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Synopsis

Project WIN BHARAT


Knowledge for the Excluded

Win Bharat is a user friendly knowledge platform, to enable illiterates and semi literates to access information regarding MGNREGA and other sphere of life. The platform accessed through BNRGSK manifests the vision of turning BNRGSK into Knowledge Resource Centre.

Background Brief
Bharat Nirman Rajiv Gandhi Sewa Kendra is envisioned to function as Knowledge Resource Centre to facilitate: 1) Citizens access to information on MGNREGA and other Rural development Programmes 2) Dissemination of technologies to rural for productivity enhancement of rural assets 3) Public access to information and online transaction related to development process 4) Build capacity through training and self development

Project Objective and Overview


The project WIN BHARAT is a step in a direction laid down by Bharat Nirman Rajiv Gandhi Sewa Kendras (BNRGSK) and in consonance with the principles behind Community Service Centers (CSC). WIN BHARAT works on the underlying principle behind BNRGSK to build knowledge centre in every village to disseminate information, build capacities, and improve productivity in rural areas. The key focus of WIN BHARAT project is empowering rural populace through a user interface (see Annexure I) that can be accessed even by illiterates and semi-literates. Following the vision laid down by BNRGSK and in alignment with principles behind CSC, the project WIN BHARAT can provide a single window ICT solution for rural populace for: Information access on MGNREGS and other rural development programmes, and grievance registration under MGNREGS and other programs, as and when they are implemented. Information access and aggregation related to agriculture, healthcare, and employment, enabling them to benefit from the information economy. Learn computers, English, data entry skills through self explanatory e-learning modules building capacity for effective rollout of National e-Governance Plan.
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The unique features of WIN BHARAT are: User interface for illiterate and semi literate: The operating systems so far in use cannot be operated by illiterate and semi literate, leading to a need for an operator/ sanchalak. The project WIN BHARAT implements an interface that could be easily operated by illiterate and semi-illiterate populace and resonates even with literate rural populace due to its ease of use. WIN BHARAT interface eliminates the divide caused by the presence of a middleman (Sanchalak or an operator) between the information and the user. Information in Consumable format: Rural populace is less sophisticated in their usage of information, unlike the urban populace. This constraint mandates presentation of information in a different format to rural user than to an urban user. The information presented to rural people is just not collected and collated information but the information is also analyzed, prioritized and customized according to the local conditions and then presented in a manner that could easily be consumed by end users. Ability to act on Information: The ultimate objective of information is to make better choices for users. The project enables rural people to not only consume information but it also gives them a platform to act on the information and thus benefitting from it. Thus ICT is used to provide complete solution to rural user for productivity and lifestyle enhancement. The project develops ICT infrastructure complimentary to NREGA MIS. NREGA MIS collects and collate all the data for MGNREGA to be viewed by public but the complexity of MIS interface handicaps the end users, mostly illiterates and semi illiterates, to use NREGA MIS to know about their rights and entitlements under MGNREGA. Project WIN BHARAT with its unique features provides an ICT solution to tackle some of these problems.

Project Implementation
The key activities to be undertaken to implement the project are: 1. Development of a User Interface for illiterates and semi illiterates 2. Development of data linkage with NREGA MIS and data presentation module development

3. Integration of information about land records, BPL cards etc. from already available aggregated E- governance databases 4. Building research database through primary or secondary research in the other following areas: A. Rural development schemes: Wherever the information about rural development schemes has not been aggregated, build aggregated databases to plug gapes B. Agriculture: Information about seeds, weather, farming techniques, soil, crop selection, alternative channels to sell harvest, crop insurance, etc. C. Similarly databases for Healthcare, Education and Jobs 5. Verify, localize, analyze, prioritize, and simplify information to make it rural friendly 6. Build web enabled IT applications for: A. Grievance redressal for MGNREGA and other rural development schemes and also in other areas related to basic infrastructure B. Demand supply aggregation platform for jobs, farm produce and consumer and agricultural goods C. Handshaking platform for matrimonial alliances and auction facility 7. Build self explanatory e learning modules for basic computer literacy, English learning and gaining data entry and word processing skills.

Dissemination
The application WIN BHARAT is disseminated through specially designed hardware placed in the BNRGSK. Alternative points of dissemination can be CSC, e-Choupals, and Government Schools.

Project Cost
The total cost of the project is INR24cr for 100 villages. The incremental increase in cost with the increase in number of villages becomes lesser and lesser as the software cost gets apportioned over large number of terminals. The cost for implementing WIN BHARAT in 1000 villages is INR42cr. See Annexure-II for detailed costing.

About Us
Congrolej is a consulting services firm focusing on projects that have higher economic value addition to the society as a whole. The team consists of IIT-IIM professionals with diversified work experience across different sectors and geographies. See Annexure-III for detailed profile of the core team.

Annexure I: Demo Interfaces of WIN BHARAT

Annexure II: Project Costing


Number of Villages Project Cost ( INR, crores) 100 6 500 1000

UI Cost Application development Cost Content Development Cost Hardware Total

7.23 9.56 5.80 1.40 23.99

7.23 9.56 8.69 7.00 32.49

7.23 9.56 11.59 14.00 42.39

Cost Per BNRGSK(INR, Lacs) Number of Villages 100 500 Hardware 1.40 1.40 UI + Application + Content 22.59 5.10 Total 23.99 6.50 Component Cost break up for 100 villages Component Hardware Software
GUI Info. Dissemination Platform Aggregation Platform Other Services E-Modules development E-Gov. Database Integration Integration Testing

1000 1.40 2.84 4.24

Cost ( INR, crore) 1.40 16.79 7.23 2.26 2.17 1.91 1.38 1.49 0.09 0.27 5.80 23.99

Content Development Total

Chetan Singhal, Director (Business and Market Research)


Chetan is a strategic consultant, venture capitalist and technocrat and has worked on projects across sectors such as healthcare, finance & technology. He has taken innovations III: Team Profile Annexure from R&D labs to the market to realize their impact. He has worked on commercialization and implementation of a very low cost medical device technology, developed by Nossal Global Health Institute, Melbourne, for African countries with the highest infant deaths due to pneumonia. The technology was developed through an innovative use of mobile phones and costs 80% less then the existing technologies in the market. Chetan has taken numerous entrepreneurial assignments during his professional career. He has also: helped a small Melbourne based technology Company to take its live video streaming technology internationally; developed and implemented a business process for India based company for managing sales force which eventually became into a $20m business line; developed and administered an IT application worth $25m for a US health care client. Chetan is an MBA (summa cum laude, Deans List) from Melbourne Business School, Melbourne and an Electrical Engineer from Indian Institute of Technology, Roorkee where he was awarded scholarship for being in the top 10% of the class. He has also been awarded Summer Undergraduate Research Award of IIT Roorkee for implementing an artificial intelligent robotic arm application.

Subodh Yadav, Director (Operations)


Subodh is an impact investor, consultant, and a technology evangelist. He has advised a number of companies in education, affordable housing, and technology domains in raising growth capital to the tune of $100m. He has also advised companies on key issues related to maximizing the social impact of their investments, and inclusive and socially responsible business development. He led a team of 80 software engineers, developing a customized platform for improving the usability of the Sun Microsystemss application portfolio resulting in enhanced productivity of the sales force. He independently supervised the development of an Information Retrieval tool for improving the relevance of search results obtained by search engines, the results of which were highly appreciated by the research and the practitioner community. Subodh has a meticulous academic and extracurricular record throughout. He did his MBA from Indian Institute of Management, Lucknow and B. Tech. in Computer Science and Engineering from Indian Institute of Technology, Roorkee where he was awarded full tuition waiver for getting 3rd rank in the entering class. He achieved All India Rank 21 in the prestigious IIT-JEE screening test.

Vikas Tandi, Director (Technology)


Vikas is a technocrat and has worked as computer scientist for projects targeting 8 Globalization and internationalization enablement of Adobe Systems. He is an expert in language localization technology and has filed for several patents. He has developed Common Linguistic Services (CLS) Machine Translation (MT) allowing Adobe to automatically translate various languages using Machine Translation Engines.

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