SAMPLE SWOT FOR AN INSTITUTION What is SWOT ?

SWOT Template SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. In my sample SWOT analysis , I have done a simple SWOT analysis as a SWOT template for a Educational Institution , this analysis includes the other study parts like organization and department study but in this section I prepare SWOT for you . This institution has two branch in city with 8 years experience , the main educational services are computer , networking and certification and these types of education . The main vision is the expansion and finding new markets for this institution . We start with Internal factors then continue with External factors and finally based on the vision and importance of factors then will see some useful strategies .Please assume that you are managing this institution and it is a sample analysis . Internal Factors Internal factors are main characteristic of business or organization , the real and original characteristics. Strengths: 1.A good structure for laboratory and facilities ( expansion ) 2.Quality assurance of courses through with result of certification exam. 3.Up-to-date facilities and infrastructure like laboratories, teaching aids, networked computers. 4.Eight years of proven experience in professional level education and training with growing emphasis on new technology and consultancy activities to further enhance quality of teaching and training. 5.Experienced proficiency and support staff 6.Placement service with corporation .

Weaknesses: 1.Heavy dependence on part-time lecturers in some Faculties. 2.Inadequate library facilities 3.Little emphasis given to the recruitment of international students. 4.Lack of land for future expansion of the campus.

External Factors In simple words these factors are not under control but they have good and bad impact on you. Opportunities 1. Exploitation of multi-lingual assets to become a regional multi-lingual center in city for computer education. 2.Diversification of sources of revenue through better exploitation of consultancy and e-learning facilities . 3.Strategic alliances and partnerships with international institutions for offering more professional courses. 4.Strategic alliances with national institutions. 5.Use of distance education, flexible learning and adoption of new information and communications technologies to increase access. Threats: 1.Technology changes that effects the future growth and productivity. 2.Free IT education within the context of increasing trends of web learning. 3. Growth of providers of computer education institutions. 4. Absence of an effective national regulatory framework for accreditation of certification. 5.Experienced staff leaving for better conditions to other industries. Strategies : The results of matching are based on the reality and capacity of organization . The main problem is how think about yourself.As the results of our sample SWOT we can have these guidelines for business . As we found the fast changes in the IT market effects the demand in IT educational market and this gives us key points to form business for better and lower cost. 1. Lower Cost for Higher Profit To decrease the cost and also compatibility with the technological changes this institution must use virtualization technology. This type of networking (Foe example Citrix Solution) decreases the cost of Hardware and Software required to used 2. New Marketing and Online Education Some people have Internet connection and they prefer to use good services in home with internet. ELearning is one of the best solutions that some universities are using today and easily increases the segments in market also help to find the international students. 3. Focus on the Organizational relationships with IT companies Good relationship with IT companies and especially with MNC companies has more benefits for institution. At first it will improve the market and profit because of Corporate Training services for those companies. Second, to understand the new demand for professional skills in industry to design new courses. Third, it will help to the placement services to the students and more customer satisfaction.

4. English Education in Small Scale English education for computer professional people helps to improve the skills and also attract new customer to join and use parallel education system .For example some freshers in India has communication problem and it helps them. SWOT Analysis The steering committee performed a SWOT analysis in three areas: teaching and learning; student success and community. TEACHING AND LEARNING Committee Members: 1. Jessika Rodriguez (student) 2. Virginia Rigby 3. Carla Porter 4. Vivian Lilly 5. Lane Johnson 6. Linda Genco 7. Brack May 8. Kathleen Rosen 9. Bobby Rivers 10. Kara Hagenbuch Strengths Diversity of learning programs and offerings Great Academic Support Programs Student support services excellent Mentoring students Motivated professional staff Facilities are well-maintained Specialty programs Accredited programs Internships for students Clinical partnerships (Community) Diversity of student body Library and research programs for students & faculty High-quality faculty Weaknesses

Oldest campus/deteriorating infrastructure Disconnect with centers particularly in regard to teaching and support services Professional Development for faculty is limited System communication disconnect with what we hear and how implemented Quality measurement systems Lack of incentives for employees Lack of diversity of faculty Lack of funding to expand programs Problems colleting, processing, and using hard data; Not data driven No uniformity in teaching programs Best practices need to be shared; Do not use curriculum teams Opportunities To hire diverse faculty; Continued growth To cultivate better communications between colleges To improve technology To support instructional needs To increase planned enrollment To open new centers and better market our services to community To promote new growth with focused attention on student needs To improve teaching and learning infrastructure Threats Budget (external funding sources) Economy and economic influx Legislative decision-making Student cheating Lack of resources for most needy students Lower skill sets for students entering community college from HS Too much attention on growing enrollment and not enough on retention Costs for college Proprietary schools Intra-college competition for funds Too much "top-down" Debt of students in college Lack of clarity on "who" we really are STUDENT SUCCESS Committee members: 1. Bill Drees

2. Kiwana Francis 3. Cathy Nistetter 4. Leslie LaPres 5. John DeLeon 6. Marilyn Dement 7. Cynthia Gonzalez (student) 8. Terry Bryant Strengths Classroom technology and instructors Presence in high school and community Flexibility to meet local needs Provide valuable job skills to job Matriculation to university Internal professional development Flexibility Summer Bridge Expanding of Advising Low tuition - Financial Aid availability Classroom size, personable attention Diversity (mixed demography) We genuinely care for students High touch Campus/bond growth Leadership Dedicated faculty and staff Student activities Out of classroom opportunities Weaknesses Internal signage (directional/informational) Marketing (internal/external) Cost of books Technology (support system) Data (accurate processes) Opportunities External marketing; capitalize on System approach or maybe get support Expansion of programs - YMCA, Kids College on campus Professional development (business/community) Locations Promote student success Diversity of community

Threats The 1st generation challenge System centralization Outsourcing Employee morale due to ambiguity Proprietary schools and big marketing dollars they use COMMUNITY Committee members: 1. Gary Clark 2. Ruth Huytra 3. Cher Brock 4. Erick Romero (student) 5. Vickie Johnson Strengths Relationships with ISDs: Shared counselors program Bridges programs Early College & Dual credit University partnerships: Recognized for quality Articulation agreements University Center Bridges OLLU University Joint Admissions College's reputation Longevity and history in community Cost Effective relative to other institutions Location Variety of programs offered Diverse demographics reflective of community we serve Reputation prompts: Donations of Equipment

Advisory Committees Direct links to local businesses; industries (workforce programs) Weaknesses Cross-division & Cross-system communication Affects consistent image projection Lack of consistent policies system-wide Affects fairness/equity Standardization needed where it matters Responsiveness to community i.e. quick job training delivery needed in 60-90 days Opportunities Recession Job retraining and career enhancement Baby boomers return because can't retire Accelerated programs (college to work) Job Placement/school-to-workforce transition interviewing skills and other soft skills Diversity programs Threats Marketing Strategies, i.e. name recognition State Funding Assessed values (tax base potentially dwindling) Proprietary Schools marketing strategies (big money)

Strengths, Weaknesses, Opportunities, and Threats The first step in the strategic planning process was to conduct an assessment of the strengths, weaknesses, opportunities, and threats (SWOT) that could affect the College of Business. The following section addresses the findings of that assessment. Strengths Accredited Member of AACSB since 1998 Dynamic growing institution Supportive community Value ($) business education in the region Class environment (class size, personal contact) Qualified and dedicated faculty Cohesive learning environment Physical facilities & technology Weaknesses Lack of unique niche (teaching, research, & service) Budget limitations for faculty development No discretionary endowments Limited learning outcomes assessment Small alumni base Space limitations (offices & classrooms) Increasing class sizes Development of organizational processes (e.g. planning) Opportunities Quality growth of student body Develop external relations Growth of small business in area (opportunity to interface) Fund raising & grants Naming of college & facilities Establish distinct niche (teaching, research, & service) Partnering/synergy with other USI programs (e.g. Engineering) Embrace continuous improvement Threats State budget limitations Competition with other colleges, businesses, on-line programs Faculty turnover & shortage Potential tuition increases Decreasing tuition support by firms for students in Masters Programs