Scribd Logo
Hochladen

Willkommen bei Scribd!

  • Making Data Sexy

    Hochgeladen von

    Datalicious Pty Ltd
    34 Ansichten21 Seiten
    The presentation discusses the four main data categories in relation with marketing and analytics strategies. For more information, visit <a href="http://www.datalicious.com">Datalicious</a>

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Verfügbare Formate

    PDF, TXT oder online auf Scribd lesen

    Stufen Sie dieses Dokument als nützlich ein?

    Sind diese Inhalte unangemessen?

    Dieses Dokument melden
    The presentation discusses the four main data categories in relation with marketing and analytics strategies. For more information, visit <a href="http://www.datalicious.com">Datalicious</a>

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    34 Ansichten21 Seiten

    Making Data Sexy

    Hochgeladen von

    Datalicious Pty Ltd
    The presentation discusses the four main data categories in relation with marketing and analytics strategies. For more information, visit <a href="http://www.datalicious.com">Datalicious</a>

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 21

    >

    Making data sexy <


    Turning raw data into ac.onable insights

    > The datalicious elevator pitch


    Using data to widen the funnel

    Media A:ribu<on & Modeling


    Op<mise channel mix, predict sales

    Targeted Direct Marke<ng


    Increase relevance, reduce churn

    Tes<ng & Op<misa<on


    Remove barriers, drive sales

    Boos<ng ROI

    Make data sexy by turning it into ac<onable insights


    August 2011 Datalicious Pty Ltd 3

    Standardise metrics

    August 2011

    Datalicious Pty Ltd

    August 2011

    Datalicious Pty Ltd

    Break down data silos

    August 2011

    Datalicious Pty Ltd

    > Establish a single source of truth

    Insights
    August 2011 Datalicious Pty Ltd

    Repor<ng

    > Combine prole data sources


    CRM Prole
    one-o collec.on of demographical data customer lifecycle metrics and key dates predic.ve models based on data mining

    Site Behaviour

    age, gender, address, etc

    protability, expira<on, etc propensity to buy, churn, etc


    historical data from previous transac.ons

    average order value, points, etc

    +
    Datalicious Pty Ltd

    browsing, checkout, etc


    tracking of content preferences

    tracking of purchase funnel stage

    products, brands, features, etc


    tracking of external campaign responses

    search terms, referrers, etc


    tracking of internal promo.on responses

    emails, internal search, etc

    Updated Occasionally
    August 2011

    Updated Con<nuously
    8

    rd party data enhancements > 3

    Customer prole data

    Geo-demographic data

    +
    Datalicious Pty Ltd

    The whole is greater than the sum of its parts

    3rd party data

    August 2011

    Visualise your data

    August 2011

    Datalicious Pty Ltd

    10

    What trends can you iden<fy in 5 seconds by looking at the raw data only?
    August 2011 Datalicious Pty Ltd 11

    August 2011

    Datalicious Pty Ltd

    12

    August 2011

    Datalicious Pty Ltd

    13

    August 2011

    Datalicious Pty Ltd

    14

    August 2011

    Datalicious Pty Ltd

    15

    RED = No single men


    August 2011

    Datalicious Pty Ltd

    16

    Allocate a data budget

    August 2011

    Datalicious Pty Ltd

    17

    Combine data & crea<vity

    August 2011

    Datalicious Pty Ltd

    18

    August 2011

    Datalicious Pty Ltd

    19

    insights@datalicious.com blog.datalicious.com twi:er.com/datalicious


    August 2011 Datalicious Pty Ltd 20

    Contact us

    Learn more Follow me

    Data > Insights > Ac<on

    August 2011

    Datalicious Pty Ltd

    21

    Das könnte Ihnen auch gefallen