MARKETING METAMORPHASIS OF COCA COLA LTD

Coca-Cola is one of the most persistent and well-loved brands in history. It is one of the longest surviving brands, and thus considered among the most successful companies ever. The reason in part of this is their strong advertising and marketing. Coca-Cola has always relied in advertising to promote and market their brand, and this is why they are always on top of their game, after having been in the market for more than a century! Coca-Cola advertising has indeed greatly affected American pop culture, and even the whole world.

1800s
Coca-Cola first advertisement in the Atlanta Journal. There is little creativity found in the first ad, just some text. No artsy fonts, no images, no gimmicks. The first newspaper ad showed the companys first (and definitely the last) tagline: Delicious! Refreshing! Exhilarating! Invigorating!

1900s
Coca-Cola advertising during the early 1900s relied on young women as their spokespersons. The first spokesperson of Coca Cola is model Hilda Clark.

1930s to 1960s
Coca-Cola is often credited for creating the image of the modern Santa Claus as an old, jolly and fat man in a red and white suit. Coca-Cola did invent the red-and-white jolly Santa during the 1930s, the illustration done by Haddon Sundblom. Before Santa, pretty young women were used to endorse Coca-Cola.

End of 1960s
Until the 1970s most people enjoyed cola in ice cream parlours or the local soda fountain. The soda fountain counter was a place for socializing with other people. However, at this point in time the fountain was already declining in popularity as bottled drinks and commercialized fast food quickly rose to popularity. As you can see previously, until the 1960s Coca-Cola advertising shows people holding their drink in a glass rather than the iconic bottle.
In 1969, they released their new advertising slogan Its the real thing. The campaign now centers on the Coca-Cola bottle itself

1960-1980
It was during this era that Coca-Cola went global. The company has now spread to 163 countries worldwide. Year after year, it has captured new markets such as Macau, Turkey, Paraguay, the Philippines, to name a few. Not only this, Coca-Cola has expanded into many different flavours such as Fanta and Sprite. With the swift expansion, Coca-Cola went with a massive advertising campaign. Coca-Cola always believed in advertising. The international appeal of Coke was shared in their advertising with the slogan: Id like to buy the World a Coke.

1993
Aside from Santa Claus, one of Coca-Colas most memorable symbols of the company is the animated Polar Bear. It came from the Northern Lights advertising campaign. The first ad featured polar bears watching a movie, a play of aurora borealis while drinking Coca-Cola.

2000
Now the Coca-Cola came with the tag line thanda matlab Coca-Cola with the brand ambassador
Amir Khan acting differently in all the commercials and targeting the youth and many such commercials are made.