Agency Guidelines

version 09.19.12
Yahoo! Agency Guidelines 1

CONTENTS
our brand
Intro: Our Vision Using the word Yahoo!
When using the word Yahoo!, remember: Incorrect uses of the word Yahoo!: On-air mentions

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1 1 1
1 1 1

Clear Space Cropping DOs DONTs

8 8 10 10

Yahoo! Purple - Our Brand Color

Print Color Palette: Yahoo! Purple
Coated Paper Uncoated Paper

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brand assets
Master Brand Logo
Solid Logo Logo against various background colors Reversed Logo Clear Space Minimum Size

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3 3 3 4 4

Complementary Print Color Palette Online Color Palette Complementary Color RGB Mixes

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Typography
Gotham Font Family

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Other Brand Assets

Our Yodel

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Yahoo! Country Logos Yahoo! Property Logos

International Properties Property Colors

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Emoticons
What Are Emoticons?

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Using Flickr Photos Branded Merchandise

On-Site Posters and Flyers

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The Y-Bang Logo

Standard Flat Y-Bang Logo 3D Y-Bang Logo Y-Bang Logo Color

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Yahoo! corporate ID system

Our Corporate ID System

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Yahoo! Agency Guidelines

CONTENTS
Y-Bang Bugs
Clear Space Minimum Size

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23 23

DOs DONTs

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legal information
When and Where to Use Trademark Indicia ( and ) Protecting Our Trademarks and Copyrightable Material Third Party Requests for Permission to Use Yahoo!s Brand Features or Copyrighted Material Promotional Tie-Ins with Major Third Party Events (Oscars, Super Bowl, Olympics, etc) Special Offers for Yahoo! Audiences

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our brand

OUR BRAND
Intro:
The purpose of these guidelines is to help members of the extended Yahoo! family support and strengthen the Yahoo! brand. It is vital that our agency partners portray Yahoo! in a consistent, recognizable fashion. Adhering to these guidelines will ensure we contunue to build a strong brand.

Incorrect uses of the word Yahoo!:

Yahoo! is never written in all-capitals. Example: YAHOO! is my homepage. (incorrect) Yahoo! should not be abbreviated in text, especially in external communications. Example: Y! is my homepage. (incorrect) Do not use Yahoo! as an exclamation of joy or as a reference to a coarse, boorish person Example: Yahoo! I just won the lottery! (incorrect) Example: Those guys are no better than a bunch of yahoos. (incorrect) Example: Yahoo! its Friday and I have a hot date tonight! (incorrect) Do not use Yahoo! as a verb Example: Have you yahooed today? (incorrect) Example: I yahoo my friends. I am yahooing right now. (incorrect)

Our Vision
To be the center of peoples online lives.

Using the word Yahoo!

The humor and whimsy of our name is intrinsic, and should not be forced in anything you write.

When using the word Yahoo!, remember:

Yahoo! (noun) pronounced [YAH who] refers to Yahoo!, the company and its products Always include the exclamation point !- it is a part of our name, like any other character, and part of our trademark. The Y is uppercase and ahoo is lowercase. If Yahoo! is the last word in a sentence, please punctuate the sentence as you normally would. The ! at the end of the word Yahoo! does not serve as final punctuation in a sentence. Example: The internet seems simple when you use Yahoo!. Yahoo refers to an employee of Yahoo!. Use a capital Y but no exclamation point. Example: I am a Yahoo.

On-air mentions:
On-air mentions highlighting a specific property should use Yahoo! + Property (e.g., see more on Yahoo! Shine) and when feasible, include on-screen graphics with a URL (e.g. shine.yahoo.com). If directing audiences to a specific page within a property the on-air talent or voiceover should use visit my page on Yahoo! Property (e.g. Visit my page on Yahoo! Shine or Visit Ellens page on Yahoo! Shine). When highlighting a special program use See (Program Name) on Yahoo! Property (e.g. See Financially Fit on Yahoo! Finance).

Yahoo! Agency Guidelines

brand assets

BRAND ASSETS Master Brand Logo

The master brand logo is the umbrella brand mark for Yahoo!. All products and services, whether branded as endorsed brands or partner co-brands, should both support and benefit from the brand equity and credibility that this mark represents. When using the master brand logo, always make sure that: the original artwork is used the logo is not placed on its side or at an angle the color is correct (see below) For high-res versions of the Yahoo! logo, contact your Yahoo! representative.

Logo Color
We have two approved colors for our logo: purple and white. The primary color of the Yahoo! logo is our very own Yahoo! Purple, a unique, exclusive Pantone color that was specially formulated for Yahoo!. Consult the Yahoo! Purple Our Brand Color section for online and offline color formulas. The preferred background for our logo is white. However, the logo can be used against a wide range of background colors. The purple logo looks best when placed against a light color in our complementary color palette. In situations where the purple logo will not work, for example when placed against a dark background color, the logo may be reversed to white. The only time a black logo is acceptable is for black and white print processes. Note: For detailed information on the correct purple color specifications to use, please see the Color section of this document.
Logo against various background colors Solid Logo Reversed Logo

Yahoo! Agency Guidelines

BRAND ASSETS
Clear Space
The clear space around the logo should be 1/2 the width and height of the Y.
50% of Ys height 50% of Ys width

Minimum Size
When reproducing the Yahoo! logo in print, please avoid scaling the logo smaller than 3/4 in width.
3/4

Yahoo! Agency Guidelines

BRAND ASSETS Yahoo! Country Logos

Yahoo! country logos have been designed to create consistent branding across all of Yahoo!s global properties. The country names within the logo lock-up use the same Gotham font family used for our property logos. For high-res versions of the Country logos, contact your Yahoo! representative Some of our global joint ventures are considered exceptions. Both the logo format and color of some joint venture logos differ slightly from standard Yahoo! country logos.

Yahoo! Property Logos

The Yahoo! brand consists of an assortment of sub-brands, or properties as they are more commonly known. Having a unified look helps to convey that all of Yahoo!s properties belong to the same family of services, sharing the same level of quality and value our audiences have come to expect from Yahoo!.

U.S. Properties
In the U.S., Yahoo! property logos come in two orientations: horizontal and vertical. The choice of logo to use depends on the space in which it will appear. Choose the version that will work best in the space allotted. For high-res versions of the country logos, contact your Yahoo! representative.

Yahoo! Agency Guidelines

BRAND ASSETS
International Properties
Outside the U.S., given the presence of the country name below the Yahoo! logo, property logos are in the horizontal orientation only.
Color Yahoo! Purple Black White Pantone Yahoo! Purple Black White C 77 0 0 M 89 0 0 Y 0 0 0 K 0 100 0 R 123 0 255 G 0 0 255 B 153 0 255 Hex# 7B0099 000000 FFFFFF

Property Colors
Use Yahoo! Purple for the Yahoo! and country name, and Gray for the property name. When printing against our dark complementary colors, use all white for the entire lock-up.

Color Yahoo! Purple Black White Gray

Pantone Yahoo! Purple Black White PMS Cool Gray 11

C 77 0 0 0

M 89 0 0 2

Y 0 0 0 0

K 0 100 0 68

R 123 0 255 84

G 0 0 255 84

B 153 0 255 84

Hex# 7B0099 000000 FFFFFF 545454

Yahoo! Agency Guidelines

BRAND ASSETS The Y-Bang Logo

The Y-Bangs unique design embodies the fun, creative and dynamic aspects of the Yahoo! brand. It is also an increasingly important brand asset in space-constrained environments such as social media and mobile application platforms. While the Y-Bang logo is synonymous with Yahoo!, it is not yet a replacement for the full Yahoo! logo. The Y-Bang should always appear in environments where either the full Yahoo! logo or Yahoo! in plain text is visible in the experience. For instance, on a piece of collateral, if the Y-Bang appears on the front of the page, the full Yahoo! logo should appear on the back page. The only time the Y-Bang logo can be used as a replacement for the full Yahoo! logo is in space constrained environments (e.g. social, mobile), when cross-promoting properties on our network or for exceptional use cases in the masthead (e.g. Yahoo! Music). Please contact your Yahoo! representative for approval of any exceptional use cases. The Y-Bang logo comes in two varieties: the standard flat Y-Bang and the standard 3D Y-Bang. For high-res versions of these Y-Bang logos, contact your Yahoo! representative. To protect our trademark, the shape of the Y-Bang cannot be altered in any way. The placement of the Y and the exclamation point (we call it the Bang) cannot be altered. Do not add shading or gradients.

Standard Flat Y-Bang Logo

The standard flat Y-Bang is the most commonly used Y-Bang logo as it works in all offline and printed applications.

3D Y-Bang Logo
The 3D Y-Bang is intended for most online and mobile applications. Using the 3D Y-Bang offline is acceptable when its reproduced using a printing method capable of threedimensional shading. We only have one 3D Y-Bang logo. This one. Other versions are not brand-approved.

Yahoo! Agency Guidelines

BRAND ASSETS
Y-Bang Logo Color
Similar to our master brand Yahoo! logo, the Y-Bang is preferably seen in Yahoo! Purple. The standard flat and 3D Y-Bang logos work best against a white background. However the Y-Bang logos can also be shown against our complementary color palette. Consult the Yahoo! Purple Our Brand Color section for online and offline color formulas. The Y-Bang can be reversed out to white when used against dark backgrounds. In these cases, the Y in the oval should be punched-out to show the background color behind the logo. A black Y-Bang can only be used for black and white print processes.
Logo against various background colors

Solid Logo

Reversed Logo

Clear Space
The Y-Bang logo must always be surrounded by a minimum expanse of open space, as shown here. Type, graphics, illustrations, or headlines should not be attached to the edge of the logo; it should remain clean and uncluttered. This allows for a legible, easily identifiable logotype, which is crucial to maintaining the full visual impact desired. Use the height and width of the Y as a guide to determine the minimum clear space around the logo.

Cropping
The oval shape of the Y-Bang can be cropped and used as a design element on creative materials. However, to maintain our trademark of the Y-Bang, we are required to also use either a full version of the Yahoo! logo, or Yahoo! in text, wherever the cropped version appears. When cropping, be careful not to crop the trademark, registered symbol or the Y.

FRONT BACK

A little yodel goes a long way.

Yahoo! Agency Guidelines

BRAND ASSETS
Minimum Size
The Y-Bang logo should never be printed smaller than 1/2 inch wide. For online uses, the Y-Bang should never be smaller than 24 x 24 pixels, unless being used as a favicon.

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In summary, keep in mind the following dos and donts when using the Y-Bang logos.

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powered by

DONTs
o not change the shape of D the Y-Bang (this will ensure our trademark is properly protected). The only exception is the Yahoo! Music Y-Bang logo which has its own trademark. o not combine another companys D logo into our Y-Bang logos.

DOs
Include the Yahoo! logo or Yahoo! in text wherever using the Y-Bang. Use the correct color (see Y-Bang logo color selection) ithin the desktop environment, always use the full Yahoo! logo when W branding properties (e.g. Yahoo! Finance). Exceptions are limited and must be approved by your Yahoo! representative. Use the full Yahoo! logo, or the word Yahoo! when expressing the name of your business or group (e.g. in press releases, collateral, email signatures, etc.)

X X X X X X
1 3 12 42 3 6 45 75 8 7 8 9

2 23 53
powered by

1 2 o not use a black & white Y-Bang D

logo unless it is being used in black and white printed materials.

o not replace elements of the D

1 2 4 5 Y-Bang logo with other graphics. 4

powered by 4 Do not use the old (pre-2010) version

of the Y-Bang logos.

4 5 7 o not use the Y-Bang logos 8 D

for ingredient co-branding or powered by 7 endorsement branding. o not lock up together the Y-Bang D

powered by

6 9 powered by

powered by

56 86

89 9

7 logo and the full Yahoo! logo. 8

o not crop the Y-Bang logo or D bleed it off a page so the Y is obstructed.

X
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Yahoo! Agency Guidelines

BRAND ASSETS Yahoo! Purple - Our Brand Color

The Yahoo! brand is fun, unique, and doesnt follow the crowd. These qualities are so much a part of our brand that it is even reflected in our brand color Yahoo! Purple. This color was custom-formulated in 2009 by Yahoo! and Pantone, Inc. for exclusive use by Yahoo! for all print and offline media applications. your print vendors to create color swatches to compare with the official Pantone Yahoo! Purple swatches.

Coated Paper
SPOT COLOR (PANTONE) PROCESS COLOR (CMYK)

Yahoo! Purple - COATED PAPER Pantone Violet Pantone Rubine Red Pantone Trans. White 36.50 16.50 47.00

Yahoo! Purple - COATED PAPER C 77 M 89 Y0 K0

YAHOO!

PURPLE

Print Color Palette: Yahoo! Purple

For all printed applications, use the colors specified here.

Uncoated Paper
SPOT COLOR (PANTONE) PROCESS COLOR (CMYK)

Yahoo! Purple - UNCOATED PAPER Pantone Violet Pantone Rubine Red

YAHOO! PURPLE
C 77 M 89 Y 0 K 0

Yahoo! Purple - UNCOATED PAPER C 69 M 80

36.00 17.50

Pantone Trans. White

46.50

Y0 K0

A custom Adobe Swatch Exchange color palette file has been created containing Yahoo! Purple, which will allow you to easily load these four custom colors into your Adobe graphics applications. This file contains color swatches that represent the four versions of Yahoo! Purple specified on this page. To download the file, go to: http://public.yahoo.com/~glennt/public/downloads/purple_palette.zip Due to inaccurate color calibration of most computer monitors and color printers, the purple you see on your monitor and printer will most likely look more blue than purple. Trust the numbers shown within the Adobe Swatch Exchange color palette, not what you see on your monitor/printer. And ask Yahoo! Agency Guidelines

IMPORTANT NOTE: To ensure the most accurate reproduction of Yahoo! Purple, we strongly recommend printing Yahoo! Purple using spot color on the following stock whenever possible. Coated Stock: Appleton Utopia - Utopia Two: Xtra Green (U2:XG) Uncoated Stock: Neenah Paper - Environment - Ultra Bright White Printing with the CMYK process color or on uncoated stock is not recommended but is an acceptable alternative only in situations where it is impossible or impractical to print spot color on coated stock.

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BRAND ASSETS
Complementary Print Color Palette
The secondary colors are intended to be used as complementary colors in conjunction with Yahoo!s primary colors of purple and white. This palette would not dictate the background color of a print ad, or the color of elements in a photograph, but would be used to guide you in choosing the colors for the signage at a branded event, or the colors in a vehicle wrap, branded display, or annual report. This color palette is composed of 13 colors with their complementary darker hues, totaling 26 colors. A strategy of mixing purple into the lighter color to derive the darker complement was used in developing this palette. This color palette is predominantly composed of strong, bright hues, and takes its cues from the colors online. In a further extension to the complementary color palette, a tint chart shows how the 26 colors work in shades of 40%, 60%, 80%, and 100%. Tints can be applied to branding for both specific properties as well as internal corporate communications. For RGB mixes of complementary colors, refer to following page.

Yahoo! Agency Guidelines

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Pantone Rubine Red Pantone Trans. White

17.50 46.50

M 80 Y 0 K 0

BRAND ASSETS
Complementary Color RGB Mixes Secondary Color Palette Online Color Palette
For all online applications, use the following RGB or hex colors. The purple color used online is a different, more vibrant purple than the purple color used in print. Please do not try to visually match the print-based purple color for online use. RGB
r146, g212, b0 r91, g143, b34 r63, g156, b53 r106, g127, b16 r53, g196, b181 r0, g139, b149

Sec

r0, g165, b153

r0, g103, b120

r249, g225, b30

r199, g153, b0

r253, g200, b47

r212, g118, b0

r255, g110, b0

r189, g54, b50

HEX
r224, g0, b52 r167, g2, b64

r209, g45, b177

r155, g24, b137

r187, g157, b214

r164, g77, b196

PMS Reflex Blue

r0, g136, b206

r0, g35, b149

r114, g199, b231

r76, g92, b197

PMS Cool Gray 11

r178, g180, b179

r84, g84, b84

Yahoo! Agency Guidelines

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BRAND ASSETS Typography

Gotham Font Family
Typography plays a key role in the look and feel of Yahoo!s branding. All advertising and marketing collateral for Yahoo!, both online and offline, should use Yahoo!s official corporate font: Gotham. Yahoo! is licensed worldwide to use a subset of the Gotham font family. The following fonts may be used in marketing communications for Yahoo!: Gotham Book, Gotham Medium, and Gotham Bold. These are the only styles of Gotham we are legally licensed to use. Yahoo! may also provide these fonts to thirdparty vendors who produce work for Yahoo!. To obtain the Gotham font for use in branded materials created on behalf of Yahoo! or as part of a formal partnership agreement with Yahoo!, please contact your Yahoo! representative.

Gotham Book

ABCDEFGHIJKL abcdefghijklmn
Gotham Medium

ABCDEFGHIJKL abcdefghijklmn ABCDEFGHIJKL abcdefghijklmn ABCDEFGHIJKL abcdefghijklmn ABCDEFGHIJKL abcdefghijklmn

Gotham Bold

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BRAND ASSETS Other Brand Assets

Our Yodel
The Yodel is recognized by millions of people around the world as a memorable, fun, and endearing part of our history and our brand. We are one of very few companies with audible brand recognition. The Yodel will continue to have a home at Yahoo! not only as part of our communications, but as a way to invite people to share in the Yahoo! experience. In 2010, we expanded our yodels beyond the Cowboy yodel. Each yodel should be used in a relevant and appropriate experience. If you have any questions regarding the use of the Yodel, please contact your Yahoo! representative.

Yahoo! Agency Guidelines

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BRAND ELEMENTS Emoticons

What Are Emoticons?
Emoticons are graphics that are a vital part of the Yahoo! Messenger experience. They help consumers express themselves while chatting. Users love them and theyve become symbols that our users associate with Yahoo!. Youve probably already come to know and love quite a few of our favorites:

If you have questions regarding potential usage of emoticons, please contact your Yahoo! representative.

Yahoo! Agency Guidelines

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BRAND ASSETS Using Flickr Photos

One of our valuable consumer products is Flickr, a spectacular site containing millions of stunning photos. These photos can be used in Yahoo! communications and other experiences as long as they have the correct attribution. Yahoo! marketers should only use photos found on Flickr with permission from the photographer. When using a photo, be sure the photographer can clear any additional rights, such as model releases. A formal licensing or use agreement may be required. Its a relatively straightforward matter to ask for permission, and most people are happy to give it when asked. Please also be prepared to offer compensation for the rights to use photos, as you would with any other photography source. Be sure to understand how the photographer would like to be attributed, and provide a link back to the original on Flickr. Please do not rely on Creative Commons licenses to be sufficient for your use. Flickr also offers a rights-managed collection of Flickr member photos through Getty Images. We encourage you to use this method as it will make for a much quicker and cleaner transaction. Visit gettyimages.com/flickr and log in with your Getty account ID information. You will have to pay for these images as you would any other stock image purchase. When we use user-generated photos from Flickr, we should properly attribute credit to the respective user. Example: Photo by Alison Brandt, Flickr user. For additional information please contact your Yahoo! representative.

Yahoo! Agency Guidelines

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BRAND ASSETS Branded Merchandise

Our brand assets should be carefully used on branded items and merchandise. The item should reflect at least one of our key brand attributes, especially fun. It should be of great quality and usable so people want to keep it and make it part of their lives. How the Brand is used on branded items and merchandise needs to be consistent with our online and offline brand guidelines. Our logo is purple, or white when used on dark backgrounds. The logo should not be black or gray. If it is not possible to brand a particular item in the correct Yahoo! Purple color, choose a different item.

On-Site Posters and Flyers

It is important that all internal communications such as posters, flyers, and departmental/event collateral adhere to our brand guidelines because such items can and will be seen by visiting parties. Please treat all of these items with the same care as something that is intended for external consumption. Internal posters, flyers or on-campus event collateral are a form of corporate communication and must be submitted for approval BEFORE they are printed and before they are displayed. Any posters that are hung up that have not been cleared for approval will be removed. To submit your poster artwork for approval, please have your Yahoo! representative go to: http://backyard.yahoo.com/tools/b/poster/. Due to legal issues, you must avoid using images that are owned by third parties, images that depict celebrities, movie characters, cartoon characters, or any other characters that are the property of a third party.

Yahoo! Agency Guidelines

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ADVERTISING GUIDELINES
Please visit http://brand.corp.yahoo.com/downloads/Adv_Guidelines.pdf or reach out to your Yahoo! representative for guidelines specifically related to Advertising or Marketing efforts.

REPLAY BUTTON

Gotham Medium 10pt. R: 255 G: 255 B: 255 7px from the top and right

BODY COPY

R: 255 G: 255 B: 255 10px from the left

SEARCH COPY

Arial Bold R: 0 G: 0 B: 0 10px from the left

YAHOO! STAGE

Centered left and right

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Yahoo! corporate ID system

YAHOO! CORPORATE ID SYSTEM Our Corporate ID System

Our visual language brings our brand personality to life. And a strong and consistently implemented corporate identity system can be a powerful means by which to increase brand equity and awareness. As you create visual experiences for Yahoo!, the tone should be modern, creative, approachable, dynamic, and fun (with a sprinkle of whimsy/light-heartedness). The overall experience should leave our users with an impression of Yahoo! as fun, human, relevant and inventive. The following points define our corporate identity system in a nutshell: Utilization of the Y-Bang, a uniquely ownable asset, to communicate fun and creativity through the use of stylized designs (aka Y-Bang Bugs) and playful placements. Unlike the standard 3D and standard flat purple Y-Bang logos, these bugs arent intended to be used as our logo in small-space environments (e.g. social and mobile), nor should they be locked up with our property logos. White space, purple borders, and splashes of our complementary colors add fun and light-heartedness. Judicious use of purple. Infusion of fun copy in unexpected places. The copy reinforces some of our core assets (e.g. the yodel and the exclamation point) o A little yodel goes a long way. o Live life one yodel at a time. o Live life with an exclamation point! Use of lowercase in specific, personally relevant instances to communicate approachability (e.g. business cards, cube and aisle nameplate signage, email signatures). NOTE: In some countries, the all lower case approach in corporate identity materials will not be used due to cultural considerations. Brand approval is required if the lower case approach cannot be used in these materials. All lowercase not to be used in product. Yahoo! Agency Guidelines 21
ramkumar
panchapakesan
senior vice president global integrated marketing & brand management ramkumar.panchapakesan@yahoo-inc.com Yahoo! im name ramkumar direct 408 123 4567 mobile 408 123 4567 fax 408 123 4567 Yahoo! Deutschland Services GmbH 111 west 40th street, 9th oor new york, ny 10018 www.yahoo.com
701 rst avenue, sunnyvale, ca 94089

A little yodel goes a long way.

YAHOO! CORPORATE ID SYSTEM Y-Bang Bugs

Theyre not logos! Theyre Y-Bang Bugs! Weve developed a suite of creative Y-Bang designs that are meant to bring an element of fun and creativity to our brand identity. Unlike the standard 3D and standard flat purple Y-Bang logos, these bugs are not intended to be used as our logo under any circumstance. Over time, we will be creating a lot more of these fun bugs, so please check back with us. Please contact the Global Brand Management team at brand-issues@ yahoo-inc.com for high-res versions of the Y-Bang Bugs. Brand approval is required before new Y-Bang Bug designs can be launched.
Neighborhood Globe - Americas Globe - Europe Globe - Asia Pacic Disco Ball Constellations Baby Polka Dots Big Apple Ovals Clouds Digital Quilt Tiles

Fingerprint

Burst

Fireworks

Tiger

Checkers

Massage Stone

Plaid

Digital Mail

Sparkles

Finance Ticker

Barcode

Pride Flag

Shine Brand

Batik 3

Basketball

Red Carpet

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YAHOO! CORPORATE ID SYSTEM

Clear Space
The Y-Bang Bugs must always be surrounded by a minimum expanse of open space as shown here. Type, graphics, illustrations, or headlines must not enter this area; it should remain clean and uncluttered. This is crucial to maintain the desired visual impact. Exceptions can be made, but must be approved by the Global Brand Management team at brand-issues@yahoo-inc.com Use the height and width of the Y as a guide to determine the minimum clear space around the logo.

Minimum Size
The minimum size of each Y-Bang Bug depends on the complexity of the design and the resolution of the reproduction or display method. The Y-Bang mark and the stylized design must be legible. If the Y-Bang Bug is legible, but the stylized design within it is not, you should either (a) scale up the Y-Bang Bug to a larger size, or (b) use a simpler Y-Bang Bug.
OK OK OK NO

OK

OK

OK

NO

The minimum size is dependent on the complexity of the design of each Y-Bang bug. The more complex the design, the larger the minimum size must be to be legible.

Yahoo! Agency Guidelines

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YAHOO! CORPORATE ID SYSTEM

DONTs
Use the Y-Bang Bugs as our logo

DOs
he Y-Bang Bugs should be used in environments where the user can T see both the word Yahoo! and the Y-Bang Bug in the same experience. However, the two should have separation - not be locked-up or placed directly next to each other. he oval shape of the Y-Bang Bugs can be cropped and used as a T design element on creative materials. However, to maintain our trademark, a full Yahoo! logo, or Yahoo! in text must also always appear on the creative material.

-Bang Bugs are not intended to replace Y the full Yahoo! logo, the standard purple flat Y-Bang logo or the standard 3D Y-Bang logo. Y-Bang Bugs should be used in areas where deeper expression and creativity are appropriate. o avoid one Y-Bang Bug design T becoming overly identified with a product, event or team, we encourage the rotation of Y-Bang Bug designs.

FRONT BACK

The Y-Bang Bug should never be locked up with the full Yahoo! logo. o ensure our trademark is properly T
A little yodel goes a long way.

WEATHER

protected, the Y-Bang Bug shape cannot be altered. Type, graphics, or illustrations must not be attached to the Y-Bang Bug. o not use Y-Bang Bugs in your D property masthead (except as part of a front page animation that resolves to the Yahoo! logo). he Y-Bang Bugs dont travel in packs. T Only one Y-Bang Bug should appear on each marketing material. hen cropping, be careful not to W or the Y

WEATHER

WEATHER

crop the trademark, registered symbol,

WEATHER

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legal information

LEGAL INFORMATION
When and Where to Use Trademark Indicia ( and )
The standard Yahoo! logo and Y-Bang logo should use the mark in all markets. We take the position that if a brand has global scope and is registered in the United States, then it is proper to mark the standard Yahoo! logo or the Y-Bang logo with the symbol. Online properties are typically branded Yahoo! followed by a descriptive property name (Finance, Sports, News) with the mark appearing after the Yahoo! logo but before the descriptor (e.g. Yahoo News). In cases where a non-descriptive name is used for a new property, a mark may be required instead. In such cases, the trademark team in Legal (trademarks@yahoo-inc.com) will specify if the mark will be required for any new properties that are not descriptive enough to qualify for registered trademark attribution. We understand these designations may sometimes unduly clutter things. If space is limited or other features on a page make a page overly busy, include the or at least once on the page, usually in the first or most prominent place the mark appears. Subsequent uses of the mark on the same page do not require the or . immediately by sending an email to phishing@cc.yahoo-inc.com with as many details as possible.

Third Party Requests for Permission to Use Yahoo!s Brand Features or Copyrighted Material
Third parties seeking permission to use any Yahoo! trademarks, logos, service marks, trade dress, slogans, screen shots, copyrighted designs, or other brand features (collectively Brand Features) should review the guidelines for use of Yahoo! Brand Features (http://pressroom.yahoo.net/ pr/ycorp/permissions.aspx). Once they have reviewed our guidelines, they should print the Request for Approval form (http://docs.yahoo.com/info/copyright/request.html), complete it, sign it, and email it to the Permissions Agent at permissions@yahoo-inc.com. Requests will be processed once we receive the completed form. The requesting party will typically receive a response within ten business days. If the request is approved, that approval will be expressly subject to the above-referenced guidelines as well as all additional terms set forth in Yahoo!s Notification of Approval and License Agreement. Please do not call or contact our Copyright Agent with Requests for Approval.

Protecting Our Trademarks and Copyrightable Material

Unauthorized use of our trademarks or confusingly similar marks, logos and taglines can seriously weaken the uniqueness and value of our marks. Unauthorized use of our copyrighted material is essentially stealing from us and may also involve stealing partner content as well. If you discover a site, domain name or other material (online or offline) that appears to be infringing our trademark or copyrighted material, please send an email with Infringement: [URL] in the subject line to ipenforcement@yahoo-inc.com. If the objectionable material involves potentially criminal or highly offensive content or conduct, then please mark your request Urgent! If you suspect a phishing attack of any kind, please contact the 24/7 Customer Care team

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LEGAL INFORMATION
Promotional Tie-Ins with Major Third Party Events (Oscars, Super Bowl, Olympics, etc)
There are a number of major recurring third party events which we often rely upon to create excitement throughout the Yahoo! network and all of our properties, but which have their own special restrictions associated with them. Such third party events include the Super Bowl, Oscars, Golden Globes, NCAA Final Four, Olympics, etc. and other major events that are registered trademarks of third parties. Owners of these trademarks, as well as celebrities in the sports and entertainment industries, are often very aggressive when it comes to enforcing their rights. Therefore, unless there is a formal agreement in place that allows Yahoo! to utilize such trademarks for marketing and promotional use, please avoid using the names and logos of such trademarks for promotional use. Please contact brand-issues@ yahoo-inc.com if you have any questions or need additional guidance.

Special Offers for Yahoo! Audiences

When a third party partner is advertising a special offer intended for Yahoo! audiences, use language that makes it clear that the offer is not from Yahoo!, but from the advertiser. Acceptable language would include Special offer exclusively for Yahoo! audiences! Third parties are not allowed to use our logos or other brand marks for such promotions.

Yahoo! Agency Guidelines

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