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Joana Reis
CASE STUDIE 1
Joana Reis
SewWhat
1. IT contributes to the business success of SewWhat by allowing the company to grow and sell globally. At first Megan Duckett thought she didnt need a Web site, but when she lost a big contract because of lacking one, she changed her mind, quickly learning the error of that thought process. After another Web site reconstruction, that improved the sites navigation, SewWhat grew into a company with customers around the world and a clientele list of VIPs. Customer relationship and sales also improved greatly because the site lets potential customers look at all kinds of colors swatches, and it teaches them how to calculate accurate measurements for their projects (). 2. If I were a consultant hired by SewWhat management I would advise Megan Duckett to invest in a CRM (Customer Relationship Management) since its an IT tool that focus on one of her main goals: knowing and delivering the best customers experience possible. Furthermore I would advise for an BI (Business Intelligence) IT system that allows for an organization to take all its capabilities and convert them into knowledge (Wikipedia), addressing competitive issues, marketing advantage and helping her to make strategic decisions to minor situations such as lack of growth between 2001 and 2002. 3. A small IT company (called Dotlink) uses IT to their advantage. Their Web site allows for advertising their products and expanding their potential clients. They also have an Information System to control the amount of hours spent by their employees in which project. This benefits and expedites the way customers are billed, giving less margin for errors and therefore improving the companys relationship towards their customers. The implementation of a CRM would also benefit this company given that they are very client focused, and it would allow exploring more marketing strategies to consolidate their market share a growth. Another measure would be improving their Web site to have an on-line shop and feedback functionalities for their customers.