Guy Kawasaki

Tuesday, November 20, 12

Tuesday, November 20, 12

1.

MAKE

MEANING

Tuesday, November 20, 12

A woman is often measured by the things she cannot control. She is measured by the way her body curves or doesnt curve.

Tuesday, November 20, 12

By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that dont ever add up to who she is on the inside.

Tuesday, November 20, 12

And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie.

Tuesday, November 20, 12

Tuesday, November 20, 12

2.

MAKE
MANTRA

Tuesday, November 20, 12

The mission of Wendys is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.

Tuesday, November 20, 12

 WENDYS

Healthy fast food

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 WENDYS NIKE

Healthy fast food Authentic athletic performance

Tuesday, November 20, 12

 WENDYS NIKE

Healthy fast food Authentic athletic performance Peace of mind

FEDEX

Tuesday, November 20, 12

 WENDYS NIKE

Healthy fast food Authentic athletic performance Peace of mind Democratize commerce

FEDEX EBAY

Tuesday, November 20, 12

3.

JUMP

TO THE NEXT

CURVE
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ICE

1.0

HARVEST

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ICE

2.0

FACTORY

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3.0

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ICE

FRIDGE

4.

ROLL

the DICEE

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DEEP
Fanning, Reef
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INTELLIGENT
MyKey (Ford)
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COMPLETE
LS, Lexus
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EMPOWERING
Air (Apple)
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Elegant
Eames Lounger (Herman Miller)
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5.

DONT
BE CRAPPY

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6.

LET

100 FLOWERS

BLOSSOM

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7.

POLARIZE
PEOPLE

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8.

CHURN

BABY, CHURN

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9.

NICHE
THYSELF

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Unique

Value

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Unique

Value

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Unique

Value

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Unique

Value

Tuesday, November 20, 12

Unique

Value

Tuesday, November 20, 12

Unique

Value

Tuesday, November 20, 12

Unique

Value

Tuesday, November 20, 12

Unique

Value

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10.

PERFECT

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CUSTOMIZE YOUR INTRO

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CUSTOMIZE YOUR INTRO

Tuesday, November 20, 12

Tuesday, November 20, 12

Tuesday, November 20, 12

ADD VALUE
INFORMATION

Tuesday, November 20, 12

ADD VALUE
INFORMATION

INSIGHT

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ADD VALUE
INFORMATION

INSIGHT

ASSISTANCE
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FOLLOW
10 20 30

RULE
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10 slides

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20 min

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30 point font
This is 20 points
This is 14 points
This is 12 points

Tuesday, November 20, 12

11.

DONT LET

THE BOZOS GRIND

YOU DOWN

Tuesday, November 20, 12

I think there is a world market for maybe five computers.

Thomas Watson Chairman, IBM 1943

Tuesday, November 20, 12

This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
Western Union internal memo 1876

Tuesday, November 20, 12

There is no reason why anyone would want a computer in their home.

Ken Olsen Founder, Digital Equipment Corp. 1977

Tuesday, November 20, 12

Its too far to drive, and I dont see how it can be a business.
Guy Kawasaki Bozo

Tuesday, November 20, 12

Innovation.alltop.com Copy: Tess@mayall.com Slides: Duarte.com

Tuesday, November 20, 12

Resisting you is futile!

Resisting you is futile!

Tuesday, November 20, 12