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The philosopher Paul Grice proposed four conversational maxims that arise from the pragmatics of natural language. The Gricean Maxims are a way to explain the link between utterances and what is understood from them. The Maxims are based on his cooperative principle, which states, Make your conversational contribution such as is required, at the stage at which it occurs, by the accepted purpose or direction of the talk exchange in which you are engaged, and is so called because listeners and speakers must speak cooperatively and mutually accept one another to be understood in a particular way. The principle describes how effective communication in conversation is achieved in common social situations and is further broken down into the four Maxims of Quality, Quantity, Relevance and Manner.
Grice's Maxims
Maxim of Quality
Be Truthful
Do not say what you believe to be false. Do not say that for which you lack adequate evidence.
Example: A: Should I buy my son this new sports car? B: I don't know if that's such a good idea. He's totaled two cars since he got his license last year. vs. B: No, he seems like he'd be a bad driver.
Maxim of Quantity
Quantity of Information
Make your contribution as informative as is required (for the current purposes of the exchange). Do not make your contribution more informative than is required.
Example: A: Where is the post office? B: Down the road, about 50 metres past the second left. vs. B: Not far.
Maxim of Relation
Relevance
Be relevant.
With respect to this maxim, Grice writes, "Though the maxim itself is terse, its formulation conceals a number of problems that exercise me a good deal: questions about what different kinds and focuses of relevance there may be, how these shift in the course of a talk exchange, how to allow for the fact that subjects of conversations are legitimately changed, and so on. I find the treatment of such questions exceedingly difficult, and I hope to revert to them in later work." (Grice 1989:27)
Example 1: A: How are you doing in school? B: Not too well, actually. I'm failing two of my classes. vs. B: What fine weather we're having lately! Example 2: A:(Waving at B, who is driving a taxi) Taxi! B:(Waving at A, who is walking along the side of the road) Pedestrian!
Maxim of Manner
Be Clear
Avoid obscurity of expression. Avoid ambiguity. Be brief (avoid unnecessary prolixity). Be orderly.
Example: A: What did you think of that movie? B: I liked the creative storyline. The ending was really a surprise! vs. B: It was interestingly done, sir.