PROJECT REPORT

ON

A FINANCIAL ANALYSIS ON ASIAN PAINTS SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION
UNDER THE GUIDANCE OF MS.ANU BANSAL ASST.PROF MAIMS SUBMITTED BY: HEMANT MEHRA ENROLLMENT NO:- 05561101711 BBA-3rd Semester

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES (AFFILATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY,DELHI) PSP AREA, PLOT NO.1, SEC -22, ROHINI DELHI-110086

STUDENT DECLARATION This is to certify that the project titled A FINANCIAL ANALYSIS

ON

ASIAN PAINTS under the guidance of Ms.Anu Bansal has been completed and submitted in partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration at Maharaja Agrasen Institute of

Management Studies, Delhi . This is an original piece of work & I have not submitted it earlier elsewhere.

HEMANT MEHRA

GUIDE CERTIFICATE This is to certify that the project titled A FINANCIAL ANALYSIS ON ASIAN PAINTS is an academic work done by HEMANT MEHRA submitted in the partial fulfillment of the requirement for the award of the degree of Bachelor Of Business Administration from Maharaja Agrasen Institute of Management Studies, Delhi, under my guidance & direction. To the best of my knowledge and belief the data & information presented by him/her in the project has not been submitted earlier.

Faculty

ACKNOWLEDGEMENT

I am highly obliged to Ms.Anu Bansal (project guide) for his constant and excellent guidance and also his valuable support without whom this project report could not be successfully completed. I am also thankful to my friends, my parents, brother-sister for helping me in the completion of this project report.

Signature

PREFACE
Management means an art of getting the things done through others. Today we find management in each and every field. It is a developing field. There are Frequent changes in its principles due to increasing complexities that we find around the financial area in management field. Today finance function has played a significant role in the field of management. True learning happens out of experience and observation. And for more improvement, new tools and techniques have been developed to meet the needs of modern business which works in complex environment. There is a vast difference between the paper plan and implementation of the plan. So practical knowledge proves that experience is the best teacher and as a part of it i have understood and analyzed the information about the ASIAN PAINTS LTD.

TABLE OF CONTENTS
Sr.No: CONTENT Pg.No:

1 2 3 4 5 6 7

INTRODUCTION INDUSTRY ANALYSIS RESEARCH & METHODLOGY FINDINGS AND ANALYSIS CONCLUSION LIMITATION SUGESSTION BIBLIOGRAPHY

TABLE OF LIST
Sr.No: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Particulars GROSS PROFIT MARGIN NET PROFIT MARGIN CURRENT RATIO QUICK RATIO BOOK VALUE PER SHARE EARNINGS PER SHARE DIVIDEND PAYOUT RATIO DEBT-EQUITY RATIO FIXED ASSET TURNOVER RATIO DEBTORS TURNOVER RATIO INVENTORY TURNOVER RATIO PROPRITORY RATIO INTEREST COVERAGE RATIO RETURN ON EQUITY CAPITAL RETURN ON CAPITAL EMPOYED Table No: 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.1.6 3.1.7 3.1.8 3.1.9 3.1.10 3.1.11 3.1.12 3.1.13 3.1.14 3.1.15

LONG-TERM FUNDS TO FIXED ASSETS 3.1.16 RATIO

CHAPTER-1 INTRODUCTION

INTRODUCTION OF THE COMPANY

Asian Paints Limited was established way back on February 1,1942 and today stands as Indias largest paint company and Asias third largest paint company with an annual turnover of Rs 5,463 crore. Presently the company is having its presence in 22 countries with 28 manufacturing locations, over 2500 SKUs, Integrated SAP - ERP & i2 - SCM solution. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International, Apco Coatings, SCIB Paints and Taubmans. The company manufactures paints in the category of Decorative, Automative and Industrial segment. Apart from these the company also manufactures various Acessories like, Wall Primar, Wood Primer, Putty and Stainers etc. Asian Paints along with its subsidiaries has operations in 20 countries across the world and 28 paint manufacturing facilities, servicing consumers in 65 countries through Berger International, SCIB Paints-Egypt, Asian Paints, Apco Coatings and Taubmans. Asian Paints operates in 5 regions across the world viz. South Asia, South East Asia, South Pacific, Middle East and Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings and Taubmans. In 10 markets, it operates through its subsidiary, Berger International Limited; in Egypt through SCIB Paints; in 5 markets in the South Pacific it operates through Apco Coatings and in Fiji and Samoa it also operates through Taubmans. The company is having state-of-the-art supply chain system using cutting edge technology to integrate all its plants, regional distribution centres, outside processing centres and branches in India. All the companys paints plants in India, two chemical plants, 18 processing centres, 350 raw material and intermediate goods suppliers, 140 packing material vendors, 6 regional distribution centres, 72 depots are integrated. The company is having a big and experienced R&D team which has successfully managed to develop High-end exterior finished and wood finishes in-house, which was earlier imported into the country. These products are currently marketed under Asian Paints Elastomeric Hi-Stretch Exterior paint and Asian Paints PU wood finish respectively. The company is having three subsidiaries viz, Apco Coatings - it is a subsidiary of Asian Paints in the South Pacific islands. The company operates in Australia, Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of Apco Coatings. On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth, Decorative and International business units and has adopted SCM and ERP technology. Asian Paints aims to become the 5th largest decorative paint company in the world

Product range of the company includes: Automotive Paints Decorative Paints Industrial Paints Ancillaries - Range of ancillaries like primers, fillers stainers, and a lot more. Milestones: 1957 66 - The family-owned company makes the transition to a professionally managed organisation. British company Balmer Lawrie rejects the products of a giant British paint company in favour of Asian Paints. Asian Paints embarks on an ambitious grassroots marketing campaign, partnering with thousands of dealers in small towns all over India. 1945 - Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy 'to reach consumers in the remotest corners of the country with small packs.' 1954 - Asian Paints mascot, Gattu, the mischievous kid, is born. 1st February, 1942 - Armed with little knowledge and great determination, Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil & Paint Company', a name that they picked randomly from a telephone directory.

10

CHAPTER-2 INDUSTRY ANALYSIS

11

The Fast Moving Consumer Goods (FMCG) industry primarily deals with the production, distribution and marketing of consumer packaged goods, i.e. those categories of products that are consumed at regular intervals. Examples include food & beverage, personal care, pharmaceuticals, plastic goods, paper & stationery and household products etc. The industry is vast and offers a wide range of job opportunities in functions such as sales, supply chain, finance, marketing, operations, purchasing, human resources, product development and general management. Global leaders in the FMCG segment are Sara Lee, Nestl, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. Performance In India, the FMCG industry is the fourth largest sector with a total (organized) market size of over US$15 billion in 2007, as per ASSOCHAM, and can be classified under the premium and popular segments. The premium segment (~25%) caters mostly to the higher/upper middle income consumers while the price sensitive popular or mass segment (~75%) consists of consumers belonging mainly to the semiurban or rural areas who are not, and cannot afford to be, brand conscious. The market growth over the past 5 years has been phenomenal, primarily due to consumers growing disposable income which is directly linked to an increased demand for FMCG goods and services. Indeed, it is widely acknowledged that the large young population in the rural and semi-urban regions is driving demand growth, with the continuous rise in their disposable income, life style, food habits etc. On the supply side, the wide availability of raw materials, vast agricultural produce, low cost of labor and increased organized retail have helped the competitiveness of players. At a time when the economy and other large industrial sectors such as automobiles, aviation and financial services are reeling from the global slowdown, the consumer goods sector in India has managed to defy the trend. According to the recent reports by Zeus Consulting, India's FMCG industry has so far been resilient to the slowdown in the economy and a dip in consumer sentiment, with most companies posting double-digit growth in net profits in the first half of fiscal 2009, backed by healthy sales. As very categorically said by the Amway India Enterprises managing director and chief executive, Mr. William Pinckney, I am not saying that our company [sector] is recession-proof but it is recessionresilient. This statement on the whole stands strong for most the leading players in the FMCG sector. While a price hike and cost-cutting were the first lines of defense in a bid to protect margins, Indian manufacturers were able to let logic rather than bottom lines dictate measures, with increased marketing efforts, a well-

12

thought product mix and new launches helping them emerge unscathed from the turmoil. The prospects going forward also remain promising. Adi Godrej, Chairman and MD of Godrej Consumer Products Limited (GCPL) and Chairman of Godrej Industries feels that the best policy would be to provide tremendous fiscal and monetary stimuli to the economy, [stimuli is needed] especially in industries connected with consumer finance. Once that is done, the economic growth will come through and that will generally create multiplier factors. FMCG already seems to be doing quite well and FMCG sector will have its best year ever in 200910, he said.

VISION & MISSION 1. VISION

Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners .

2. MISSION
To provide paints as per market demand, ensuring desired level and quality of customer (dealer) service, continued availability of the right product mix of right quality at the right time.

13

CHAPTER-3 RESEARCH METHODOLOGY

14

Objectives of the Study To Get the general overview of the paint industry To Study the Demand- Supply Scenario the industry.
To carry on the SWOT Analysis of industry after studying the companies strategies To study the market shares and major players in the industry

Research can be defined as a scientific and systematic search for pertinent information on a specific topic. Research is a careful investigation of inquiry especially through search for new facts in any branch of knowledge. In simple terms, research refers to search for knowledge. Research comprises defining and redefining problems, formulating hypothesis or suggested solutions collecting, organizing and evaluating data, making deductions and reaching conclusions and at last carefully testing the conclusion to determine whether formulating hypothesis. Research methodology is away to systematically solve the research problem. It may understand as a science of studying how research is done scientifically. In it, we study the various steps that are generally adopted by the researcher in study of his research problem along with logic behind them. A Research design is a framework or blueprint for conducting the research of a project. It details the procedures necessary for obtaining the information needed. A research design lays the foundation for conducting the project. RESEARCH OBJECTIVE To explore android market To study different mobile operating system SWOT analysis of android DATA COLLECTION The data can be collected in the following two ways: Primary Data: they fit the

15

The data collected by the person himself/herself for personal use with the help of questionnaires, pie-charts, graphs, etc. This set of information is not available to anyone before the person collects it himself/herself.

Sources of primary data: In this project primary data was collected through surveys from mobile application developers. Secondary Data: The data collected by a person that had already been collected and used by some other individual. It can be said as the re-usage of the data being collected. No questionnaires, etc. are involved in this as the person seeks the information which is already present to him/her.

Sources of Secondary Data: Secondary Data was collected from any magazines, newspapers, journals, articles, books or from the internet. ADVANTAGES OF SECONDARY DATA: The main advantage of secondary data is that it can be found easily. Nowadays in the 21st century, it is very easy to find anything on the internet. However, there are books and articles in periodicals to get the data more precise.

This project is bases on secondary data. .

16

CHAPTER-4

FINDINGS AND ANALYSIS

17

RATIO ANALYSIS
Ratio analysis is a widely used tool of financial analysis. It can be used to compare the risk and return relationships of firms of different sizes. It is defined as the systematic use of ratio to interpret the financial statements so that the strengths and weaknesses of a firm as well as its historical performance and current financial condition can be determined.

CLASSIFICATION OF RATIOS:
Different ratios are used for different purposes. These ratios can be grouped into various classes according to financial activities. Ratios are classified into fou r broad categories: Liquidity ratios Leverage ratios Profitability ratios Activity ratios

1. GROSS PROFIT RATIO: It measures the percentage of each sales rupee remaining after the firm has paid for its goods. And it is also known as gross margin ratio.

FORMULA:

Gross profit *100 Net sales

TABLE: Table (RS IN CRORE) Particulars Gross profit Net sales Ratio 2009-2010 2501.27 5125.08 48.8% 2008-2009 2599.19 4270.05 60.87% 2007-2008 1475.97 3416.16 43.2% 5.1.1

18

CHART:

Gross profit ratio

70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 2009-2010 2008-2009 2007-2008 Gross profit ratio 48.80% 43.20% 60.87%

INTERPRETATION: A high ratio of gross profit to sales is a good sign of a good management as it implies that the cost of production of the firm is relatively low. While a relatively low gross margin is definitely a danger signal, warranting a careful and detailed analysis of the factors responsible for it. Here in 2008-2009 the ratio is the highest where as it has decreased from 60.87% to 48.80% in 2009-2010 which means the companys cost of production has increased which is not good for the company.

2. Net Profit Margin: It measures the percentage of each sales rupee remaining after all costs and expenses including interest and taxes have been deducted. Formula: earnings before taxes/ net sales *100

Table 5.1.2 CRORE) Particulars Net Profit Before Tax Net sales Ratio 2009-2010 1153.85 5125.08 22.51% 2008-2009 621.33 4270.05 14.55%

(RS IN

2007-2008 616.59 3419.06 18.03%

19

Chart:

net profit ratio

25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 2009-2010 2008-2009 2007-2008 14.55% net profit ratio 22.51% 18.03%

Interpretation: The net profit margin is indicative of managements ability to operate the business with sufficient success. A high net profit margin would ensure adequate return to the owners as well as enable a firm to withstand adverse economic conditions when selling price is declining. Here it has increased in 2010 which is good for the company.

3. Current ratio: This ratio establishes a relationship between current assets and current liabilities. The objective of calculating this ratio is to measure the ability of the firm to meet its short term obligation. Formula: Current asset Current liabilities

Table: Table (RS IN CRORE) Particulars Current assets Current liabilities Current ratio(times) 2009-2010 1342.28 1460.44 0.92 2008-2009 1228.42 957.74 1.28 2007-2008 1043.67 951.05 1.09 5.1.3

20

Chart:

Current ratio(times)
1.4 1.2 1 0.8 0.6 0.4 0.2 0 2009-2010 2008-2009 2007-2008 Current ratio(times) 0.92 1.28 1.09

Interpretation: The higher the turnover ratio, the more efficient is the management and utilization of the assets while low turnover ratios are indicative of underutilization of available resources and presence of idle capacity. Here in 2009 it was higher while in 2010 it has decreased again. 4. Quick ratio: It is the ratio between quick current assets and current liabilities and is calculated by dividing the quick assets by the current liabilities. Formula: Quick assets Current liabilities

Table: Table (RS IN CRORE) Particulars Quick assets Current liabilities Quick ratio(times) 2009-2010 579.14 1460.44 0.40 2008-2009 681.71 957.74 0.71 2007-2008 791.77 951.05 0.83 5.1.4

21

Chart:

Quick ratio(times)
0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 2009-2010 2008-2009 2007-2008 0.4 Quick ratio(times) 0.71 0.83

Interpretation: A Quick ratio of 1:1 is considered satisfactory as a firm can easily meet all current claims. It provides in a sense a check on liquidity position of a firm. Here it has shown a decreasing trend from which can say that the company is having more assets which has tied up in slow moving and unsalable inventories and slow paying debts.

5. Book value per share: It represents the equity of the equity share holder on a per share basis. It is computed dividing net worth by the number of equity shares outstanding.

Formula: Table: Table (RS IN CRORE) Particulars Net worth No.of shares Book value share

Net worth Number of equity shares outstanding 5.1.5

per

2009-2010 1557.22 9.592 162.35

2008-2009 1094.47 9.592 114.10

2007-2008 928.50 9.592 96.8

22

Chart:

Book value per share

180 160 140 120 100 80 60 40 20 0 2009-2010 2008-2009 2007-2008 114.1 96.8 Book value per share 162.35

Interpretation: it is used as a benchmark for comparisons with the market price per share. However it has a serious limitation as a valuation tool as it is based on the historical costs of the assets of a firm. Here it is highest in the year 2009-2010. 6. Earnings per share: It measures the profit available to the equity shareholders on a per share basis. It is calculated by dividing the profits available to the equity shareholders by the number of shares outstanding. Formula: Net profit Number of ordinary shares outstanding Table 5.1.6

Table: (RS IN CRORE) Particulars Net profit No.of eq. shares Earnings per share 2009-2010 1004.50 9.592 104.72 2008-2009 562.36 9.592 58.63

2007-2008 525.20 9.592 54.75

23

Chart:

Earnings per share

120 100 80 60 40 20 0 2009-2010 2008-2009 2007-2008 58.63 54.75 Earnings per share 104.72

Interpretation: It is a widely used ratio. As a measure of profitability of a firm from the owners point of view, should be used cautiously as it does not recognize the effect of increase in equity capital as a result of retention of earnings. Here it has increased in three years. 7. Dividend payout ratio: It measures the proportion of dividends paid to earning available to shareholders. It is also known as payout ratio. Formula: Dividend to equity holders Net profit

*100

Table: (RS IN CRORE) Particulars Dividend to eq. holders Net profit Dividend payout ratio 2009-2010 258.98 1004.50 26% 2008-2009 167.86 562.36 30%

Table 5.1.7

2007-2008 163.06 525.20 31%

24

Chart:

Dividend payout ratio

32% 31% 30% 29% 28% 27% 26% 25% 24% 23% 2009-2010 2008-2009 2007-2008 26% Dividend payout ratio 30% 31%

Interpretation: This ratio generally shows what percentage share of the net profit after taxes and preference dividend is paid out as dividend to the equityholders. So that the percentage dividend of equity holders is decreasing year by year.

8. Debt-equity ratio: It measures the ratio of long-term or total debt to shareholders equity. It is the ratio of the amount invested by outsiders to the amount invested by the owners of business. Formula: Long-term debt Shareholders equity Table: Table (RS IN CRORE) Particulars Long-term debt 2009-2010 116.49 2008-2009 122.44 2007-2008 126.22 5.1.8

25

Shareholders equity Debt-equity ratio Chart:

95.92 1.21

95.92 1.28

95.92 1.31

Debt-equity ratio
1.32 1.3 1.28 1.26 1.24 1.22 1.2 1.18 1.16 2009-2010 2008-2009 2007-2008 1.21 Debt-equity ratio 1.28 1.31

Interpretation: It is an important tool of financial analysis to appraise the financial structure of a firm. If the ratio is high, the owners are putting up relatively less money of their own. It is danger signal for the creditors. A low ratio has opposite implications. Here the ratio is decreasing which is not good for the company. 9. Fixed Asset turnover ratio: It indicates the efficiency with which firm uses all its assets to generate sales. It is based on the relationship between the cost of goods sold and assets/investment of a firm. Formula: cost of goods sold Average fixed assets Table: (RS IN CRORE)
Particulars Cost of goods sold Average fixed assets Fixed asset t/o ratio 2009-2010 2623.81 1,088.18 2.41 2008-2009 2599.19 711.77 3.65

Table 5.1.9

2007-2008 1940.19 539.22 3.6

26

Chart:

Fixed asset t/o ratio

4 3.5 3 2.5 2 1.5 1 0.5 0 2009-2010 2008-2009 2007-2008 2.41 Fixed asset t/o ratio 3.65 3.6

Interpretation: The higher the turnover ratio, the more efficient is the management and utilization of the assets while low turnover ratios are indicative of underutilization of available resources and presence of idle capacity. Here the ratio has decreased from 3.65 to 2.41 which mean company needs additional capital investment to expand their activities. 10. Inventory turnover ratio: The number of times the average stock is turn over during the year is known as stock turn over. It is computed by dividing the cost of goods sold by the average stock. The objective of computing this ratio is to determine the efficiency with which the inventory is utilized. Formula: cost of goods sold Average inventory Table 5.1.10

Table: (RS IN CRORE)

Particulars Cost of goods sold Average inventory Inventory turnover ratio 2009-2010 2623.81 654.925 4 2008-2009 2599.19 542.84 4.79

2007-2008 1940.19 486.52 3.99

27

Chart:

Inventory turnover ratio

6 5 4 4 3 2 1 0 2009-2010 2008-2009 2007-2008 4.79 3.99

Inventory turnover ratio

Interpretation: A high ratio implies good inventory management. Here in 2008-2009 it was highest. But it decreased from 4.79 to 4. A low ratio is dangerous. It signifies excessive inventory or overinvestment in inventory. 11. Debtor turnover ratio: It is the average amount of time needed to collect accounts receivables. The debtors turnover suggest the number of times the amount of credit sales is collected during the year, while debtor ratio indicates the number of days during which the dues for credit sales are collected. Suppose the debtors ratio is sixty days, it means that debtors pay their dues for credit sales after sixty days of making the sales. Formula: Average debtors + bills receivables Credit sales Table

*365 5.1.11

Table: (RS IN CRORE)

Particulars Credit sales Average debtors Debtor turnover ratio 2009-2010 5125.08 331.43 23.6 2008-2009 4270.05 311.02 26.58

2007-2008 3419.06 251.90 26.89

28

Chart:

Debtor turnover ratio

28 27 26 25 24 23 22 21 2009-2010 2008-2009 2007-2008 23.6 Debtor turnover ratio 26.58 26.89

Interpretation: This ratio measures how rapidly receivables are collected. A high ratio is indicative of shorter time-lag between credit sales and cash collection. A low ratio shows that debts are not being collected rapidly. In 2007-08 the ratio was high which shows effective collection policy. But in 2009-10 the ratio has gone down to 23.6. This shows that the companys policy is not so effective.

12. Proprietary ratio: The ratio shows the proportion of proprietors funds to the total assets employed in the business. The proprietors fund or shareholders equity surplus. The ratio indicates the amount of capital contributed by the proprietors .The higher the ratio, the higher proprietors & the financial position of business. Formula: proprietarys fund Total assets

*100

Table: (RS IN CRORE) Particulars Proprietors fund Assets Proprietary ratio 2009-2010 1577.22 1673.71 94.23%

Table 5.1.12

2008-2009 1094.47 1216.21 90%

2007-2008 928.50 1054.72 88%

29

Chart:

Proprietary ratio
95.00% 94.00% 93.00% 92.00% 91.00% 90.00% 89.00% 88.00% 87.00% 86.00% 85.00% 84.00% 94.23%

90% 88% Proprietary ratio

2009-2010

2008-2009

2007-2008

Interpretation: This ratio indicates the extent to which assets are financed by owners funds. It may also show some relationship between equity funds and assets. Here in 2010 the ratio is highest which is good for the company. 13. Interest coverage ratio: The ratio indicates as to how many times the profit covers the payment of interest on debentures and long-term loans. Hence, it is knows as times-interest earned ratio. It is indicated in times. Formula: EBIT Interest Table 5.1.13

Table: (RS IN CRORE)

Particulars EBIT Interest Interest coverage ratio 2009-2010 1153.85 13.76 83.86 2008-2009 621.33 10.40 59.74

2007-2008 616.59 8.27 74.56

30

Chart:

Interest coverage ratio

90 80 70 60 50 40 30 20 10 0 2009-2010 2008-2009 2007-2008 Interest coverage ratio 59.74 83.86 74.56

Interpretation: It indicates the extent to which a fall in EBIT is tolerable in that the ability of the firm to service its interest payments would not be adversely affected. Here it has increased in the year 2010 so it can enable the firm to pay back to the lenders. 14. Return on equity share capital: The ratio is important, as it indicates profitability of a firm from the viewpoint of real owners who are ordinary shareholders, who bear all the risks of business. It signifies the success with which the management has been able to earn enough returns on funds supplied by the proprietors. Formula: Net profit after tax Equity share capital

*100 Table 5.1.14

Table: (RS IN CRORE)

Particulars Net profit after tax Equity share capital Return on eq. share capital 2009-2010 774.50 1557.22 49.74% 2008-2009 364.31 1094.47 33.27%

2007-2008 375.20 982.37 38.19%

31

Chart:

Return on eq. share capital

60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 2009-2010 2008-2009 2007-2008 49.74% 38.19% 33.27% Return on eq. share capital

Interpretation: Here the ratio has increased from 38.19% to 49.74% which mean company has enough capital to pay the dividend to his shareholders. It is able to earn enough returns on the funds.

15.

Return on capital employed: It is an index of profitability of business and obtained by comparing net profit with capital employed. The ratio is normally expressed in the percentage. The term capital employed includes share capital, reserves and long term loan such as debentures. Formula: EBIT Total capital employed *100 Table 5.1.15

Table: (RS IN CRORE)

Particulars EBIT Capital employed Return on capital employed 2009-2010 1153.85 1557.22 74.09% 2008-2009 621.33 1094.47 56.77%

2007-2008 616.59 982.37 62.76%

32

Chart:

Return on capital employed

80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 2009-2010 2008-2009 2007-2008 Return on capital employed

Interpretation: Here the profits are related to the total capital employed. The higher the ratio, the more efficient is the use of capital employed. Here the ratio is increasing so we can say that the funds of owner and lenders have been used efficiently. 16. Long-term funds to fixed assets ratio: The fixed assets should always be acquired out of long-term funds meaning there by that this ratio should not be less then 100. Formula: long-term funds Fixed assets

*100

Table: (RS IN CRORE)

Particulars Long-term funds Fixed assets Long-term fund to fixed asset ratio 2009-2010 2008-2009

Table 5.1.16

2007-2008

116.49
1,088.18 10.7%

122.44
711.77 17.2%

126.22
539.22 23.4%

33

Chart:

Long-term fund to fixed asset ratio

25.00% 20.00% 15.00% 10.70% 10.00% 5.00% 0.00% 2009-2010 2008-2009 2007-2008 Long-term fund to fixed asset ratio 23.40%

17.20%

Interpretation: Higher the ratio, better for the company. In the year 2010 it has decreased to 10.7% from 23.4% which is not good for the firm. In 2009-2010 long term funds have decreased while fixed assets have increased and because of that only the ratio has come down to 10.70%.

34

DU-PONT ANALYSIS
Particulars Net sales Less: operating expenses Earnings before interests &taxes Less: interest Earnings before taxes Less: taxes Earnings after taxes Total assets Debt Equity EAT/EBT(times) EBT/EBIT(times) EBIT/Sales(per cent) Sales/assets(times) Asset/equity(times) Return on equity(per cent) (RS IN CRORE) 2008 3419.06 2862.70 616.59 8.27 608.32 233.12 375.20 2005.77 94.70 982.37 0.62 0.99 0.18 1.70 2.04 0.38 2009 4270.05 3708.78 621.33 10.40 610.93 246.62 364.31 2174.65 74.53 1094.47 0.60 0.98 0.15 1.96 1.99 0.34 2010 5125.08 4115.08 1153.85 13.76 1140.09 365.59 774.50 3134.15 68.59 1557.22 0.67 0.99 0.23 1.64 2.01 0.50

INTERPRETATION:
The equation indicates that the management of the company has three levers through which it can control ROE: i. The net profit margin per rupee sales ii. The sales generated per rupee of assets employed iii. The amount of equity used to finance the assets. Here in the year 2008 the ROE is was higher which means company had the higher financial leverage. And it has decreased in year 2009 to 0.34 from 0.50 and again it increased a bit in the year 2010 to 0.38. Which means company is exploring the possibilities of increasing its profit. This 5 ways break up of ROE enables the firm to analyze the effect of interest payments and tax payments separately from operating profitability. The both leverage ratios have been increased in the years 2010 i.e. company has higher financial leverages. Which ultimately leads to the higher profit.

35

COMMON-SIZE STATEMENT
Income-statement
(RS IN CRORE) PARTICULARS Profit / Loss A/C Net Sales Material Cost Increase Decrease Inventories Personnel Expenses Manufacturing Expenses Gross Profit Administration Selling and Distribution Expenses EBITDA Depreciation and Amortization EBIT Interest Expense Other Income Pretax Income Provision for Tax Extra Ordinary and Prior Period Items Net Net Profit 31-Mar10(12) Rs 51144.50 28740.80 -147.30 2647.80 1103.50 18799.70 8752.60

(common-size)
31-Mar09(12) Rs % 42579.70 100.00 25650.10 60.24 586.70 1.38 2431.20 983.40 5.71 2.31 30.36 17.34 31-Mar08(12) Rs 34066.80 19473.10 231.90 1991.30 836.70 11533.80 6094.00

% 100.00 56.20 -0.29 5.18 2.16

% 100.00 57.16 0.68 5.85 2.46 33.86 17.89

36.76 12928.30 17.11 7381.30

10047.10 607.40 9439.70 191.00 1544.80 10793.50 3301.70 253.20 7745.00

19.64 1.19 18.46 0.37 3.02 21.10 6.46 0.50 15.14

5547.00 571.50 4975.50 159.10 721.40 5537.80 1835.70 -78.50 3623.60

13.03 1.34 11.69 0.37 1.69 13.01 4.31 -0.18 8.51

5439.80 437.70 5002.10 82.70 726.10 5645.50 1879.60 -13.90 3752.00

15.97 1.28 14.68 0.24 2.13 16.57 5.52 -0.04 11.01

INTERPRETATION:
These percentage figures bring out clearly the relative significance of each group of items in the aggregative position of the firm. For instance in the year 2010 the EAT of the company has increased to 6.46 from 4.31 in the year 2009. This improvement can mainly be seen from the efficiency in manufacturing operation. The increase in financial heads (interest) can be traced to the on time payment of the long term loans. Further analysis indicates that profitability is more because of decrease in operating expenses.

36

BALANCE SHEET(COMMON-SIZE)
CRORE)

(RS IN

PARTICULARS Equity Capital Preference Capital Share Capital Reserves and Surplus Loan Funds Current Liabilities Provisions Current Liabilities and Provisions Total Liabilities Tangible Assets Net Intangible Assets Net Net Block Capital Work In Progress Net Fixed Assets Investments Inventories Accounts Receivable Cash and Cash Equivalents Other Current Assets Current Assets Loans & Advances Total Assets

31-Mar% 31-Mar% 31-Mar10 09 08 959.20 3.06 959.20 4.41 959.20 0.00 0.00 0.00 0.00 0.00 959.20 3.06 959.20 4.41 959.20 14613.00 46.63 9985.50 45.91 8325.80 685.90 2.19 745.30 3.43 947.00 11562.70 36.89 7719.00 35.49 7845.60 3041.70 9.71 1861.50 8.56 1664.90 14604.40 46.60 9580.50 44.05 9510.50 31341.50 100.00 21749.60 100.00 20057.70 6951.70 22.18 6177.90 28.40 4175.10 122.90 0.39 51.20 0.24 38.90 7074.60 22.57 6229.10 28.64 4288.30 3807.20 12.15 888.60 4.09 1103.90 10881.80 34.72 7117.70 32.73 5392.20 7036.90 22.45 2347.70 10.79 4228.80 7631.40 24.35 5467.10 25.14 5389.70 3314.30 10.57 3110.20 14.30 2519.00 286.00 0.91 1282.60 5.90 413.50 667.10 2.13 484.60 2.23 331.80 11898.80 37.96 10344.50 47.56 8654.00 1524.00 4.86 1939.70 8.92 1782.70 31341.50 100.00 21749.60 100.00 20057.70

% 4.78 0.00 4.78 41.51 4.72 39.12 8.30 47.42 100.00 20.82 0.19 21.38 5.50 26.88 21.08 26.87 12.56 2.06 1.65 43.15 8.89 100.00

COMMONSIZE INTERPRETATION:
The common size balance sheet shows that current asset as a percentage of total asset have increased by around 10% over the previous year in 2010. This increase was shared by inventories and cash; the share of debtors also has decreased. The proportion of current liabilities has also increased. These facts signal a declining trend in the over all liquidity position in the company. Further, the share of long term debt has also declined and owners equity has remained the same through out the last 3 years.

37

TREND ANALYSIS
Balance sheet (As on March 31) for the year 2008,2009 &2010 Particulars Sources Of Funds : Share Capital Reserve & Surplus Secured Loan Unsecured Loan Total liabilities Application Of Funds: Fixed Assets W-I-P Investment CA & loans & Adv. CL & Provisions CA-CL Miss. Exp. Total assets (Rs.in crore) Interpretation: The significance of a trend analysis of ratios lies in the fact that the analysis can know the direction of movement, that is, whether the movement is favorable or unfavorable. Trend analysis involves comparison of a firm over a period of time, that is present ratios are compared with past ratios for the same firm. It indicates the direction of change in the performance- improvement, deterioration or constancy- over the years. If we talk about total liabilities here it has been decreasing; this shows positive aspect of the company. But the amount in reserves and surplus of the company has decreased so company can not invest in other segments or departments their capital that easily. 2007-08 95.92 832.58 36.70 89.52 1054.72 539.22 422.88 1043.67 951.05 92.62 1054.72 % 100 100 100 100 100 100 100 100 100 100 100 100 2008-09 95.92 998.55 24.59 97.85 1216.91 711.77 234.77 1228.11 957.74 270.37 1216.91 % 100 120 67 109 100 132 55 118 101 292 100 2009-10 95.92 1461.30 25.59 90.90 1673.71 1088.18 703.69 1342.28 1460.44 (118.16) 1673.71 % 100 176 70 101 100 202 165 129 154 (128) 100

38

Profit and loss account

crore) Particulars Income : Net Sales Other Income Total Income Expenditure: Raw Materials Other Manu. Expenses Selling, Admin Expenses Miscellaneous Expenses Total Expenses PBDIT Interest PBDT Depreciation PBT Tax Net Profit 2007-08 3419.06 60.23 3479.29 1956.13 194.67 711.90 2862.70 616.59 8.27 608.32 43.77 564.55 189.35 375.20 % 100 100 100 100 100 100 100 100 100 100 100 100 100 100 2008-09 4270.05 60.06 4330.11 2606.93 238.90 862.95 3708.78 621.33 10.40 610.93 57.15 553.78 185.52 362.36 % 125 100 124 133 123 121 130 101 126 100 131 98 98 97

(Rs. in 2009-10 5125.08 143.85 5268.93 2840.24 260.84 1014 4115.08 1153.85 13.76 1140.09 60.74 1079.35 304.85 774.50 % 150 240 151 145 134 142 144 188 167 187 139 191 161 207

Interpretation: Here in the year 2009-2010 the profit has decreased from 774.50 in 2007-08 to 375.20. It is just because of the monsoon which made delay in the production and the sales went down in the last quarter of the company. Interest rate has also decreased which is good for the firm only. The expenses of the company are also less related to last two years which also indicates good financial management of the firm that the firm is handling its finance very efficiently and effectively.

39

SWOT ANALYSIS OF ASIAN PAINTS LTD

Strength : NO.1 Player in decorative paints and 2nd in industrial paint segment. Wide range of products with around 8500 colors. Geographically well spread giving the company logistical advantage. International presence giving opportunity to reap benefit from international growth. wide distribution network i.e. 19,000 dealers. Highest manufacturing capacity. Strong finanacial helps the company to invest in marketing and brand recall activities. Weakness : Low share from the industrial paint segment.

Opportunity : High growth in both decorative paint and industrial paint. Potential in overseas markets.

40

Threats : Growing industry and low capital intensive nature of business will attract competition. Setting up Greenfield project and buyout are viable options for international players to enter the domestic market. Industry growth depends on two factors (a) Repaint activity and (b) Construction. Any slowdown in any of the two will have direct impact on the company sales. Aggression from existing players The external environment saw an entry of a lot of multinationals trying to attack us on various segments

41

CHAPTER-5 CONCLUSION

42

Asian Paints Ltd, the market leader in wall paints, posted a year-on-year decline in profit in 2010. Profit fell for two main reasons. One, lower-than-expected revenue growth, and two, last years numbers included about Rs. 63 crore on account of sale of long-term investment. Thats precisely why other income has declined sharply this time, hitting profitability. Adjusting for that, net profit growth is more or less in line with Street expectations. Revenue growth at both the stand-alone company and its subsidiaries was lackluster. The company attributes poor revenue growth to the seasonal shift due to the timing of Diwali. Also, rains in August and September played spoilsport on volumes. According to the company, the extended monsoon also resulted in delayed projects and maintenance demand, impacting industrial paints demand. Analysts maintain most of the revenue growth would have come from price realizations than volume growth. Despite poor revenue growth, the good thing is that Asian Paints was able to maintain its operating profit margin. Sustaining operating margin would be a key thing to watch out for. The company says raw material prices are expected to increase further in the coming quarter and that decorative paints would be impacted more because of this than the industrial paints segment. The performance of some subsidiaries is another concern, as some of them continue to face tough market conditions. Some other aspects found were: Low profit margin a great concern. Little shift in the income of the average class makes them shift to the emulsion category. Future Plans : The company plans to consolidate its dominant position in India by launching new products in line with the market developments in both decorative paint and industrial coating segments. The company is focusing on further improving the operations of all of its subsidiaries in India and abroad and has already launched E-Strides, an ERP initiative through which all the overseas ventures are being covered for sharing of global knowledge, best practices and better control on operations. The companys objective is to be among the top three players in each market where it is currently operating or plans to operate in the future Introducing Water based Paints Repositioning of existing Brands in Rural Market Broadening of Distribution Network Adding more choices for shades and effects Enhancing Better Quality

43

 Demand will be generated through the new constructions coming in housing and industri

44

CHAPTER-6 LIMITATIONS

45

LIMITATIONS
The major limitation which was faced during the project was shortage of time. Marketing requires more analysis and less theory. Everything practical we learn cant be summarized. Lack of knowledge about the statistical techniques and methods. The accuracy of the project is only based on the secondrary data.

46

CHAPTER-7 SUGESSTIONS

47

Asian paint limited is a growing company and allover performance of the company is satisfactory. The main performance of the company can be judged by the Net profit ratio and it has increased year by year. The Expense has decreased, so company can get the more profit and can also give more dividend to the share holders. They should promote Vendors in supplying the raw Materials Rather than Importing. They should develop suppliers in supplying basic ingredients for paints (pthalic anhydride, Resins). During Monsoon Seasons they should increase Exports to More countries (Already Captured exporting to 22 markets- Asia Pacific, Middle East, Africa). In addition, should offer Seasonal Products E.g. Diwali in North, Pongal in south & Christmas. They should increase promotional activities with regard to Regional festivals. They should offer other variety of products ( Wood Polishes)at a discounted rate during sale of Decorative paints-predator pricing Industrial paints and should tie up with Business units for longer periods or can take over of small companies to increase their market Share. They should refinish their old Capital equipments/metals with paints for industries at low rates to prevent Corrosion. And the dealers of the company are not satisfied with the price so they should also get price relaxation.

48

BIBLIOGRAPHY

www.economywatch.com/world-industries/fmcg.htm www.asianpaints.in/history.htm www.asianpaints.in/annual report 2011 www.asianpaints.in/sitemap.htm www.asianpaints.in/gallary.htm www.asianpaints.in/publicopinion.htm www.asianpaints.com/corporate_information/company.aspx.htm http://www.asianpaints.com/applications/financial_result.aspx http://www.asianpaints.com/corporate_information/board_of_dir.asp http://www.asianpaints.com/corporate_information/plants.aspx http://www.asianpaints.com/corporate_information/research_develop

Reference books Meheshwari,S.N , An Introduction To Accountancy, Vikas Publishing

House Pvt Limited 4th Edition,2009

Tulsian.PC, Financial Accounting

Pearson Education India,,8th edition,2008 Rajasekaran.V, Financial Accounting Pearson Education India,8th Edition, 2008

Mukherjee.A, Adv Accounting

Tata McGraw-Hill Education,9th Edition,2009

49

50