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receiver. The fact that it could demean the receiver is reason enough for the giver to keep silent. Remember the way Nitish Kumar reacted when the donation from Gujarat for flood relief in Bihar was advertised? Nitish Kumar recalled our tradition of giving without revealing. It is told in our ancient wisdom that one should give till the hand bleeds and one should not talk about it. The action will speak even centuries later. The upstarts of today write on every tubelight their names before donating it to a temple or call press conferences to declare their intentions. That is the US culture. Everything from lovemaking to charity should be advertised and shown on prime time television. Then only you prove that the spouses and receivers are happy. But why this sudden wallowing in self pity and whining about giving? It all started with the Indira Gandhi Prize being given to Bill Gates on July 25, 2009, and wherein the chairman of National Advisory Council Sonia Gandhi read a speech on the need for Indian businessmen to give for charity (like Bill Gates) and it was published in full by Wall Street Journal and a columnist in that paper pontificated the rich in India to open their wallets. Leaders and media in India who are clueless about Indian ethos are setting the Gates and Buffetts to further pontificate to our business people. It is interesting that Bill Gates who has operations in Cayman islands and Reno of Nevada to minimise or evade taxes to be paid to the United States government is enthusiastic about Giving by India Inc. Warren Buffett is planning to give his dollar assets to the Gates foundation which will reduce estate taxes in the future. Interestingly both of them are some of the few US business barons supporting estate taxes. It is not clear who are their dinner guests in India. If it is Forbes billionaires from India we hope Shahid Balwa of the Spectrum fame is not going to be there! Somebody should also tell Bill Gates and Warren Buffett that India Inc constitutes less than 15 per cent of our GDP and the real growth masters are small partnership and proprietorship firms which are deeply involved in giving. Actually India Inc in our economy is like an item number in a Bollywood movie. Good to talk about on TV but only has the glamour quotient. Also can we suggest to Gates and Buffett to stop investing in firms in tax havens since that sucks away billions of dollars of money from countries like India. If they really want to help India then they should start a campaign to close down all these tax havens rather than having expensive company-paid dinners at five star hotels of our country urging Balwas to give. (The writer is professor, Indian Institute of Management-Bangalore. The views are personal)