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ENV IRO N M EN T S
N A T URE
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E N E R GY
dILEMMAS
Increasingly, we are moving from a world of problemswhich demand speed, analysis and elimination of uncertainty to solveto a world of dilemmaswhich demand patience, sensemaking and an engagement with uncertainty. Dilemmas span disciplines and frustrate attempts to craft elegant and final solutions. Dilemmas require a different orientation, decision process and set of skills.
Reinsurers as regulators
Reinsurance companies, which provide insurance to traditional insurance companies, pay extremely close attention to emerging risks that might end up causing catastrophic events. The top two global reinsurance companiesMunich Re and Swiss Restarted taking climate change seriously over a decade ago, and have begun to charge higher rates to insurance companies that cover areas most at risk of global warming-related disasters, such as coastal developments in hurricane-prone regions. These higher rates get passed along to consumers, or sometimes even force insurance companies to leave certain areas.
Extreme urbanization
For the first time in history, the majority of the population will be urban, not rural, and most of these urban environments will be in developing countries. Slums and squatter communities will grow in number and size. Lacking traditional resource-and care-delivery infrastructures, these urban wildernesses will foster innovation. Mobile phones will enable new forms of collaboration. Distributed urban users will pioneer sustainable-out-of-necessity business, development and living strategies. Look for new market opportunities in marginalized and bottom-of-the-pyramid populations.
A score of scorecards
External scrutiny and evaluation will take diverse forms and functions, but one thing most methods will do is become public. The field of corporate responsibility ratings will range from self-organized, bottom-up ratings by networks of consumers and small business (such as the World Index for Social and Environmental Responsibility and BuyBlue.org) to topdown, designed evaluation schemes by formal institutions like GEMI, Dow Jones and the Financial Times. Metrics for intangibles and alternative indicators like employee wellness, civic participation and carbon footprint per worker will find their way into rating schemes.
One of the purposes of this map is to help you identify your dilemmas. Some of the signals may seem incongruous, even contradictory, but that is because dilemmas often seem like complex, no-win situations. As you tell your stories from the map, use the signals and focal points to draw out dilemmas. What signals seem to conflict with each other? What combinations present multiple and competing options? Dilemmas will challenge and frustrate leaders, but they will also present opportunities for deep inspiration, creative innovation and win-win strategies.
Polarizing extremes
Though many will rally around common causes and decide to collaborate, anxieties about pollution, climate change and health will solidify strongly-advocated opinions. In both the developed and developing world, communities will use economic, social and political arsenals to protect their positions and resources. Potential results range from obstructionism, to counter-activism to out-and-out violence.
2007-2017
P EO P LE
REGIONS
BUILT
ENV IRO N M EN T S
N A T URE
M A RKET S
B US I N ES S
E N E R GY
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Increasing life expectency in developed world and parts of developing world shifts life stage, behaviors and views of future
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Green consumers will become "sustainable citizens," as smart-networking skills, do-it-yourself attitudes and a focus on personal and community health converge.
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Eco-cities attract creative class citizens, forming leading-edge centers of innovation in urban form, governance, employment and industry
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Pollution trading strategies seem promising but still must overcome skepticism and controversy. Debates will likely follow other strategies: Carbon tax Carbon offsets Carbon sequestration
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Investors get serious about Intellectual capital Social capital Natural capital
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Metric Navigator helps companies find place in metrics jungle
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As climate change, deterioriation of the global food chain, uncertain energy supplies, natural resource vulnerability and environmental health issues loom, ecological indicators will become key measures that organizationsand society as a wholeneed in order to steer a strategic course.
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More holistic models of health New DNA links to the environment discovered Global education reframed
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As climate change debates intensify, extreme positions and actions grow: Children become a protected population
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Source: www.forestre.com
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Markets for environmental services grow: 15-30% of food production depends on pollinators Trees store carbon and reduce stormwater runoff
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Eco-labeling Brand differentiation Carbon information labels Products will display environmental impact of production and travel
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ForestRe Limited helps insurers account for financial risk associated with ecosystem services
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Online eco-accounting
Source: http://openthefuture.com
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The commons as a tool for sustainability
New ways of building identities and communities allow for better group management and accountability for shared vulnerable resources of all kinds
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Source: www.architectureforhumanity.org
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Support in situ environmental sampling and analysis
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As scale of detection and investigation grows smaller, chemical and product scrutiny increases and intensifies
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Organizationslike BioBricks, a dynamic protected commons of enabling technologies in the life sciences encourage open improvement and innovation
Source: http://nanoarchitecture.net/article/?c=synthetic-biology
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Micro- and nanoengineered sensors and processors make building materials responsive to users and environment
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Cellulose converting synthetic termites Beetle-inspired fog collectors for desert water
New design and productions methods create demand for waste as raw material
Source: http://www.arup.com/facadeengineering/project.cfm?pageid=1794.
Organizations emerge that promote architectural and design solutions to global, social and humanitarian crises
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Citizens of sustainability will focus efforts on local communities and commerce: local commons for the global good.
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Energy producing, ultra-efficient homes Urban roof gardens Design mimics nature
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youth media literacy and practicestagging, commenting, podcasting transforms relationship to physical spaces and creates new sense of civic responsibility.
open-source building design and engineering catalyzes innovations in balancing low impact, affordability and aesthetics:
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practices and IP to create an environmental knowledge commons
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Online eco-tagging
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Carbon offsets
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Eco-footprint calculators
empowered by new media and connectivity, distributed networks of professionals and amateurs exchange knowledge, gather data, share analysis and collaborate for research and new eco-solutions.
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Source: www.terrapass.com
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Enabled by portable connected media, top-down surveillance and distributed bottom-up 'sousveillance' will redefine privacy and secrecy and drive forms of participatory governance
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Online lifestyles, mobile communication and collective behavior take networking to the next level
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In the alternate-reality game World Without Oil, participants document and post their responses to a fictional oil crisis
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Coping strategies and resilience for an eco-challenged world come from challenged populations: the aged, chronically ill and those with disabilities
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Environmental impacts between countries and companies Transforming carbon footprint via outsourcing
New scientific discoveries Corporate regulators Tools for monitoring Empowered communities New legislation
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Source: http://openthefuture.com
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New institutions and instruments to manage ecologies of risk, but they will need to be deeply informed by science to be effective
Developing and undeveloped countries pilot green tools, fueling debates about: Environmental justice, self-governance and development Innovation, hacking, competition and exploitation
Demand for non-sustainables fueled by nouveau riche tech and petro economies
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social network development and social identity creation drives values-based markets:
Source: www.bioplaneta.com
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3D printers + computerized design trigger transformation of factories and manufacturing, and enable rapid prototyping of eco-friendly products
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more people live in cities than rural communities, globally nearly all the largest cities in the world are in developing countries.
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Effective green strategies need to identify: Fences: short-term costs with long-term benefits
Climate change drives development of economic measures and markets for ecosystem services. however, non-linear behaviors and fragile ecosystems create a chaotic and complex arena of responsibilities.
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Energy efficiency as engine for radical innovation Clean fossil fuel solutions?
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Carbon footprint per worker Employee health/wellness Turnover rate Employee civic engagement
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Reinsurance firms force insurance companies to account for climate change in their policies
Source: www.gemi.org
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deep self-interest, not altruism, drives adoption of energy efficiency and "green" strategies as sensible business practice.
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A PUR water sachet can purify up to ten liters of non-potable water
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Micro-power (wind and hydro) Solar walls and roofs Water capture and purification
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Companies must create value while navigating among diverse voices, all of whom may have different conceptions of sustainability
increasing interdependencies = more opportunities (and need) for collaboration, but also more vulnerability to disruption and inertia.
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Tension between transparency, ubiquity of data, and need for accessibility
innovative strategies to generate and manage energy through lightweight infrastructures as viable alternative to centralized grids.
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Rural women in South Asia trained to install and maintain solar power systems
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Citizens share strategies for eco-friendly, energyefficient lifestyles, often in innovative ways
Source: http://www.worldwithoutoil.org/
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Simulations, pervasive media and open modeling take off as standard learning tools
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CAPTURE INSIGHTS
Insight often emerges from juxtaposition. Circle signals (or forecasts) on the map that are most important to your organization. What makes them importantespecially when you put them together? What dilemmas emerge and how can you creatively manage them?
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-Consumer ColleCTives
Online buying groups redraw relationships between consumers and companies
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LINK TO ACTION
Ultimately you want to link your foresight and insight to action. What are the next steps? The next step may simply to be to collect more foresight. Or it may be to link specific signals to key indicators you need to track. Or it may be to translate an insight into an initiative. Try not to leave the map without jotting down at least one action step.
www.iftf.org | 124 University Avenue, 2nd Floor Palo Alto, CA 94301 | 650.854.6322 www.gemi.org | 1155 15th Street, NW, Suite 500 Washington, DC 20005 I 202.296.7449 SR-1073 | 2007 Institute for the Future for Global Environmental Management Initiative. All rights reserved. Reproduction is prohibited without written permission.
States vary in their strategic approach to energy resources depending on geopolitics and presence of activism
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power and ene rGy innov Options for alternative energy increase:
Biofuels: saw grass, cellulose ethanol algae fuels cells Solar: organic polymer solar goods Nuclear: molten salt thorium nuclear power Nano: nano-boosted photovoltaics
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