ETHICS AND VALUES OF RAMA

SUBMITTED BY: NIPUN THAPLIYAL PGP20121486 NISHANT GAMBHIR PG20121657 ISHITA GOEL KONICA MITTAL JAYANTIKA VIJ PG20121792 PG20121116 PG20121798

Lord Rama
Lord Rama is known as the seventh incarnation of Lord Vishnu. Rama, the perfect avatar of the Supreme Protector Vishnu, has always been popular among the Hindu deities. Rama is the symbol of courtesy and virtue, a man of values and morals. Ramachandra is Maryada Purushottama, which means the perfect man. Lord Rama is considered to have taken birth on the earth to destroy the evil forces of the age. Lord Rama, in the words of Swami Vivekananda, is "the embodiment of truth, of morality, the ideal son, the ideal husband, and above all, the ideal king". Rama is widely accepted to be an actual historical figure - a "tribal hero of ancient India" - whose deeds form the great Hindu epic of Ramayana or The Romance of Rama, written by the ancient Sanskrit poet Valmiki.

Ethics, Values and Virtues of Rama

Follow a code of ethics and be ready to sacrifice to follow it.
Rama brought ethical decision making in all areas of his life. There are many leaders who make a sacrifice once in order to build credibility and then use it to make unethical decisions later relying on the knowledge that their initial sacrifice would make them immune to attacks. When Ravana paraded to battle on the first day without sufficient preparations and was rendered weaponless by Rama, he was allowed to return to his fort because Rama followed the code of loyalty that an unarmed enemy should not be attacked.

Stand courageously in the face of great adversity

Following Sita's kidnap, Rama wandered poor and ruined in the forests searching for Sita. The Ramayana is full of touching details of Rama's sadness and his memory of Sita. Yet this grief did not prevent him from searching for partner even when the enemy was unknown. Rama maintained his courage even at the darkest hours and in doing so inspired his army to not only continue the unequal fight, but also win it.

 Treat everyone equally

Rama was a prince who interacted freely with the people. Rama did not have any biases regarding developing relationships with people of a lower social status. Thus he accepted the hospitality of the chief of the fisher folk and allied with the forest tribes who were out of the light of normal society. In fact, Rama gave them positions of equality. This was not only due to the war conditions since he maintained the same relationship when he won the war. Not surprisingly, he received great loyalty from all.

Consult subordinates on important matters and allow the to give their opinion freely
When Vibhishan defected, Rama took him under his protection. He then had a talk with the various army chiefs some of whom disagreed with Rama. Instead of punishing them, Rama got them to accept his decision. Everybody felt that their opinions had been heard and that their objections had been clarified. Empowerment of subordinates to question his decisions was a key and unique quality of Rama which contrasted with Ravana who never allowed anybody to contradict him.

Be a storehouse of strength, energy, and passion

Rama said that the horses of the chariot are strength, energy, and passion. In a battle and so in your entrepreneurial venture, you must have the strength to discriminate between the right and wrong, and the zeal and perseverance to keep working towards your goal.

 Brand is bigger than the "owner" of the brand

A big challenge on the way to Lanka was to cross the southern sea. People suggested inscribing the name Rama on the stone and then throwing it. Surprisingly it worked and a construction of the bridge started by monkeys Nal and Neel. After sometime Rama decided to help and he threw a stone in the ocean. To everyones amazement, it sank. Everyone realized that it happened because the stone was not inscribed with Rama. Lord Ram was confident that he does not need to use his brand as he was THE brand and tried to repeat the magic. But it did not work.It was not branded with Rama. This explains that a brand is always bigger than the owner of the brand. An entrepreneur should feel good when people recognize him by the name of his company. He should feel happy that his brand is becoming bigger than him.

Be armed with knowledge, strategy, intelligence, skills and commitment

These are the weapons that helped rama win the mammoth battle and would help us in our demanding and exciting journey. Rama said to his army before entering into the battle, Arm yourself with these and no war will be lost. After the battle, his armythe group of men and monkeys defeated the heavily equipped Ravana and his forces.