Age Gender Marital Status You live in Sole Bread Winner

Number of Dependents

Male Female Married Single Own house Rented house Yes No

Occupation: Annual Personal Income Household Income

Could you tell us all the different types of insurance you currently have? Life insurance Mortgage protection insurance Term Insurance Retirement plans Endowment Insurance Medical/Health insurance Critical illness Personal accident insurance Whole-life insurance Auto/Car insurance Money back insurance Travel insurance Unit-linked insurance All of them

Now, thinking of all the personal insurance policies you currently have, how much in total are you covered for only? Less than Rs 50,000 Rs 750,001-10,00,000 Rs 50,001-100,000 Rs 10,00,001-15,00,000 Rs 100,001-300,000 Rs Above Rs 15 lakh Rs 300,001-500,000 Do not know/cant recall Rs 500,001-750,000 What are the reasons why you do not own any insurance (besides those bought by your employer)? It's too expensive Insurance is not important, no reason to get it It is not necessary or worth doing It is too hard to understand/confusing I do not trust insurance companies It is too much hassle to get It is not worth of good value Employer sponsored cover is sufficient for me Insurance is not worth investing I am well-covered by my Employer do not know All of them Other Please tell us how well do you think you are covered? Definitely well-covered Probably well-covered

May or may not be well-covered Probably not well-covered Definitely not well-covered

How long do you think the death cover amount will cover your family/ beneficiaries? Less than one year 11-15 years 1-3 years More than 15 years 4-7 years do not know/can't recall 8-10 years Please tell us if you have any plans to get insurance? Definitely have plans to buy Probably have plans to buy May/May not have plans to buy Probably have no plans to buy Definitely have no plans to buy What are the reasons why you have no plans of buying insurance? It is too expensive Insurance is not important, no reason to get it It is not necessary or worth doing It is too hard to understand/confusing I do not trust insurance companies It is too much hassle to get It is not worth of good value Employer sponsored cover is sufficient for me Insurance is not worth investing I am well-covered by my Employer do not know All of them Other

Q5: What financial constraints guided you to opt for this plan? a) Returns and dividends b) Higher return at the end of maturity c) Lesser risk

d) Any others, please mention _________________________________________________ Q6: What do you do with the amount that you receive from the insurance policy?

a) Reinvest b) Spend on financial expenditures c) Others please mention _______________________________________ Q7: What are your financial goals? a) Income generation b) Capital appreciation and income generation c) Capital preservation d) Other _____________________________ Q8: What are your financial constraints in the short term (1-5 years)? ___________________________________________________________ Q9. What are your financial considerations in the long term (>5 years)? ___________________________________________________________ Q10. Mention your satisfaction level with this insurance policy a) Very Dissatisfied b) Dissatisfied c) Moderately satisfied d) Satisfied e) Highly satisfied

QUESTIONNAIRE
A STUDY CONDUCTED TO UNDERSTAND THE CONSUMERS PERCEPTION ABOUT LIFE INSURANCE POLICIES 1. Name: - _______________________________________________________________

2. Age:

_______________________________________________________________

3. Address: ______________________________________________________________ ______________________________________________________________ 4. Phone number: _________________________________________________________ 5. Occupation: ___________________________________________________________ 6. Monthly income: o <5000 o 5001-10,000 o 10,000-15,000 o 15,001-20000 o 20,001-25,000 o >25,000

7. Do You Own o House o Two Wheeler o Car

8. Do you have a Life Insurance Policy with any Life Insurance Company? o Yes o No a) If yes, name the Company________________________________________________ b) Name the policy which you own___________________________________________

9. What factors do you consider while selecting a life insurance company? o Premium Outflow o Company Reputation o Service Quality o Product Quality o Return on Investment

10. What factors influenced to select a Life Insurance company? o Personal interest o Friends o Family o Agents o Advertisements

o Others

11. What is the value of your life insurance? o >10,000 o 10,000-25,000 o 25,000-50,000 o 50,000-1,00,000 o >1,00,000 12. Do you prefer to invest your money in a Insurance company or in a Bank? o Insurance Company o Bank

13. Are you satisfied with your current Life Insurance Company? o Yes o No If Yes Why? ____________________________________________________________ If No Why? _____________________________________________________________

14. How do you rate the service offered by your Life Insurance Company? o Excellent o Very Good o Good

o Average o Poor

15. Would you like to communicate the service offered by your Life Insurance Company to others? o Yes o No

16. How many Life insurance Companies do you know? o <5 o 5-7 o 8-10 o >10

17. How do you rate the following Life Insurance Companies? o LIC o HDFC o ING Vysya o Met life India insurance o Birla sun life o ICICI Prudential o TATA AIG

18. Would you like to continue with the same Life Insurance Company? o Yes

o No

19. Any suggestions for improving the service offered by life insurance companies ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ _______________________________________________________________