Morning Briefings: 6 November 2012 Jhb, Deloitte Auditorium, Woodmead JHB 23 November 2012, Lagoon Beach Hotel, Milnerton

CPT The POPI Bill was passed by the National Assembly 11 Sept and will probably be signed by the President before Christmas. The experts will brief you on the probable impacts on your marketing practices and comment on recommended practices. Most importantly they will give expert answers to your questions.

Ask the experts: Daniella Kafouris, Manager, Deloitte & Touche Paul Jacobson, Director, WebTechLaw (Pty) Ltd David Taylor, Attorney and Information Technology Law consultant, Professor of Law Dr Stefan Vos, Director, stefan vos marketing regulation advisers (pty) ltd (SVMRA) Candice Holland, Associate Director - Deloitte Legal at Deloitte Chairman: Terry Murphy, MD, Marketing Mix Conferences

08h15 09h00

POPI Legislation explained and key issues for marketers highlighted Daniella Kafouris, Manager, Deloitte & Touche
09h05 11h15

Critical Issues for Expert Advice: Unsolicited Electronic Communications, email, SMS, fax etc. Understanding the constraints and the sensible guidelines to follow.

Social Media - how will corporate communications via social media be impacted.

Data collections and integration, derived insights and profiling, how will these be affected.

Personal Information must be collected for a specific, explicitly defined and lawful purpose. Critical to appreciate the constraints and intents of POPI.

Rules most advantageous to the consumer what does this mean in terms of the Impacts on the Promotion of Access to Information Act (2000) and the Electronic Communications & Transactions Act 2002, and The Consumer Protection Act (2012).

European Union Data Protection Directive is the model for POPI. Many of its guidelines will probably be applied by the POPI Regulator. .

Legitimate interests allows exemptions for companies but not defined, the EU Directive does define and we will discuss.

Consent and Purpose. EU Directive Guidelines will probably apply, vital implications for marketers. Stating purpose will help marketers achieve consent but how will it be applied in practice.

The Regulator, his powers and penalties probable implementation schedule.

Appreciating the importance of preparing a Code of Conduct for your company which is acceptable to the Regulator

11h30 12h30

Panel Discussion Marketing practices most likely to be affected e.g. cross selling, direct marketing, cross border communications Delegates raising other issues Daniella Kafouris, Manager, Deloitte & Touche Paul Jacobson, Director, WebTechLaw (Pty) Ltd David Taylor, Attorney and Information Technology Law consultant, Professor of Law Dr Stefan Vos, Director, stefan vos marketing regulation advisers (pty) ltd (SVMRA) Candice Holland, Associate Director - Deloitte Legal at Deloitte Samantha Beckbessinger, Head of Strategy, Quirk

12h30 Lunch & Networking

www.marketingmix.co.za

Delegate, Exhibition & Sponsorship Enquiries: Wendy Hobbs wendyh@systems.co.za 021 790 8147