Company report on Dabur India Ltd.

Submitted as Marketing management presentation

By: S.Maithreyi 09011u0505 CSE(MBA)

Date of submission : 17th October 2012.

Table of Contents :
Company Overview History Milestones Manufacturing facilities in India Board of Directors Product & Services Revenue & Income Summary by Product SWOT Analysis Strength Weaknesses Opportunity Threats Top Competitors (Key Financials & SWOT Analysis) GlaxoSmithKline Consumer Healthcare Ltd. Hindustan Unilever Ltd.

Company overview :
Dabur (Dabur India Ltd.) ( derived from Daktar Burman) is India's largest Ayurvedic medicine manufacturer. The Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a physician tucked away in Bengal. He has set up Dabur in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dr. S. K. Burman's commitment and ceaseless efforts resulted in the company growing from a fledgling medicine manufacturer in a small Calcutta house, to a household name that at once evokes trust and reliability. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. With missionary zeal and fervour, Dr. Burman undertook the task of preparing natural cures for the killer diseases of those days, like cholera, malaria and plague. Soon the news of his medicines travelled, and he came to be known as the trusted 'Daktar' or Doctor who came up with effective cures. That is how his venture Dabur got its name - derived from the Devanagri rendition of Daktar Burman. [2]

"What is that life worth which cannot bring comfort to others"

Dabur India Ltd is one of Indias leading FMCG Companies with Revenues of US$1 Billion (over Rs 5,000 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today Indias most trusted name and the worlds largest Ayurvedic and Natural Health Care Company.

Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Ral for fruit juices and beverages and Fem for fairness bleaches and skin care products. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering over 2.8 million retail outlets with a high penetration in both urban and rural markets. Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over 30% of the total turnover.. The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company. From its humble beginnings in the by lanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance & innovation.

History:

old office at calcutta

corporate office, Ghaziabad

1884 1896 Early 1900s 1919 1920 1936 1972 1979 1986 1992 1993 1994 1995 1996 1997 1998

Birth of Dabur Setting up a manufacturing plant Ayurvedic medicines Establishment of research laboratories Expands further Dabur India (Dr. S.K. Burman) Pvt. Ltd. Shift to Delhi Sahibabad factory / Dabur Research & Development Centre (DRDC) Public Limited Company Joint venture with Agrolimen of Spain Cancer treatment Public issues Joint Ventures 3 separate divisions Foods Division / Project STARS Professionals to manage the Company

2000 2003 2005 2005 2006 2006 2007 2007 2007 2008 2009 2010 2011 2011 2012

Turnover of Rs.1,000 crores Dabur demerges Pharma Business Dabur aquires Balsara Dabur announces Bonus after 12 years Dabur crosses $2 Bin market Cap, adopts US GAAP Approves FCCB/GDR/ADR up to $200 million Celebrating 10 years of Real Foray into organised retail Dabur Foods Merged With Dabur India Acquires Fem Care Pharma Dabur Red Toothpaste joins 'Billion Rupee Brand' club Dabur makes its first overseas acquisition Dabur enters professional skin care market Dabur India acquires 30-Plus from Ajanta Pharma Dabur crosses Billion-Dollar Turnover Mark

Milestones:
Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status in the industry. The Company has come a long way in popularising and making easily available a whole range of products based on the traditional science of Ayurveda. And Dabur has set very high standards in developing products and processes that meet stringent quality norms. As it grows even further, Dabur will continue to mark up on major milestones along the way, setting the road for others to follow... Milestones To Success 1884 - Established by Dr. S K Burman at Kolkata 1896 - First production unit established at Garhia

1919 - First R&D unit established Early 1900s - Production of Ayurvedic medicines Dabur identifies nature-based Ayurvedic medicines as its area of specialisation. It is the first Company to provide health care through scientifically tested and automated production of formulations based on our traditional science. 1930 - Automation and up gradation of Ayurvedic products manufacturing initiated 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated 1940 - Personal care through Ayurveda Dabur introduces Indian consumers to personal care through Ayurveda, with the launch of Dabur Amla Hair Oil. So popular is the product that it becomes the largest selling hair oil brand in India. 1949 - Launched Dabur Chyawanprash in tin pack Widening the popularity and usage of traditional Ayurvedic products continues. The ancient restorative Chyawanprash is launched in packaged form, and becomes the first branded Chyawanprash in India. 1957 - Computerisation of operations initiated 1970 - Entered Oral Care & Digestives segment Addressing rural markets where homemade oral care is more popular than multinational brands, Dabur introduces Lal Dant Manjan. With this a conveniently packaged herbal toothpowder is made available at affordable costs to the masses. 1972 - Shifts base to Delhi from Calcutta 1978 - Launches Hajmola tablet Dabur continues to make innovative products based on traditional formulations that can provide holistic care in our daily life. An Ayurvedic medicine used as a digestive aid is branded and launched as the popular Hajmola tablet. 1979 - Dabur Research & Development Centre (DRDC) set up 1979 - Commercial production starts at Sahibabad, the most modern herbal medicines plant at that time 1984 - Dabur completes 100 years 1988 - Launches pharmaceutical medicines

1989 - Care with fun The Ayurvedic digestive formulation is converted into a children's fun product with the launch of Hajmola Candy. In an innovative move, a curative product is converted to a confectionary item for wider usage. 1994 - Comes out with first public issue 1994 - Enters oncology segment 1994 - Leadership in health care Dabur establishes its leadership in health care as one of only two companies worldwide to launch theanti-cancer drug Intaxel (Paclitaxel). Dabur Research & Development Centre (DRDC) develops an eco-friendly process to extract the drug from its plant source 1996 - Enters foods business with the launch of Real Fruit Juice 1996 - Real blitzkrieg Dabur captures the imagination of young Indian consumers with the launch of Real Fruit Juices - a new concept in the Indian foods market. The first local brand of 100% pure natural fruit juices made to international standards, Real becomes the fastest growing and largest selling brand in the country. 1998 - Burman family hands over management of the company to professionals 2000 - The 1,000 crore mark Dabur establishes its market leadership status by staging a turnover of Rs.1,000 crores. Across a span of over a 100 years, Dabur has grown from a small beginning based on traditional health care. To a commanding position amongst an august league of large corporate businesses. 2001 - Super specialty drugs With the setting up of Dabur Oncology's sterile cytotoxic facility, the Company gains entry into the highly specialised area of cancer therapy. The state-of-the-art plant and laboratory in the UK have approval from the MCA of UK. They follow FDA guidelines for production of drugs specifically for European and American markets. 2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs 64.4

crore 2003 - Dabur demerges Pharmaceuticals business Dabur India approved the demerger of its pharmaceuticals business from the FMCG business into a separate company as part of plans to provider greater focus to both the businesses. With this, Dabur India now largely comprises of the FMCG business that include personal care products, healthcare products and Ayurvedic Specialities, while the Pharmaceuticals business would include Allopathic, Oncology formulations and Bulk Drugs. Dabur Oncology Plc, a subsidiary of Dabur India, would also be part of the Pharmaceutical business. Maintaining global standards As a reflection of its constant efforts at achieving superior quality standards, Dabur became the first Ayurvedic products company to get ISO 9002 certification. Science for nature Reinforcing its commitment to nature and its conservation, Dabur Nepal, a subsidiary of Dabur India, has set up fully automated greenhouses in Nepal. This scientific landmark helps to produce saplings of rare medicinal plants that are under threat of extinction due to ecological degradation. 2005 - Dabur acquires Balsara As part of its inorganic growth strategy, Dabur India acquires Balsara's Hygiene and Home products businesses, a leading provider of Oral Care and Household Care products in the Indian market, in a Rs 143-crore all-cash deal. 2005 - Dabur announces bonus after 12 years Dabur India announced issue of 1:1 Bonus share to the shareholders of the company, i.e. one share for every one share held. The Board also proposed an increase in the authorized share capital of the company from existing Rs 50 crore to Rs 125 crore. 2006 - Dabur crosses $2 bln market cap, adopts US GAAP. Dabur India crosses the $2-billion mark in market capitalisation. The company also adopted US GAAP in line with its commitment to follow

global best practices and adopt highest standards of transparency and governance. 2006 - Approves FCCB/GDR/ADR up to $200 million Moving forward on the inorganic growth path, Dabur India decides to raise up to $200 million from the international market through Bonds, FCCBs, GDR, ADR, QIPs or any other securities.The capital raised will be used to fund Dabur's aggressive growth ambitions and acquisition plans in India and abroad. 2007 - Celebrating 10 years of Real Dabur Foods unveiled the new packaging and design for Real at the completion of 10 years of the brand. The new refined modern look depicts the natural goodness of the juice from freshly plucked fruits. 2007 - Foray into organised retail Dabur India announced its foray into the organised retail business through a wholly-owned subsidiary, H&B Stores Ltd. Dabur will invest Rs 140 crores by 2010 to establish its presence in the retail market in India with a chain of stores on the Health & Beauty format. 2007 - Dabur Foods merged with Dabur India Dabur India decides to merge its wholly-owned subsidiary Dabur Foods Limited with itself to extract synergies and unlock operational efficiencies. The integration will also help Dabur sharpen focus on the high growth business of foods and beverages, and enter newer product categories in this space. 2008 - Acquires Fem Care Pharma Dabur India acquires Fem Care Pharma, a leading player in the women's skin care market. Besides an entry into the high-growth skin care market with an established brand name FEM, this transaction also offers Dabur a strong platform to enter newer product categories and markets. 2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' club Dabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand. Dabur Red Toothpaste crosses the billion rupee turnover mark within five years of its launch.

2010 - Dabur makes its first overseas acquisition Dabur makes its first overseas acquisition, buying Hobi Kozmetik Kozmetik Group, a leading personal care products company in Turkey, for $69 million. 2010 - Dabur acquired 100% equity in Namaste Lab Dabur acquired 100% equity in Namast Laboratories LLC of the US for $100 million. This marks Daburs entry into the fast-growing ethnic hair care products market in U.S., Europe and Africa. 2010 - Dabur Chyawanprash Launched Orange & Mango Flavours Dabur launches Indias first fruit-flavoured Chyawanprash. Dabur Chyawanprash was launched in Orange and Mango flavoured variants. 2010 - Dabur Amla Hair Oils enters Limca Book of Records Dabur Amla Hair Oils enters Limca Book of Records for achieving a record feat of hosting the longest ever non-stop head massage marathon. 2011 - Dabur enters professional skin care market Dabur enters professional skin care market with the launch of OxyLife Professional Facial Kit, created exclusively for professional use. 2011 - Dabur launches its first-ever online shopping portal Dabur India Ltd. launches its first-ever online shopping portal www.daburuveda.com With this, Dabur is the first Indian FMCG company to launch a dedicated online shopping portal for its beauty products range. The portal will be the online gateway for consumers to know, understand, buy and gift the exclusive Dabur Uveda range of skincare products. 2011 - Dabur India acquires 30-Plus from Ajanta Pharma Dabur India Ltd acquired Ajanta Pharmas over-the-counter energizer brand 30-Plus.

2011 - Dabur to enter Sri Lanka Dabur India Ltd sets up new subsidiary in Sri Lanka Dabur Lanka (Pvt.) Ltd. The company will establish a new export-oriented manufacturing facility for producing a range of fruit-based beverages in Gampaha, north of Colombo. 2011 - Dabur enters Almond Hair Oil market Dabur India Ltd launches Dabur Almond Hair Oil, a one-of-its-kind product that offers superior nourishment for 100% damage-free hair. 2012 - Dabur crosses Billion-Dollar turnover mark Dabur India Ltd surpassed the Billion-Dollar Turnover mark during the 2011-12 fiscal to end the year with Net Sales of Rs 5,283.17 Crore.

Manufacturing Facilities in India

Board of Directors
Dabur has an illustrious Board of Directors who are committed to take the company to newer levels of corporate governance. The Board comprises of:

Vice-Chairman

Chairman

Dr. Anand Burman

Mr. Amit Burman

CEO

Sunil Duggal Chief Executive Officer Dabur India Limited

Mr. Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002, holding reins of the organisation he joined in 1995 With his dynamic spirit and leadership abilities, he soon became VicePresident and SBU-Head of the Family Products Division. In July 2000 Mr. Duggal was appointed Director Sales and Marketing of Dabur India Limited.

And in 2002, he became the CEO of the Company - a professional with valuable experience to steer the company ahead in its growth plans.

Dabur Worldwide

Dabur's mission of popularising a natural lifestyle transcends national boundaries. Today, there is growing global awareness on alternative medicine, nature-based and holistic lifestyles and an interest in herbal products. Dabur has been in the forefront of popularising this alternative way of life, marketing its products in more than 60 countries all over the world. Over the years, Dabur's overseas business has successfully transformed from being a small operation into a multi-location business spreading through the Middle East, North Africa, West Africa and South Asia.

Products Worldwide
We have spread ourselves wide and deep to be close to our overseas consumers. Our overseas product portfolio is tailor-made to suit the needs and aspirations of our growing consumer base in the international markets.

Offices and representatives in Europe, UK, America and Africa AA special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far East, North Africa and Europe Inroads into several European and American markets that have good potential due to resurgence of the back-to-nature movement Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to Europe, Latin America, Africa, and other Asian countries Export of food and textile grade natural gums, extracted from traditional plant sources

Partnerships & Production

Strategic partnerships with leading multinational food and health care companies to introduce innovations in products and services. Six modern manufacturing facilities spread across South Asia, Middle East and Africa to optimise production by utilising local resources and the most modern technology available

"Dedicated to the health and well being of every household"

This is our company. We accept personal responsibility, and accountability to meet business needs.

We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to be the best at doing what matters most.

People are our most important asset. We add value through result driven training, and we encourage & reward excellence.

We have superior understanding of consumer needs and develop products to fulfil them better.

We work together on the principle of mutual trust & transparency in a boundary-less organisation. We are intellectually honest in advocating proposals, including recognizing risks.

Continuous innovation in products & processes is the basis of our success.

We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners and with each other.

Products :

 Health care:
Dabur's Health Care range brings for you a wide selection of Ayurvedic and natural products that offer complete care for varying individual needs. products are derived from the time-tested heritage of Ayurveda, and backed by the most modern scientific test & trials that ensure unfailing quality and safety in anything you pick. Health supplements Dabur's Health Supplements range includes products like Dabur Chyawanprash, which strictly follows the original recipe that was laid down centuries ago. Dabur now offers the same age-old benefits of Chyawanprash in two new variants -- the sugar-free Dabur Chyawan Prakash and the chocolate-flavoured granular Dabur Chyawan Junior. The other powerhouses in Dabur's Health Supplements portfolio are Dabur Glucose, a ready source of energy to fight tiredness, and Dabur Honey, the purest branded Honey.

Dabur Chyawanprash:
Dabur Chyawanprash, the trusted name for your entire family's health'

Dabur Chyawanprash has anti-oxidant properties & strengthens your body's internal defense mechanism, the immune system, thereby protecting you from everyday infections, cough, cold & stress etc.

Dabur Glucose-D:
'Jump Start your day with Dabur Glucose-D'

Get a jump start on your day by filling up with the extra energy of Dabur GlucoseD. Enriched with Vitamin-D and Calcium for easy assimilation and quick replenishment of essential vitamins, minerals and body salts, Dabur Glucose is a ready source of energy to fight tiredness. It refreshes you instantly.

Dabur Honey:

Honey has been used for its medicinal and therapeutic value for centuries in India. Dabur India Limited saw the potential of honey beyond its remedial value, helping every household imbibe the goodness of this natural wonder liquid in their day-to-day life

Digestives:
Quit worrying about what all that yummy food will do to your stomach! Keep your digestion toned up with Dabur's range of Digestives tablets and candies. These Ayurveda-based solutions aid digestion as well as cure distressing stomach disorders, safely and instantly. Dabur's range of Digestives are the perfect way to complete your daily meal.

Personal care:
Dabur presents a range of Herbal & Ayurvedic Personal Care products, created to make you look and feel good. Bringing together the gentle touch of nature and Ayurveda's wisdom, the range covers categories like Hair Care, Skin Care and Baby Care, and is backed by the unfailing quality stamp of Dabur.

Hair care: Hair that shine with health

Oral care:
Oral Care is critical, not just for a radiant smile, but also because unhealthy gums and teeth can lead to other serious health problems. A routine of oral care with regular brushing, flossing and rinsing is a must. So make it your routine, with help from Daburs range of Oral Care products -- designed to suit every individuals special needs.

Skin care: Life on the fast track, long working hours and constant stress tend to
take a drastic toll on your skin. Now, help is at hand with Daburs range of Natural & Ayurvedic skin care products that give your skin a natural glow, all day long .

Foods:

Home care:
Dabur India Ltd has a portfolio of superior products that help take care of your home. The range of Home Care products have been carefully developed to ensure that your living space not only looks good, but also smells good, all day long. And more importantly, they help keep your family healthy.

Research :
Dabur's main asset is its knowledge base and the backup of research initiatives through modern science. Dabur deals mainly with traditional Ayurvedic products. We take care to conduct rigorous trials and authentication of processes so that our consumers get the best. Dabur Research & Development Centre (DRDC), set up in 1979 as an independent research organisation, spearheads the R&D activity of the Company. DRDC is well equipped with the most modern research facilities and more than 125 highly qualified scientists from diverse fields like Ayurvedic doctors, chemists and phytochemists, botanists, agronomists, clinical pharmacologists, microbiologists, food technologists, bio-technologists, oil technologists, oncologists, and so on. We have been involved in developing products for consumer applications as well as highly specialised areas of genomics, proteomics and bio-informatics. Through the ceaseless quest of our scientists in frontier areas, Dabur has been able to mark a presence even in critical aspects of health care like cancer therapy.

Research Areas Dabur Research & Development Centre (DRDC) is not only limited to conducting tests and trials, but carries out research in over 10 diverse areas:

Ayurvedic Research - relating traditional knowledge with modern science Pharmaceutical Research - developing and testing drugs Phytopharmaceuticals - getting better resources from nature Biotechnology - scientific techniques for preservation Agronomy -- scientific regeneration and propagation Personal Care Products - developing natural solutions Analytical - studying and testing active chemicals Synthetic Chemistry - developing new molecules and intermediates Oncology Research and Molecular Biology researching new anti-cancer remedies New Drug & Peptide Research - developing new drugs and delivery systems Food Research - developing healthy and natural foods Clinical Research - studies and tests for total safety of drugs

Highlights

1986 - Starts experimental and clinical studies on herbal and Ayurvedic formulations, conducting more than 200 validation studies to ensure the quality of ingredients as well as finished products. 1988 - Keeping consumer preferences in mind, develops Hajmola Candy - a candy variant of Hajmola digestive tablets that gives a tangy, sweet-sour taste. 1990 - A modern analytical laboratory equipped with HPLC, HPTLC, GLC set up 1991 - To break into cancer research, DRDC sets up an oncology screening laboratory. 1993 - Strengthens the value of Chyawanprash as an immunity builder after conducting more than 12 clinical trials to validate traditional claims of its immunomodulation properties. 1994 - First organisation in the world to isolate the anticancer drug, Paclitaxel, from the leaves of Himalayan Yew Tree using a unique eco-friendly process that doesn't harm the tree. This facilitated manufacture of cheaper anticancer medicines. 1995 - Taking a lead in beauty care, DRDC develops Vatika Hair Oil, a value-added coconut based hair oil that improves on plain coconut oil. 1996 - Bringing the taste of traditional Indian kitchens to modern households, DRDC develops ethnic cooking pastes branded and marketed as the Hommade range. 1997 - Catering to health conscious people looking for natural nourishment, DRDC develops preservatives-free fruit juices, launched as Real Juices. 1998 - Develops New Livfit for hepatitis B & E virus infections 1999 - Continues with oncology research by developing 2 more plant-based anticancer drugs.

MARKETING STRATEGIES OF DABUR FOODS LTD.

The activities and programs which a business firm designs and carries out ini t i s e f f o r t s to wa r d s wi n n i n g c u s t o me r s , r e l a t e o n e o r t h e o t h e r o f t h e f o u r elements, which are usually known as four Ps of marketing, or just Marketing Mix variable. Product Place Price Promotion 1) Product means the goods and the services combination the company Offers to the target market. Its variables are :- Product mix and product line- Design, quality, features, models, style, appearance, size and warranty of products - Packaging, type, material, size, appearance, label - Branding and trademark - Services, pre-sale and after-sale - New products
2) place includes company activities that make the product a v a i l a b l e t o target consumers. Its variables are :-

- Channels of distribution, types of intermediaries, channel design, location of outlets, channel remuneration and dealer - principle relations - Physical distribution, transportation, warehousing, inventory levels, Order processing etc. 3) Price is the amount of money customers have to pay to obtain the Product. Its variables are :- Pricing policies, levels of margins, discount and rebates. - Terms of delivery, payment terms, credit terms and instalments Facilities. - Resale and price maintenance 4) Promotion means activities that communicate the merits of the product and persuades the target customers to buy it. Its variables are :- Personal selling:- objectives, level of effort, quality of sales force, cost level, level of motivation. - Advertising : media mix, budgets, allocations and programs. - Sales promotional efforts, displays, contests, trade promotions.

- Publicity and public relation. An effective marketing program blends all the, marketing mix elements into a coordinated program designed to achieve the companys marketing. objectives by delivering values to consumers. The marketing mix constitutes t h e c omp a n y s t a c t i c a l t o o l s k i t f o r e s t a b l i s h i n g s t r o n g p o s i t i o n i n g i n t a r g e t markets. Thus, from the above it is very much clear that the proper marketing mix is necessary for the products to be successful. Hence, the product to be analysed as stated here under with their marketing mix. International range products:

Corporate social Responsibilities:

What is that life worth which cannot bring comfort to others' - Dr. S K Burman, founder, Dabur India Ltd. For growth to be responsible, it should go beyond numbers... It should do good to the society, create a better world. That's the kind of growth that Dabur India Ltd. believes in, and constantly strives for. At Dabur, our commitment to good governance, ethical conduct and social responsibility is core to our way of doing business, and is strongly aligned with our drive to create and increase value for all stakeholders. We define

CSR as conducting business in ways that provide social, environmental and economic benefits for the communities and geographies where we operate. Daburs CSR initiatives are driven through Sustainable Development Society or SUNDESH, an outcome of the vision of Dabur India Ltd founder Dr. S.K Burman. SUNDESH Sustainable Development Society (SUNDESH) is swornto the mission of ensuring overall socio-economic development of the rural & urban poor on a sustainable basis, through different participatory and need-based initiatives. It aims to reach out to the weaker and more vulnerable sections -such as women and children, illiterate and unemployed of the society. Today, SUNDESH operates in Ghaziabad and Gautam Budha Nagar district of Uttar Pradesh, and has -- more recently established presence in Rudrapur district of Uttrakhand. Over the years, it has contributed to many worthy causes, addressing childrens literacy, improving healthcare services, skill development, and environment, to name a few. For more information on SUNDESH, please visit www.sundesh.org Medicinal Plant Project An initiative by Dabur Nepal Pvt. Ltd. Dehi me dadami te (As you give me, I give you in return). This quote from an ancient text sums up Daburs commitment towards nature. With a strong foundation in the Himlayan Kingdom, Nepal, Dabur has taken many strong -- but quiet -- initiatives in last one and half decade towards corporate social responsibility. Dabur Nepal Pvt. Ltd. is a joint venture company established in the year 1989 when probably very few investors had their roots in Ayurveda. Thanks to the favourable climatic conditions here, Nepal has been a major source for the herbal plants which are extensively used in Tibetan, Chinese, Nepalese and Indian

medicines. However, due to indiscriminate use, over exploitations, poor collection methods, early harvesting and lack of the post harvest technology, these natural reserves are depleting speedily. Whats worse, there are no systematic efforts to replenish these natural resources of medicinal plants in the Himalayan region. Dabur Nepal has started the project on medicinal plants in Nepal to provide the modern technology for cultivation of the required medicinal herbs of Himalayas to the farmers. The only eco-friendly project of CSR nature in Nepal, this initiative is fully integrated with the companys business vision. A state-of-the-art Greenhouse facility has been set up at Banepa, which has the capability to produce 5-6 million saplings of medicinal plants per annum. All the required climatic parameters for uniform growth of saplings of the medicinal plants like temperature, humidity etc. are controlled by automatic computer systems. Besides helping preserve natural resources, this initiative has also gone a long way in generating employment and income for local people and improving the socioeconomic conditions of local populace in the Himalayan Kingdom.

SWOT ANALYSIS
STRENGTHS:It is present in two sweetened and unsweetened taste Efficient distribution channel Affordable and visible User friendly packaging Extended shelf life Easy availability Reliability Appeals to health and hygiene conscious people Large product line

Undifferentiated market WEAKNESSES Consumers perception towards Dabur as a pharmaceutical company Perishable product Stringent quality management High investment required OPPORTUNITIES Growing stage- sunrise industry Changing consumer habits New flavours especially vegetables Export potential THREATS Entry barriers not high Competition from MNCs Competition from non-alcoholic beverage market.

Recent activities:
Corporate Releases

Dabur Q2 2012-13 Consolidated Revenue Up 20.6%; Q2 Net Profit Up 16.4% Friday, October 26, 2012, New Delhi Dabur Group Director P. D. Narang Receives Capital Foundation Award Thursday, August 30, 2012, New Delhi Dabur Q1 2012-13 Consol. Revenue Up 21% To Rs 1,461.97 Cr Monday, July 23, 2012, New Delhi

New U, Daburs Beauty Retail Business Announces Expansion Friday, May 18, 2012, New Delhi Dabur Q4 2011-12 Revenue Up 23% To Rs 1,363.58 Crore Monday, April 30, 2012, New Delhi More > Product Releases

Dabur Brings Back Thirty Plus Energy Capsules In A Youngeen Avatar Monday, October 08, 2012, New Delhi Karishma Kapoor Spreads The Fragrance Of Odonil Monday, September 10, 2012, New Delhi Dabur Amla, Largest Branded Hair Oil, Signs Priyanka Chopra As Brand Ambassador Monday, September 03, 2012, New Delhi Miss India World 2012 Vanya Mishra Seeks Your Secret Dabur Gulabari Beauty Tips To Win Miss World Crown Friday, June 29, 2012, New Delhi Sonakshi Sinha Is The New Rose Glow Face Of Dabur Gulabari Friday, June 01, 2012, New Delhi More > Events Releases

Dabur Amla Finds Asli Amla Star In Varanasi, Indore, Udaipur Saturday, February 04, 2012, New Delhi Dabur Amla Begins Asli Amla Star Ki Khoj From Lucknow Saturday, January 07, 2012, New Delhi Nancy Gupta is Dabur Gulabari Miss Rose Glow (South) 2011 Saturday, December 24, 2011, Hyderabad 20 Beauties from Hyderabad make it to Grand Finale of Dabur Gulabari Miss Rose Glow 2011 Sunday, December 18, 2011, Hyderabad Dabur Gulabari Hunts For The Next Miss India In U.P. Wednesday, November 30, 2011, New Delhi

BOSTON CONSULTANCY GROUPS GROWTH SHARE MATRIX 47

DABUR In the past, the sheer diversity of Dabur's product portfolio has made an evaluation of the company's prospects quite difficult.Dabur's FMCG business contributes over 70 per cent of Dabur India's current revenues.Within the FMCG business, Dabur India focusses on three key product groups familyproducts, healthcare and FMCG exports. The family products portfolio boasts of quite afew market leading brand s Dabur Amla and Vatika hair oils, Vatika shampoo, Dabur Honey, and Dabur Lal Dant Manjan.Dabur India also has well-recognised brand names and an established distribution set-upi n t h e healthcare business with brands such as Dabur Chyawanprash, Hajmola, PudinHara and Dabur Lal Tail. Given Dabur's acknowledged strengths in ayurvedic healthcare,the scope for expansion in each of these product baskets is considerable.Though in the recent years , the growth from Dabur's FMCG portfolio has beensedate, due to sluggish rural demand and intense competition from a host of regionalbrands and counterfeit products. However Dabur's operating profit margins have beenmore or less constant over this period.However , the FMCG business is Dabur's cash cow contributing over 7 0 p e r c e n t o f Dabur India's current revenues. The business has consistently generated high cash48

flows and called for minimal incremental investments. The overall growth in hair oilindustry has been 7% whereas growth in branded coconut oil has been 10%. Vatikah a i r o i l h a s a market share of 19% and Dabur Chyawanprash has a 61% marketshare and is the market leader. Both of these are therefore Daburs cash cow. THE NEW DABUR ENTITY The New Dabur Identity modernizes the 100-year old equity of the49