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7 Ps marketing mix
Product, Price, Place, Promotion, People, Process and Physical evidence these elements of the marketing mix form core tactical components of a marketing plan.
USP
Unique Selling Proposition is the concept that brands should make it clear to potential buyers why they are different and better than the competition.
Loyalty ladder
This model shows the steps a person takes before becoming loyal to a brand as they move through the stages of prospect, customer, client, supporter and advocate.
PESTLE
As an extension of the traditional PEST model, this analysis framework is used to assess the impact of macro-environmental factors on a product or brand political, economical, social, technological, legal and economic.
SOSTAC
This acronym stands for Situation, Objectives, Strategy, Tactics, Actions, Control and is a framework used when creating marketing plans.