Beruflich Dokumente
Kultur Dokumente
RURAL MARKETING
Specialization Group-A (Marketing Management) Time: Three Hours} N.B. (1) Attempt any five questions. Atleast two questions from each section are compulsory. (2) All questions carry equal marks. SECTION A 1. What is the importance of rural market in Indian scenario? How it differs from Urban market? The company dealing with anti- aging cream wants to launch their brand in rural market, identify various factors affecting rural consumer behavior referring to the brand. Discuss market research in rural areas. Explain the basis of market segmentation of rural markets with appropriate examples. Write a detailed note on regulated markets in India. Write notes in (any two):(a) Difference between rural, semi urban and urban market (b) Growth of Rural market. (c) Problems of rural market communication. (d) Role of media in rural markets. SECTION B The company dealing with micro-wave oven wants the rural customers; explain the market mix strategies for the company. Sales Force Management in rural markets is very difficult task. Do you agree with the statement? Defend your answer. How the rural market front line staff can be kept motivated? Explain the role of IT in rural supply chain management. Do you think that Agricultural credit policies and crops insurance help to handle panic situation of farmers suicide? Explain these policies in detail. Write notes on (any two):(a) Modern techniques for rural distribution. (b) NAFED (c) NCDC {Max. Marks: 80
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KTM/KS/10-2705
7. What is the essential difference between the Sharpe and Treyner Indexes of portfolio performance? Which of the two is preferable and why? 8. What is an active portfolio strategy? What will determine whether an active or a passive portfolio strategy will be pursued? 9. (a) A bond of Rs. 10,000 bearing coupon rate 12% and redeemable in 8 years at par is being traded at Rs. 10,600. Find out the YTM of the Bond. (b) Write a note on Different Valuation concepts. 10. The current market price of the equity share of Red Ltd. is Rs. 70 per Share. It may be either Rs. 90 or Rs. 50 after a year. A call option with a strick Price of Rs.66 (time 1year) is available. The rate of interest applicable to the investor is 10%.They want to create replicating portfolio in order to maintain his pay off on the call option fer 100 shares. Find out the Hedge ratio,Amount of borrowing, Fair value of the call and his cash flow position after a year.
KTM/KS/10-2705
1.7765/1.7775 3.1380/3.1390
The bank wishes to retain on exchange margin of 0.125%. How much does the Customer stands to gain or loss due to the delay? (Calculate rate in multiples of .0001) 3. X Ltd .an Indian company has an export exposure of 10 million (100lacks) yen, value September end. Yen is not directly quoted against rupee. The current spot rates are USD/ INR =41.79 and USD/ JPY=129.75 It is estimated that yen will depreciate to 144 level and rupee to depreciate against Dollar to 43. Forword rate for September, 2005 USD/ Yen=137.35 and USD/ INR = 42.89 you are required (i) To calculate the expected loss if heading is not done. How the position will change with company taking Forword cover. (ii) If the spot rate on 30th September 2005 was eventually USD/ yen=137.85 and USD/INR= 42.78.Is the decision to take Forword cover justified? State the Role of International Monetary fund in monetary market. Explain exchange rate system in India. State the meaning of Foreign Exchange Risk and its types in detail.
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SECTION B Write the detailed note on the guidelines for portfolio management and borrsowings. Distinguish between domestic and International money market. Explain Euro Currency market. State the concept of International capital Budgeting. Explain the problems associated with multinational capital Budgeting. 9. Write a detailed note on capital structure of MNCs explain Debt Vs Equity Financing. 10. State the important types of taxes that MNCs face and explain what are the incentives for earning in foreign exchange. 6. 7. 8.
KTM/KS/10-2708
N.B. (1) Attempt any five questions. At least two questions from each section are compulsory.
(2) All questions carry equal marks. SECTION A 1. What are the important causes of Lab our Unrest in India? Briefly outline the Post Liberalization Industrial relations scene in Indian. 2. Define workers, participation in Management and discuss its importance in the context of Indian economy. 3. Explain the machinery for the prevention and settlement of Industrial disputes in India. 4. Define social security. Explain its scope and importance in Indian industry. 5. Discuss working and impact of ILO on Lab our Legislation in India. SECTION A 6. Define Strikes and Lockouts. What are the different Provisions for strikes and lockouts under Factories Act 1948? 7. Discuss the minimum wages Act. What are the provisions of payment of Bonus Act 1965? 8. Discuss the objectives and functions of trade unions in India, 9. Discuss the social security measures provided under the Workmens Compensation Act 1923. 10. Discuss the functioning of Directorate General of Employment and Training Office to improve the Lab our conditions in India,
KTM/KS/10-2709
N.B. (1) Attempt any five questions. At least two questions from each section are compulsory. (2) All questions carry equal marks. SECTION A 1. Explain the multi-dimensional concept of HRD. Also describe the goals and challenges of HRD in this global scenario.
2. Explain the various Human Resource Management issues in Mergers, Acquisitions and diversifications. 3. Elaborate the comparative study of Human resource Management, Personnel management and Human Resource development. 4. Explain the concept of HRD culture. Also discuss the Strategies for adopting changes in external environment by HRD department. 5. Difine Human Resource information systems. Explain its objective and steps in HRIS. SECTION B 6. What are the various principles of HRD system? Also discuss the various HRD Interventions? 7. Critically examine the evolution and present state of Human Resource Development in India. 8. Discuss the role of HRD department of Government in developing human resource in our country. 9. Explain in detail the contents of Hr Audit and explain the importance of conducting as HR audit in an organization. 10. Write notes on (any two):(a) Totel quality management (b) HR research (c) HRD in IT and I.T.E.S. (d) Knowledge Management.