An Assignment on

Microsofts strategic planning & strategic shift & Mission statement of Johnson & Johnson

MBA 507: Strategic Management

Presented To: Mr Alamgir Prepared By: Syed Mahmudul Quader ID: 1025075 Date of Submission: 6th October, 10

Independent University Bangladesh, Chittagong (IUB)

A strategic planning at Microsoft

Existing Business Model: A rats nest of incompatible planning approaches by the different units and divisions and they did not have any sense of where they will be in two years. External Analysis: Opportunities: Newer businesses like MSN, videogame business (Xbox) and its hand-held computer business Threats: As the technology market is very unpredictable, sometimes its very difficult to sense the change in demand taking place. Internal Analysis: Strengths: Strong brand name and established revenue streams. Weakness: Improper forecasting, lack of proper operations skills and coherence. Planning process: Three year planning process that compares the subsequent performance of divisions and units against the strategies and goals outlined to determine future resource allocation Projections for market share, revenues and profits of three years into future. Statement of major strategies and goals

Strategy formulation: Unit managers with the participation of the employees, develop strategies. Strategy Implementation: Unit managers implement after the top management determines the overall strategy. Feedback: The feedback loop is consisting of unit managers - top management unit managers. Functional level strategy: Resource allocation and control mechanism Informality; as it is a regular process that uses standard information to help drive resource allocation for the coming year Decentralism; Unit managers propose many ideas and accepted after scrutiny by top managers Flexibility; It helps to map out where the company will be going over the next few years.

Last but not the least, all these strategies have taken to maximize shareholder value.

A strategic Shift at Microsoft

Intended strategy: Microsofts planned strategy was to exploit internet by deploying Video on demand, interactive TV and online service (MSN). Unpredicted Change: Microsoft encountered the unpredictable change in the Emergence of Web. Emergent strategy: After analyzing the change in the market they have come up with the following strategies: Re-launching of MSN as a web service based on HTML Issuing Internet Explorer Licensing a computer programming language JAVA. Building internet protocols into Windows 95 and Windows NT Developing Microsoft Office

Realized Strategy: The result of implementing emergent strategies was seen by the quick movement from a proprietary standards approach to one that embraced the public standards on WWW. Unrealized Strategy: Interactive TV and video on demand.

Mission Statement of Johnson & Johnson

Considering the Johnson and Johnson case I have tried to find out the answer of following three questions 1. Who is being satisfied Answer: Consumers like doctors, nurses, babies, parents and all other who use their products 2. What is being satisfied Answer: the interest of the consumers are being satisfied 3. How customers needs are being satisfied Answer: By delivering the consumers high quality products in a reasonable prices and also attaining the customers orders promptly and accurately.

So, from the above answers, now we can easily formulate the mission statement of the given company Mission Statement:

To realize the consumers need with high quality products in a reasonable price through prompt response.