I. EXECUTIVE SUMMARY The Cafe Deluthe & Gourmet Bakery I. Executive Summary a. Company Mission Statement b.

Management Strategies c. Funding Resources The Cafe Deluthe & Gourmet Bakery I. Executive Summary If you dare to dream we will create it. The words of our mission statement reflect our commitment to excellence in the craft and artistry of baking enables us to deliver elegant artistically decorated gourmet cakes and baked goods that look superb, delight the pallet and and serve as a decorative theme and center piece of special occasions. Our products will exceed local stores and franchise competitors by possessing a flare and artistry that most do not have. Our aim is to revive and Preserve the elegance and sensation of age old baking, coffee making and cake decorating with culinary techniques to achieve the height of quality and excellence in the cake coffee and pastry industry. Our products range from high end artistry to modern and local customs. Our focus is on quality production with bottom-line growth through cost reduction and optimal performance. We also focus on technology and innovation to perform proper technique and equipment operation. Maintain 100-percent honesty between employees, customer and management. As a team input will be collected analyzed and put into practice regularly. Weekly team meetings will be held motivate and forecast growth and annihilate potential difficulties. Funding sources will include government grants for small business. Minority organization grants. Open the floor to remote investment partners. Our marketing strategy will include Word of mouth advertising via quality output has proved our strongest selling point. Advertising in local papers and glossy local magazines. Occasional community donations and product gifts to active community figures. Our long term goal is to open franchising to the general public particularly experienced bakers who have taken our cake baking classes and business of baking courses with a view to expanding our product, employment acquisition and small business development services across the east coast. In the short term we will expand or client base in the Baltimore metropolitan area.

II. Product Development

<Describe and how nakatabang ang Product nimo sa mga persons around you particularly sa mga tao in school and offices>

III. MARKET ANALYSIS It is important to be careful about how a market is defined. The following key marketing processes rely on a relevant market definition: - Measuring market share - Measuring market size and growth - Specifying target customers - Identifying relevant competitors - Formulating a marketing strategy A market can be defined as follows: A market is the set of all actual and potential buyers of a product or service. This definition suggests that a market is the total value and/or volume of products that satisfy the same customer need. For example, if the customer need is eat breakfast, then the relevant market could be defined as the Breakfast Food Market. Many products would be relevant to measuring and analysing such a market: - Breakfast Cereals - Nutrition Bars - Porridge / Oats - Speciality Breads (e.g. croissants) - Fast-food Outlets serving breakfast In defining a market, it is important not to focus only on products/services that currently meet the customer need. For example, the button manufacturer who believed that their market was the button market would have made some poor marketing decisions unless he had seen the arrival of products such as Velcro and zips which also satisfy the same need to fasten clothes. Thinking about customer needs first and then identifying the products that meet those needs is the best way to define a market. However, it is also important not to define a market too broadly. For example, it is not particularly helpful for a marketing manager to define his or her market as the food

market or the transport market. The purpose of market definition is to provide a meaningful framework for analysis and decision-making.
IV. TARGET MARKET When writing a business plan, the focus of the Market Analysis section is a thorough examination of your target market, those people that you intend to sell your products or services to. The first step is to define your target market. Even if you intend on selling a service only in your own town, you're not selling that service to everyone who lives there. You need to know exactly what the people who might be interested in buying your product or service are like, and how many of them there are. Then you need to make some projections about your target market, in terms of how much of your products or service they might buy, and how they might be affected by trends and policies. How to Write a Business Plan: The Market Analysis As always when you're writing a business plan, research is the key. Before writing the Market Analysis section of the business plan, use these general questions to start your research: Target Market How old are they? What gender are they? Where do they live? What is their family structure (number of children, extended family, etc.)? What is their income? What do they do for a living? What is their lifestyle like? How do they like to spend their spare time? What motivates them? What is the size of your target market? But don't stop here when you're writing a business plan. To define your target market, you need to ask the specific questions that are directly related to your products or services. For instance, if you plan to sell computer-related services, you need to know things such as how many computers your prospective customer owns. If you plan on selling garden furniture and accessories, you need to know what kinds of garden furniture or accessories your potential customers have bought in the past, and how often.

350 gram 836 grams 851 grams 175 grams Dressing: 1 piece 1 cup 200 grams Preparation

Fresh buko meat(Young coconut meat) Pineapple tidbits, drained Fruit cocktail, drained Nata de coco, drained Egg yolk Condensed milk All-purpose cream, chilled

1. Prepare the buko by scraping the buko meat from the husk using a melon shredder. Set aside. Place pineapple tidbits, fruit cocktail and nata de coco in a mixing bowl. Mix the shredded buko meat with the fruits, and then refrigerate. 2. To make salad dressing, just combine egg yolk and condensed milk in the top pan of a double boiler. Cook, stirring continuously until mixture thickens. 3. Place in a cold mixing bowl, and whip at high speed of an electric mixer until double in value. Carefully fold in condensed milk mixture to whipped cream. Blend well. 4. Add salad dressing to the salad and then mix well. Serve chilled Enjoy!

Rodelyn