NEWS

For Release: Immediate Contact: Alice Greene 412.362.2000 ext. 1265 info@msa.com

MSA Announces Daily Invoice-Level Shipment Processing Capabilities Now Benefiting Beverage Industry Pittsburgh PA November 15, 2012 Management Science Associates, Inc. (MSA) announced that it has "gone live" with the next generation of its Data@Factory, now processing daily, invoice-level shipment data. Leveraging the proven infrastructure first established in 1993, continuously improved through seven major releases, and currently serving 25 leading consumer products companies for the management of weekly, SKU/store sequence-level shipments, the "NeoCore" Data@Factory addresses today's pervasive need for more granular and timely data. NeoCore's first implementation supports the beverage industry; however, these advanced capabilities can extend to any industry craving more precise shipment tracking to drive further efficiencies throughout the demand chain. Daily data processing is the latest example of MSAs commitment to continuous investment and improvement in its Reseller Information Systems (RIS) product, exploiting new technologies as they become proven. Today, despite rapidly increasing data volumes and complexities, MSA is focused on faster delivery of more granular information to suppliers and their trading partners anytime, anywhere. Technologies for big data have exploded over the last several years and can divert a companys attention from the main goal of using information to make great decisions, said Karl Herleman, MSA Vice President of IT. C-level leaders understand that its best to rely on data management experts like MSA to do the heavy lifting on their large data sets. The invoice-level platform brings new flexibility in the areas of distributor input formats; new fields can be added or removed easily; error types are parameterized; and processing, accepting and rejecting data can be done at the transaction-level, rather than file-level, as can resubmissions. This collaborative platform also satisfies a long sought-after desire supplier and distributor visibility into data status through MSAs 24/7 DIY (Do It Yourself) Dataservices Portal. With this capability, field sales inquiries to corporate are greatly reduced. The RIS solution was first built in VMS with proprietary programs and databases in 1993. With its ability to help suppliers understand trade-program ROI based on store-

level performance, the solution drew the attention initially of all leading cigarette manufacturers. RIS went on to be adopted by the snack and confection industry starting in 1997, the publishing industry in 2001, beverages in 2005 and others in ensuing years. Todays platform is standards-based with relational and multi-dimensional database deliverables. Clients benefit from fully integrated data sets that include distributor shipments as well as manufacturer shipments, syndicated and store-level scan data, and audit and call-frequency information, among others. All data processing and master-data management is performed at MSAs Pittsburgh Pennsylvania headquarters, supported by a separate redundant data center. A 30-person Distributor Support Center (DSC) works with some 2,500 distributor warehouses, Route Automation Software vendors, direct-store delivery operations, club stores and other sources of supply to ensure the smooth reception and processing of shipment-data submissions on a daily and weekly basis. The DSCs Dataservices web portal provides regular feedback to distributors on data-file integrity and item classifications as well as early reads on promotion compliance, supplier-sponsored benchmark reporting and distributor-directed services. About MSA MSA is the acknowledged leader in data management, integration and analysis in the consumer goods, media and metals industries. Since its incorporation in 1963, MSA has partnered with customers to identify areas where innovative uses of data can foster growth or drive efficiency. Combining its expertise with the tools of information management, analytics, data management, and software and systems technology, MSA develops, integrates, implements and maintains products and services in various functional and vertical domains. Within processes, departments, across large and small enterprises, and throughout demand and supply chains, MSA helps customers put their data to work. With 850 professionals, MSA provides solutions for over 300 clients, including some of the largest U.S. and foreign corporations and institutions. Headquartered in Pittsburgh, MSA also has offices in New York; Atlanta; High Point, NC; Las Vegas; Cardiff, UK; Shanghai, China and Kuala Lumpur, Malaysia. For more information about MSAs RIS services in the beverage and other industries, please contact Account Group Director Alice Greene at AGreene@MSA.com or 412362-2000 ext. 1265. ###