% 0.45% Turnover 50 Cr. Or More 25 Cr. To 50 Cr. 10Cr. To 25Cr. 5Cr. To 10Cr. 2Cr. To 5Cr. Less than 2 Cr. Brokerage 0.015% 0.020% 0.025% 0.030% 0.40% 0.050%
Turnover More than 2.5 Cr More than 2.5 Cr 50 Laces to 2.5Cr. 25Lacs to 50Lacs 10Lacs to 25 Laces Less than 10 Laces
Reliance Money Demat Account Charges. DP Charges Rs. 50/Nationals, Rs. 1000/-
Fee Head Annual Services Charges-For Individual/HUFs/Trust Annual Services Corporate/Other Charges-For NRIs/Foreign
Transaction Charges-SELL (Market & Off Market) For instructions given in physical form.
Rs. 25/-
Transaction Charges-SELL (Market & Off Market) For instructions received through Internet/online tr a di n g t h r o u g h R el ia n c e S e c u ri ti e s L t d .
Rs. 12/-
Account opening charges Rs.750/-
Limit:
1
Intraday 5 time of Margin
Delivery No Limit
Benefits of having a Reliance Money Account:

1
Its Cost-effective: You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee of just Rs. 500/- and transact through Reliance Money. This fee is valid for two months or a specified transaction value.
Card Name
Card Value in Delivery Turnover Rs. (Laces) 500 1000 2500 5000 2 10 30 70
Intraday Turnover (Laces) 2 90 270 630
Validity(days)
PR-500 Bi-Monthly Half Yearly Annual
365 60 180 365
2 3
It offers Single Window Access to almost all financial products. Its Convenient: Reliance Moneys services are through the Internet, Transaction kiosks and over the phone. Its Safe: Accounts are safe guarded with a unique security number that changes every 32 seconds. This number works as a dynamic password to keep your account extra safe. It provides you a 3-in-1 facility of Banking, Trading and Demat Account through a single window and transfer funds across accounts seamlessly!
Standard Chartered STCI Capital Market Limited (formerly UTI Securities Ltd.), is a leading broking company in India, provides a wide range of financial services including investment Banking, Institutional Equity & Derivative Broking, Fixed Income, Research, Retail equity, Portfolio Management, Distribution of financial products and Depository services. On 11th January 2008, Standard Chartered Bank Ltd. (SCBM) acquired 49% stake in Securities Limited from Securities Trading Corporation of India (STCI). Accordingly, the name of the company was changed from UTI Securities Limited to Standard Chartered STCI Capital Market Limited. Standard Chartered STCI Capital Markets Limited is registered as a trading and clearing member with Bombay Stock Exchange Limited (BSE), National Stock Exchange of India Limited (NSE) and MCX Stock Exchange Limited. The Company is also registered as Depository Participant with Central Depository Services (India) Limited (CDSL) as well as National Securities Depository Limited (NSDL).
Type of Platforms:
1
Easy Trade:
Easy Trade is a powerful and user friendly browser based online trading website for beginners. It provides unique integrated account which link banking, broking, and demat accounts. Trader can get the latest stock quotes, unlimited access to trading history, current order status, access to all back end reports and data.
Advanced Trade:
Advance Trade is an Applet-based system, designed especially for active traders. Advance Usec gives access to their traders to view live streaming quotes which enables them to keep track of real-time price movement. Multiple message windows and trading window, all in one screen help customers to track individual stock and make trades when investing online.
3
Super Trade:
Super Trade is an advanced, customizable online trading platform built exclusively for active traders. It offers professional and complimentary tools which enable their user to view streaming, intraday, daily and weekly charts, personalized quick stock quote lists and real-time updates.
Brokerage and Fees:

Brokerage:
1 2
Delivery brokerage charges - 0.50% (both side) Intraday brokerage charges - 0.05% (both side)
Fees:
1
2 3
Account opening fees - STCI Capital Markets Offers three kinds of platforms as above. 1 Easy Trade: Account activation charges Rs.500/2 Advance Trade: Account activation charges Rs.1000/3 Super Trade: Account activation charges Rs.1799/Demat Maintenance Charges Rs.400/- per annum + Service tax Software fees Rs. 1700/- per years
Limit:
1 2
Intraday 5 time of Margin Delivery no limit
Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted financial product and service Provider Company. Religare provide its service in three different segments including Retail, Wealth management and the Institutional spectrum. Company offers wide range of services including equities, commodities, insurance broking, wealth advisory, portfolio management services, personal finance services, Investment banking and institutional broking services. Religare retail network has more than 900 locations in 300 cities and towns in India. Religare provides the online gateway to their investor can trade online in Equities, Commodities, apply for IPOs, Invest in Mutual Funds, and buy Insurance. Religare Securities Limited (RSL) is a subsidiary company of Religare Enterprises Ltd and involve in equity related services include online trading at BSE and NSE, Derivatives, Commodities, IPO, Mutual Fund, Investment banking and Institutional broking services. People who wonder where Religare word came from, its a Latin word meaning to bind together.
Type of Account:
Religare offers its wide range of financial services though a sophisticated and customized trading platform R-ACE (Religare Advanced Client Engine). Below are 3 flavours of R-ACE account available to the investors.
1
R-ACE (Basic):
R-ACE (Religare Advanced Client Engine) the basic online trading account providing by Religare Investor can trade and access their account information online and over the phone as well. This account comes with a browser based online trading platform and no additional software installation needed.
R-ACE Lite (Advanced):
R-ACE Lite is the advanced trading platform for the investor of Religare. This trading account provides the entire feature of R-ACE (Basic) account. This trading platform is also browser based and no software installation is needed.
3
R-ACE Pro (Professional):

As the name indicates this account is for high volume traders. Along with the features from above 2 accounts, this account also comes with Trading Terminal Software which needs to install on your computer. This terminal directly connects the investor to stock market and having all industry standard Trading terminal features including technical charting (intra-day and EOD), multiple watch list, advanced hot-key functions for faster trading, derivate chains, futures & options calculator etc.
As in basic and advance account, trading is available online through internet and offline though phone.
Brokerage and Fees:

Religare offers 3 kinds of accounts as above.
1
R-ACE: Account activation charges Rs.299/Minimum margin of Rs.5000/- required. R-ACE Lite: Account activation charges Rs.499/Minimum margin of Rs.5000/- required. R-ACE Pro: Account activation charges Rs.999/Minimum margin of Rs.5000/- required.
Brokerage at Religare:
On the basis of volume and frequency of trading, Religare provide different option for brokerages. On the broader way they divied into 4 categories:
1
Classic Account:

Intraday brokerage varies from 0.03% to 0.05% Delivery brokerage varies from 0.30% to 0.50% Derivatives brokerage varies from 0.30% to 0.50%
Classic plus:
Fees:
Rs.600/- Validity period 6 months brokerage varies from 0.03% to 0.05% brokerage varies from 0.30% to 0.50%
Intraday Delivery
Freedom Account: In this payment plan, investor has to pay a fix amount in advance for Monthly Rs.500, Quarterly Rs.1400, Half-yearly Rs.2500 or Annual Subscription Rs.4000. This onetime payment enable account holder to trade for Rs. 300000 intraday & derivative trading and Rs. 40,000 of delivery based trading for 0 brokerage.
Trump Account: Trump Account has four payment options, Trump Plus, Trump Super, Trump Star and Trump Super Star Plan.
Trump Plus has annual subscription fees of Rs. 2500, Brokerage on Delivery trades is 0.25% and Brokerage on Intraday Trades & F&O trades is 0.025%. Trump Super has annual subscription fees of Rs. 15,000, Brokerage on Delivery Trade is 0.15% and Brokerage on Intraday Trades & F&O Trades is 0.015%. Trump Star has annual subscription fees of Rs. 50,000, Brokerage on Delivery Trades is 0.10%, Brokerage on Intraday Trades is 0.01% and Brokerage on Future Trades is 0.008%. Trump Super Star Plan has annual subscription fees of Rs.100000, Brokerage on Delivery Trades is 0.10% and Brokerage on Intraday Trades & F&O Trades is 0.005%.
Limit:
1 2
Intraday 5 times of Margin Delivery no limit
Angel Group has emerged as one of the top 3 retail broking houses in India. Incorporated in 1987, it has memberships on BSE, NSE and the two leading commodity exchanges in India i.e. NCDEX & MCX. Angel is also registered as a depository participant with CDSL (Central depository services Ltd.). Angels retail stock broking house offering a gamut of retail centric services.
1 2 3 4 5
E-broking Investment Advisory Portfolio Management Services Wealth Management Services Commodities Trading
Trading Platforms:
Angel Trade provides 4 trading platforms, 2 are browser based & 2 are application based.
1
Angel investor:
It is browser based trading platform. The rates are updated on clicking the refresh button. This facility ensures it is not blocked by firewall. Thus it is useful for investor who needs to access information from places where firewall blocks such data.
Angel Trade:
It is browser based trading platform. The rates are updated automatically. This platform is useful for investors & traders to access market form different terminals.
3
Angel Diet:
It is an application based trading platform where rates are updated automatically. All segments are available on a single screen. This is ideal platform for the daily traders.
Angel Anywhere:
It is an application based trading platform where rates are updated automatically. This is ideal for investors & traders who are inclined towards based on charts & technical tools.
Brokerage and Fees:

Brokerage:
1 2
Delivery brokerage charges 0.50% (both side) Intraday brokerage charges 0.05% (both side)
Fees:
1
Account opening Fees - Rs. 1000/If margin is Rs.25000/-, opening fees Nil.
Software charges Rs.500/- per segment (If Brokerage is not up to Rs.1000/-per month)
Limit:
1 2
Intraday 5 times of Margin Delivery 3 times of Margin
CHAPTER V FINDINGS & INTERPREATATIONS
ADVANTAGES OF KOTAK SECURITIES ONLINE TRADING

1
Through its web portal company provides a single platform for investments in Equities, Mutual Funds and Currency derivatives. Available margin can be used for any of the three segments. Saxos global trading platform provided by the company allows direct access to equities, ETFs and REITS spanning 24 stock exchanges across the USA, Europe, Asia and Australia. In late 2008 company launched an interesting Smart Order, feature to online trading portal. While placing an order to buy or sell stocks at BSE and NSE, customer can choose this option. Once selected, this option offers customers the best available price between BSE and NSE. This option is available to all the customers of the company. Kotak also provides a Call & Trade facility to its customers wherein they can place and track their orders through phone when they are away from home. Kotak Securities provides daily SMS alerts, market pointers, periodical research reports, stock recommendations etc. Kotak provides exclusive online tool to monitor what is happening in the market and also investor can view gains/losses in real-time. Customer support chat helps customers to resolve issues faster. Kotak securities Ltd. have Citibank, HDFC Bank, UTI Bank and Kotak Mahindra Bank as designated banks for its trading account. Investors holding account with these banks can easily integrate the brokerage account with Kotak.
7 8
LIMITATION OF KOTAK SECURITIES ONLINE TRADING

1 2
Slow website response time. Transaction charge is very high than some other companies.
ADVANTAGES OF SHAREKHAN ONLINE TRADING

1
Online trading is very user friendly and one doesnt need any software to access. They provide good quality of services like daily SMS alerts, mail alerts, stock recommendations etc. Sharekhan has ability to transfer funds form most banks. Unlike ICICI Direct, HDFC sec. etc., so investor not really needs to open an account with a particular bank as it can establish link with most modern banks.
LIMITATIONS OF SHAREKHAN ONLINE TRADING

1
They charge minimum brokerage of 10 paise per stock would not let you trade stock below Rs.20 Lots of hidden rules and charges. They do not provide facility to book limit order trades during afterhours. Classic account holders cannot trade commodities. Cannot purchase mutual funds online.
2 3
4 5
ADVANTAGES OF ICICIDIRECT.COM ONLINE TRADING

1
3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require transferring environment. Unlike most of the online trading companies in India which require transferring money to the brokers pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard. Trading is available in both BSE and NSE.
LIMITATIONS OF ICICIDIRECT.COM ONLINE TRADING

1
Getting access to ICICIDirect.com website during market session can be frustrating. ICICIDirect brokerage is high and not negotiable. Not all stocks are available under Margin Plus. Direct debt without intimation.
2 3 4
ADVANTAGES OF INDIABULLS ONLINE TRADING

1 2
Brokerage is less compare to other online trading companies. Provide trading terminal powerbulls, a java based software. Its very fast in terms of speed and execution. Indiabulls provide lifetime demat maintenance free.
LIMITATION OF INDIABULLS ONLINE TRADING

1 2
SMS are not providing on mobile. After 1 year, Indiabulls taken a software charges Rs. 750/-.
ADVANTAGES OF HDCF SECURITIES ONLINE TRADING
3-in-1 account integrates your banking, broking and demat accounts. All accounts are from HDFC and very well integrated. Investment online in Gold, Mutual Funds, and Currency all from one website. General Insurance is also available from HDFC Securities.
LIMITATIONS OF HDCF SECURITIES ONLINE TRADING

1
They will provide saving account but accounts maintain by Rs. 10000/- every quarterly. They will take transition charge. They will take SMS charge also if investor required.
2 3
ADVANTAGES TRADING
1
OF
HSBC
INVESTDIRECT
ONLINE
HSBC InvestDirect offers various services that include equity broking, wealth management, IPO distribution and portfolio management services. HSBC Invest Direct provides SMARTPLANS for Brokerage.
SMART PLANS A (50000) Delivery 0.15% Brokerage Intraday 0.02% Brokerage Trading 0.02% Brokerage Futures Intraday 0.02% Brokerage F &O Options 0.6% or Trading Rs.30/Brokerage (whichever is higher) Min. NA Brokerage per executed order value @Rs.25/- or 2.5% (whichever is lower) Software NA fees: Rs.3000/-p.a
B (25000) 0.20% 0.025% 0.025%
C (12500) 0.25% 0.03% 0.03%
D (5000) 0.30% 0.035% 0.035%
E (2500) 0.35% 0.04% 0.04%
F (Default) 0.50% 0.05% 0.05%
0.025%
0.03%
0.035%
0.04%
0.05%
0.75% or 1% or Rs.40/Rs.60/-
1.5% or Rs.75/-
2.5% or Rs.90/-
2.5% or Rs.100/-
NA
YES
YES
YES
YES
NA
NA
YES
YES
YES
HSBC InvestDirect provides software SMARTTRADE. Its very fast in terms of speed and execution. HSBC InvestDirect provides SMS free of cost.
LIMITATIONS OF HSBC INVESTDIRECT ONLINE TRADING

1 2
HSBC InvestDirect is taking charge of their Software. HSBC InvestDirect charge per scrip Rs.20/- during selling.
ADVANTAGES OF RELIANCE MONEY ONLINE TRADING

1
Extra security features with Security Token, which is the most secure and tested technology in computer world. Simple, easy and fast online stock trading. Almost all investment options are available under one account including Equity Trading. Branches are available in all major cities and the number is growing.
2 3
LIMITATIONS OF RELIANCE MONEY ONLINE TRADING

1
Reliance Money is not providing SMS free of cost. They will charge Rs.250/- per month or Rs.2400/- per annum. Reliance Money is not giving limit in Delivery.
ADVANTAGES OF STCI CAPITAL MARKET LTD. ONLINE TRADING

1 2 3
They provide intraday report and historical charting. Varity of fee structure to fulfil need of different type of investors. User can access sector-wise information to track sectors and individual scrip within the sector. STCI provides Quick Mail tool so user can resolve the entire problem online.
DISADVANTAGES ONLINE TRADING

1 2
OF
STCI
CAPITAL
MARKET
LTD.
They will not provide SMS facilities. If brokerage is not Rs.1500/- per month, they will deactivate the software.
ADVANTAGES OF RELIGARE ONLINE TRADING

1
Religare gives interest on unutilized cash when investor is waiting to make next trade or online investment. They provide intraday reports and historical charting. Varity of fee structure to fulfil need of different type of investors.
2 3
LIMITATIONS OF RELIGARE ONLINE TRADING

1 2 3
They will take minimum margin in all types of account. Dont send transaction report properly. Software installation charge- 900/-
ADVANTAGES OF ANGEL TRADE ONLINE TRADING

1
User friendly browser-based / application based online trading platform. The auto square off time is at 3:15 and an investor can buy up to 4 times the value in his account. Trading account can be linked with popular private banks like HDFC Bank, ICICI Bank, UTI Bank etc. Trading is available in both BSE and NSE.
LIMITATIONS OF ANGEL TRADE ONLINE TRADING

1
Online money transfer from trading account to bank account is not available: Trading account can be linked with popular private banks like HDFC Bank, ICICI Bank, UTI Bank etc. A trader can transfer money from his bank to the trading account online. But the reverse transactions are not yet available online. This means money, a trader gets after selling shares doesnt get credited in his bank account directly. The trader has to call Angel Trade and request for the deposit. This takes couple of working days. This way angel trade is kind of behind with ICICIDirect where 3 accounts (Bank account, trading account and connected so seamlessly that no manual interfere requires. In ICICIDirect, a trader gets the money back into his ICICI Bank account as soon as the trader settle down.
They will charge segment wise software charge.
Companies Brokerages and Fees:

Company Name Brokerage s Account Opening Fees (in Rs.) Intraday Demat Maintenance Charges (Rs.) Limit (I &D) / Transacti Margin Period on Charge
Delivery (both side) 0.30%
Kotak Securities Sharekhan
0.03%
750/-
360/-per annum + service tax 400/-per annum + services tax 450/-per annum NO 400/-per annum + services tax 600/-per annum 250/-per annum + services tax 400/-per annum +
12&5 times/ 23 per T+2 scrip 10&4 times/ 13 per T+2 scrip no&5 times/ 23 per T+2 scrip 12&4 times/ 14 per T+7 scrip 4&no times/ 23 per T+2 scrip 4&no times/ 23 per T+2 scrip 5&no times/ 15 per T+2 scrip 5&no times/ 23 per T+2 scrip
0.50%
0.05%
750/-
ICICIDirect Indiabulls HDFC Securities HSBC InvestDirect Reliance Money Standard Chartered
0.55% 0.30%
0.05% 0.05%
975/900/-
0.50%
0.05%
799/-
0.50% 0.45%
0.05% 0.05%
750/750/-
0.50%
0.05%
1799/-
services tax Religare 0.50% 0.05% 500/350/-per annum+ services tax NO 20&no times/ 12 per T+3 scrip 5&3times/ T+3 18 per scrip
Angeltrade
0.50%
0.05%
1000/-
Interpretation:
After investor show this chart, if investors gives wattage to brokerage charge they will go for kotak securities and Indiabulls.
Interpretation:
The chart shows that all the company has same brokerage charges of Intraday for one side. Only kotak securities have 0.03% brokerage for one side. If the investor gives wattage to brokerage charge of Intraday, they will go for kotak securities.
Interpretation:
Investor has to invest in opening charge only once and according to chart it is clear that angeltrade take a high charges but one thing is that they will not take a Demat Maintenance charge. They will take only one time charges.
Interpretation:
This chart gives the information about the Transaction charge. Company takes these charges where investor sells the share form his/her account. If the investor shows this chart he/she knows that Religare charge very less amount and 5 companies having high charges.
RECOMMENDATION & SUGGESTION

1
Kotak Securities should have to organize various promotional tools to improve their products. Company should increase the customer relationship towards the customer. Company should provide the best services towards the potential customer. Company should provide the good plans of brokerages for good customer so that customer attract towards the company. Company should increase exposures (limits) up to 20 times for Intraday and 7 times for Delivery for potential customer. Company should provide the prepaid skim for the HNI client so the investor gives the onetime charges. Company should increase the bank with the help of which customer get the facility of net banking. Company should use the advance technology (128-bite SSL technology to insure the highest security to online transaction.
9 10
Company should provide the advance software like Trade Tigar. Company should reduce the transaction charges up to 12 per scrip because Religare Company charge only 12 per scrip. Company should provide good service to generate customer satisfaction.
11
CONCLUSION
Almost all the Securities Company offer similar feature and facilities with their Demat Account therefore for existing customer of Demat Account of any Securities Company to shift to another Securities Company. This is very rarely the criteria or reason. The level of services in terms of delivering whatever is promised, fast response in case of problems, is the most important benefit that the customer seek, from the company with which they have a Demat Account. In case of new customer, if a bank approaches it first for opening a Demat Account with them, and then there is a good chance for the bank of getting many future business and cross sale from the deal. The brokerage charged by Kotak Securities is according to the customers. For those customer who are not daily traders or we can say those who invest in shares for long term and are not interested in investing huge money in share Company is charging a little bit high brokerage up to 0.30% for Delivery and 0.03% for Intraday which is approx less than to some of its competitors like Sharekhan, ICICIDirect, HDFC Securities etc. For those customer who are daily traders or those who invest in shares for short term and interested in investing huge money in share Company is charging a little bit low brokerage at list up to 0.20% or 0.15% for Delivery and 0.02% or 0.015% for Intraday which is less than to some of its competitors like Sharekhan, ICICIDirect, HDFC Securities etc..
BIBLIOGRAPHY:
Websites: http://www.nse.india.com http://www.bse.india.com http://www.kotaksecurities.com http://www.sharekhan.com http://www.hdfcsec.com http://www.ICICIDirect.com

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Executive Summary

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Saving Account Trading Account

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

About Kotak Securities

Company Accolades include:

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Product of the Kotak Securities:

EASY EQUITY: Want investor capital to appreciate fast? Invest in

EASY DERIVATIVES: The higher investor risk, the greater the

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

EASY INSURANCE: Secure investor future and investor families.

KOTAK PORTFOLIO MANAGEMENT: The portfolio Management

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Objectives of BSE Sensex

To measure market movements

Benchmark for funds performance

For index based derivatives products

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

INTRODUCTION OF NATIONAL STOCK EXCHANGE

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

NSE was set up with the objectives of:

INTRODUCTION OF OVER THE COUNTER EXCHANGE OF INDIA

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

CHAPTER II OBJECTIVE & SCOPE OF THE PROJECT

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

OBJECTIVE & SCOPE OF THE PROJECT

Scope of the Project:

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

CHAPTER III RESEARCH METHODOLOG

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Sources of the Data:

Discussion with the officers:

Discussion with the investors:

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

CHAPTER IV DATA PRESENTATION

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Kotak Privilege Circle:

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Brokerage and Fees:

Intraday limit 12 times of Margin Delivery limit 4 times of Margin

There are 3 simple ways to open an account with Kotak.

Fill Online Account Application form. http://www.kotaksecurities.com/account/openandacc/account/inde x.html

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Sharekhan Classic Account:

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

After hours order placement facility between 8:00am and 9:30am

Sharekhan SpeedTrade account:

Brokerage and Fees:

Intraday limit 10 times of Margin

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Delivery limit 4 times of Margin

Share Trading Account:

Wise Investment Account:

INDIRA SCHOOL OF CAREER STUDIES, PUNE 3

Active Trader Account:

Brokerage and Fees: