PROJECT REPORT ON

TO STUDY BRAND AWARENESS IP AND SIP OF SAMRUDDHA JIVAN FOODS INDIA LTD IN PUNE CITY
Submitted To University of Pune

In Partial Fulfillment of the Requirement for Award of the Degree of

MASTER OF BUISNESS ADMINSTRATION Submitted by NIKLESH BHASKAR BACHATE
MBA IIIrd Sem (Marketing)

Under the Guidance of Mrs. VARSHA BIHADE

DR. D.Y. PATIL INSTITUTE OF MANAGEMENT AND RESEARCH, PIMPRI, PUNE 2012-2013

TABLE OF CONTENTS

SERIAL NUMBER 1 2 3 4 5 6 7 8 9 10 11 12 13

PARTICULARS Executive Summary Objective and scope Company Profile SWOT Analysis Research Methodology Conceptual Background Data Analysis Finding Limitation Suggestion Conclusions Bibliography Annexure

PAGE NUMBER

-: EXECUTIVE SUMMARY:My project work was to find out the brand awareness of samruddha jivan food india limited in current scenario. It is major player in organized market . It has scope to improve in sales & increase market share. For this what customers feel, think, &expect from the brand should be exactly known. To find out this information, was myproject.

Market in Pune city was targeted. Various areas in city were selected. Survey was conducted using questionnaire. The information about various attributes & factors was collected.

All the data collected, primary data was filtered & analysed, represented in theform of graphs & charts. Secondary data was also used in report such as companyprofile, product profile etc. on the basis of analysis of data, conclusions were drawn.The survey gave knowledge about customers satisfaction, loyalty & their feel about the brand. The survey gave an insight into organized market of samruddha jivan & competitors .

On the basis of findings & conclusions, suggestions were given.

There many limitations of this project like, biased reply, customers were busy,heavy rains, time constraint as the project has time limit of 2 months, area limitation

To ensure a long-term successful product brand, it is important to build brand awareness, to reach the consumers mind, encourage a consumer to develop a preference and eventually provide a positive contribution to consumer decision-making. Therefore, there is a need to understand and identify the role of brand awareness in the purchase process.

OBJETIVES

Primary objective

1)

to study the brand awareness of people towards IP and SIP of SJFIL

Secondary objective-

1)to study recall of brand for IP and SIP .

2)to create awareness about the saving plans of company.

3)to find out customer attitude towards the purchase of SIP

4)to study various brands available in the market

COMPANY PROFILE
Samruddha Jeevan Foods India Ltd is registered under Companies Registration Act 1956 with the registrar of the companies vide incorporation certificate number CIN-U-15204-PN-2002PLC-016950 by considering the business objectives and social responsibilities in the frame of legalities. India has a great opportunity to work in the field of agriculture. By considering this fact, Samruddha Jeevan Foods India Ltd developed some business plans and revolutionary models which provide benefits to the agricultural people. Samruddha Jeevan Foods India Ltd works under Companies Act and abide the rules and regulation, Guidance & Control just like other nationalized banks, Insurance companies etc.

ABOUT

US

Samruddha Jeevan Foods India Ltd is registered under Companies Registration Act 1956 with the registrar of the companies vide incorporation certificate number CIN-U-15204-PN-2002PLC-016950 by considering the business objectives and social responsibilities in the frame of

legalities. India has a great opportunity to work in the field of agriculture. By considering this fact, Samruddha Jeevan Foods India Ltd developed some business plans and revolutionary models which provide benefits to the agricultural people. Samruddha Jeevan Foods India Ltd works under Companies Act and abide the rules and regulation, Guidance & Control just like other nationalized banks, Insurance companies etc. Samruddha Jeevan has the membership of Maratha Chamber of Commerce Industries and Agriculture. Samruddha Jeevan is one among the selected few from the sector of livestock development to receive membership. Maratha Chamber of Commerce Industries and Agriculture, Pune is a renowned Association on National as well as International scale and the membership of this esteemed Organization in itself speaks about our credentials. Due to special features of business in the various fields company has created its existence in Maharashtra, Gujarat, Karnataka, Orissa, Madhya Pradesh, Goa, Rajasthan, Haryana, Punjab, Uttar Pradesh, Bihar, West Bengal and desires to spread all over the country very soon. A great visionary, Hon. Mahesh Motewar is heading the Samruddha Jeevan Foods India Ltd. as the Chairman & Managing Director. Under his dynamic leadership and kind guidance, company is working in the areas of Goat farming, Cattle farming, Worm culture, Dairy projects, and Biogas plants, Sales & Purchase of Goats and Buffalo and allied agricultural projects.

IMPORTANT DETAIL OF SAMURDHHA JEEVAN FOODS INDIA LTD. Samurddha Jeevan foods India Ltd established in 2002 at Pune, Maharashtra. Samurddha Jeevan is a limited company under Companies Act 1958 Objective is to carry our remarkable work in Agricultural Sector.

 Business of the company is sale & purchase of livestock, Buffalo Rearing, Goat rearing, Milk, Biogas & vermicultural etc. Company will enter into wind mills, real estate, insurances.

TRACK RECORD Company has already completed 7 successful yr. Operating in more than 12 states. 53 branches across India for customer service. More than five lakh satisfied customer. Starting with business of Rs.60 lakhs in 1st yr, Rs. 25 Cr. In 2008 & targeted for Rs.300 Cr. In 2009. Crores of projected value has been given to the customer. Company is having a good credit worthiness & holding thousands acres of lands.

CHAIRMAN Hon. Mr. Mahesh Motewar, Founder Chairman & Managing Director of Samruddha Jeevan Foods India Ltd has been felicitated by various prestigious National & International level awards for his unparallel and devoted work in the field of live stock and agricultural development in India.

His list of awards include Rashtriya Rattna Award from Citizens Integration Peace Society, New Delhi, Rajiv Gandhi Shiromani Award and Indira Gandhi Sadbhavana Award from National Integration and Economic council, New Delhi, Vishwa Ratna Puraskar from Vishwamata Foundation, Pune, Glory of India award in the International Conference on Celebrating the global Indians at Bangkok, (Thailand) and recently he has been awarded by Vasantrao Naik Krushi Udyojak Puraskar from Vasantrao Naik Smruti Pratishthan, Pusad. Under his dynamic leadership and kind guidance company is progressing in the fields of Goat farming, Cattle farming, Dairy projects, Biogas plants, Earthworm fertilizers and allied agricultural projects. The productivity and profitability of these sectors has been highly exploited by his vision and technical knowledge. Due to his motivation and guiding force Samruddha Jeevan is emerging as an upcoming organization of the industry. At the same time he has provided a business opportunity to the society. Anybody (adult) can work as an independent marketing executive on companies sales plans. This business opportunity gives financial freedom to successful marketing executives of the company. As per his vision, Hon. CMD Mahesh Motewar is putting all his sincere efforts to accomplish his desired goals.

HEIRARACHY OF SAMRUDDHAPRIMECIRCLE:-

CHAIR MAN & MD MR. MAHESH MOTEWAR DIRECTOR MR. VISHAL CHAUDHARY TERRITORY MANAGER MR.BARINDER DEOL BRANCH MANAGER MR.SHUBHAM MEHROTRA SR. MANAGER SALES MR.LOVELESH DHARMADHIKARI

Each organization has special hierarchy. The SamurddhaJeevanprimecircle includes five levels. The Topmost level is Hon. Mahesh Motewar (Chairman & Managing Director), Mr. Vishal Chaudhary (Director), Mr.Barvindar Deol (Territory Manager), Mr.Shubham Mehrotra (Branch Manager), Mr.Lovlesh Dharmadhikari (Sr. Manager Sales).

MANAGEMENT TEAM

Miss. Supriya Kanase - CEO

An enthusiastic lady, self starter having many excellent and innovative ideas .She has a good experience of concern field and known for her dedication. Communication skills and group management is her is her core competency and she is also a best counselor. Mr. Vishal Chaudhary - Director A young, energetic and enthusiastic versatile personality. He beginning of the company he also has excellent management and administrative skills. Mr. Barinder Deol - Territory Manager A personality experienced in the field of administration and marketing. In his7 years of experience ha has encouraged and given proper orientation to many people. His dedication & devotion has proved himself successful in this sector. Mr. Shubham Mehrotra Branch Manager A personality having great experienced in the field of financial marketing. He is innovative, cooperative, helpful & administrative skill. Mr. Lovlesh Dharamadhikari Sr. Manager Sales He is young & dynamic, impressive personality. He has good experience of concern field and known for his dedication. Communication skills and group management is his is core competency and he is also a best counselor.

Customer Service Centre: Maharashtra

Surat Valsad Ahmadabad Baroda Khedbrahma Vapi Vyara Dahod Vansda Bhavnagar Ankleshwar Navsari Mehsana

Bellary Chitradurga Mandya Gangavathi Bidar

Pune Satara Sangli Kolhapur Sangola Solapur Usmanabad Aurangabad Latur Nanded Amravati Chandrapur Jalgaon Nasik Dhule Mulund Ahmednagar Virar Buldhana Parbhani Yavatmal

Madhya Pradesh

Khandwa Burhanpur Gwalior Guna

Uttar Pradesh

Basti Luck now Allahabad Meerut Moradabad Sultanpur.

Karnataka

Belgaum Hubli Bagalkot Bangalore Bijapur Yadgir Gulbarga

Orissa

Behrampur Balugaon

Gujarat

Polsara Padampur Aska Bhubneshwar Bhanjanagar Baripada Parlakhemundi Phulbani Navrangpur Jajpur Rajasthan

Jaipur Ajmer Bhilwara Udaipur Chirawa

Punjab

Batala

Haryana Kurukshetra Goa

Chittodgarh Bihar Samastipur Mujaffarpur Darbhanga

Mapusa

-: PROJETS:-

GOAT REARING

BUFFALO REARING

MILK

FERTILIZER

HOTELS

WIND MILLS

Eco & Agro Tourism

Real Estate

SKY

INSURANCE CO-OPERATIVE

HOSPITALS

EDUCATION

-: FEATURE:-

Guaranteed Return High Return Transparent Business

 Notarized Guaranteed Agreement Land Security against investment High level of customer satisfaction No Risk for customer

Development Graph
140 120
Amount

100 80
60 40 20 0 2003-04 2004-05 2005-06 2006-07 Projected Value in Cr. 0.55 0.58 1.4 1.55 3.1 3.8 4.1 5.6 Apr - Jan-Dec Dec 07 08 4.7 15 6.8 25 JanDec09 50 125

Achieved Value in Cr.

Social Involvement

Prajavichar Newspaper

Samruddha Jeevan Foundation

Samruddha Kissan Yojana

REWARDS

Indira Gandhi Sadhavana Purskar 2006

Pushpai Samaj Ratna puraskar 2009

Pushpai samaj purskar 2009

samjik puraskar 2006

Rajiv Gandhi shiromani 2006

Rajyastariya Vishwartna puraskar 2008

Rashtriya Ratna award 2009

: CERTIFICATE:-

-: SWOT ANALYSIS:-

STRENGTHS We give comparatively higher returns on IP& SIP. Our documentation process is easy & less time consuming. We give legal security to the customer. We have good reputation in rural areas. We are follow rules and regulation of agriculture ministry of maharashtra

WEAKNESS Low concentration on promotional activities. People are not more aware about samruddha jivan

OPPORTUNITIES Through advertisement, we can attract the customers for IP & SIP schemes.

THREATS High competition by other financing organizations. Low trust of urban customers, due lack of promotional activities.

:-

RESEARCH METHODOLOGY
This chapter will discuss the research design and process, and methodology used in this investigation which can be done in the following manner Research Design and Process

Sampling Issues

Types of Research

Type of Data

Data Collection Methods

Method Used in this Research

Questionnaire Design and Development

Pre-Testing

Data Collection Procedure

Limitation of Method

Research Design And Process

In the most elementary sense, the design1 is the logical sequence that connect the empirical data in the studys initial research questions and ultimately, to its conclusions. The research design is much more a than a work plan. There are three types of research designs, namely: (a) Exploratory (b) Descriptive, (c) Causative

Exploratory Research: Exploratory research is conducted when the researcher does not
know how and why a certain phenomenon occurs, for example, how does the customer evaluate the quality of a bank, hotel or an airline? While in the case of a manufactured product, quality is assessed on the basis of tangible features, replacement policy, warranty, and so forth in the case of Products, there are no tangibles. To understand this phenomenon, several researchers have conducted focus group discussions to identify these quality parameters. For example, Zeithaml, Parsuraman and Berry identified variables which they clubbed under five groups. In doing so, they used focus groups. Since the prime goal of an exploratory research is to know the unknown, this research is unstructured. Focus groups, interviewing key customer groups, experts and even search for printed or published information are some common techniques.

Descriptive Research:
Descriptive research is carried out to describe a phenomenon or market characteristic. For example, a study to understand buyer behavior and describe characteristics of the target market is a descriptive research. Continuing the above example of Products quality, a research done on how customers evaluate the quality of competing Products institutions can be considered as an

example of descriptive research. Likewise, research done on media habits and TV viewing habits is an illustration of descriptive research. Generally, descriptive research is carried out only when the researcher understands the phenomena or behavioral characteristics.

Causative Research:
Causative research is done to establish a cause and effective relationship, for example, the influence of income and life style on purchase decision. Here the researcher may like to see the effect of rising income and changing life style on consumption of select products. He/she may test the hypothesis that as income increases or life-style changes, more elite and state-of-the-art products are likely to be bought. Or in other words, choice of technology is a function of the customer's income and life style. Likewise, a firm may like to test the effect of a 10 percent raise in its product's prices. In a causative research, unlike exploratory or descriptive, hypotheses are tested.

Sampling Issues Sampling may be defined as the selection of some part of an aggregate or totality on the basis
of which a judgment or inference about the aggregate or totality is made (C.R. Kothari, 2005, p152). It is the method of obtaining information about a complete population by examining only a part of it. In this research work, the approach has been made to draw inferences based on samples taken from the Indian population. Since India is the second largest populated country in the world so it is next to impossible to take the data from even apart of its population. Hence it is best to adopt the Sampling method. That is why the sample data will enable us to estimate the population parameters. Here care has been taken to select the sample so that it should be truly representative of population characteristics without any bias as a result that it may outcome in valid and reliable conclusions (Research Methodology, C.R. Kothari, 2005).

Some of the decisions to be taken here by us is one the most difficult step faced during the entire dissertation are the size of the sample (number of people to be contacted), how their responses will be tabulated, analyzed or interpreted (sample stratification), and how the sample will be drawn (sampling procedure). Determining the Target Population Sampling is intended to gain information about a population. In this study the population is clearly defined as 30 samples from Bhopal. Selecting a Sampling Procedure According to Fink & Arlene (2002), a researcher should first choose between using a Bayesian procedure and a traditional sampling procedure. Non-probability sampling- According to Aaker, Kumar & Day (2001), In probability sampling, the theory of probability allows the researcher to calculate the nature and extent of any biases in the estimate and to determine what variation in the estimate is due to the sampling procedure. Convenience Sampling- To obtain information quickly and inexpensively, a convenience sample may be employed. The procedure is simply to contact sampling units that are convenient. Considering various limitations attached with this study like time, cost etc the most appropriate method would be to have a non-probability sample of 30 from Bhopal. Types of Data collected for the Study This research combines both secondary and primary data to achieve research objectives.

Collection of Primary Data

In descriptive type of research the data is collected through surveys, whether sample surveys or census surveys. In this research the researcher has resorted to sample survey. Then the researcher can obtain primary data either through observation or through direct communication with respondents in one form or another or through personal interviews.

Sampling Issues
Sampling may be defined as the selection of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made (C.R. Kothari, 2005, p152). It is the method of obtaining information about a complete population by examining only a part of it. In this research work, the approach has been made to draw inferences based on samples taken from the Indian population. Since India is the second largest populated country in the world so it is next to impossible to take the data from even apart of its population. Hence it is best to adopt the Sampling method. That is why the sample data will enable us to estimate the population parameters. Here care has been taken to select the sample so that it should be truly representative of population characteristics without any bias as a result that it may outcome in valid and reliable conclusions (Research Methodology, C.R. Kothari, 2005). Some of the decisions to be taken here by us is one the most difficult step faced during the entire dissertation are the size of the sample (number of people to be contacted), how their responses will be tabulated, analyzed or interpreted (sample stratification), and how the sample will be drawn (sampling procedure).

Determining the Target Population

Sampling is intended to gain information about a population. In this study the population is clearly defined as 30 samples from Bhopal.

Selecting a Sampling Procedure

According to Fink & Arlene (2002), a researcher should first choose between using a Bayesian procedure and a traditional sampling procedure.

Non-probability sampling- According to Aaker, Kumar & Day (2001), In probability

sampling, the theory of probability allows the researcher to calculate the nature and extent of any biases in the estimate and to determine what variation in the estimate is due to the sampling procedure.

Convenience SamplingTo obtain information quickly and inexpensively, a convenience sample may be employed.

2.1.1 Sampling size determination

The sample size was done on the basis of 55 customers all over the areas mentioned below in the areas of operations.

Areas of operations: FC ROAD JM ROAD SHIVAJI ROAD TIMBER MARKET CHANDAN NAGAR MG ROAD

2.1.2 DATA COLLECTION

Primary data

It is the type of data, which holds highest rank or importances .

Primary data is

the collection of the data which is gathered from precise and are accurately maintained.

Tools for data collection

The tools used for data collection was interviews schedule. Thought it was time consuming task, the tool used helped the researcher to facilitate and analyze the thoughts of the respondents .Additional inputs on the topic could be gained only through this tool of data collection. The doubts could be clarified then and there.

The advantage of an interview method is that it helps in clarification and also collecting further data, which is not mentioned in the schedule , response of clients and comments can be noted so hat in will help at the time of analyzing the data. The interview schedule administered to the customers of the employee canteen consisted of sixteen questions is to analyze the perceptions of the customers who are the employees of the very same organization in detail. It is a preliminary test o ensures the consistency, meaning and suitability of a data collection. The researcher pre-tested 1% of the total of sample of 720. Researcher was able to see that his interview schedule was well received by the respondents and there was no modification or changes after the pre-test.

2.1.4 Duration for data collection

There researcher started to collect primary data with the help of the interview schedule for a period of 25 days. Data collection was started from 1st June to 30th June.

2.1.5 Collection and tabulation of Data

Satisfaction in an intangible thing the measurement is very indicating. The variable affecting satisfactions are too heterogeneous and puzzling. For conducting the study, researcher developed a five factor. Five point rating scale schedule after the pilot study. It was found that the factor affecting the satisfaction most are quantity, environment and general. Each factors having consists of various items in form of questions.

To determine the satisfaction percentage of employee from canteen services a satisfaction index for each had been derived on the basis of the answers given by respondents.

Satisfactions index was calculated by using the following formula:

SI. For each factor = total marks obtained/sample size

Satisfaction percentage for each item as well as had been found by using the following formula:

Satisfaction percentage = index/highest marks allotted 100

CONCEPTUAL DISCUSSION

What is Brand awareness?

The ultimate goal of most businesses is to increase sales and income. Ideally, you want to attract new customers to your products and encourage repeat purchases. Brand awareness refers to how aware customers and potential customers are of your business and its products. Within a week after its introduction, surveys found that more than 90% of US consumers ad heard about the iPhone as a result of advertising and news reports. This is exceptionally high brand awareness. Ultimately, achieving successful brand awareness means that your brand is well known and is easily recognizable. Brand awareness is crucial to different your product from other similar products and competitors

Brand awareness is a marketing concept that enables marketers to quantify levels and t rends in consumer knowledge and awareness of a brand's existence. At the aggregate (brand level, it refers to the proportion of consumers who know of the brand. Brand awareness studies are most useful when the results are set against a clear benchmark such as data from prior periods, different markets, or competitors. In a survey of nearly 200 senior marketing managers, 61 percent responded that they found the "brand awareness"

How to Begin Creating Brand Awareness\ How do you, over time, establish positive brand awareness that promotes the possibility of purchase of your product in the future? There is always the initial impression of your brand that is of utmost importance. Beyond this, however, are all of the future impressions that may be formed regarding your brand. In deciding how you will go about creating brand awareness, you need to consider and to be aware of how your product value becomes know to the consumer and the importance of brand awerness

1) The message of what a brand is offering to the consumer should be consistent. Wegmans, for example, offers fresh, high-quality foods for purchase and advertises the advantages, such as home-cooked meals, that their goods can provide for you. The layout of their perishable goods, the organization of complementary condiments and staple products, and the stands offering sample recipes to be cooked at home are all evidence

the consumer. The presentation of Wegmans as a prominent player in providing quality foods for quality home-cooked meals is evident in each of the aforementioned examples. The company does not, for example, attempt to convey quality in its store layout and offerings and then convey cheap alternative in the mailings sent out. The impressions you hope to make on consumers and potential consumers should be consistent across various mediums, situations, and promotional attempts. 2) Images you present should also be consistent in order to increase brand awareness. It is important that you are consistent in your use of images so that you maximize recognition and positive impressions. Wegmans logo, for example, can be found on its storefront, on the products it produces itself, on the receipt consumers receive after purchase, on the bags customers carry out of the store, and in many of its distributed informational material. 3) Slogans and taglines should also be consistent throughout mediums and material. Once again, consistency is important in conveying a message that promotes awareness of your brand in a organized, recognizable manner. Wegmans tagline, Helping you

make great meals easy, is consistent throughout its promotional materials, website, and logo, to name a few. Consistency cannot be emphasized enough. It presents the consumer with an image that in the future the consumer can continue to associate with your products. For example, if the materials you distribute, the set-up of your sale table, the packaging of your product, and the logo and tagline are not all relatively similar, regularly consistent, and repeatedly recognizable over time, it is likely you will get nowhere with your brand. Creating brand awareness, through a collaborative, well-developed overall image, is essential to developing a success brand that achieves maximum benefits.

Advertising Obviously advertising is an important way to have your brand and products become known to consumers. This topic is covered more in CMP Bulletin 106. Some of the topics covered in this bulletin may be valuable ingredients in external advertising. But the messages conveyed at the place of purchase are equally important and should leave your targeted customers with a consistent impression of your business and its products. Cornell University

PRODUCT INFORMATION:-

SAMMRUDHA JEEVAN (PRIME CIRCLE)

INSTALMENT PLAN

SINGLE INSTALLMENT PLAN

PLAN NO.2

PLAN NO.3

PLAN NO.15

PLAN NO.18

PLAN NO.5

PLAN NO.6

PLAN NO.7

PLAN NO.08 PLAN NO.14

PLAN NO.17

INSTALLMENT PLAN SALE PLAN NO.02- 5Yr

Purch ase value & contr act value 3000

Monthly installme nt

Quartly installmen t

Half yrly installment

Yearly installm ent

Estimation of projected value

Monthl y Quartly Half yrly Yrly

Accident Death Help

500

1500

3000

6000

43600

43904

44351

45213

45000

0 3600 0 4200 0 4800 0 5400 0 6000 0 9000 0 1200 00 1500 00 2500 7500 15000 30000 218002 219521 221754 226066 100000 2000 6000 12000 24000 174401 175617 177403 180852 100000 1500 4500 9000 18000 130801 131713 133052 135639 100000 1000 3000 6000 12000 87201 87808 88702 90426 90000 900 2700 5400 10800 78481 79028 79831 81384 81000 800 2400 4800 9600 69761 70247 70961 72341 72000 700 4200 8400 61040 61446 62091 63298 63000 600 1800 3600 7200 52320 52685 53221 54256 54000

Duration 5 year 13.09% interest Accidental death help upto Rs. 100000/-.

Purch Monthly ase value & contr act value 3600 0 4320 0 5040 0 5760 0 6480 0 7200 0 1080 00 1440 00 1800 00 2500 2000 1500 1000 900 800 700 600 500 installme nt

Quartly installmen t

Half yrly installmen t

Yearly installme nt Monthl y Quartly Half yrly Yrly

Accident Death Help

1500

3000

6000

56578

56925

57422

58383

54000

1800

3600

7200

67904

68310

68906

70060

64800

2100

4200

8400

79222

79695

80391

81736

75600

2400

4800

9600

90539

91080

91875

93413

86400

2700

5400

10800

101856

102465

103360

105089

97200

3000

6000

12000

113174

113850

114844

116766

100000

4500

9000

18000

169760

170774

172266

175149

100000

6000

12000

24000

226347

227699

229688

233532

100000

7500

15000

30000

282934

284624

287110

291915

100000

PLAN NO. 03- 6 YEARS

RATE OF INTEREST 14.10% DURATION :- 6 YEARS

PLAN NO.15 INSTALLMENT PLAN 7 YEARS

Purcha Monthly se value installme nt

Quartly

Half yrly

Yearly installme nt Monthl Quartly Half Yrly

Accident Death Help

installme installmen nt t

& contra ct value 42000 50400 58800 67200 75600 84000 12600 0 16800 0 21000 0 2500 7500 15000 30000 2000 6000 12000 24000 500 600 700 800 900 1000 1500 1500 1800 2100 2400 2700 3000 4500 3000 3600 4200 4800 5400 6000 9000 6000 7200 8400 9600 10800 12000 18000

yrly

71513 85815 100118 114420 128723 143025 214538

71866 86239 100613 114986 129359 143732 215599

72387 86864 101342 115819 130297 144774 217161

73397 88076 102755 117434 132114 146793 220190

63000 75600 88200 100000 100000 100000 100000

286050

287465

289548

293586

100000

357563

359331

361935

366983

100000

RATE OF INTEREST :- 14.15% DURATION :- 7 YRS.

SALES PLAN NO.18 YRLY INSTALLMENT BASIS FOR 5 YRS& ABOVE

YRLY PURCHASE VALUE & CONTRACT 5000 10000 15000 20000 25000 50000 75000 100000

No. of yrly installment

Total value of installment

Estimation of projected value(10.5yr)

Estimation of projected value (16yr)

Accidental death help

5 5 5 5 5 5 5 5

25000 50000 75000 100000 125000 250000 375000 500000

82500 165000 247500 330000 412500 825000 1237500 1650000

165000 330000 495000 660000 825000 1650000 2475000 3300000

37500 75000 100000 100000 100000 100000 100000 100000

Rate of interest :- 14.79% Duration :- 5 yrs & above

-: SINGLE INSTALLMENT PLANS :SALES PLAN NO. 5 SINGLE INSTALLMENT BASIS -4YRS

CONSIDERED PURCHASE & CONTRACT VALUE 5000 10000 15000 20000 25000 50000 100000

ESTIMATION OF PROJECTED VALUE OF DEVELOPED 7500 15000 22500 30000 37500 75000 150000

ACCIDENTAL DEATH HELP

7500 15000 22500 30000 37500 75000 100000

RATE OF INTEREST :- 10.67%

SALES PLAN NO. 06 SINGLE INSTALLMENT BASIS 5 YRS.

CONSIDERED PURCHASE & CONTRACT VALUE 5000 10000 15000 20000 25000 50000 100000

ESTIMATION OF PROJECTED VALUE OF DEVELOPED 8750 17500 26250 35000 43750 87500 175000

ACCIDENTAL DEATH HELP

7500 15000 22500 30000 37500 75000 100000

RATE OF INTEREST:- 11.84%

SALES PLAN NO. 07-SINGLE INSTALLMENT BASIS-5&HALF YR. CONSIDERED PURCHASE & CONTRACT VALUE 5000 10000 15000 20000 25000 50000 100000 ESTIMATION OF PROJECTED VALUE OF DEVELOPED 10000 20000 30000 40000 50000 100000 200000 RATE OF INTEREST :- 13.39% 7500 15000 22500 30000 37500 75000 100000 ACCIDENTAL DEATH HELP

SALES PLAN NO-08-SINGLE INSTALLMENT BASIS-6 YRS CONSIDERED PURCHASE & CONTRACE VALUE 10000 20000 30000 50000 100000 200000 105 210 315 525 1050 2100 RATE OF INTEREST :- 12.6% 10000 20000 30000 50000 100000 200000 15000 30000 45000 75000 100000 100000 PLAN NO.8 MONTHLY RETURENS ESTIMATION OF PROJECTED VALUE OF DEVELOPED ACCIDENTAL DEATH HELP

SALES PLAN NO. 14-YRLY REGULAR INCOME CONSIDERED PURCHASE & CONTRACE VALUE 10000 20000 30000 50000 100000 200000 1600 3200 4800 8000 16000 32000 10000 20000 30000 50000 100000 200000 15000 30000 45000 75000 100000 100000 PLAN NO.14 ESTIMATION OF ACCIDENTAL DEATH HELP

MONTHLY RETURENS PROJECTED VALUE OF DEVELOPED

BASIS-6YRS RATE OF INTEREST :- 16%

TYPE 1

Customer purchase goats in lump sum price. Price depends on the weight of goat (150/- kg) or prevailing market price.

-:Terms & conditions: All prices are based on ex-firm basis the goat farm is at Malthan, Tehsil Daund, District pune Company gives door delivary for regular customers provided minimum order per delivary should be 400 kg. Lump sum price is Rs.150/- per kg for minimum 20 kg. Lump sum price for breeding is Rs.325/- to Rs.375/- per kg. Rs.240 per kg for weight less than 12 kg of the goat.

 During festivas such as Bakari Id etc. the prices will be quoted separately.

TYPE 2 Under this scheme the customer can purchase goats from the seller in monthly/quartly/half yearly/yearly installment basis. The customer pays 30% of the price towards the purchase and 70% towards goat rearing. At the time of agreement the seller sells the goats. Sales plan no. 2,3, & 15 to the customer. We Undertake goat rearing. Thus customer if deserve can enter into goat contract with the company. At the end of the contract period customer can take the delivary of the purchase goats or sell the same with samuruddha jeevan to fetch a good price.

TYPE 3 Under this scheme customer pays the total price for the goats as per terms and conditions of the company .

 Then the enters in goats rearing contract with the company and hands over the goats to the company. At the end of the contract period customer can take delivary of the purchased goats or sell the same with samruddha jeevans assistance to fetch a good price. Sales plan no-5,6,7,14 are under this schemes.

TYPE 4 Under this scheme the customer can enter the franchise development agreement with the company. Company will have 25% stake in the nes project. Minimum mother stock is of 500 goats Samruddha jeevan will supervise the management from time to time Company will provide technical and skillful assistance. Company will look after the normal medical services. Company will undertake the sale of goats on contract basis

-:ATTRACTIVE BENEFITS & RETURENS:-

NINE ATTRACTIVE PLANS

MONTHLY QUALRTLY , HALF YEARLY , YEARLY.

MAINLY 2 TYPES SIP & IP

IN IP CHOICE TO PAY IN INSTALLMENT

AGAIN 2 TYPES IN SIP

GET BENEFITS AT TERM END AND MONTHLY & YEARLY BENEFITS

-:ADDITIONAL SALIENT BENEFITS:-

Your plan never lapse

online service

SMS Alert

web site www.samruddha primecircle.com

immediate certificate through branches

ADDITIONAL SALIENT BENEFITS:PLAN NEVER LAPSE SMS ALERT

IMMEDIATE CERTIFICATION THROUGH ANY BRANCH ONLINE SERVICE VISIT WED SITE.

-: YOUR PURCHASE VALUE IS SAFE & SECURED:-

ACCIDENTAL DEATH HELP

ACCIDENTAL INSURANCE COVERAGE

LAND SECURITY

NO SECUURED

BOND SECRURITY RS. 100 STAMP PAPER

NO INVESTMENT IN SHARE, STOCKS OR MUTUAL FUNDS

NOTARY

SBI CHEQUES

INTERNAL CHEQUES

BUFFALO & GOAT INSURANCE

RISK & RESPONCIBILITY OF LOSS COMPANY NOT CUSTOMER

LEGAL CONTRACT

GUARANTEED ASSURED CONTRACT VALUE

PURE SALE & PURCHASE , REARING

-: CUSTOMER:

1. Salaried employed 2. Unsalaried employed 3. Retired 4. House wife 5. Self employed

Eligibility Criteria:1. Minimum age limit of customer is 18yr. 2. Maximum age of the applicant; 65yrs.

Document Required:1. Proof of Identity(Voters Id card/Driving license /Passport copy) 2. Address Proof (Ration Card/ Elect. Bill) 3. 2 photographs of applicant 4. Age proof (Leaving certificate/Id)

-: DATA ANALYSIS:-

Q.1st Are you aware about Samurddha Jeevan Foods India limited plans?

No. of people said

No of people said

yes FC Road JM Road Shivaji Nagar Timber market Chandan nagar M.G. Road TOTAL 9 2 8 2 1 2 24 3 3 5 4 6 5 27

no

Column1

NO 53%

YES 47%

Data interpretation: According to the many people is aware Samruddha Jeevan Foods India ltd.

Q.2nd:- From where did you come to know about Samurddha Jeevan Foods India Limited plan? Areas No. of respondents for news paper FC Road JM Road Shivaji Nagar Timber market Chandan nagar M.G. Road TOTAL 4 2 4 4 3 3 20 No. of respondents for F.M. 2 1 2 2 2 9 No. of respondents for other sources 6 3 5 5 3 4 26

Column1

no. of respondent s for other sources 47%

no. of respondent s for news paper 37%

no. of respondents for FM 16%

Data interpretation: - The above pie chart shows that maximum of the respondent come to know about Samurdhha Jeevan Foods India ltd. Plans through other sources.

Q.3rd Are you a Samurddha Jeevan Foods India limited customer?

YES 5 1 4 2 4 5 21 NO 7 4 7 9 4 4 35

Areas FC Road JM Road Shivaji Nagar Timber market Chandan nagar M.G. Road TOTAL

Column1

YES 37%

NO 63%

Data interpretation: Maximum people dont have account in Samurdhha Foods India Ltd. Only very limited amount of people have account.

Jeevan

Q.4th If the then which plans IP & SIP?

Areas FC Road JM Road Shivaji Nagar

IP -

SIP 3 2 5

Timber market Chandan nagar M.G. Road TOTAL

3 1 4

1 3 2 16

16

IP

SIP

Data interpretation: - According to the chart maximum people have IP & SIP.

Q. 5th Areas FC Road JM Road Shivaji Nagar Timber market Chandan nagar M.G. Road TOTAL

what is your profession? Business 4 2 3 4 2 4 19 employee 8 3 6 8 6 5 36 s.employee 8 3 4 1 2 8 25 House wife 5 2 1 4 9 3 24

Chart Title

36 25 19 24

business

employee

s.employee

house wife

Data interpretation: - The above bar diagram shows that majority of the people employee.

are

Q. 6 Have you taken any investment Fixed deposit or insurances?

Areas FC Road JM Road Shivaji Nagar Timber market Chandan nagar M.G. Road TOTAL

Yes 9 4 6 9 5 5 38

No 3 1 4 2 3 4 17

Column1

no 31%

yes 69%

Data interpretation: - According to the pie chart very limited respondents

have taken.

Q. 7th

If yes then from which financial institute?

Areas FC Road JM Road

HDFC 1 -

ICICI 1 -

SBI -

AXIS -

OTHER 2

Shivaji Nagar Timber market Chandan nagar M.G. Road TOTAL

2 3

2 2 5

1 1 2

2 1 3

1 1 4

Chart Title
Column1 5 4 3 2 3 Column2 Column3

HDFC

ICICI

SBI

AXIS

OTHER

Data interpretation: - Maximum people taken investment in ICICI bank.

Q. 8th what do you feel about Samurdhha Jeevan Foods India ltd. Plan?

Areas

excellent

Good

satisfactory

Not satisfactory

poor

worst

FC Road JM Road Shivaji Nagar Timber market Chandan nagar M.G. Road TOTAL

6 2 3

4 2 7

2 1 -

12

21

11

Sales
excellent poor worst 12% 0%

good 24%

not satisfactory 22%

just satisfactory 42%

Data interpretation: - In the above pie chart shows that many of the people think that Samurdhha Jeevan Foods India ltd is just satisfactory.

Q. 9th Risk & return follow each other what will you prefer?

The aim of this question was to find out whether people are ready to take risk are not as compared to its return.

option

No. of respondent

Percentage

High risk & high return Moderate risk & average return Low risk & low return

94 41

24 47

59

29.5

Sales

low risk & low return 29%

high risk & high return 24%

moderate risk & ave. return 47%

From the above chart we can observe that maternity of the respondents were willing to take moderate risk which will give aver. return. Thus moderate risks have very good potential of 47% of the respondently said that they are willing to take moderate.

-: FINDING:-

The findings during the project were as follows: Samurdhha Jeevan Foods India Ltd. Company is agricultural base company. They are invested money in the agricultural project like buffalo rearing, goat rearing, and vermiculture. Etc. The sales manager work hard to achieve the target. They know how to perform their task Many customer complaint to company because of misspelling of plan Peoples are satisfied by service provided by company Samruddha jivan has developed loyal customer and create a good environment in orgnisation Samurdhha Jeevan Foods India Ltd. Has created brand name in the rural areas but now a days , the company also concentrate on the urban & semi urban areas. Samruddha jivan is now diversifying in different sectors

-: LIMITATION:-

Majority of the people are not cooperating during the survey. The time was a bit less. If there had been more time the report would have been more explicit and the data collected would have been of better quality.

Wrong information provided by the people affected the adversely. Satisfaction is intangible and that cannot be determined adequately moreover some psychological factors are always there to effect satisfaction level of human being.

-: SUGGESTIONS: The company should motivate their sales manager by providing them more existing incentives. The company should look on the promotional activity in the market. More training should be given to the sales force about the presentation, so that they can explain the product and there feature to the customers, in a better and more professional manner. The company has to increase its line product, improve the infrastructure to match the others and to pay more attention on the relationship bullding and customer interaction and understanding the need and convenience of the customer. Company should focused on promotional activities Time to time market survey should be conducted Company should invite celebreties to endorsement of brand

-:

CONCULSION:-

As a summer trainee in Samurddhha Jeevan I would like to conclude my project On brand awareness of samruddha jivan it was very really interesting interaction With customer and have an insight into brand image in their minds My main aim was to know the factors and attribute of brand when customer looks when he think about to buy investment plan. Market of samruddha jivan is

Samurddhha Jeevan Prime circle concentrate on customer satisfaction and customer service.

Samurddhha Jeevan Prime circle is indirectly face cut throat competition from mutual funds etc.

Samurddhha Jeevan Prime circle is beneficial for the customer because the are provided high rate of interest as compare to the other company.

company

-: BIBLIOGRAPHY: Service Marketing

S.M. Jha

 Service Marketing Marketing Management Marketing of financial services Research methodolody

Ram pal

Philip kotler

A.V.Dhani

C.R. kothari

www.google.com,... www.samurddhaprimecircle.com,...

ANNEXURE

-: QUSTIONNAIRE:-

NAME: .. GENDER

..

M .. F

CONTACT NUMBER: .. ADDRESS: .. .. EMAIL ID ..

qualifacion? 1) SSC or below 2) HSC 3) Graduation 4) P.G.

Occupation?

1) Salaried 2) self employed 3) retired 4) house wife

Q1) where do you invest your money ? a)Bank b) Insurance c) Share market d) Mutual fund e) other

2)which factors motivates you invest money in above sector ?

a) Security b) tenure c) services d)high return

3) If any company is giving more return than you would like to invest on that ?: a) Yes b) No 4) Are you aware about Samruddha jivan ? a) Yes b) No

Q5. When you hear about Samruddha jivan , can you recall our products? a) Yes b) No

Q6 how you come to know about samruddha jivan? a) Friends b) relatives c) companys agent d) advertisement

Q7 Do you know any advertisement of samruddha jivan? a)newspaper b)banner c) bus advertisement

Q8. Are you aware about products of our company ? a) Yes b) No Q9 do you recall the logo of samruddha jivan? a) Yes b) No Q10 If yes how many colours are there in logo? a)one b)two c) three d) four

Q11 Are you customer of samruddha jivan? a) Yes b) No

Q12 If yes which factor motivate to invest in samruddha jivan? a)return b)services c)security d)other

Q13. Do you know who our competitors are? a) Yes b) No

yes, please name a few ___________________________________________ Q14 How much you have invested?

Up to 25k 2) up to 50k 3) up to 100k 4) more than 1 lakh

Q15 Which plan you mostly like ?

a)SIP

b)IP

Q16 which facilities you expect from company?

a) High return b)online banking c)services d)other

Q17 Rank the brand according to following factors 1. Very good

2. Good

3. Bad

4. Very bad

Date:

(Signature of customer)