Corporate Social Responsibility Of SAMSUNG

Samsung Hope Project To Provide Education To Under Privileged Children In Tamil Nadu
Samsung Electronics Co Ltd has announced the launch of Samsung Hope Project, which aims to make a difference in the lives of underprivileged children by providing them quality education. Samsung aims to reach out to children across 100 villages in Tamil Nadu through Aid India, its selected partner and in Delhi and Uttar Pradesh through Smile Foundation. Samsung had constituted a high profile jury to evaluate and select partners for this programme. The jury was headed by Dr Raghunath A Mashelkar, former Director General of Council of Scientific and Industrial Research (CSIR), and currently the President of Indian National Science Academy (INSA). AID India Samsung SuperKidz Program AID India was founded in July 1997 and has been working in Tamil Nadu for the last 14 years in the field of education. Founded by IIT and BITS alumni, it works closely with the Government and UNICEF to develop curriculum and methodologies to improve education quality in schools. Under the Samsung SuperKidz Program children from 100 villages in Tamil Nadu will benefit from AID Indias vast experience and will learn Tamil, English, Math and Science through innovative teaching techniques. Comprehensive skill assessment and monitoring, individual attention, special focus for weaker students and regular interaction with parents, will ensure that the development of each child is taken care of. Through the program, children will be enabled to improve their grades and those that are drop outs are encouraged to re-join the formal school system. Smile Foundation Mission Education Program Mission Education, established in the year 2003, is the flag ship programme of Smile Foundation. The programme reaches out to more than 12000 children across 19 states in India. The program ensures education of under privileged children from backward rural/ urban locations. It aims at imparting education to bring changes not only in the amount of knowledge gained but also in the abilities to think and acquire habits, skills and attitude which characterize an individual who is socially accepted and adjusted. Through Samsungs support, Smile Foundation will reach out to children at two centres in New Delhi and Noida. The program will enrol children in the age group of 6-16 years in bridge courses and enable them to get mainstreamed in formal schools.

Compiled By: Chanchal Lodha XI I, 09

Samsung Electronics Engineeering Academy

On 31st of last month, Samsung Electronics Engineering Academy, run by Samsung Electronics Africa, hosted its first graduation ceremony at the civic center of Alberton, one of the nations economic centers.When each of the students marched to the stage and received their certificate, more than a few parents and teachers silently wiped off tears. Thundering applause came out when the name of the summa cum laude was finally announced. Top graduate Refiloe Machaba seemed like he could not believe he became the winner of a Samsung LED TV. Preparing students for the future A young student named Machaba was in Grade 10 of Katlehong Tech High School located at the outskirt town of Johannesburg when he joined the Samsung Electronics Engineering Academy on 6th of March 2011. Samsung Electronics Africa received recommendation from four public tech schools located in economically challenged regions and initiated its one-year program with 120 students (in Grade 10~12) who had shown excellent academic performance. Samsung brought the students to its education facility after regular school hours and taught theories about state-of-the-art electronic goods and provided hands-on training for free. Among the 12th graders, all the students (24) who wanted to job were hired by Samsung Africas partners. I have a lot of friends whose lives are destroyed because they do not have any hope for getting a job. I appreciate Samsung a lot for giving me a good future, said Bernard, who is in Grade 12 in Katlehong Tech High. Samsung Electronics Africa launched its second engineering academy in Nairobi, Kenya and is planning to establish another in Nigeria in March. Samsung Electronics plans to nurture 10,000 engineers in Africa by 2015 through its education programs like this academy. The CSR (corporate social responsibility) campaign of Samsung Electronics Africa is not confined only to the education sector. Samsung lends a hand wherever help is needed. For example, the presence of Samsung is definitely important in Qunu, Nelson Mandelas hometown and current residence.

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Establishment of Green Management Structure

In order to fulfill our environmental responsibility as a global citizen, Samsung Electronics announced the Eco-Management 2013 initiative in 2009. In accordance with the initiative, they promoted various environmental programs such as the reduction of greenhouse gas emissions and the development of eco-friendly products. As of 2011, they have reduced greenhouse gas emissions by 40% compared to 2008, and increased the number of eco-friendly products within all our product lines by 97% for Good Eco Product, and by 85% for Good Eco Device which is close to reaching our target of 100% by 2013. Moreover, they have invented a plethora of eco-friendly, high performance products with ultra low-power memory chips which greatly reduces energy consumption due to the improved energy efficiency. In reflection of Samsung Electronics green management, four products including the worlds first solar-charging laptop, a microwave oven, a laundry machine and transparent LCDs, received Eco Design awards at the Consumer Electronics Show (CES) 2012. Samsung was also named Energy Star Partner of the Year by the U.S. Environmental Protection Agency (EPA) for two consecutive years. In addition to these awards, Samsung Electronics has received international recognition for its green management efforts and initiatives from the China Europe International Business School (CEBIS) which named Samsung Electronics as one of 100 green foreign companies in China. Samsung Electronics created a regional Green Management Committee in order to establish an eco-friendly workplace at all of Samsungs production sites. In China, the Green Management Task Force was created with the goal of making all of our production plants compliant with international standards of environmental management and of reducing the amount of environmental pollutants which they release to within 80% of the legal limits.

Social Responsibility And Value Creation

As a company, Samsung Electronics strives to generate economic profits and simultaneously tries to tackle global issues such as the polarization of society, poverty and famine in order to pass on their positive values to the society in which they operate. With about 10,000 employees since its inception in 1970s, they employ approximately 220,000 employees at Samsung Electronics worldwide in 2011. As part of their contribution to the societies they live in, they engage in a variety of activities for local communities such as support programs for children, teen education, medical benefits for low-income families and their global social contribution initiative, the Samsung Hope for Children. Samsung Electronics brand value has steadily increased and in 2011 was ranked 17th, according to Interbrand which annually ranks the Top 100 Brands in the world. In 2012, the brand value was worth USD 23.43 billion, which was a 20% increase from the previous year. Samsung Electronics has been included since in 2009 in the Dow Jones Sustainability Index (DJSI) which is one of the most authoritative sustainable management indexes. In 2011, Samsung Electronics was named no. 1 in the global Super sector leader in Technology. In addition, Samsung Electronics has been included in the list of the Global 100 Most Sustainable Corporations in the World at the World Economic Forum in Davos for three consecutive years, ranking 73rd in February 2012.

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