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Market performance study of Anmol Crunchy Bite brand and suggest marketing strategies based on 4Ps.

Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India)
By

Firoj Md Shah PG-11-17 Batch 2011-13

Under the guidance of


Prof. U.C Mathur INMANTEC, Ghaziabad

Integrated Academy of Management and Technology


Ghaziabad 23 April 2012-23 June 2012

ACKNOWLEDGEMENT
A work is never a work of an individual. I owe a sense of gratitude to the intelligence and co-operation of all people who had been so easily let me understand what I needed from time to time for completion of this exclusive project. It is a matter of great satisfaction and pleasure to present this report on of Anmol Bakers Pvt. Ltd., Ludhiana, Punjab. I take this opportunity to owe my thanks to all those involved in my training. First and foremost, I express heartfelt thanks to Mr. U.C Mathur , Professor PGDM, Department of Management studies for his valuable guidance, his full support and co-operation without which this project report would not have been completed. I am thankful to Mr. Nabojit Dutta (BRABD MANAGER) for their encouragement and able guidance at every stage of my training work. I express my gratitude towards staff of Anmol Bakers Pvt. Ltd, those who have helped me directly or indirectly in completing the training.

I am expressing heartfelt thanks to Mr. L.K Gupta (ADMIN AND HR HEAD) for giving me opportunity to work at Anmol Bakere Pvt. Ltd, as a MARKETING TRAINEE. Last but not the least, we want to thank to our family and friends for their wholehearted support for the completion of this Project.

Table of Contents
1. Executive Summary ................................................................... 7 2. Introduction ............................................................................8-9 2.1. Purpose of the Study .......................................................... 8 2.2. Industry Overview .............................................................. 8 2.3. Company profile ................................................................ 9

3. Research Methodology .................................................. ......... 10 3.1. Research Design ...................................................... ......... 10 3.2. Data Collection Method.10 3.3. Data Collection instruments ................................. ......... 10 3.4. Sampling and Sample size..10 3.5. Data Analysis Techniques ...................................... ......... 10 3.6. Summary of work10

4. Major Industry Contribution ...................................... ......... 11 5. Outlet of the country ...................................................... ......... 12 6. Mission and Vission ....................................................... ......... 12 7. Brand Showcase ............................................................. ......... 12 8. About Brand .................................................................. ..13-14 9. Product Offering.15-16 10. Facts and figure..17-32 10.1 Retailer Study...17-28 10.2 Competitors Activities...29-32 10.3 Customer Study..33-35 12. Findings and Recommendation.36 13. Consultation .37 14. Limitation of the study37 Annexure A(questionnaire) ............................................ ......... 65 Annexure B ..................................................................... ......... 66

List of table
Table 1.1 ............................................................................................................... 18 Table 1.2 ............................................................................................................... 19 Table 1.3 ............................................................................................................... 19 Table 1.4 ............................................................................................................... 20 Table 1.5 ............................................................................................................... 21 Table 1.6 ............................................................................................................... 21 Table 1.7 ............................................................................................................... 22 Table 1.8 ............................................................................................................... 23 Table 1.9 ............................................................................................................... 24 Table 1.10 ............................................................................................................. 24 Table 1.11 ............................................................................................................. 25 Table 1.12 ............................................................................................................. 26 Table 1.13 ............................................................................................................. 27 Table 1.14 ..................................................................................................27 Table 1.15 ......................................................................................................33 Table 1.16 .......................................................................................................33 Table 1.17 .......................................................................................................34

List of Graphs
Graph 2.1 .............................................................................................................. 18 Graph 2.2 .............................................................................................................. 19 Graph 2.3 .............................................................................................................. 20 Graph 2.4 .............................................................................................................. 20 Graph 2.5 .............................................................................................................. 21 Graph 2.6 .............................................................................................................. 22 Graph 2.7 .............................................................................................................. 22 Graph 2.8 .............................................................................................................. 23 Graph 2.9 .............................................................................................................. 24 Graph 2.10 ............................................................................................................ 25 Graph 2.11 ............................................................................................................ 26 Graph 2.12 ............................................................................................................ 26 Graph 2.13 ............................................................................................................ 27 Graph 2.14 ............................................................................................................ 28

1. Executive Summary
I was appointed on Ludhiana territory from the company. I start working on 23th April. It was eight week project task. The major objective of the study is to proper understanding the marketing performance of Anmol Crunchy Bite Brands. Then suggest a market strategy for further butter competition. To understand the current market situation I go to my target response with some question in Questioners format. I meet 376 retailers as well as 376 customers. After meeting the retailer and customer I found that Coconut Biscuit has demand in market. Some of the company does their business very well because of good product quality, packaging and foremost thing that is good communication structure (Promotion, distribution, supply). Anmol carry a good demand, But the customer demand doesnt fulfill because of proper communications, product, price, packaging and test. Anmol has to give their focus on the in those things. Customer wants a different test all the time. Britannia and Parle brand are the top brand in India.

Because the always play with the test and preferences by R&D. Anmol has to spend their time and money on R&D. Another thing Anmol has to be very liberate on promoting their brands. Give Ad on TV, Paper, Magazine Etc. that customer always recall their brand name.

2 INTRODUCTION 2.1 PURPOSE OF STUDY


The purpose of research is to unit and find out any problem in it. Also suggest the way to improve their working capital management. 1. To analysis the market performance of Anmol Crunchy Bite and suggest the better way to increase the market share of the brand

2.2 INDUSTRY OVERVIEW


According to tradition, biscuits first appeared ten thousand years ago in China, where dry rice pies with sesame and fruits were made. Other old stories mention that the Assyrians used to prepare thin rusks made of barley and wheat dough, which they placed then in clay vases and baked them on embers. In Indian market Britannia Industries first introduce biscuit in 1892. Its start its business from Kolkata. Later, the enterprise was acquired by the Gupta brothers mainly Nalin Chandra Gupta, a renowned attorney, and operated under the name of "V.S. Brothers." In 1918. And then Parle Agro comes into India at 1929. Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink. After that many company cover the whole bakery market.

2.3

COMPANY PROFILE

Certificate ISO 22000: 2005

The word Biscuit derives from the Latin word 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). There is nurture; creation and determination behind munch of every crunchy Biscuit. To create those mouthwatering delicacies, Anmol Biscuit is following the same path of creation under the strong leadership of Mr. Baijnath Choudhary. From a single biscuit manufacturing plant Anmol is rising with a vision to become the most popular biscuit brand across the globe. Anmols main driving forces to accelerate continuous growth are with the views and values of Mr. Baijnath Choudhary, Mr. Bishwanath Choudhary, Mr. Dilip K. Choudhary, Mr. Gobind Ram Choudhary and Mr. Bimal Kumar Choudhary. Anmol introduce itself on the year of 1994.
Business Type Export Percentage No of Staff Year of Establishment No of Production Lines Export Markets Monthly Production Capacity Exporter , Manufacturer 60% 550 1993 6 Worldwide As per requirement

3. Research Methodology:
3.1 Research designDescriptive method is accepted for this survey work. As I have to survey each consumer and each retailer so for this descriptive research design will be the best option.

3.2 Data requirementsThe data that is required is the raw data and for that primary data is needed.

3.3 Data collection method-Survey method is the one and only option for our
objective. As Anmol is going to launch a new product survey method is the best option to find its future prospects.

3.4 Data collection instrument-Data collection instrument is a very


important thing to decide and the instrument which fit our objectives is the questionnaire.

3.5 Sampling and sample sizeFor the retailers stratified sampling is the right and for the consumers random sampling has been followed. Sample size of 267 (retailers) and 267 customers are given by the company for the survey.

3.6 Data analysis techniqueCharts representation and graphs will be used to analyze the report.

3.7 Summary of the workI am doing survey where the questionnaire is being given by the company with the title. I have been given two different types of questionnaire-one for the retailers and one for the consumers. I have to collect all the responses of them and analyze their responses.

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4 MAJOR INDUSTRY CONTRIBUTION


Anmols competitors are Parle product ltd, Priya Gold, Sunfeast , and Parle and also have some local companies Though Anmol is the oldest company in the Indian market but the company is facing tuff competition. Anmols biggest competitor is Parle Company and also has some other worldwide company as Bakemans 10%, smithkline 08%, Nutrie 04%, Kwality 04% Others 4%, but Parle has 30% of market share and the Britannia has 40% market share Parle is biggest threats for Anmol.

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5. OUTLET IN THE COUNTRY


Anmol is available in all over India. Anmols all the products we can find in every place. Like rural market, urban market and cities. The Anmol biscuit is most admiring product and all towns also in village. The companys distribution channel divided in three levels. Manufacturer to distributor, distributor to whole seller and whole seller to retailer then the customer. The biscuit generally available in every daily needs shop provision stores, grocery shop. 6. Mission & Vision We Desire to be in the pinnacle of the list, paying a firm attention, to the growth of the conglomerate. The value for life should always commemorate the path of growth. Our target is to attain the aspiration with global approach. Anmol delivers the best returns to the society, consumers, employees and stakeholders. There is a spontaneous upgrade of standard for the associates. Leveraging the asset to enhance the Group synergy and becoming globally cutthroat is the chosen route to sustain growth and long-term attainment. 7. BRAND SHOWCASE Anmol offers its customers a wide variety of biscuits in various tempting flavours suiting all tastes. The consumers can take their pick from Glucose Biscuits, Coconut Biscuits, Butter Biscuits, Cream Biscuits, and Tea Biscuits etc. with a vibrant variety of 23 brands, Anmol Biscuit is available in 42 SKUs.

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8. ABOUT THE BRAND About the Brand: The versatile youthful brand constantly aims to provide a novel and exciting taste experience to the consumer. Anmol takes pride in being one of the leading biscuit selling brands in India. The brand Anmol is well known in and across the country and now aims to touch the globe all around.

9 PRODUCT OFFERING

Anmol presents an assortment of biscuits and cake with an array of very satisfying tastes and flavors that ensures good health.

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14

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Export Anmol presents an assortment of biscuits and cake with an array of very satisfying tastes and flavors that ensures good health.

2 in 1

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Available in 64g Butter Cookies Available in 65g.

Funfill Choco Vanilla Available in 90g.

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10. Facts and Figure 10.1 Retail Study Total responded of this project is 376, it took 8 weeks. From this survey I got this result.

Table and Graphs


Most preferable coconut brands. (1.1) Anmol Britannia Coconut Britannia Tiger Parle Coconut Sunfeast Cremica Cococikies Cremica Coconut Bonn Coconut Priya Gold Coconut 286 347 372 341 239 270 259 289 293

Diagram 2.1

Preferable Brand
347 286 372 341 329

270

259

289

293

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Interpretation: From the above responds most of the retailer prefers to sell the Britannia, Parle Sunfeast brands. Others brands perform modernly in the market.
Performance of Anmol Crunchy Bite brand in the view of retailer on the basis of 5 marks rating. (1.2) Rating Brand Image Packaging Product Quality Repeated Purchase Diagram 2.2 5 3 4 4 5 4 67 58 63 37 3 134 166 174 163 2 79 58 45 74 1 0 0 3 7

Anmol Crunchy Bite


Brand Image Packaging Product quality Repeaited Purchase 166171163 134 67 58 63 3 4 4 5 5 Rating 4 Rating 3 Rating 2 Rating 79 37 58 74 45 0 0 3 7 1 Rating

Interpretation: In the above graph most of the responded gives three rating to brand image and others factors. It means customer is not fully satisfied.
Performance of Britannia brand in the view of retailer on the basis of 5 marks rating (1.3) Rating Brand Image Packaging Product Quality Repeated Purchase 5 334 369 371 356 4 38 3 1 16 3 0 0 0 4 2 0 0 0 0 1 0 0 0 0

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Diagram 2.3

400 350 300 250 Brand Image Packaging Product quality

200
150 100 50 0 5 Rating 4 Rating 3 Rating 2 Rating 1 Rating

Repeaited Purchase

Interpretation: Britannia is highly performing brand among all brands. It mostly got five marks rating from retailer. Its known for its Branding, Packaging, and Product Quality Etc.
Performance of Parle brand in the view of retailer on the basis of 5 marks rating (1.4) Rating Brand Image Packaging Product Quality Repeated Purchase Diagram 2.4 5 298 323 314 317 4 43 14 21 18 3 0 4 6 6 2 0 0 0 0 1 0 0 0 0

Parle
Brand Image Packaging 314 317 18 6 4 0 5 Rating 4 Rating 3 Rating 0 2 Rating 0 0 Product quality Repeaited Purchase

323
298

21

6 0 0 0

14
43

1 Rating

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Interpretation: Maximum retailer said that Parle is a strong brand. They mostly sale because of its Packaging, and product quality.
Performance of Sunfeast brand in the view of retailer on the basis of 5 marks rating (1.5) Rating Brand Image Packaging Product Quality Repeated Purchase Diagram 2.5 5 276 231 210 184 4 37 78 69 129 3 16 13 41 12 2 0 7 9 4 1 0 0 0 0

Sunfeast
300 250 200 150 100 50 0 Brand Image Packaging Product quality 5 Rating 276 231 210 184 4 Rating 37 78 69 129 3 Rating 16 13 41 12 2 Rating 0 7 9 4 1 Rating 0 0 0 0

Repeaited Purchase

Interpretation: In the market Sunfeast coconut biscuit has a good demand. Most of the retailer stores the brand in their shop. Sunfest carrying a good brand image, packaging, product quality etc.
Performance of Cremica brand in the view of retailer on the basis of 5 marks rating (1.6) Rating Brand Image Packaging Product Quality Repeated Purchase 5 14 2 3 4 4 89 65 68 57 3 126 187 172 151 2 36 14 21 54 1 5 2 6 4

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Diagram 2.6

Cremica
200 150 100 50 0 5 Rating 4 Rating 3 Rating Brand Image Packaging Product quality Repeaited Purchase

2 Rating

1 Rating

Interpretation: Most of the retailer gives three and four rating to the Cremica brand. That
means it performing modernly in the market. Performance of Bonn brand in the view of retailer on the basis of 5 marks rating (1.7) Rating Brand Image Packaging Product Quality Repeated Purchase Diagram 2.7 5 5 2 7 8 4 86 68 46 52 3 127 158 174 169 2 63 51 55 54 1 5 7 4 3

Bonn
200 150 100 50 0 5 Rating 4 Rating 3 Rating Rating 2 Rating

Frequncy

Brand Image Packaging Product quality Repeaited Purchase 1 Rating

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Interpretation: Bonn is a demanding brand among the all brands. It got mostly three and four rating on its Brads image, packaging and others factor.
Performance of Priya Gold Coconut brand in the view of retailer on the basis of 5 marks rating (1.8) Rating Brand Image Packaging Product Quality Repeated Purchase Diagram 2.8 5 5 2 7 8 4 52 46 68 86 3 127 158 174 169 2 63 51 55 54 1 5 7 4 3

180 160 140 120 100 80 60 40 20 0 Brand Image Packaging Product quality Repeaited Purchase

5 Rating 5 2 7 8

4 Rating 86 68 46 52

3 Rating 127 158 174 169

2 Rating 63 51 55 54

1 Rating 5 7 4 3

Interpretation: Priya Gold is a strong brand among all. It packaging is very good, and other
factor. Its mostly got three and four rating.

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Brand Promotional Report


Briannas performance (1.9) Rating TV Ad Radio POP Material BTL Promotion Diagram 2.9 5 368 69 74 83 4 4 137 142 161 3 0 137 131 97 2 0 25 25 29 1 0 4 0 2

400 350 300 250 200 150 100 50 0 TV Ad Radio POP Material BTL Promotion

BTL Promotion POP Material Radio TV Ad 5 Rating 368 69 74 83 4 Rating 4 137 142 161 3 Rating 0 137 131 97 2 Rating 0 25 25 29 1 Rating 0 4 0 2

Interpretation: From the above graph we can interpret that Britannia promotes their brand through digital advertisement. It got five rating most for all promotional options.
Parles Performance report (1.10) Rating TV Ad Radio POP Material BTL Promotion 5 317 127 32 98 4 24 96 95 103 3 0 94 176 114 2 0 19 25 17 1 0 5 13 9

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Diagram 2.10

350 300 250 200 150 100 50 0 5 Rating BTL Promotion POP Material Radio TV Ad

Radio
POP Material BTL Promotion

4 Rating

3 Rating

TV Ad 2 Rating 1 Rating

Interpretation: The above diagram says that Parle mostly promote their brans on TV. But radio and POP and BTL are equally use. It got five rating from maximum respondents. That refers it is performing very well.

Sunfeasts Performance report (1.11) Rating TV Ad Radio POP Material BTL Promotion 5 278 35 121 97 4 43 124 137 148 3 8 117 59 52 2 0 47 12 28 1 0 6 0 4

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Diagram 2.11

300 250 200 150 100 50 0

278

121 97 35 43

124

137

148
117 59 52 8 0 3 Rating 47 12 2 Rating BTL Promotion

28 0 6 0 4

5 Rating

4 Rating TV Ad Radio

1 Rating

POP Material

Interpretation: According to the diagram we can understand that Sunfeast prefer to promote their product through TV. But in radio and POP promotion has a good
Cremicas Performance report (1.12) Rating TV Ad Radio POP Material BTL Promotion Diagram 2.12
241

5 16 86 241 237

4 74 69 29 21

3 97 98 0 12

2 71 17 0 0

1 12 0 0 0

250 200 150

100
50 0 5 Rating 4 Rating TV Ad Radio 3 Rating POP Material 2 Rating BTL Promotion 1 Rating 29 0 0 0

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Interpretation: According to the diagram Cremica got maximum rating on POP (Point of Purchase). It use BTL and radio as a promotional tool.
Bonns Performance report (1.13) Rating TV Ad Radio POP Material BTL Promotion Diagram 2.13 5 21 24 254 248 4 89 91 21 32 3 87 121 14 9 2 65 47 0 0 1 27 6 0 0

300 200 100 TV Ad Radio POP Material BTL Promotion 5 Rating 4 Rating

0
3 Rating

2 Rating

1 Rating

Interpretation: Bonn is a good brand in the market. The mostly promote their brands through POP & BTL process from the retailers view. Out of that it uses radio.

Priya Golds Performance report (1.14) Rating TV Ad Radio POP Material BTL Promotion 5 7 54 17 7 4 73 96 56 21 3 198 113 169 124 2 15 22 42 114 1 0 8 9 27

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Diagram 2.14
198 200 180 160 140 120 100 80 60 40 20 0 5 Rating 4 Rating 3 Rating 2 Rating 1 Rating 17 7 7 21 15 54 73 56 42 22 8 0 9 27 96 113 124 114 169

TV Ad

Radio

POP Material

BTL Promotion

Interpretation: Priya Gold is a demanded brand among customer. Priya Gold creates this demand through various promotions. Retailers are pointing highly on TV Ad. They observe that Priya Gold introduce itself on TV Ad most of the time. It uses POP & BTL process to promote.

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11.2 Competitors Activities


Most related competitors like Bonn and Cremica the promoting their product like this way.

The Bonn promotes their brands in a Gurudyara. Gurudyara is a place where maximum people come over here. Bonn poster wheeler use to control the traffic. The public benefited from that. The get interested to the brand because it something related to the Religion. This way people may aware about the brand.

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This banner stands on the side of main traffic road where maximum traffic passes through on this way (Amritsar Road). Everybody look upon it. Brand awareness is increasing.

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The above two banner show us the way of destiny. Bonn directly helps the people. People look at the banner to know the direction side by side Bonn promotes their brand name. The most useful promotion.

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Here the Cremica delivery van covers by their own advertisement. When that van running on the road or delivering retailer to retailer then people are noticing the van. They directly or indirectly make aware of Cremica brand. It is a big promotion of Cremica. Where the Anmol doesnt follow that strategy. If Anmol want to enjoy the market it has to be apply this type of strategy.

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10.3 Customers Study


Total responded of the study is 376. Customer most preferable brand. Table 1.15 Brands Britannia Parle Preference 131 Diagram 2.15 147

Sunfeast 57

Cremica Bonn 7 11

Anmol Priya Gold 13 17

Customer Most Preferable Brans


Cremica 2% Sunfeast 15% Prieya Gold Bonn Anmol 3% 5% 3% Britannia 34%

Parle 38%

Interpretation: From the above diagram out of 376 responded 131 go for
Britannia and 147 for Parle brand. So this two brand are likely most preferable to the customer. Table 1.16 Product Size Choice

Small 291

Medium 68

Large 17

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Diagram 2.16

Product Choice
5% 18% Small Medium 77% Large

Interpretation: 77% customer said the mostly choose small packets size of
Coconut Biscuits. Rest of the customer goes for medium and large size. Table 1.17
Medium TV Ad 129 Radio 22 Digital Ad 8 Outdoor Ad 73 Magazine 27 Newspaper 117

Diagram 2.17

150 100 50 0 TV Ad Radio Degital Ad

Outdoor Ad

Magazine

News Paper

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Interpretation: Most of the customer the come to know the brand from TV then
newspaper and Outdoor Ad.

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11. FINDINGS
From my eight week study I found many good business practices in biscuit or bakery industry. In Ludhiana Anmol has a good name. But some of reason of Anmol loose its population. Whether other band are enjoying the market. The Anmol Crunchy Bites packaging is not so updated where Parle knows for their packaging. For that Anmol customer are primarily not attracting towards the brand. Packaging should be airtight for that product doesnt break in to the packet. Anmol Crunchy Bite test is not that much good in compare of Brianna Coconut and Parle Coconut. Because of that Anmol hardly ignore by the customer. The retailers are not happy with Anmol distributer because of less commission and profit. Retailer keep less stock of that brand because of less commission, for that Anmol market has not make such growth like others brands. In Ludhiana Anmol Brands are facing a problem of proper distribution. Local distributors are not properly distributing the product.

RECOMMENDATIONS

Make your packaging better as qualitatively and colorful that customer make
attract toward product

Today Parle brand is popular among customer because their price off and
promotional offer (12 gm free on 100 gm packet Etc ) so Anmol brands should adopt this strategy to become strong brand.

Anmol should go for promotion campaign. Like Bonn give poster on road,
put Ad on traffic board, railway station Etc. where most of the people get to gather.

Give

small amount of commission to the retailer, because that particular

industry is just a push market. Retail has a power to push a product easily.

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12. CONCLUSION
After analyzing the long survey work that I have done it is clear that the condition of Anmol in Ludhiana is not good enough. The problems are no awareness and as a result no demand. To fight head & head with the competitors Anmol should be stronger in their distribution channel, promotional activities, etc. At present time a lots of company like Parle are inviting little children to make their products more popular among them. So, Anmol should take same kind of activities to make their product more demandable.

13. LIMITATIONS OF RESEARCH


Every research is conducted under some boundations and this research is not an exception. Limitations of this project are-

The sample size of 376 retailers is too small to project the opinion of

consumer regarding a particular brand and also degree of success of a particular brand.
Ludhiana was a very new place at me. Because of that it took some time to

understand the socio culture.


Ludhiana is very active on their own local Punjibian language, I was from

West Bengal so that a language problem was there.


Market was in a distance. I work to reach there.

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ANNEXTURES Biography

Developing Business Strategy (Devid A Akar) Strategy and Management (McGraw Hill Publication) www.google.co.in

www.wikipedia.org/ http://www.anmolbiscuits.net/ http://anmolbiscuits.tradeindia.com/

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QUESTIONNAIRE
Please answer all the questions for a fair result and evaluation. All the information provided by you will be used for academic purpose and kept confidential.

Tittle: Market performance study of Anmol Crunchy Bite brand and suggest marketing strategies based on 4Ps.
Retailer Name: Firm Name: Address: Contact No: Retail Study: 1 Which are the coconut biscuit brands that you keep in in stock & what is its per month offtake & stock level?

Brands Britannia

Availability

SKUs

Monthly Consume

Stock Level

Retail Margin %

Parle

Sunfeast

Cremica Bonn Periya Gold

2 Please put (tick) on a scale of 1-5, (where as 5 is best, and 1 is worse)

Britannia Brand Image Packaging Product Repeat Purchase

Parle

Sunfeast

Cremica

Bonn

Periya Gold

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3 Give rating between 1 to 5 according to each brand for their promotional activities

Britannia TV ad Radio Ad POP Material BTL Promotion

Parle

Sunfeast

Cremica

Bonn

Periya Gold

Thank You Sir/Mam

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QUESTIONNAIRE
Please answer all the questions for a fair result and evaluation. All the information provided by you will be used for academic purpose and kept confidential. Tittle: Market performance study of Anmol Crunchy Bite brand and suggest marketing strategies based on 4Ps. Consumer Study:
1 Which of the coconut biscuit brand you eat recently?

a) Britannia f) Priya Gold a) Small

b) Parle

c)Sunfeast

d)Cremica

e) Bonn

2 Which package size do you go for?

b) Medium b) Evening tea b) Very good Excellent c) Breakfast c) Good Good

c) Large d) Any other time. d) Average Average e) Poor Poor

3 When time you prefer most to enjoy with it?

a) Morning tea a) Excellent

4 How is the quality of your coconut biscuit brand vis--vis other competitive brands?

Very good

Taste Flavour Crispiness Fibre Content Packaging Overall


5 How you have come to know about your coconut biscuit brand?

a) TV Ad
e) Magazine

b) Radio Ad
f) Newspaper

c) Digital Ad

d) Outdoor

g) Other (Please specify)________________

6. From where you like to purchase?

a) Modern Store

b) Grocer

c) Local Retail store

d) Other (Please Specify) ___________________________ Thank you

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