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CONFERENCE GUIDE 2010

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SOCAP10 CONFERENCE GUIDE

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FORT MASON MAP WELCOME YOUR INVESTMENTS CONNECTIONS TRACKS SCHEDULE OVERVIEW SCHEDULE DESCRIPTION KEYNOTE SPEAKERS SPONSORS SCHOLARSHIPS PROVIDERS AND RECIPIENTS TRANSPARENCY SOCAP10 TEAM

SOCAP10 CONFERENCE GUIDE

WELCOME TO SOCAP10
YOU ARE PART OF THE LARGEST AND MOST INFLUENTIAL GATHERING IN THE WORLD OF PEOPLE MAKING SOCIAL ENTERPRISE AND IMPACT INVESTING HAPPEN.

The people around you are putting their money where the world needs it. They are here at Fort Mason with you, nonprofits and for-profit businesses with a mission, with hundreds of investors, donors, foundations, government and development agencies. The Rockefeller Foundation is here, as is the Bill and Melinda Gates Foundation, US AID, OPIC and other development agencies, as well as impact investors, individuals, and funds, from Mexico, the UK, Hong Kong, the Netherlands, Nigeria, South Africa, Australia, India, Sweden, and more than 20 other countries. We have also provided scholarships to nearly 100 social entrepreneurs and given them their own space that we call The Clubhouse, where they are meeting partners and peers and perhaps even taking a rest from the relentless hunt for money. All told, more than 35 countries are represented. Were full of announcements this year, including an exciting seed fund for visionaries with a dream and a plan. Its a joint venture between First Light, one of Bob Patillos Gray Ghost family of funds, and the Hub Bay Area. Its going to be a deeply democratic fund, with people able to invest for as little as $5,000. Peoplepowered capital to help turn great ideas into reality and let other enterprises go beyond concept and reach their natural limits, all part of the innovation, the trial and error thats needed to move investing for good to the next

level. Social enterprise is a movement; the way in which it acts like an asset class is only part of where the value is. As Jacqueline Novogratz said to me when she agreed to keynote this years SOCAP, as impact investing proceeds down the path of being validated as an asset class, the one thing that should not be lost is its true purpose. It is supposed to be catalytic; to do the risky, experimental things that traditional capital would not do, and traditional philanthropy or public agencies could not conceive, and it needs to partner with philanthropy and with government. I agree. And thats why we have a greatly expanded focus on tactical philanthropy (thats the new and smart kind) as we try to figure out how we all partner to use the resources and talents we have to do what the planet and the people need to get done. Of course, funding for raw startups is only one part of the Social Capital Market that is emerging, though its an essential one that is finally becoming a reality. We also have a lot of people whose story is at the opposite end of the spectrum: big funds showing Wall Street that there is real investor demand to mix meaning and money. People want to invest in the world that we want to live in, and not invest in a world that is bad for our children or the planet, and Wall Street is getting the message in a much bigger way than ever before.
WELCOME

SOCAP10 IS ABOUT WHATS NEXT


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The market at the intersection of money and meaning is different than Wall Street. Its a market where everybody can play; Matt Bannick of Omidyar Network calls it flexible capital; putting the right kind of money together, from small personal donations and loans to big grants, to debt, to equity, with everyone understanding their part of the puzzle and the larger goal at stake. Through the new startup, the Hoop, you can be part of the action with the loan you make to XS Project, the Indonesian trash pickers social enterprise who makes our bags. You can help change the world right now with your gift certificate to invest in a high performing Haitian microfinance institution or a Costa Rican Fair Trade sustainably farmed coffee cooperative thanks to MicroPlace. People at our Connection Concierge area can help you take advantage of these and other opportunities to take action today. If you are new to this whole area, or you are attracted to it but dont know how to get involved, if you want to use your skills in a place where what you are good at gives you a new sense of meaning along with a paycheck there is something for you here called LifechangerU. A mix of a university curriculum with small groups and a solid base in multiculturalism, its yet another of the startups announcing its launch at SOCAP10. There are a lot of other announcements at SOCAP10. One of the biggest is the launch of the GIIRS Pioneer Funds, the 25 impact investment funds that this B Lab project has validated, with help from the Rockefeller Foundation and others. There are major investment banks here to say they, and their wealthy clients, are part of this market at the intersection of money and meaning. Three impact investment funds that have reached the magic nine-figure level, more than $100 million, are now ready to talk about how they broke that barrier, and provide lessons for others who want to follow their lead.

There is vitality at the top end and at the emerging startup end of the Social Capital Market, and thats good for us, and good for the world. Startups are finding funding, career changers are finding jobs, and lives are being changed. And put this on your calendar right now. May 31, June 1 & 2, 2011. SOCAP Europe. The markets at the intersection of money and meaning will convene at the original stock exchange in Amsterdam. This historic place where stock markets originated will be infused with the energy that will help the market economy change the world. We are thrilled to be working with our European partners Frank van Beuningen of the Pynwimic Fund and Margaret McGovern, as SOCAP goes international. After three years, its great to see this market emerge and come into its own, complete with high flyers and headline risk. We are not surprised. In year three, I think we can say, with surprise, gratitude, and a nice sense of accomplishment, that SOCAP is proceeding according to our original plan, the one written before we had a logo or a website or were even called SOCAP. Thanks for making it happen with us. And we want you to know we will continue to deliver to you each year whats next, as we talk to all the players in the Social Capital Market and build the content around the conversations you want to have, talking about the things you think are important. KEVIN D. JONES
CONVENER

PEOPLE AT SOCAP10 PUT THEIR MONEY WHERE THEIR MOUTH IS


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YOUR INVESTMENTS AT SOCAP10


THE INDIVIDUALS WHO ARE GATHERING AT THE INTERSECTION OF MONEY AND MEANING ARE NOT JUST TALKING ABOUT INVESTING BUT ACTUALLY TAKING ACTION.

SOCAP10 is a conference where you dont need to be a high net worth individual, a fund or a foundation to take action. Those big funds and foundations ARE represented at the conference, but we are also about people-powered capital; letting everybody participate. SOCAP10 is an opportunity to invest in people and ideas that matter and need your help to make them come to life! Through our friends at the Hoop and MicroPlace, were thrilled to say that this years conference has the potential to provide more than $70,000 to microenterprises, Fair Trade coops and entrepreneurs across the globe.

microloan to XS Bags producers in Indonesia using the Hoop. The microloan will be used to fund a market access project to help XSs sewers and trash-pickers reach out and develop new market opportunities here in the U.S. Or you can do both! Pick up and enjoy one of the handmade sleeves and give your own microloan using the Hoop. Investors will be highlighted as this years social capitalists.

MICROPLACE
www.microplace.com

Through MicroPlace, a PayPal company, you can find microfinance investments around the world. These investments provide a financial return, along with a great social benefit. Your dollars are used to help the poor build assets, start businesses, and move from survival to planning for the future. If you registered in advance for SOCAP10 you received an email telling you how to get your FREE $50 MicroPlace gift certificate, and if you didnt get that email, go to the SOCAP10 website (socialcapitalmarkets.net) to find out how to get your gift, or stop by the Connection Concierge in the Hub Lounge during SOCAP and they can help you redeem your gift certificate today.

ABOUT THE HOOP


www.jointhehoop.com

FROM CONSUMERS TO INVESTORS


Last year was about the bag, this year its about the producers. XS Bags and the Hoop Fund are partnering to create a social capital experience for every participant at SOCAP. Working together, XS Bags and the Hoop Fund have enabled us to offer you a unique social capital opportunity right here at SOCAP. You can decide to take a custom laptop sleeve from XS Bags, or declare yourself a social investor by choosing to dedicate a SOCAP-funded Launched in August, the Hoop Fund enables people to take their love of great products and great movements to a new level. Use a microloan of $25 or more to invest in Fair Trade organic farmers and artisans through a loan, purchase their products through a partnering brand, and spread your story with producers to your own friends and family. The Hoop builds new cycles of consumption and investment: invest in what you enjoy and enjoy what you invest in.

SOCAP10 CONFERENCE GUIDE

YOUR INVESTMENTS

CONNECTIONS AT SOCAP10
SOCAP10 IS ABOUT FINDING THE PEOPLE THAT CARE ABOUT WHATS NEXT IN MAKING THE WORLD A BETTER PLACE AND FORMING MEANINGFUL RELATIONSHIPS THAT WILL CHANGE THE GAME.

Real action is happening in the regions and sectors that people care about, from West Africa, to water, from India, to local energy production. By making new connections, attendees will gain a sense of the rapidly expanding wave of investing for financial return and social impact. At first glance, the arena may seem overwhelming in its complexity, daunting and chaotic. But if you will join us in this exploration and discovery, if youre willing to take a breath and get to know the other people in the room, youll find that, just like you, theyre here to make a differenceand to do it together. Because the social capital market brings together so many people from so many areasranging from foundations to impact investing funds and angel investors to domestic U.S. government and international development agencies we have provided special tools and enlisted experts to help you find your way, translate the insider lingo, and help you to meet the people and partners youre looking for.

Concierges at or near the registration desk on each day of the event, and wandering around looking for you to ensure that youre finding what you need. The Connection Concierges are trained to help you with three things 1 DECI PH E R I NG JARGON The phrases insiders toss off like, If the people focusing on the BOP dont go beyond MFI to reach the SME, were SOL. Dont be shy: Ask a Concierge to help explain any terms that are unfamiliar to you (SOL is what you think it is). 2 MATCH MAKI NG Using online surveys filled out by attendees, which are in turn linked to a searchable database, well help you figure out who your potential partners are, and which investors, donors or entrepreneurs care about the regions and industry sectors you care about, from technology to microfinance, from South America to the U.S. If youre looking for help with marketing, fundraising, due diligence in a particular area, or anything else, searching the attendee profile database can help you find the answer. Connection Concierges will also be able to help you find the places and panels where people have the answers or know the people who have the answers.

SOCAP10 IS THE PLACE TO MAKE SURPRISING AND VALUABLE CONNECTIONS


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CONNECTION CONCIERGE
First and foremost are the Connection Concierges, an exceptional, carefully-selected group of Social Entrepreneurs and MBA students who will be onsite to help ensure you find the information and people that can help make this a successful event for you. Youll find the

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3 NAVIGATION Connection Concierges can help you find the place you need to be when you need to be there.

1 S U BSCR I B E TO TH E SOCAP10 MOB I LE CHAN N E L To receive conference announcements, subscribe by sending socap in a text message to 80474 (international phones can text +44-762-480-2795)

SOCAP COMMUNITY ONLINE

DI SCUSS ION S Engage on the topics you care


about, contributing posts and comments, and building the conversation between the members of the Social Capital ecosystem.

LOOK FOR THE T-SHIRTS!


If youve got a question, just look for someone in the SOCAP10 Staff t-shirt. They can help you find what you need. This year, the back of the volunteers t-shirts remind you that you can text your question to our Text Concierge to get an answer delivered directly to you in your seat!

2 AS K ANY QU E STION TO TH E SOCAP TEAM If you want to know ANYTHING during SOCAP, just text your question to 80474 (or +44-762-480-2795 for non-US phones), and youll receive an answer within one hour! 3 FI N D OUT WH E N A S PEAKE R I S PR E S E NTI NG To know when and where someone is scheduled to speak, send lastname in a text message to 80474 (or +44-762-480-2795 for non-US phones) 4 TRACK QU E RY To find out what sessions are being presented for a specific track (e.g. MOBILE TRACK), simply text mobile monday to 80474 (or +44-762-480-2795 for non-US phones) and you will receive all Mobile sessions for that day. 5 RATE YOU R S E SS ION At the end of each session, let SOCAP know how you valued the session. You simply send your two-letter session code plus your score from 1-10 to 80474 (or +44-762-480-2795 for non-US phones). Session codes are placed in every session room. In addition to our onsite Connection Concierge liaisons, our online SOCAP Community Site acts as a bridge builder between SOCAP attendees. Designed by Xigi Inc. (ZIG-ee), the SOCAP Community Site is open not only to registered attendees, but also to non-registered individuals who are out there trying to build the space. The Community Site will live far beyond this years gathering, serving as the online home of the intersection of money and meaning. We invite you to help build the vision for this online platform by contributing your ideas and answers before, during and after SOCAP10. Heres what you can find on the SOCAP Community Site

M E ET-U PS We want you to organize your own


gatherings! We know that there may be impromptu groups that need to meet during the conference to focus on specific topics. Weve provided a Meetup scheduling function to increase the connections and beneficial collisions that need to take place while youre at SOCAP.

exygy
web + mobile technology for social innovation

www.exygy.com

TEXT CONCIERGE

6 FAST PITCH VOTI NG For those attending the Omidyar Network Mobile Fast Pitch session, you will be able to vote for your favorite pitch. Instructions will be provided at each session.

APPLICATION FOR SMART PHONES!


The SOCAP10 mobile application makes it easier than ever to manage your SOCAP10 schedule. No need to dog-ear the printed schedule any longer! The entire list of keynotes, panels, and presentations is available via your iPhone, Android, or Blackberry (OS6+ only) mobile phone. Browse SOCAP10 events by day, time, or topic/track. Add the events you want to attend to your list of favorites, and then see the schedule youve made for yourself. The SOCAP10 mobile application was built by SOCAP10 partner + sponsor Exygy. If you have any questions or comments, please stop by Exygys booth on the SOCAP10 floor. To use the SOCAP10 mobile app, point your phone
CONNECTIONS

So what if you dont have time to run back to the station and ask them a question? Luckily, Resdida Mobilize can help you connect anywhere at any time. Here are a few ways you can utilize our Text Concierge this year to help you navigate the event. All mobile services are available to US Phones by texting 80474, and to International (non-US) phones by texting +44-762-480-2795

7 LI KE A S PEAKE R TO HAVE TH E M KEYNOTE


TH E TH I R D DAY!

AG E N DA AN D S PEAKE RS Organize your schedule,


save sessions to your profile and search for the speakers and panels that match your interests.

If you like a particular presenter or speaker, simply text like last name to 80474 (or +44-762-480-2795 for non-US phones). For example, if you like Jane Doe, text like doe.

ATTE N DE E DATABAS E The SOCAP Community Site


is where you can find the people and connections that matter. Search by interest, regional focus, industry, asset class, vocation, and expertise.

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at m.socap10.net, or if you have a bar-code scanning app you can scan this QR-Code for instant download now:

HUB LOUNGE
The Hub Lounge is back this year with an even richer Hub experience at SOCAP. We are creating a local and global habitat for social innovators to collaborate, access market opportunities and capital, build community, scale ideas, and connect with a global network of 4000 Hub members. Come talk to the Hub Lounge staff and hear more about this exciting movement. You would probably enjoy a visit to our flagship Hub SoMa in the Chronicle Building at 5th

Meet-up stations and meeting space. A live video station for viewing sessions from the main
hall and the SOCAP10 newsboard updating you with the major announcements you need to know about.

WEDNESDAY: PARTICIPANT-LED SESSIONS


Our third and last day together will be a complete divergence from the traditional listener/learner model, turning the process into an active conversation. Andrew Zolli of PopTech will start the third day for us helping put what weve heard in perspective and lead us into the Open Space with clarity. Then, together, the attendees will focus on next steps and further conversations. Youll want to plan to stay through Wednesday because it could be the most valuable time you spend at the conference. Its about the people in the hallway, the ones youve come to see and to meet. Come and be part of taking it further. Make a suggestion for a group youd like to convene. Our experienced facilitator, Jerry Michalski, will help us do that face-to-face, and make connections that can help this exciting world of social capital markets continue to grow. Heres what youll do

ENTREPRENEURS CLUBHOUSE
SOCAP10 is providing a special Entrepreneurs Clubhouse and some private sessions for the social entrepreneurs who received scholarships to attend. The Entrepreneurs Clubhouse is A room with comfortable seats, and a cozy personal atmosphere. Its a free space for social entrepreneurs to get away from the relentless fundraising drive, and hang out with each other. Its a lounge where you can brainstorm, chill and figure out together how you can be part of unlocking the $120 billion in investor demand with your answer to Whats Next. Members of the club will be able to join these innovative private sessions

@SOCAP10 and the #SOCAP10 hashtag have become major sources for news in the social capital market space. Make sure to follow them so you dont miss a beat. Each panel has been assigned its own Twitter hashtag. To join in the Twitter conversation for the panel you are attending, please see the tag sign at the front of the room or visit the Connection Concierge and see the Twitter hashtag list.

and Mission in San Francisco. If youre in the East Bay, check out the Hub Berkeley in the David Brower Center, just seconds from the Berkeley Bart Station. Hub members are all over the event. Keep an eye out for individuals with Hub lanyards and ask them what its like being a member! While at SOCAP10, the Hub Lounge is a place for you to collaborate and connect and this year the Lounge features

You can also join our Facebook Fan Page (Social Capital Markets Conference) and Linkedin group (search for Social Capital Markets).

Our local art partner, Intersection for the Arts, activates the Hub Lounge with art that illuminates, inspires, and provokes. For nearly 50 years, Intersection for the Arts has provided a platform for creative change in our community. Sharing the 5M gallery space in Hub SoMa at 5th and Mission, Intersection and Hub SoMa cultivate innovative collaboration between the arts and commerce communities.

A free one-hour Structure Lab by Criterion Ventures. A pitch development session with Daniel Epstein from
Unreasonable Institute

Take advantage of the assembled brains and means Pursue initiatives, test ideas, find partners Turn the first couple days energy into action

SOCAP10 DAILY UPDATES


This years conference will include countless exciting announcements and we dont want you to miss any of the big news. Thats why well be announcing each new deal, the major events of the day, and a round-up of each days events via blog, Twitter, Facebook and video. You can see the daily update by subscribing to Text Concierge by Resdida, visiting the SOCAP Community homepage, checking out the news station in the HUB Lounge, visiting the SOCAP10 blog, or checking your email at the close of the conference day.

A boot-strapping how-to with Martin Montero A session with Kevin Jones of Good Capital in which
he will hear social entrepreneurs founders stories and offer an investors feedback.

NEW THIRD-DAY FEATURES


THOUG HT LEADE R LU NCH E S Some of SOCAPs
leading thought leaders will be hosting lunch tables so that you can converse about the topics that matter to you.

A session with Echoing Green discussing the Echoing


Green Fellowship and providing advice on angel-stage capital. A select group of SOCAP scholarship recipients will be fast forwarded to the second round of the selection process for an Echoing Green Fellowship.

Coffee Brew Bar sponsored by Equal Exchange.


Out a little bit too late last night? Come get a cup of Fair Trade coffee, brewed one cup at a time!

PEOPLES CHOICE PLE NARY AN D KEYNOTE S


Conference attendees will have the ability to vote with their phones via Resdida Mobilize for the speakers of their choice to micro-keynote the third day.

A professionally hosted environment with Hub Hosts


helping connect you to the people you need to meet at SOCAP10.

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CONNECTIONS

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TRACKS AT SOCAP10
THE MARKET AT THE INTERSECTION OF MONEY AND MEANING HAS MATURED AND SOCAP10 HAS EXPANDED TO INCLUDE HALF A DOZEN TRACKS IN ISSUE AREAS RANGING FROM MOBILE TECHNOLOGY TO IMPACT INVESTING TO FOOD SYSTEMS.

Were doing things differently at SOCAP10. After two years of providing a broad overview of the landscape, we felt it was time to take a deep dive into different sectors of the social capital market. We brought on thought leaders to help us curate Food Systems,

Innovation in International Development, Food Systems and Tactical Philanthropy. SOCAP10 Producers Amy Benziger and Kevin Jones have worked with the community to create Impact Investing, New Money, and Metrics and Systems Thinking.

METRICS AND SYSTEMS THINKING


Curated by SOCAP10 This track is intended to look at both sides of the scale on how to design organizations, products and financing mechanisms for social impact. Hear

SOCAP10 GOES VERTICAL


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from foundations and consultants on how to vet and advise for producing results on the ground. Gain insight from representatives of GIIN, Ande and others on the development and deployment of tools such Pulse, GIIRS and IRIS and how they are creating a universal language and set of metrics to assess social impact along a common scale.

EMBRACE DISRUPTION
Embrace Disruption at SOCAP10 is the place where funders and investors, entrepreneurs and media makers all come together to explore emerging media possibilities. Join us as we weave together funding strategies and opportunities, reviewing case studies and personal stories from cutting edge practitioners in a day-long track within SOCAP10.

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IMPACT INVESTING
Curated by SOCAP10 Impact investing is taking off. A handful of funds that mix social impact

MOBILE TECHNOLOGY
As innovation in wireless technology evolves at a staggering speed, the question remains how to best apply and harness mobile for social enterprise, responsible business strategies and positive impact. This track will bring together a range of thought leaders, from grassroots practitioners to corporate executives, for conversations about viable investment opportunities, the creation of alternate marketplaces and financial models, game-changing applications in emerging markets, and what the future holds for mobile technology. Curated by Alison Bloch, Mobile Health Strategist Alison is a Mobile Health Strategist interested in the intersection between social enterprise, mobile solutions and international development. She has deep experience helping complex multi-sector organizations (including the World Bank, major pharmaceutical companies, technology companies, NGOs and Ministries of Health and ICT) with strategy, operations, and design. Alison has been Program Director at the mHealth Alliance/United Nations Foundation where she focused on mobile solutions to health. She led the development of programs to drive thought leadership and create health system strengthening solutions to address issues of maternal health and access to medicines. Sponsored by Omidyar Network / For the past six years our partners at Omidyar Network have established their role as a pioneer in the Social Capital Market space. Using a flexible capital approach to social investment, Omidyar Network funds for-profits and nonprofits through a range of funding types, from grants to innovative equity PRIs. Omidyar Networks current partners include IGNIA, Leapfrog, Ushahidi, FrontlineSMS and D.lighta group that showcases diverse, groundbreaking models for social impact. Omidyar Network is sharing its approach and results at SOCAP10, pointing to Whats Next in the Social Capital Markets. Well see how flexible capital is reaching exciting new frontiers like mobile technology, government transparency and property rights. Omidyar Network has invited the worlds most promising social entrepreneurs working in mobile technology to SOCAP10 for the Mobile Fast Pitch event.

and financial return have crossed the magic $100 million mark and major institutional wealth managers are selling them to their clients. At the same time, new research says there is $120 billion in pent-up but untapped investor/donor demand for tying meaning to money. Hear from the cutting edge organizations taking a high engagement approach to entering the market and deploying capital.

TACTICAL PHILANTHROPY
The full spectrum of the social capital market includes philanthropic capital. Join the Tactical Philanthropy track and explore the role of philanthropic capital in both for-profit and nonprofit social enterprises and markets. The sessions will help donors and investors bridge the illusionary gap between acts of philanthropy and market rate social impact investments. Curated by Sean Stannard-Stockton, Tactical Philanthropy Sean Stannard-Stockton is CEO of Tactical Philanthropy Advisors, a philanthropy advisory firm that serves individual and family philanthropists. Sean is the author of the Tactical Philanthropy blog and writes a monthly column for the Chronicle of Philanthropy. He is a member of the World Economic Forums Council on Philanthropy & Social Investing and has been quoted or referenced in The New York Times, Wall Street Journal, Washington Post, Financial Times and many other media outlets. Sponsored by Liquidnet / Liquidnet is the premier institutional investment community, bringing together the worlds largest asset managers and public companies on a single network that directly connects traders, portfolio managers, analysts and listed companies. Through an active corporate social engagement program called Liquidnet For Good, since 2007 the company has devoted a portion of revenues to social challenges. Through an initiative called Markets for Giving, Liquidnet is galvanizing the players in the philanthropic ecosystem to create more opportunities for value-driven allocation of philanthropic resources.

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FOOD SYSTEMS
The agriculture and seafood industries are in a state of crisis. Many of todays top environmental, social, and economic problems are caused by how we produce and distribute food. Learn from industry veterans and innovators about the most promising opportunities and critical areas to make an impact in the short-term: systemic solutions for healthy ecosystems, regional foods, international trade, biotechnology, IT, and a strategy session for funders. Note: International food security & sovereignty issues will be discussed in the International Innovation track. Curated by Melanie Cheng, OM Organics Melanie Cheng, an avid environmentalist and fan of good food, sought a way to combine her appreciation of local cuisine with her deep respect for the earth and support for sustainable agriculture. While working as an editor and technical writer, she established relationships with both the farming and restaurant communities, and laid the groundwork for what became Om Organics. Since then, her discovery of the ag sector has led to her founding FarmsReach.com (b-to-b marketplace for regional foods) and recently Catalyst Commons (coming soon) to unwind the tangled network of the ag industry. Melanie was recently named one of Ten Most Inspiring People in Sustainable Food by Fast Company. Special thanks to Track Partner: RSF Social Finance

Curated by David Hodgson, The Idea Hive Support curation by Erika Gregory, Fiona Hovenden, and Cheryl Hicks, Collective Invention David is a futurist, and strategist. He explores ways of intentionally shaping a better global tomorrow, given the macro trends in the world today, including climate change, ecosystem degradation, the impacts of social networking, and the unbalanced economy. He is interested in the different pathways along which these overlapping dynamics might unfold, and in scanning for disruptive innovations that can create a more positive outcome. He is a co-founder of the Idea Hive, where he works with emerging leaders to help them better understand the future, and craft appropriate responses. He is also a Praxis Fellow of the International Futures Forum (IFF), a trans-disciplinary network, whose purpose is sustaining faith in the future and human aspiration, and in generating practical hope and wise initiative. Special thanks to Track Partners: Collective Invention and Oxfam Collective Invention is an innovation practice dedicated to promoting innovation for the common good. Our goals are to apply known art about innovation in the private sector to seemingly intractable problems crucial to us all: education, healthcare, the environment, and the development of ethical enterprise.

NEW MONEY
Curated by SOCAP10 Funds focused on the vital, game changing but high risk seed stage

INNOVATION IN INTERNATIONAL DEVELOPMENT


The international development landscape is continuing to evolve at an increasing pace. New business models, game-changing innovations, and rapidly integrating value chains are making developing countries increasingly competitive across a range of industries. At the same time, a growing middle class in historically poor countries is creating unprecedented demand for products and services from all over the world. Sadly, the newly created wealth is not trickling down to the poorest of the poor. Add to this mix, environmental sustainability challenges that developing countries have not had to deal with in the past. All this poses questions that are as daunting as they are exciting: What are the fastest growing industries and markets? How can this growth reach the bottom of the pyramid? Is there a trade-off between economic growth and sustainability? What opportunities does this create for social entrepreneurs?

startups are finally arriving. New online marketplaces, local and slow money exchanges and new ways of thinking about value are bringing the movement to the average investor. Take a deeper dive into new ways of moving money. Look at the world of women investors and investments in women. Hear how energy financing is capturing an untapped opportunity by linking distributors, MFIs and carbon markets. Learn more about different ways of structuring your business to ensure that your employees are part of your triple bottom line. Sponsored by NCB Capital Impact, Nonprofit Finance Fund, and Calvert Foundation / Community Development Financial Institutions (CDFIs) have been pioneers to the Social Capital Market, transforming communities through catalytic financing for years. CDFIs are increasingly engaged across the full spectrum of Social Capital Markets. CDFIs have found alternative approaches to meeting the needs of communities during a time of economic crisis while capitalizing on the current movement of Social Enterprise. The CDFI community is sponsoring the New Money track to demonstrate the investment vehicles CDFIs are utilizing and to point to ways that the SOCAP community can partner for more impact.

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SCHEDULE OVERVIEW
TI M E LO CAT I O N D E TA I LS

DAY 1

9:00 AM 10:00 AM 11:15 AM 11:45 AM 12:45 PM 2:15 PM 3:15 PM 3:45 PM 5:15 PM 5:45 PM 7:00 PM

Herbst Pavilion Cowell Theater Herbst Pavilion Please refer to map Herbst Pavilion Please refer to map Herbst Pavilion Please refer to map Herbst Pavilion Cowell Theater Herbst Pavilion

Registration opens, Continental Breakfast


P LE NARY S E S S ION / Welcome, Keynote Address

Break
PARALLE L S E S S ION S / See full schedule for details LU NCH / Some lunch sessions (see full schedule) PARALLE L S E S S ION S / See full schedule for details

Break
PARALLE L S E S S ION S / See full schedule for details

Break
P LE NARY S E S S ION / Keynote Address, Wrap up

Reception

DAY 2

7:30 AM 8:30 AM

Herbst Pavilion Cowell Theater Herbst Pavilion Please refer to map Herbst Pavilion Please refer to map Herbst Pavilion Cowell Theater Please refer to map

Registration opens, Breakfast


P LE NARY S E S S ION / Keynote Address

THE MARKET FOR GOOD IS WHERE THE ACTION IS


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SOCAP10 CONFERENCE GUIDE

9:20 AM 9:45 AM 12:30 PM 2:00 PM 3:30 PM 4:00 PM 5:30 PM

Break
PARALLE L S E S S ION S / See full schedule for details LU NCH / Some lunch sessions (see full schedule) PARALLE L S E S S ION S / See full schedule for details

Break
P LE NARY S E S S ION / Keynote Address, Wrap up

Reception

DAY 3

8:00 AM 9:00 AM 9:30 AM 11:30 AM 12:30 PM 1:30 PM 3:30 PM

Herbst Pavillion Herbst Pavillion Herbst Pavillion Herbst Pavillion Herbst Pavillion Herbst Pavillion Herbst Pavillion

Registration opens, Continental Breakfast Welcome / Keynote Open Space sessions begin Peoples Choice Panel & Keynote Thought-Leader Lunches Open Space sessions continue Concluding session and wrap up

SCHEDULE OVERVIEW

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DAY 1
ROOM COWELL

SCHEDULE

MONDAY

K EYN OTE S TRAN S ITI O N S O R B R EAKS E M B RAC E D I S R U PTI O N

OCTOBER 4
SOUTHSIDE THEATER 205 C FIREHOUSE

GOLDEN GATE

210 C

260 C

362 C

FLEET ROOM

235 C

HALLWAY

TRACK

KEYNOTES / EMBRACE DISRUPTION

TACTICAL PHILANTHROPY

IMPACT INVESTING ROOM 1


$

IMPACT INVESTING ROOM 2


$

MOBILE TECHNOLOGY

METRICS AND SYSTEMS THINKING


$

INNOVATION IN INTERNATIONAL DEVELOPMENT

FOOD SYSTEMS

NEW MONEY ROOM 1


$

NEW MONEY ROOM 2


$

ENTREPRENEURS CLUBHOUSE

10 : 00 10 : 25 10 : 30 10 : 45 10 : 4511:15

AM AM

Welcome Jacqueline Novogratz Acumen Fund Matt Flannery, Kiva Kushal Chakrabarti, Vittana B R E A K Diving into Water Mobile Mojo What Is All the Buzz About? World Business Council for Sustainable Developments PATHWAY TO VISION 2050 Design Thinking Office Hours with IDEO and Catapult Design Harmonizing Tools to Measure Impact Where the Action Is The Fastest Growing Industries & Markets Bare Essentials Healthy EcoSystems & EcoSystem Services B Building the Case From Idea to Inception Scalable Solutions and What That Means for Metrics It Takes a Village Innovation From the Ground Up R E A Exploring the Future Innovation in 21st Century International Development B R E A K Creating a True Social Capital Market The Role of CDFIs and the Nonprofit Sector ReachScale Session (Private) Energy Financing Echoing Green Hour

AM

11:1511: 45 11: 4512 : 45


SESSION 1

AM PM

EMBRACE DISRUPTION
11:45 Welcome 1212:30 Global Wiki / Local Wiki

Decriminalizing Fundraising

Flexible Capital

Lay of the Land Systemic Problems, Creative Solutions

12 : 452 :15
LUNCH

PM

* See Mobile Track 12:301:30 New Rules, New Markets for Documentary Makers 1:302:00 Lunch in the lobby 2:002:30 Keynote Scaling Social Impact High Engagement Approaches to Impact Investing

Hanson Bridgett Legal Advisory Office Hours Cutting Edge Education Finance Platforms

* Omidyar Mobile Fast Pitch (in Golden Gate Room) Horizon Gazing & the Future of Mobile

Social Impact Bonds Working Session

2 :153 :15
SESSION 2

PM

Change the World, Change Your Life

Bridging Critical Gaps in Emerging Domestic Markets

A How-to on Bootstrapping

3 :153 : 45 3 : 455 :15


DEEP DIVE 1

PM

2:303:30 The Future of News 3:304:45 Making MediaMaking Money Making Change 4:455:15 Wrap Up Welcome Back Jay Coen Gilbert, B Lab Ron Cordes, The Cordes Foundation Tim Freundlich, Calvert Foundation Lisa Hall, Calvert Foundation Wrap Up R E C E P T I O N

B Individual Donors Practicing Unconstrained Philanthropy B

Sponsored by FeelGood Connecting Private Capital Markets to Impact Investment Opportunities

Sponsored by FeelGood Preparing Social Entrepreneurs for Capital Infusion Whats Your Founders Story?

PM

Large Raises in the Social Enterprise Space R E A K

Logistics is Sexy Regional Food Systems & Infrastructure B R E A

The Mesh

5 :155 : 45 5 : 45 6 : 00 6 : 00 6 :15 6 : 20 6 : 40

PM PM PM

PM

6 : 40 7: 00 7: 00 8 : 30

PM PM

/ Sponsored by Schwab Charitable and Y&B Wines

Private Reception: Global Impact Investing Network

DAY 2
ROOM COWELL

SCHEDULE

TUESDAY
OCTOBER 5
370 C 205 C FIREHOUSE

K EYN OTE S TRAN S ITI O N S O R B R EAKS E M B RAC E D I S R U PTI O N

GOLDEN GATE

210 C

260 C

362 C

FLEET ROOM

235 C

HALLWAY

TRACK

KEYNOTES / MAPPING THE SPACE

TACTICAL PHILANTHROPY

IMPACT INVESTING ROOM 1


$

IMPACT INVESTING ROOM 2


$

MOBILE TECHNOLOGY

METRICS AND SYSTEMS THINKING


$

INNOVATION IN INTERNATIONAL DEVELOPMENT

FOOD SYSTEMS

NEW MONEY ROOM 1


$

NEW MONEY ROOM 2


$

ENTREPRENEURS CLUBHOUSE

8 : 30 8 : 40 8 : 459 : 00

AM AM

Welcome Julie Sunderland, The Bill & Melinda Gates Foundation William Foote, Root Capital B Mapping the Space Place Matters R E A K Creating Value Chains that Lead to Extended Financial & Social Returns N Innovative Financing Around Health and Nutrition Game Changers in Emerging Markets FailFaire Investing for Peace Deploying Capital in Conflict Zones & Fragile States Investing in Mobile Formalizing Educational Strategies that Leverage Design Taking It to the Next Level Designing to Scale B R E A K The Future of Aggregate Demand Platforms Innovative Impact Campaigns An Hour with The Unreasonable Institute

9 : 059 : 20 9 : 20 9 : 45

AM

AM AM

9 : 4510 : 45
SESSION 3

The Lessons of Behavioral Finance Understanding & Overcoming Barriers to Impact Investing T R

Avoiding Headline Risk Transparency in Financing Development, Investment Returns & Interest Rates A N S I T I O

Going Global Building Fair Trade Markets

10 : 4511: 00 11: 00 12 : 30
DEEP DIVE 2

AM PM

N The People Side of the Triple Bottom Line Broad Based Equity Sharing Practices. Structure Lab with Criterion Ventures

Mapping the Space Innovative Markets for Good

When to Invest & When to Give

A Better World for Investing Good Capital and Better World Books

Ag Tech Bio-Solutions, Precision Ag, Traceability & Marketplaces

Deep Dive into the Evergreen Cooperative Initiative

12 : 30 2 : 00
LUNCH

PM

Meaning Marketplaces Fast Forward Impact Mobilizing Next Gen Lunch Session & Inter-Generational Hosted by Liquidnet Investing Mapping the Space Failure and Criticism in the Social Enterprise Space Nonprofit Analysis Beyond Metrics The Role of Institutions Helping to Scale Impact Investing T R A D E B R E A K Capitalizing the Green Jobs Movement

Healthcare Innovation Lunch Session Hosted by California Healthcare Foundation Behavior Change The Power of Mobile to Transform Our Actions

Radical Social Innovation Workshop with WeCreate Learning for Social Impactfor Social Entrepreneurs

2 : 00 3 : 30
DEEP DIVE 3

PM

The Biosphere Economy Investing in Natural Assets for Human Security F A I R T R A D E

Creative Financing Lessons Learned & Strategy Session

Seed Investing for Social Enterprise

Fertile Ground Investment Vehicles Using a Gender Lens and Engaging Women Investors

3 : 30 4 : 00 4 : 00 4 :15 4 : 20 4 : 35 4 : 40 4 : 55

PM PM PM

F A I R Welcome Back Woody Tasch, Slow Money Final Thoughts with Matt Bannick, Omidyar and Kevin Jones, SOCAP 10 Wrap Up

Sponsored by Whole Foods Franklin Store

B R E A K

Sponsored by Whole Foods Franklin Store

PM

5 : 00 5 : 30 5 : 30 8 : 30

PM PM

7:30pm GIIN, Toniic and Investors Circle Reception

R E C E P T I O N / Herbst Pavilion / Sponsored by Cleanfish Good Capital and Mate Veza

/ Music by Baba Ken and The Afro-Groove Connexion

6:00pm Private Reception: Bamboo Finance

DAY 1 SCHEDULE DETAILS


9:00 AM
REGISTRATION OPENS
H E R B ST PAV I L I O N

11:45 AM PARALLEL SESSIONS


EMBRACE DISRUPTION
MEDIA MICRO CONFERENCE
C OW E LL TH EATE R

DECRIMINALIZING FUNDRAISING
TACTICAL PHILANTHROPY
G O L D E N G AT E

and poor people living in the slums often pay 5 to 15 times more per liter of water than wealthy people living in the same city. Sensing a business opportunity, private sector organizations are beginning to explore the market for making water more accessible to the poor.

George Overholser, Nonprofit Finance Fund Capital Partners Dan Pallotta, Springboard Sean Stannard-Stockton, Tactical Philanthropy Advisors

CONTINENTAL BREAKFAST
P R E - E V E N T LO U N G E FLE ET ROOM, B U I LDI NG D

Embrace Disruption at SOCAP10 is the place where funders and investors, entrepreneurs and media makers all come together to explore emerging media

Fundraising is generally seen as asking donors for a favor. But what if fundraising is in fact no different from raising investment capital or selling a well-vetted product? This session will feature two 20 minute talks by George Overhoser and Dan Pallotta, two of the most visionary and radical philanthropic leaders.

MOBILE MOJO: WHAT IS ALL THE BUZZ ABOUT?


MOBILE TECHNOLOGY
FIREHOUSE

Ken Singer, OnDeego Katrin Verclas, MobileActive.org Rachel Payne, Google Mike MacHarg, Simpa Networks Karen Doyle- Grossman, Mercy Corps / m-Core

10:00 AM PLENARY SESSIONS


10:00 AM / WELCOME
C OW E L L T H E AT E R

possibilities. Join us as we weave together funding strategies and opportunities, reviewing case studies and personal stories from cutting edge practitioners in a day-long track within SOCAP10.

FLEXIBLE CAPITAL
$

Kevin Jones, SOCAP10 Convenor

11:45 AM / WELCOME
Laura Flanders

IMPACT INVESTING
R O O M 370 C

Gain a useful background in mobile and understand why everyone is talking about this technology and the basis for its impressive growth. Learn more about specific mobile technologies such as applications and the mobile web so that you can better take advantage of mobile for social enterprise.

10:30 AM / KEYNOTE ADDRESS


C OW E L L T H E AT E R

Jacqueline Novogratz, Acumen Fund

1212:30 PM / GLOBAL WIKI / LOCAL WIKI HOW MASS COLLABORATION CHANGES EVERYTHING 12:301:30 PM / NEW RULES, NEW MARKETS FOR DOCUMENTARY MAKERS 1:302:00 PM / LUNCH
(LO B BY)

Matt Bannick, Omidyar Network Alvaro Rodriguez, Ignia Amit Bouri, G I I N Tim Freundlich, Calvert Foundation /Giving Fund Good Capital

10:45 AM / KEYNOTE ADDRESS


C OW E L L T H E AT E R

Join this discussion on putting money to work: venture alongside grants, alongside public dollars, alongside debt. Learn to speak the same language or translate to get the job done.
$

Matt Flannery, Kiva Kushal Chakrabarti, Vittana

WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENTS PATHWAY TO VISION 2050


METRICS AND SYSTEMS THINKING
R O O M 210 C

2:002:30 PM / KEYNOTE

11:15 AM
BREAK
H E R B ST PAV I L I O N

Mark Surman

Bob Horn, Stanford University


$

DIVING INTO WATER


IMPACT INVESTING
R O O M 205 C

Bob Ewing, Weyerhaeuser Forest Products Gil Friend, Natural Logic

2:30-3:30 PM / THE FUTURE OF NEWS 3:30-4:45 PM / MAKING MEDIAMAKING MONEY MAKING CHANGE 4:45-5:15 PM / WRAP UP

World Business Council for Sustainable Development recently released the work of a 29 member taskforce that created a vision of what the world could look like in 2050 and more importantly, 350 milestones decade-bydecade needed to be on track for a Sustainable 2050. Bob Ewing, Director, Timberlands Strategic Planning for Weyerhaeuser Forest Products, who was one of the 29 company strategists on the taskforce, will discuss the task force and how his company is moving forward as a result of this long-range thinking. Bob Horn, Stanford University, was a synthesizer for the project. He created
SCHEDULE DETAILS

April Rinne, Water.org Kevin McGovern, Water Partners International Niki Armacost, Arc Finance

Approximately 1.1 billion people lack clean water supplies and 2.7 billion have no access to proper sanitation. To combat conditions that lead to sickness and disease, low income families around the world are asking for clean water and improved sanitation to keep their families healthy and productive. Sophisticated modern piped water networks are too expensive for most developing countries

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SOCAP10 CONFERENCE GUIDE

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DAY 1 SCHEDULE DETAILS


a 4x14 foot pathway info-mural (that will be on display at SOCAP10). He will introduce the role of the mural and its implications for future strategic work in which business, NGOs, and academia must play a role. federal funds for reform. Cheryl Dahle of Future of Fish will discuss the results of their supply chain research and recent Seafood Summit that identified most pressing needs and biggest opportunities for a sustainable fish supply. Finally, Jose Corona of Inner City Advisors will discuss creative funding mechanisms for sustainable food systems, including their transition from funding consumer products to funding food producers themselves.

ECHOING GREEN HOUR


ENTREPRENEURS CLUBHOUSE
H A L LWAY ( p a r a l l e l t o H e r b s t P a v i l i o n )

feedback and access to potential funding. Additionally, the audience will vote one of the presenters a winner, with the winning business recognized at the conference, profiled in post-conference SOCAP and Omidyar Network communications, and invited to attend a deep dive discussion with Omidyars mobile investment team.

John Walker, Echoing Green

EXPLORING THE FUTURE: INNOVATION IN 21ST CENTURY INTERNATIONAL DEVELOPMENT


INNOVATION IN INTERNATIONAL DEVELOPMENT
R O O M 26 0 C

Echoing Green will be present at various times in the clubhouse connecting with entrepreneurs, discussing the Echoing Green Fellowship and providing advice on angel-stage capital. A select group of SOCAP scholarship recipients will be fast forwarded to the second round of the selection process for an Echoing Green Fellowship.

DESIGN THINKING OFFICE HOURS WITH IDEO AND CATAPULT DESIGN


METRICS AND SYSTEMS THINKING
R O O M 210 C

Adeeb Mahmud, FSG Sanjay Khanna, Resilient People Kit Cody, Rwanda Ventures Susan Burns, Global Footprint Network

CREATING A TRUE SOCIAL CAPITAL MARKET: THE ROLE OF CDFIS AND THE NONPROFIT SECTOR
NEW MONEY
F LE ET R O O M

Patrice Martin, I DEO Catapult Design

The world is changing rapidly. A culture of innovation is a necessity to deal with the global challenges we are facing. In this dynamic session, we will collectively explore the future of international development, and look at how the innovation lessons we have learned in the realm of business can be most fruitfully applied to some of the worlds deepest challenges.

David Greco, Nonprofit Finance Fund Kim Dempsey, NCB Capital Impact Jennifer Pryce, Calvert Foundation

12:45 PM LUNCH
$

Creating a new offer? Expanding to a new market? Needing to better connect to your end user? Design thinking office hours will help you recognize new opportunities and solutions for your biggest challenges. Well explore how human-centered observation, prototyping, building, and storytelling can be applied to create effective strategies, programs, services, products and communications in line with the needs of your end-user. Bring a current challenge and sign up for a 10 minute conversation with Patrice Martin of IDEO or a 30 minute slot with the Catapult Team (more focused on folks/orgs needing product design/strategy for emerging markets). Spots are given on a first come first serve basis.

To create a robust and sustainable social capital market we need to have a true continuum of investors and investment vehicles. While a lot of attention has been focused on for-profit social enterprise ventures, there is a rapidly increasing world of community development and nonprofit finance that serves to compliment and round out the established capital markets. Join us to learn how CDFIs are leading the way to increase the flow of capital in the social sector, changing how funders and donors fund nonprofit organizations and are increasingly providing opportunities for philanthropic equity.

HANSON BRIDGETT LEGAL ADVISORY OFFICE HOURS


IMPACT INVESTING
R O O M 205 C

LAY OF THE LAND: SYSTEMIC PROBLEMS, CREATIVE SOLUTIONS


FOOD SYSTEMS
R O O M 3 62 C

30 minute slots - First come, first serve!

OMIDYAR MOBILE FAST PITCH


MOBILE TECHNOLOGY
G O L D E N G AT E

Michael Dimock, Roots of Change Debra Tropp, USDA Cheryl Dahle, Future of Fish Jose Corona, Inner City Advisors Joseph McIntyre, Ag Innovations Network

Paul Needham, Simpa Networks David Reich, AssuredLabor Mike Quinn, Mobile Transactions Nandu Madhava, mDhil Don Yansen, ClickDiagnostics Femi Akinde, SlimTrader

ENERGY FINANCING
NEW MONEY
R O O M 235 C

REACHSCALE SESSION (PRIVATE)


$

NEW MONEY
FLE ET ROOM

The agriculture and seafood industries have complex, intertwined issues that affect all of our personal health, local economies and environment. Hear from collaborative leaders about the trends and critical issues that need our attention. Michael Dimock of Roots of Change will discuss the systemic nature of the industry and need to bridge nonprofit & for-profit, private & public, and urban & rural. Jim Barham, USDA Economist, will discuss the evolving role of the government and where they are investing

April Allerdice, Microenergy Credits Jacqueline Fuller, Google.org Xiaowen Lin, Solar for All/Ashoka David Green, Solar for All

David Wilcox, ReachScale

At the Mobile Technology FastPitch we will be bringing together a group of the most promising social entrepreneurs harnessing mobile technologies to create social benefit to present their work to the public. In front of an engaged audience of investors, philanthropists and potential partners the entrepreneurs will pitch their businesses and have the opportunity to receive valuable
$

SOCIAL IMPACT BONDS WORKING SESSION


NEW MONEY
R O O M 235 C

This panel discusses innovative business plans that leverage the carbon markets to transform the lives of millions of families while also addressing climate change through reduced carbon emissions.

Emily Bolton, Social Finance U K Nora Sobolov, Community Forward Fund Adam Jagelewski, Social Innovation Generation Justina Lei, Rockefeller Foundation

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SOCAP10 CONFERENCE GUIDE

SCHEDULE DETAILS

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DAY 1 SCHEDULE DETAILS


UK social capital leader Social Finance defines the SIB as a financial vehicle that brings in non-government and private investment to pay for services which, if successful, deliver both social value and public sector cost savings . This innovative new finance model has enormous potential to align the way incentives generate positive social and environmental outcomes, such as funding long term prevention strategies such as illness prevention (e.g. diabetes) or reducing recidivism.
Deval Sanghavi, Dasra Don Shaffer, R SF Suzanne Biegel, Investors Circle

and how are we going to get there? What technologies and learnings can we transfer between developed and developing countries without reinventing the wheel?

market and industries, about what gaps still persist, and what opportunities this creates for entrepreneurs.

Bringing impact investments to scale requires new and high engagement approaches. This panel explores innovative and global efforts to making this happen, each taking a unique and high engagement approach. We will discuss topics like capacity building of social enterprises; appropriate financial and non-financial services for impact entrepreneurs; and new and re-invigorated networks of impact investors. We will have a meaningful conversation
$

HOW DOES THE IMPACT INVESTING INDUSTRY THINK ABOUT METRICS & IMPACT?
METRICS AND SYSTEMS THINKING
R O O M 210 C

BARE ESSENTIALS: HEALTHY ECOSYSTEMS & ECOSYSTEM SERVICES


FOOD SYSTEMS
R O O M 3 62 C

Jeff Steen, Ecosa Capital/citrus farmer Juliet Christian-Smith, Pacific Institute Jason Scott, E KO Asset Management Partners Dave Rochlin, ClimatePath

Beth Richardson, B Corp Gina Rodolico, E&Co Kelly McCarthy, WR I Lindsey Anderson, AN DE Sarah Gelfand, G I I N

2:15 PM PARALLEL SESSIONS


SCALING SOCIAL IMPACT
TACTICAL PHILANTHROPY
G O L D E N G ATE

about challenges, successes, commonalities, differences, and the future.

Agriculture contributes to the top environmental problems today: shrinking fresh water supply, dead zones in the ocean, depleted soil fertility, fossil fuel pollution, and so on. Farmland itself to produce food is also at risk - disappearing to developers at a rate of ~3 million acres each year. Hear from Jeff Steen, of Ecosa Capital and a successful citrus farmer, about agricultural land conservation and growth, and how to galvanize institutional investors for ag funds and partnerships with agricultural land trusts. Juliet Christian-Smith, Senior Research Associate of Pacific Institute, will then discuss the complexities of our water (and irrigation) supply so driven by policy, and investment opportunities for water monitoring, irrigation scheduling, and better allocation & use of water by municipalities. Lastly, Ricardo Bayon of EKO Asset Management Partners will discuss hot issues and opportunities regarding climate change, carbon and agriculture: emerging environmental markets and preserving ecosystems.

Over the past few years, organizations investing in small

CUTTING EDGE EDUCATION FINANCE PLATFORMS


$

and growing businesses have decided to use common tools to measure their impact. In this session, youll hear about the evolution of the development of tools such as Pulse, GIIRS and IRIS, and how they work together to help organizations gain insight into their investments.

IMPACT INVESTING
R O O M 205 C

Steve Goldberg, Author of Billions of Drops in Millions of Buckets: Why Philanthropy Doesnt Advance Social Progress Jennifer Davis, National Center on Time & Learning Shawn Bohen, Year Up Lance Fors, New Teacher Center

Kushal Chakrabarti, Vittana Felipe Vergera, Lumni Finance Jordan Meranus, NewSchools Venture Fund Kim Smith, Bellwether Education Partners

How can we move more capital to increase access to better and higher education both here and abroad? Here from a microfinance platform bringing student loans to countries without access, an organization giving students the opportunity to finance their education using the value of their future income and a venture philanthropy fund raising capital to support promising education entrepreneurs and connecting them targeted urban areas.

In business, scaling requires companies to increase their organizational capacity and output in order to generate greater profits. Nonprofit organizations can scale social impact by not only increasing their own capacity, but also by encouraging other nonprofits to adopt their models. How should social enterprises weigh the trade-offs between scaling their organization or scaling impact through sharing their process with others? Come hear the stories of three organizations that have successfully scaled using entirely different approaches.

WHERE THE ACTION IS: THE FASTEST GROWING INDUSTRIES & MARKETS
INNOVATION IN INTERNATIONAL DEVELOPMENT
R O O M 26 0 C

Shashi Buluswar, Dalberg Dan Crisafulli, Skoll Foundation Lisa Carpenter, Gap Stuart Davidson, Labrador Ventures Eric Berkowitz, Bamboo Finance

Consider the following three facts: (1) the 50 fastest

HORIZON GAZING & THE FUTURE OF MOBILE


MOBILE TECHNOLOGY
FIREHOUSE

growing economies in the world are all developing countries, (2) 48 of the worlds 50 fastest growing cities are in those developing countries, and (3) the worlds fastest growing markets for automobiles, textiles, computers, internet services, mobile phones and consumer goods are all in developing countries. In other words, these developing countries are fast becoming prominent at both the supply and demand ends of the economic chain. We will take a closer look at these
$

CHANGE THE WORLD, CHANGE YOUR LIFE


NEW MONEY
FLE ET ROOM

HIGH ENGAGEMENT APPROACHES TO IMPACT INVESTING


IMPACT INVESTING
R O O M 370 C

June Sugiyama, Vodafone Americas Foundation Ken DeLong, BabyCenter Arpit Joshipura, Ericsson Jessica Verilli, Twitter Joaquin Alvarado, American Public Radio

Rosa Lee Harden, LifechangerU /SOCAP Daniel Epstein, Unreasonable Institute Mike Del Ponte, Sparkseed Kevin Jones, Good Capital

Charly Kleissner, Toniic Morgan Simon, Toniic

What is new in mobile thats going to change the future

You want to be part of this movement to use the market


SCHEDULE DETAILS

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SOCAP10 CONFERENCE GUIDE

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DAY 1 SCHEDULE DETAILS


to save the world, but you need help figuring out what to do. Three top programs targeted at college students, young entrepreneurs and career changers can help. Learn what Sparkseed, The Unreasonables and LifechangerU are adding to the mix.

3:45 PM PARALLEL SESSIONS


INDIVIDUAL DONORS PRACTICING UNCONSTRAINED PHILANTHROPY
TACTICAL PHILANTHROPY
G O LD E N GATE

Dave Chen, Equilibrium Capital Greg Ulrich, Money for Good Gloria Nelund, Trilinc Global

Join us for an exploration of innovation in action. Be part of an ongoing whole systems design charrette focused on the rebuilding of Haiti with some organizations who are leading the way in improving the lives of people at the village level. Their collective focus spans leadership development, housing, agriculture, energy, sanitation, water, information technology and economic development.

A lot of energy is spent on perfecting the investment strategies into various impact investment solutions, yet relatively little energy has gone into attracting investors into the space. What are the barriers that keep private capital from flowing into all of the great opportunities?

BRIDGING CRITICAL GAPS IN EMERGING DOMESTIC MARKETS


NEW MONEY
ROOM 235 C

Katherina Rosqueta, The Center for High Impact Philanthropy Dave Peery, The Peery Foundation Jerry Hirsch, The Lodestar Foundation Liz Alderman, The Peter C. Alderman Foundation

BUILDING THE CASE: FROM IDEA TO INCEPTION


MOBILE TECHNOLOGY
FIREHOUSE

LOGISTICS IS SEXY: REGIONAL FOOD SYSTEMS & INFRASTRUCTURE


FOOD SYSTEMS
R O O M 3 62 C

Paul Bradley, ROC USA Richard French, Raise the Roof Steve Zuckerman, Self-Help Jonathan Harrison, Rubicon

Many of the most well known, active participants in the social capital markets are institutions. But individual donors have fewer institutional constraints and can bear more social risk. These types of donors can make decisions faster, are able to act on less popular/ overlooked areas that nevertheless promise big impact, and find it easier to forge collaborations. Join three individual donors who are doing cutting edge work in the social capital markets without the help of a large staff.
$

Michael Cetaruk, Frog Design Ashley Menger, Frog Design Nigel Waller, Movirtu

Eric Hahn, Locavore Foods Haile Johnston, Common Market Bion Bartning, Basis Foods Jeff Randol, Cornerstone Ventures John Fisk, Wallace Center/ National Good Food Network

Addressing the needs of the unbanked, making quality resident ownership possible nationwide, allowing defaulted homeowners to satisfy their debt through community service throughout the United States - Hear from organizations pioneering the use of ground-breaking models to bring basic needs to previously ignored demographics.

Learn how integrating user design thinking is critical to developing a successful business, with an interactive case study of the social enterprise, Movirtu.

A regional food system is the only long-term, secure food system, and a known Achilles heel is logistics. Over the past 50+ years, weve lost a lot of the basic infrastructure to facilitate a regional food supply. How do we get our local smaller and medium-sized producers into the mainstream, larger channels? Hear from industry leaders how they are rebuilding and recreating regional food systems: Eric Hahn will discuss Locavore Foods, his conscientious broker/ distributor LLC; Haile Johnston will discuss Common Market, a hybrid operation leveraging nonprofits and food bank for aggregation; Bion Bartning of Basis Foods will discuss food processing and the need to create branded, value-added goods for producers; and finally, Jeff Randol of Cornerstone Ventures will discuss innovative funding strategies for capital-intensive regional distribution hubs.

A HOW-TO ON BOOTSTRAPPING
ENTREPRENEURS CLUBHOUSE
H A L LWAY ( p a r a l l e l t o Herbst Pavilion)

LARGE RAISES IN THE SOCIAL ENTERPRISE SPACE


$

SCALABLE SOLUTIONS AND WHAT THAT MEANS FOR METRICS


METRICS AND SYSTEMS THINKING
R O O M 210 C

IMPACT INVESTING
R O O M 370 C

Martin Montero, The Seed Project

Alvaro Rodriguez, Ignia Jean Phillipe de Shrevel, Bamboo Finance Gil Crawford, MicroVest Christina Leijonhufvud, J.P. Morgan Maya Chorengal, Elevar Equity

Kevin Starr, Mulago Foundation

Based on the right action, right time principle, Join a discussion on when the best time to bootstrap is and at what point does it make sense to talk to investors.

Join Kevin Starr of Mulago Foundation to try to address both the characteristics of (and how to predict) solutions that go to scale and what that says about metrics. This session will include short work-throughs with organizations represented in the audience.

There are now clear examples that impact funds can

3:15 PM
BREAK
H E R B ST PAV I L I O N

reach critical mass, so now we know its possible. But, does size matter? Should all fund managers aspire to reach a certain critical mass? What is that critical mass?

IT TAKES A VILLAGE: INNOVATION FROM THE GROUND UP


INNOVATION IN INTERNATIONAL DEVELOPMENT
R O O M 26 0 C

CONNECTING PRIVATE CAPITAL MARKETS TO IMPACT INVESTMENT OPPORTUNITIES


IMPACT INVESTING
R O O M 205 C

THE MESH
NEW MONEY
FLE ET ROOM

Uma Viswanathan, Nouvelle Vie Haiti Steve Lee, AI DG Janell Kappor, Kleiworks Doug Hammond, Haiti Onward Tim Chambers, Oxfam

Lisa Gansky, The Mesh Sunil Paul, Spride Heather Hilleren, Local Dirt

Sponsored by Feel Good

Gerhard Pries, Sarona Asset Management Ron Cordes, Genworth Financial / The Cordes Foundation

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SOCAP10 CONFERENCE GUIDE

SCHEDULE DETAILS

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DAY 1 SCHEDULE DETAILS


James Reinhart, ThredUp Steve Pinetti, Kimpton Hotel Group

DAY 2 SCHEDULE DETAILS


and why you are the person to make it happen, against all obstacles and doubts. For social entrepreneurs, the answer to the third question is different then for a traditional startup. That means getting your founders story right. Journalist turned investor Kevin Jones will work with one founder on their own story.

7:30 AM
REGISTRATION OPENS & CONTINENTAL BREAKFAST
H E R B ST PAV I L I O N

From an incubator in New Orleans, to Hubs in San Francisco, to a sustainable village in Lapland, people making a difference in the world are discovering that having a critical mass of like minded people nearby helps them work better and more creatively. Linking those creative hubs through high speed technology like virtual conferencing adds exponential impact and helps the change makers reach their goals faster.

The Mesh represents a major shift in the way that companies will go to market, brands will be built and partnerships will be defined and refined as elaborate ecosystems. As our economy moves more towards one that values and embraces access to goods and services rather than ownership of themventures will seek funding and define relationships with customers in new ways.

5:15 PM
BREAK
H E R B ST PAVI LI O N

8:30 AM PLENARY SESSIONS


8:30 AM / WELCOME
C OW E L L T H E AT E R

PREPARING SOCIAL ENTREPRENEURS FOR CAPITAL INFUSION


NEW MONEY
R O O M 235 C

THE LESSONS OF BEHAVIORAL FINANCE: UNDERSTANDING & OVERCOMING BARRIERS TO IMPACT INVESTING
TACTICAL PHILANTHROPY
G O L D E N G AT E

Kevin Jones, SOCAP10 Convenor

Fred Werneck, ResponsAbility Monica Brand, ACCION

5:45 PM PLENARY SESSIONS


5:45 PM / WELCOME BACK
C OW E LL TH EATE R

8:45 AM / KEYNOTE ADDRESS


C OW E L L T H E AT E R

Julie Sunderland, The Bill & Melinda Gates Foundation

Rae Richman, Rockefeller Philanthropy Advisors Randy Allison Hustvedt, Federal Street Advisors Hope Neighbor, Hope Consulting

9:05 AM / KEYNOTE ADDRESS


C OW E L L T H E AT E R

Social entrepreneurs develop powerful ideas and practical business models that can address social needs on a massive scale throughout the world. However, they do not always reach the potential their ideas deserve. This panel will address how social entrepreneurs can prepare for and fully leverage investment capital. Used optimally, impact investors can help aspiring entrepreneurs improve their operational performance, strengthen their governance, and reach their growth milestones. This panel will also discuss how social entrepreneurs can become investment-ready in terms of measuring and monitoring performance, clarifying goals and milestones, determining how much capital is required and how it will be used, and understanding how investors can help them realize their vision.

6:00 PM / KEYNOTE ADDRESS


C OW E LL TH EATE R

William Foote, Root Capital

Impact Investing challenges the conventional separation of asset growth from charitable distribution and raises interesting questions about strategic philanthropy, fiduciary

Jay Coen Gilbert, B Lab

6:20 PM / KEYNOTE ADDRESS


C OW E LL TH EATE R

9:20 AM
BREAK
H E R B ST PAV I L I O N

responsibility and investment products. While the concept has been well received in theory, most funders and donors have not significantly engaged in this approach. This dynamic panel will explore behavioral, structural, and theoretical obstacles to Impact Investing - and help participants understand how to overcome these obstacles.

Ron Cordes, The Cordes Foundation Tim Freundlich, Calvert Foundation Lisa Hall, Calvert Foundation

6:40 PM / WRAP UP
C OW E LL TH EATE R

9:45 AM PARALLEL SESSIONS


MAPPING THE SPACE: PLACE MATTERS
MAPPING THE SPACE
C OW E L L T H E AT E R

AVOIDING HEADLINE RISK: TRANSPARENCY IN FINANCING DEVELOPMENT, INVESTMENT RETURNS & INTEREST RATES
IMPACT INVESTING
R O O M 370 C

7:00 PM
RECEPTION
H E R B ST PAVI LI O N

WHATS YOUR FOUNDERS STORY


ENTREPRENEURS CLUBHOUSE
H A L LWAY ( p a r a l l e l t o Herbst Pavilion)

Alex Michel, Hub Bay Area Mark Beam, Hub Oaxaca Eva-Lena Skalstad, Lapland Vuollerim Tim Williamson, The Idea Village Shannon Loew, Forest City

Drew Tulchin, Social Enterprise Associates Keely Stevenson, Bamboo Finance Harold Rosen, Grassroots Business Fund Lindsay Clinton, Intellecap

Kevin Jones, Good Capital

Every startup has to explain three things to Investors. Why this problem, why your approach is a good one
Sponsored by Schwab Charitable and Y&B Wines

There has been a veritable explosion of interest in international triple bottom line activities and high growth

Place matters, and eliminating distance matters, too.

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rate in such investments. While this is exciting and welcome, there are still numerous risks and challenges. For example, there has been extensive negative press in microfinance in association with some IPOs and interest rates charged. How do investors safeguard their reputations? What is the balance in pursuing such investment in terms of financial returns and social/ environmental value creation? How do we ensure transparency and best practices in this emerging arena?
Steve Hardgrave, Gray Ghost Ventures Paul Falchi, iWorldServices Amy Klement, Omidyar Network Chad Larson, Signal Point Partners

TAKING IT TO THE NEXT LEVEL: DESIGNING TO SCALE


INNOVATION IN INTERNATIONAL DEVELOPMENT
R O O M 26 0 C

and a local operator to create a network of regulated, fairly traded, sustainable fisheries in the most prolific, bio-diverse fishing regions. And finally, Barton Seaver of the Ocean Institute & National Geographic Society will discuss the importance of effective storytelling of sustainably produced and fairly traded product to increase consumer demand. Moderated by Erin Hughes of Winrock International, whose work in developing countries lays the groundwork for food security and fair international trade.

Investing in social enterprise requires new approaches and investment models. What are the challenges and successes faced by investors and social entrepreneurs supporting growth in this space? Whats your investment thesis? How do you measure success? How do you make your money back? Where to invest?

David Lehr, Kenan-Flagler Business School, University of North Carolina Jocelyn Wyatt, I DEO Joe Speicher, Living Goods

When designing innovative programs, its important to think about how to develop the initial pilot as well as how to take it to scale once its success has been proven. In this session, IDEO, Living Goods, and Mercy Corps will share how they developed and ran prototypes, and how they took the lessons they learned to scale the programs to new geographies.

CREATING VALUE CHAINS THAT LEAD TO EXTENDED FINANCIAL & SOCIAL RETURNS
IMPACT INVESTING
R O O M 205 C
$

FORMALIZING EDUCATIONAL STRATEGIES THAT LEVERAGE DESIGN


METRICS AND SYSTEMS THINKING
R O O M 210 C

THE FUTURE OF AGGREGATE DEMAND PLATFORMS


NEW MONEY
FLE ET ROOM

Kim Wright Violich, Schwab Charitable Alex Rossides, Growth Philanthropy Network Nicholas Hodges, Schwab Charitable

Wes Selke, Good Capital Betsy Beaumon, Benetech Leila Chirayath Janah, Samasource Paul Sansone, Better World Books

Jon Kolko, Frog Design/Austin Center for Design Erica Estrada, Hasso Plattner Institue of Design at Stanford Dennis Littky, Big Picture Mariana Amatullo, Art Center College of Design

GOING GLOBAL: BUILDING FAIR TRADE MARKETS


FOOD SYSTEMS
R O O M 3 62 C

When individuals connect and pool their resources together, the results can be powerful. From MoveOn.org to Kiva, aggregate demand platforms have proven to be effective models for social change. But what are the limitations? How can platforms integrate to work together for even greater impact? At this interactive session, learn about and provide feedback on the structures, challenges, obstacles, and outcomes of two emerging aggregate demand platforms. Note: This interactive session is designed for participation from investors and major donors.

How can for-profit and non-profit social enterprises work more closely together to amplify their social impact in a profitable way? Join us as we explore one such partnership that leverages the supply chain of Better World Books to convert tens of thousands of books to digital format and make them available to people with reading disabilities through Benetech, while also creating outsourced proof reading jobs for workers in Nairobi, Kenya through Samasource. We will discuss Good Capitals role in initiating this partnership and the subsequent steps taken by the partner organizations to create a value chain that not only amplifies impact but also makes good business sense. We hope that this candid discussion will serve as an inspiring model for other organizations that are seeking similar business partnerships to further their social mission.

While technological advances have driven innovation in nearly every discipline and domain, the space of education seems to have lagged behind. Foundational learning is continually criticized as one size fits all, while the cost of post-secondary education has spiraled out of control. Students demand a new paradigm for learning and a new culturally sensitive set of skills suitable for tackling emerging social problems, yet our schools and colleges are struggling to deliver. This session brings together individuals who are instrumental in shaping new and alternative models for education, in order to explore the future of education from a series of unique perspectives. The goals of the session are to: Illustrate new approaches to design in higher education, and highlight the thoughtleaders in this space; foster a productive dialogue around higher education that explicitly emphasizes a transdisciplinary approach to problem solving; and highlight and describe some of the largest opportunities in the education space, in a way that makes these opportunities clear for entrepreneurs, funding agencies, and policy makers.

Deborah Hirsh, The Hoop Fund Mathieu Senard, AlterEco Jerry Knecht, Bali Seafood International Barton Seaver, Blue Ocean Institute/National Geographic Society Erin Hughes, Winrock International

Many consumers have heard of Certified Fair Trade but how do we help scale both supply and demand? We need to increase the capacity of sustainable producers, while educating more consumers of the benefits of purchasing fairly & sustainably produced foods. Deborah Hirsh of The Hoop Fund will start by discussing the need to increase capital for fair trade producers as well as new platforms that allow consumers to invest in producers and simultaneously increase demand. Mathieu Senard of AlterEco will then discuss the benefits of bringing processing closer to origin and product marketing to build awareness and sales. Next, because 80% of seafood consumed by Americans comes from abroad, Jerry Knecht of Bali Seafood International will discuss their collaboration with local government, local fisherman,

INNOVATIVE IMPACT CAMPAIGNS


$

NEW MONEY
R O O M 235 C

Casey Verbeck, I4C Louis Fox, Free Range Studio Jeffrey Leifer, Circadian Media Group Justin Dillon, Call+Response

Direct action campaigns led by social entrepreneurs play an increasingly important role in affecting broad social benefit. Successful efforts cut across platforms, issue areas, target demographics and business models. Beyond sharing the vision and determination to engage
SCHEDULE DETAILS

INVESTING IN MOBILE
MOBILE TECHNOLOGY
FIREHOUSE

David Reich, AssuredLabor

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individuals as change agents, these targeted initiatives enable innovative social strategies to reach scale. This panel will also explore what metrics are appropriate for assessing resultant impact including blended value creation, levels of social change activity and potential for financial sustainability.

WHEN TO INVEST & WHEN TO GIVE


TACTICAL PHILANTHROPY
G O LD E N GATE

extract critical factors for managers of social ventures to consider before accepting an equity investment.

At SOCAPs first FAILFaire, moderated by design strategy firm Catapult Design, all attendees are invited to present in an open forum personal or organizational failures that led to greater understanding or later successes. Whether it be a failed initiative, a failed business relationship, or a failure in implementation, we will provide a safe venue for discussion, insight, and lessons learned. The objective of the 90-minute session: to learn from the mistakes of others, and perhaps contribute to someone elses success in the process.

Melinda Tuan, Melinda Tuan Consulting Stuart Davidson, Woodcock Foundation Lee Zimmerman, Evergreen Lodge

INNOVATIVE FINANCING AROUND HEALTH AND NUTRITION


IMPACT INVESTING
R O O M 205 C

AN HOUR WITH THE UNREASONABLE INSTITUTE


ENTREPRENEURS CLUBHOUSE
H A L LWAY ( p a r a l l e l t o Herbst Pavilion)

For all the talk of producing a blend of social and financial value through giving and investing, little is known about when a social investor can maximize his or her blended returns through a donation and when an investment is a better option. This session will use Evergreen Lodge, a social purpose destination resort in Yosemite, as a case study for when to give and when to invest from both the enterprise and investor/philanthropist perspective. Join Evergreen Lodge owner Lee Zimmerman and his venture capitalist/philanthropist financial backer Stuart Davidson as

Kola Masha, Doreo Partners Morgan Simon, Toniic Craig Courtney, GAI N John Solon, NCP Nathalie Moral, LGT Venture Philanthropy

Daniel Epstein, Unreasonable Institute

Join Daniel Epstein for an informal and interactive how to workshop on pitching and building powerful relationships.

What is the role for Impact Investors in developing a sustainable market driven approach to increase adoption of technology and to address malnutrition at the base of the pyramid? Explore strategic partnerships between foundations, investors and government.

INVESTING FOR PEACE: DEPLOYING CAPITAL IN CONFLICT ZONES & FRAGILE STATES
INNOVATION IN INTERNATIONAL DEVELOPMENT
R O O M 26 0 C

Please Note: This session will run until 1:00pm with an optional 1:00-2:00pm working lunch/brainstorm with Kevin Braithwaite

11:00 AM PARALLEL SESSIONS


MAPPING THE SPACE: INNOVATIVE MARKETS FOR GOOD
MAPPING THE SPACE
C OW E L L T H E AT E R

they discuss the role of philanthropic and social investment capital in the growth of Evergreen Lodge.

GAME CHANGERS IN EMERGING MARKETS


MOBILE TECHNOLOGY
FIREHOUSE

Kevin Braithwaite, RootSpace Anna Elliot, Bamyan Media Paul Van Zyl, Peace Ventures Ryan Falvey, Shorebank International Dave Ferguson, Global Development Commons, USAI D

A BETTER WORLD FOR INVESTING: GOOD CAPITAL AND BETTER WORLD BOOKS
IMPACT INVESTING
R O O M 370 C

Alison Bloch, Mobile Health Strategist Guy Kamgaing, Mobile XL Ben Lyon, FrontlineSMS:Credit/ Kopo Kopo Jon Gosier, Appfrica/ Ushahidi Charlene Chen, KickStart International Anup Akkihal, SamaanGuru/ Logistimo

Paul Blyth, Microplace Tamzin Ratcliffe, NeXii Mike Van Patten, Mission Markets Marc Mathieu, The Hoop Brian Walsh, Liquidnet Mari Kuraishi, GlobalGiving

Jamie Jones, Kellogg School of Management Wes Selke, Good Capital Kevin Jones, Good Capital David Murphy, Better World Books

Each year billions of dollars are invested in post-conflict areas to rebuild shattered infrastructure and deliver essential services. Increasingly, there is a realization that local entrepreneurs have a major role to play in both rebuilding their countries and creating the innovations that could stop conflict and violence erupting. Yet, the challenges can seem insurmountable. How can truly risk capital make an impact? How can we better support local entrepreneurs and increase collaboration across sectors, regions and conflict divides? What are the opportunities for a return and where is this already working? Join us for a discussion on cuttingedge innovation and impact investment in some of the most difficult but opportunity rich markets on the planet.

Who are the leaders in designing and deploying sustainable mobile solutions and why are they successful? An exploratory conversation with individuals leading the way in emerging markets.

As new forms of capital become available for social ventures, fresh opportunities and challenges are created for investors and managers. The equity investment made by the social venture capital firm Good Capital in the for-profit social enterprise Better World Books will be used as a model case study to elicit discussion regarding concerns for both managers and investors. The conversation will highlight considerations for a social venture capital firm before making an investment, suggest innovative deal structuring to preserve the social mission of the organization through potential exit and

The intersection of money and meaning involves a variety of approaches. To solve the challenges we face as a society we are going to need an assortment of tools at our disposal. From debt to equity to philanthropic grants, there are a growing number of platforms and electronic marketplaces to connect those looking to make innovative social investments with exciting opportunities. This session will provide an overview of the spectrum of markets for good with live demos of some of the emerging marketplaces.

FAILFAIRE
$

METRICS AND SYSTEMS THINKING


R O O M 210 C

Tyler Valiquette, Catapult Design Morgan Springer, Catapult Design Heather Fleming, Catapult Design

Failure is success if we learn from it.Malcolm S. Forbes.

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AG TECH: BIO-SOLUTIONS, PRECISION AG, TRACEABILITY & MARKETPLACES
FOOD SYSTEMS
R O O M 3 62 C

Hear how a multi-stakeholder partnership built a strong foundation for the Evergreen Cooperative to survive. Look at government and anchor institutions roles. Learn about current companies, ideas in formation and how the cooperative and worker-ownership structure was put into place. How can we integrate and capitalize on Evergreen?

A free one-hour Structure Lab by Criterion Ventures. Structure Lab is a way, to evaluate the myriad structural options and a means to strategically move your venture forward such as deciding whether to be nonprofit or for-profit. Check it out here: www.criterionventures.com

cultural, financial and psychological barriers in the social economy that prevent us from cracking the really hard, endemic social problems and disappearing them forever. Come join an animated conversation that cuts to the heart of things and looks to build a new consensus, and new collaborative partnerships, to cultivate radical and transformative social innovation.

Pam Marrone, Marrone Bio Innovations Art Lange, Trimble Andy Furner, Trace Register Kate Seely, FarmsReach Melanie Cheng, Om Organics

Historically, agriculture and seafood havent been the most cutting-edge, high-tech industries. Today, that is changing as the need for efficiencies and better treatment of ecosystems demand innovation. Pam Marrone of Marrone Innovations will discuss the critical need for bio-pesticides and fertilizers to prevent chemical residues and toxic runoff into groundwater and oceans. Art Lange, Senior Engineer from Trimble will discuss the most promising advances in precision agriculture, which have enormous economic and environmental benefits for both large scale and smaller regional producers re: pesticide/fertilizer application, irrigation, disease control, planting, and harvesting. Andy Furner will discuss Trace Register, an online application for accurate traceability across vertical and horizontal lines, soon required by law for produce and an essential component for sustainable fisheries. Finally, Kate Seely of FarmsReach will discuss evolving online tools for regional food marketplaces, transaction management, and distribution.

THE PEOPLE SIDE OF THE TRIPLE BOTTOM LINE: BROAD BASED EQUITY SHARING PRACTICES DOMESTICALLY AND INTERNATIONALLY
NEW MONEY
R O O M 235 C

12:30 PM LUNCH
$

HEALTHCARE INNOVATION LUNCH SESSION


Hosted by California HealthCare Foundation Healthcare

Allen Taylor, Endeavor Anne Claire Broughton, SJ F Ventures Ahmed Metwally, Timeline Interactive

FAST FORWARD IMPACT: WORKING SESSION ON MOBILIZING NEXT GEN & INTER-GENERATIONAL INVESTING
IMPACT INVESTING
R O O M 370 C

FIREHOUSE

SJF Advisory Services and Endeavor work with highimpact entrepreneurs to maximize their success. Through this work, both organizations strive to nurture and support entrepreneur-centered investment ecosystems in which entrepreneurs, investors, and employees are all incentivized to help companies thrive and grow. Both entities have developed strategies to engage employees at assisted entrepreneurial firms and, where possible, to share company equity so that employees at all levels share in company success. Equity sharing strategies may include broad based stock options, ESOPs, profit sharing, or restricted stock; feasible structures vary by company and by market. SJF Advisory Services and Endeavor will provide overviews of broad-based equity sharing strategies used by each entity with assisted entrepreneurs, and then a US-based and an emerging market-based entrepreneur will illustrate how these strategies have played out at their firms.

Diana Ayton-Shenker, The Fast Forward Fund Louis Hower, University Impact Fund

MEANING MARKETPLACES LUNCH SESSION


Hosted by Liquidnet

New money, old money, no money...it doesnt matter! Engage in an active dialogue discussing successes, failures, opportunities and ideas enabling multiple generations to accelerate impact investing. Explore pivotal keys to bridge the gap between young social entrepreneurs and old school philanthropists while cultivating a culture of impact for the future. Come hear about two new approaches and share your ideas for next Gen & Inter-Generational impact investing.

G O L D E N G AT E R O O M

2:00 PM PARALLEL SESSIONS


MAPPING THE SPACE: FAILURE AND CRITICISM IN THE SOCIAL ENTERPRISE SPACE
MAPPING THE SPACE
C OW E L L T H E AT E R

RADICAL SOCIAL INNOVATION WORKSHOP WITH WECREATE


METRICS AND SYSTEMS THINKING
R O O M 210 C

DEEP DIVE INTO THE EVERGREEN COOPERATIVE INITIATIVE


NEW MONEY
FLE ET ROOM

Premal Shah, Kiva Jonathan Lewis, MicroCredit Enterprises Jan Piercy, Shorebank International Kate Cochran, Unitus

Nick Jankel, WeCreate Ryan Fix, Pure Project

Patricia Farrar-Rivas, Veris Ted Howard, The Democracy Collaborative Steve Fahrer, Veris and Evergreen Cooperative Development Fund Lillian Kuri, The Cleveland Foundation India Pierce Lee, The Cleveland Foundation Margot Brandenburg, The Rockefeller Foundation

STRUCTURE LAB WITH CRITERION VENTURES


ENTREPRENEURS CLUBHOUSE
HALLWAY (parallel to Herbst Pavilion)

Why dont we see many radical or disruptive innovations like Google or the iPhone in the social space? Nick Jankel (www.radicalreinvention.org / www.wecreate. cc) and Ryan Fix (pureprojects.org) will lead a rich and open discussion on what a radical social innovation looks like, the characteristics they show and the many

Join a candid discussion from the frontlines of managing social change as Geoff Davis, Founder of Unitus, and Premal Shah, President of Kiva, speak with Jonathan C. Lewis, Founder of MicroCredit Enterprises and the Opportunity Collaboration, on how social enterprises have weathered the negative publicity storms
SCHEDULE DETAILS

Jackie Vanderbrug, Criterion Ventures

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originating from SKS, Unitus, Kiva, Compartamos and Shorebank. How does negative blowback affect the social investment climate? What are learned lessons, what can we do differently and what does it mean for the future of social capital?
$

CAPITALIZING THE GREEN JOBS MOVEMENT


IMPACT INVESTING
R O O M 205 C

Learn more about how mobile technology is changing our behavior and how we can leverage mobile to encourage behavior change for positive social impact.

CREATIVE FINANCING - LESSONS LEARNED & STRATEGY SESSION


FOOD SYSTEMS
R O O M 3 62 C

Robin Hacke, Living Cities Margot Brandenburg, The Rockefeller Foundation Carla Javits, R E DF
$

LEARNING FOR SOCIAL IMPACTFOR SOCIAL ENTREPRENEURS


METRICS AND SYSTEMS THINKING
R O O M 210 C

Joe McIntyre, Ag Innovations Network Wayne Farmer, Arabella Advisors Michael Whelchel, Watershed Capital/Sustainable World Capital Ed Church, Institute for Environmental Entrepreneurship/angel Taryn Goodman, R SF Social Finance

NONPROFIT ANALYSIS: BEYOND METRICS


TACTICAL PHILANTHROPY
G O L D E N G ATE

Philanthropic institutions and other social mission organizations are providing critical investment in the green jobs movement. The social sectors active support in helping shape and expand the green economy is especially important to ensuring equity and opportunity - as well as innovation - in that transformation. Their funding is the risk capital and glue money that is essential to the success of start up companies and coalitions everywhere. Social investors are putting capital into a wide range of activities that includes support for organizing and advocacy, investment in research, seed funding for business expansion and sectoral strategies to transform local labor markets. Beneficiaries run the gamut from labor unions to community groups and from private employers to government agencies. This panel will convene a diverse group of national leaders in the social investment community who are helping capitalize and scale green jobs, careers and markets. They will talk about current practices, emerging trends, cutting edge opportunities on the horizon and where they, and the larger field, see the greatest opportunities and challenges going forward.

Laura Callanan, McKinsey & Co. Cathy Clark, CASE Scott Leonard, Indigenous Designs Penelope Douglas, PCV Ventures Paul Rice, TransFair

Ken Berger, Charity Navigator Sean Stannard-Stockton, Tactical Philanthropy Advisors Colette Stanzler, Root Cause Tim Ogden, GiveWell Michael Curtin, DC Central Kitchen

The Food System desperately needs effective projects that address the need for sustainable production, distribution of regional products, fair trade, and much more. Funders, private and foundation, need to know which of the hundreds of proposals that cross their desk are going to actually work. This session will help you to: Choose the right parts of the food system to invest in; Identify the right project types and models; Choose the organizations with the capacity to deliver; Find the right collaborators to leverage your investment; and Measure success and build metrics to monitor progress. Our panel (comprised of a foundation, VC, and angel) will kick things off with their experiences of effective investments in the food system - what made them work and what can you learn. Joseph McIntyre of Ag Innovations Network will moderate. We will then turn things wide open in a town hall dialogue on what is working (and not) in funding change in the food system. Not to be missed.

McKinsey & Cos Learning for Social Impact initiative has identified 5 best practices for measuring social impact. Explore whether these best practices resonate with social entrepreneurs. Do Impact First and Finance First social entrepreneurs see social impact the same way? Do they measure it the same way? This interactive session features 2 social entrepreneurs, one investor and one thought leader. All session participants have a chance to contribute their views and help answer these questions.

Over the last few years, mainstream nonprofit analysts and rating groups have moved beyond simplistic metrics like the overhead expense ratio. Join three of these groups, Root Cause, GiveWell and Charity Navigator as they present their analysis of a single, high profile nonprofit. Youll hear three robust approaches to analyzing nonprofits as a way to determine the degree to which a social investment in the organization may lead to impact.

THE ROLE OF INSTITUTIONS HELPING TO SCALE IMPACT INVESTING


IMPACT INVESTING
R O O M 370 C

THE BIOSPHERE ECONOMY: INVESTING IN NATURAL ASSETS FOR HUMAN SECURITY


INNOVATION IN INTERNATIONAL DEVELOPMENT
R O O M 26 0 C

Julie Sunderland, The Bill & Melinda Gates Foundation Randall Kempner, AN DE Mitchell Strauss, OPIC

Jennifer Biringer, SustAinability Lisa Monzon, Packard Foundation Fisheries Program David Rothschild, Skoll Foundation Jason Scott, E KO Asset Management Johanna MacTaggart, Biosphere Network

Join this armchair conversation with OPIC and the the BMGF about the role their institutions are playing in helping to scale impact investing. Moderated by Randall Kempner of ANDE. Take a look at successful partnerships that lead to deals in the social enterprise space.

BEHAVIOR CHANGE: THE POWER OF MOBILE TO TRANSFORM OUR ACTIONS


MOBILE TECHNOLOGY
FIREHOUSE

SEED INVESTING FOR SOCIAL ENTERPRISE


NEW MONEY
FLE ET ROOM

Ecosystem degradation and loss of biodiversity are some of the most serious threats of the 21st century. In this session we will be exploring innovative investment mechanisms showing how capital can be directed in a way that promotes large scale ecological restoration, increases biodiversity, and creates meaningful jobs for local communities.

Ross Baird, West Coast Village Capital/Gray Ghost Ventures John Hardman, First Light Ventures/Gray Ghost Ventures Kim Scheinberg, Presumed Abundance Tim Freundlich, Calvert Foundation/Giving Fund, Good Capital Jessica Jackley, Profounder

Tatyana Mamut, I DEO Nick Ellis, Job Rooster Shivani Siroya, inVenture Fund David Del Ser, FrogTek Richard Tate, HopeLab/ ZamZee

Why has it finally taken off? Whos doing it? How are they making it work? Whats changed the investor mindset?

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$

FERTILE GROUND: INVESTMENT VEHICLES USING A GENDER LENS AND ENGAGING WOMEN INVESTORS
NEW MONEY
R O O M 235 C

4:10 PM / KEYNOTE ANNOUNCEMENT


C OW E LL TH EATE R

Frank van Beuningen, PYMWYM IC

Jeri Eckhart- Queenan, Bridgespan Jackie VanderBrug, Criterion Ventures Chris Grumm, Womens Funding Network Gwen Edwards, Golden Seeds

Whats next for SOCAP? SOCAP Europe , Amsterdam Stock Exchange, May 31, June 1 & 2, 2011

4:20 PM / KEYNOTE ADDRESS


C OW E LL TH EATE R

Research from Ernst & Young, the World Bank and Goldman Sachs confirms that women are a great investment. How can we design investment vehicles that leverage what has been learned over the past 30 years in gender research? What kind of research might support the development of greater impact? Additionally, 51% of wealth is now in womens names. How will the social capital markets engage women investors? Come join participants for a fish-bowl style panel where we create and evaluate different potential approaches.

Woody Tasch, Slow Money

4:40 PM / KEYNOTE ADDRESS


C OW E LL TH EATE R

Final Thoughts with Matt Bannick, Omidyar and Kevin Jones, SOCAP10

5:00 PM / WRAP UP
C OW E LL TH EATE R

5:30 PM
RECEPTION
H E R B ST PAVI LI O N

3:30 PM
FAIR TRADE BREAK
H E R B ST PAV I L I O N

TM

Sponsored by Cleanfish, Good Capital and Mate Veza Music by Baba Ken and The Afro- Groove Connexion

Sponsored by Whole Foods Franklin Store

6:00 PM
PRIVATE RECEPTION: BAMBOO FINANCE
F LE ET R O O M

4:00 PM PLENARY SESSIONS


4:00 PM / WELCOME BACK
C OW E L L T H E AT E R

7:30 PM
GIIN, TONIIC AND INVESTORS CIRCLE RECEPTION
G O LD E N GATE R O O M

THOUGHT LEADERS AND DOERS HEADLINE SOCAP10


SECTION TITLE

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KEYNOTE SPEAKERS AT SOCAP10


LEADERS GIVE MICRO-KEYNOTES ANSWERING THE BIG QUESTION: WHATS THE NEXT THING TO DO? WHATS THE ACTION THAT WILL MAKE THE BIGGEST DIFFERENCE; THE DIFFERENCE WE NEED NOW?

(a hotbed of innovation), Fast Company (Ten Most Innovative Finance Companies), LA Times (superbien) and many other leading publications. Vittana graduates have a 97% repayment rate and earn 282% more on average that is, $18/day vs. $6/day. Kushal is a geek at heart. Previously, he led technical strategy and development for a $1B+ team at Amazon.com and is the author of 20+ patents, papers and talks. He graduated from the University of California, Berkeley with a B.S. in computer science and B.A. in molecular biology. In his (copious) free time, he runs Ironman triathlons and trains guide dogs for the blind. Kushal lives

graduating with a degree in East Asian Studies in 1989. Prior to AND 1, Jay worked for McKinsey & Co and several organizations in NYCs public and non-profit sectors.

RON D. CORDES
Founder, The Cordes Foundation Ron Cordes has been involved in the wealth management industry for over 25 years. In 2006, he sold AssetMark Investment Services to Genworth Financial (NYSE:GNW), and currently serves as Co-Chairman of Genworth Financial Wealth Management, which is responsible for over $20 bb of assets under management in partnership with over 6,000 independent financial advisors. Ron is also President of the Cordes Foundation, which he established in 2006, and has committed over 30% of the Foundations portfolio to Impact Investments, about which he writes and speaks extensively. He is member of the Board of Regents for the University of the Pacific, as well as Chairman of the Advisory Board for the Universitys Global Center for Social Entrepreneurship, and is a Board member of FairTrade USA, ThinkImpact and the East Bay Community Foundation. Ron is co-author of The Art of Investing & Portfolio Management, published in 2004 by McGraw Hill, and was recognized as an Ernst & Young Entrepreneur of the Year in 2005. He holds a BS in Business Administration from the University of California, Berkeley.

JAQUELINE NOVOGRATZ
Founder and CEO, Acumen Fund Jacqueline Novogratz is the founder and CEO of Acumen Fund, a nonprofit global venture fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund currently manages nearly $40 million in investments in South Asia and East Africa, all focused on delivering affordable healthcare, water, housing and energy to the poor in New York, Pakistan, India and Kenya. Prior to Acumen Fund, Jacqueline founded and directed The Philanthropy Workshop and The Next Generation Leadership programs at the Rockefeller Foundation. She also founded Duterimbere, a micro-finance institution in Rwanda. She began her career in international banking with Chase Manhattan Bank. Jacqueline serves on the Aspen Institute Board of Trustees and as a member of two World Economic Forum Global Agenda Councils, on Social Entrepreneurship and on Water. Jacqueline is a frequent speaker at the Clinton Global Initiative and TED. She has an MBA from Stanford and a BA in Economics/International Relations from the University of Virginia. Her recent bestselling memoir, The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World chronicles her quest to understand poverty and challenges readers to grant dignity to the poor and to rethink their engagement with the world.

MATT FLANNERY
Co-Founder and CEO, Kiva.org Matt began developing Kiva in late 2004 as a side-project while working as a computer programmer at TiVo, Inc. In December 2005 Matt left his job to devote himself to Kiva full-time. As CEO, Matt has led Kivas growth from a pilot project to an established online service with partnerships across the globe and millions in dollars loaned to low income entrepreneurs. Matt is a Draper Richards Fellow, Skoll Awardee and Ashoka Fellow. He graduated with a BS in Symbolic Systems and a Masters in Philosophy from Stanford University.

in Seattle with his 13-year-old German Shepherd and was recently named one of Seattles Top 40 Under 40.

JAY COEN GILBERT


Co-Founder, B-Lab B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations; 2) accelerating the growth of the impact investing asset class through use of B Labs GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies for sustainable business. Currently, there are over 280 certified B Corporations from over 50 industries, representing a diverse multi-billion marketplace. Prior to B Lab, despite having no game, Jay co-founded and sold AND 1, a $250M basketball footwear and apparel company based outside Philadelphia. Jay is a Henry Crown Fellow of the Aspen Institute, President of the Board of the Philadelphia chapter of KIPP Philadelphia Schools, a growing cluster of high performing public charter schools, and a Board member of Investors Circle and Social Venture Network. Jay grew up in New York City before heading west to Stanford University,

KUSHAL CHAKRABARTI
Founder and Chief Executive Officer, Vittana Kushal is the founder and CEO of Vittana. Vittana builds some of the worlds first student loan programs in developing countries. Young people from those programs appear on Vittana.org, where anyone with $25 can help someone finish school and take the next step out of poverty. Vittana is a Clinton Global Initiative 2010 partner, has been featured in the Economist

TIMOTHY FREUNDLICH
Executive Director, Giving Assets Special Advisor, Calvert Foundation Managing Partner, Good Capital Tim is an innovator in new financial instruments in the social enterprise sector. Over the last thirteen years, he has served in a number of capacities at Calvert

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Social Investment Foundation, including his current role as Special Advisor. Tim conceived of and launched the Giving Fund the $40 million impact investment-based donor advised fund which has been spun out to a new organization, Giving Assets, for which he serves as the Executive Director. He was also instrumental in building the $225 million Calvert Community Investment Note sourced from 12,000 investors large and small (with more than $750 million invested into 300+ nonprofits and for profits globally), and helped launch Community Investment Partners, an analysis and asset administration group for community development and social enterprise investment with $300 million under administration. He co-founded and serves as Managing Partner for Good Capital, which in addition to its flagship Social Enterprise Expansion Fund LP, has two operating spin outs, the annual SOCAP Conference and Hub Bay Area. Additionally, he serves on the Board of Hub North America that links to a global network of 25 Hubs across five continents with 6,000+ members. He lives in San Francisco with his wife Julie and sons Milo and Gus.

program for emerging leaders from the US and Europe. Lisa serves on the boards of Mentors Inc., The Funders Network, and ROC USA. She is also a member of the CARS (CDFI Assessment and Rating Systems) Advisory Council and a non-board member of the Policy and Communications Committee of the Corporation for Enterprise Development, a national non-profit that aims to expand economic opportunity. Lisa lives in Northeast Washington, DC with her husband and young daughter.

WOODY TASCH
Founder and Chairman, Slow Money Woody Tasch is Founder and Chairman of Slow Money, a 501(c)3 non-profit formed in 2008 to catalyze the flow of investment capital to small food enterprises and to promote new principles of fiduciary responsibility to support sustainable agriculture and the emergence of a restorative economy. Tasch is Chairman Emeritus of Investors Circle, a nonprofit network of investors that has facilitated the flow of $130 million to 200 sustainability minded, early stage companies and venture funds. For most of the 1990s Woody was Treasurer of the Jessie Smith Noyes Foundation, where he pioneered mission related investing. He is an experienced venture-capital investor and entrepreneur, he has served on numerous for-profit and non-profit boards, and was founding chairman of the Community Development Venture Capital Alliance, which supports venture investing in economically disadvantaged regions. His new book Inquiries into the Nature of Slow Money is available at www.chelseagreen.com

business development and capital markets. She has advised foundations, development finance institutions and governments on venture capital, SME financing and technical assistance programs, and worked with private equity fund managers in Africa and Eastern Europe on investment strategies, portfolio management, and exits. Ms. Sunderland holds a BA from Harvard University, an MBA from Wharton Business School and a MA from Johns Hopkins School of Advanced International Studies (SAIS). She has published a number of articles on private equity in emerging markets and is an alternate to Alan Patricof on the Millennium Challenge Corporation (MCC) Board.

WILLIAM FOOTE
Founder and CEO, Root Capital William Foote is founder and CEO of Root Capital, a nonprofit social investment fund that is pioneering finance for rural grassroots businesses in Sub-Saharan Africa and Latin America. Root Capital provides capital, financial management training, and market connections to small and growing businesses such as farmer and artisan associations that are caught in the gap between microfinance and traditional banking. Since its launch, it has provided more than $200 million in credit to 282 grassroots enterprises, representing 400,000 rural producers in 30 countries. Mr. Foote was named an Ashoka Global Fellow in 2007, a Young Global Leader by the World Economic Forum in 2008, and a member of the Young Presidents Organization (YPO) in 2009. He sits on the executive committee of the Aspen Institutes Aspen Network for Development Entrepreneurs (ANDE) and was a founding board member of the Finance Alliance for Sustainable Trade (FAST). He is also a life member of the Council on Foreign Relations and serves on the boards of the Open Learning Exchange (OLE) and E&Co. Mr. Foote holds a B.A. from Yale University and a M.Sc in development economics and economic history from the London School of Economics.

ANDREW ZOLLI
Curator and Executive Director, PopTech Andrew Zolli is the Curator and Executive Director of PopTech (www.poptech.org), a networked accelerator of world-changing people, projects and ideas. The organization convenes leaders in science, technology, the social and corporate sectors, the arts, design and humanities, and dozens of emerging fields, and fosters their collaboration on breakthrough new approaches to some of the worlds most significant challenges. Through its celebrated annual thought-leadership conferences, Fellows programs for social innovators and working scientists, and multi-disciplinary social innovation initiatives, PopTech accelerates the impact of new innovations, new talent and new approaches in fields ranging from HIV to sustainable materials. Andrew is a well-known expert in global foresight and innovation, studying the complex trends at the intersection of technology, sustainability and global society that are shaping our future. He is widely recognized as a writer, thinker, commentator and speaker on futures-related topics. Andrew has served as a Fellow

LISA HALL
Interim President and CEO, Calvert Foundation Lisa Hall, formerly Calvert Foundations Executive Vice President and Chief Lending Officer, will be serving as the Interim President and CEO of Calvert Foundation until the Board of Directors appoints a permanent one. Lisa, who joined Calvert Foundation in 2005, brings over 20 years of industry experience and has held multiple high-level policy and financial posts. Lisa has also held positions in real estate and community development finance with the Enterprise Foundation, JP Morgan Chase and Travelers Insurance. She holds a BS in Economics from the University of Pennsylvania and an MBA from Harvard University. In 2003, Lisa participated in the American Marshall Memorial Fellowship, a travel

JULIE SUNDERLAND
Senior Program Investment Officer, The Bill and Melinda Gates Foundation Julie Sunderland is the Senior Program Investment Officer for the Bill & Melinda Gates Foundation, where she is responsible for managing the foundations program-related investments and working with program teams (global health, global development and US programs) on innovative financial mechanisms. Prior to joining the foundation, Ms. Sunderland led Oriane Consulting, a firm that specialized in private sector development, especially entrepreneurship, small

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of the National Geographic Society, and his work and ideas have appeared in a wide array of media outlets, including PBS, The New York Times, National Public Radio, Fast Company, Newsweek, the BBC, and many others.

KEVIN JONES
Convener, SOCAP10 Kevin Jones has been a successful serial entrepreneur, building information businesses in emerging industry and technology markets. His sweet spot is when the value is obviously present, but not yet clearly defined and has to be discovered in face to face conversation. He has been part of creating market defining publications, conferences and analysis services in internet market places and now social capital markets. Success, to Kevin, for a conference like SOCAP10 is when people from different sides of the marketplace, say an NGO and an impact investment fund, learn to speak the same language and achieve a common goal on a project. He is proud to see groups maximize social and environmental impact faster and smarter than it could have been done through the new, and innovative collaborations that occur based on people meeting and discovering each others value at SOCAP.

MATT BANNICK
Managing Partner, Omidyar Network Matt Bannick brings a range of executive, international, and multi-sector experience to his role as Managing Partner of Omidyar Network. From 1999 to 2007, Matt was a member of eBays executive staff and served in a number of senior roles, including president of eBay International. While at eBay, he was largely responsible for building the companys global footprint and driving phenomenal revenue growth. In 2002, Matt was selected as PayPals first postacquisition president and established the company as the global standard for online payments. Under his leadership, PayPals revenue more than tripled in its first two years with eBay. In 2004, Matt returned to eBay International and later spearheaded eBays initiatives in Global Development and Citizenship, which aims to bring the power of eBay to the developing world. Prior to joining eBay, Matt served as the North American president of NavTeq. Matt was previously a management consultant with McKinsey and Company, in both Europe and North America. Matt also served as a United States diplomat in Germany during the time of the fall of the Berlin Wall. Matt currently serves on the Boards of Bridge International Academies, Endeavor, and the Rural Development Institute.

FRANK VAN BEUNINGEN


Founder, PYMWYMIC PYMWYMIC: Put Your Money Where Your Mouth is Company, is a private equity advisor to impact investors in Benelux. Frank is a pioneer in impact investing: the first PYMWYMIC fund, formed in 1995, provided seed funding for new industries like solar, lithium & recyclables (and Ben & Jerrys Ice Cream!); brought 3 companies to the markets and successfully sold many more. Frank serves on the International Board of NESST & several private companies, and most importantly, he continues to Put His Money Where His Mouth Is as advisor to and shareholder in many social enterprises. Frank and his wife Margaret McGovern are taking the lead with the SOCAP team in producing SOCAP Europe at the historic stock exchange in Amsterdam May 31, June 1 & 2, 2011.

VISIONARY SPONSORS MAKE SOCAP10 POSSIBLE


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PRINCIPAL SPONSORS
managers and public companies on a single network that directly connects traders, portfolio managers, analysts and corporate issuers. Through an active corporate social
SCHWAB CHARITABLE www.schwabcharitable.org

EMBRACE DESCRIPTION SPONSORS

engagement program called Liquidnet For Good, since 2007 the company has devoted a portion of revenues to social challenges. MOZILLA FOUNDATION www.mozilla.org/foundation The Mozilla Foundation is a non-profit organization that promotes openness, innovation and participation on the Internet.

SPARTACUS MEDIA ENTERPRISES www.spartacusmedia.net Spartacus Media Enterprises is a social mission media company dedicated to effecting positive social change through mass media.

Schwab Charitable is committed to increasing charitable giving in the United States by providing advantageous ways to give, useful information and unbiased guidance. To achieve this goal, we provide donors and financial professionals with a broad range of philanthropic services, including Schwab Charitable Fund, Charitable Asset Management, Charitable Trust Services, a Private Foundation Conversion Service and a Microfinance Guarantee Program. Schwab Charitable has raised over $3.75 billion and made over $1.5 billion in grants to charity since inception.

OMIDYAR NETWORK www.omidyar.com

SUPPORTING SPONSORS
founding B Corporation with more than 160 attorneys with offices in San Francisco, the North Bay, Sacramento and the Silicon Valley.

Omidyar Network is a philanthropic investment firm dedicated to harnessing the power of markets to create opportunity for people to improve their lives. Established by eBay founder Pierre Omidyar and his wife Pam, the organization invests in and helps scale for-profit companies and nonprofit organizations to catalyze economic and social change. To date, Omidyar Network has committed more than $363 million across CALIFORNIA HEALTHCARE FOUNDATION www.chcf.org The California HealthCare Foundation is an independent philanthropy committed to improving the way health care is delivered and financed in California. By promoting innovations in care and broader access to information, our goal is to ensure that all Californians get the care they need, when they need it, at a price they can afford. GIVING FUND www.calvertgiving.org The Giving Fund, a project of Giving Assets, Inc. and Calvert Foundation, is a donor advised fund, a tax deductible, philanthropic vehicle that allows donated money to grow tax free until it is ultimately granted out to charities. The difference between The Giving Fund and most other donor advised funds is that it offers investments with positive social, environmental and community returns, as well as financial returns.

LIQUIDNET www.liquidnet.com Liquidnet is the premier institutional investment community, bringing together the worlds largest asset

multiple investment areas, including microfinance, entrepreneurship, property rights, consumer Internet, mobile technology, and government transparency.

EMBRACE DESCRIPTION SPONSORS

KNIGHT FOUNDATION www.knightfoundation.org

HANSON BRIDGETT www.hansonbridgett.com


THE FLEDGING FUND www.thefledglingfund.org

Your philanthropic assets are invested in a customized portfolio of community and socially responsible investments that advances your philanthropic goals.

John S. and James L. Knight Foundation, advancing journalism in the digital age and promoting informed and engaged communities.

Hanson Bridgett is a leading provider of legal services to investors and organizations engaged in sustainable business. Hanson Bridgetts clients, who range from cutting edge start-ups and socially responsible investors, to large corporations, have selected us because we help them succeed. Founded in 1958, Hanson Bridgett is a

The Fledgling Fund seeks to improve the lives of vulnerable individuals, families, and communities by supporting innovative media projects that target entrenched social problems.

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SUPPORTING SPONSORS

EXHIBITING SPONSORS
Foundations and Non-Profit organizations. All products are built on the Salesforce.com Platform. The company

FOREST CITY www.forestcity.net

Founded in 1920, Forest City is an urban real estate development company that develops, designs, constructs and owns large-scale urban developments. A majority of Forest Citys projects are transit-oriented, mixed-use, high-density, environmentally sustainable and publicprivate partnerships. Real estate is not just about the physical, its about creating thriving communities that serve as the heart of our cities. Sustainable building has long been a Forest City core value and the company has been a leader in sustainable developmentevery project must comply with the Companys rigorous green building standards.

CALVERT FOUNDATION www.calvertfoundation.org HALLORAN PHILANTHROPIES

acts as a trusted partner to its clients delivering proven products, implementation services and ongoing support to its global clients. App-X is a was founded in 2006 and is a 2008 TechStars company.

www.halloranphilanthropies.org The Mission of Halloran Philanthropies to inspire, catalyze and accelerate the development and promotion of sustainable social interventions that seek to raise peoples level of well-being, while respecting cultural diversity and ecological integrity. Halloran seeks to address the main challenges in social innovation, business impact and community empowerment as well as the complexities of partnership development. It does so by supporting the creation and advancement of grassroots initiatives with comprehensive social business innovations that emphasizes collaboration, sustainability, and economic justice.

Calvert Foundation is a nonprofit organization that provides the opportunity for investors to achieve financial returns while empowering people living in low-income communities in the U.S. and around the world. Calvert Foundation believes in creating a win-win, improving both the lives of those who receive investment dollars and the lives of our investors. A pioneer in the social impact investment field, Calvert Foundation investors have helped to create over 450,000 jobs for low-income individuals, built or rehabilitated 17,000 affordable homes, and financed close to 27,000 nonprofit facilities and social enterprises.

MISSION MARKETS www.missionmarkets.com

Mission Markets operates two complementary online transaction platforms: Mission Markets and Mission Markets Earth, which provide information and facilitate investments in the social and environmental sectors. Mission Markets provides socially and environmentally responsible organizations with access to capital, and impact investors with an efficient way to evaluate, invest

EXHIBITING SPONSORS

CHANGE MAKERS www.changemakers.com

in and monitor sustainable investment opportunities. Mission Markets Earth is the first comprehensive environmental credit exchange designed to facilitate the trading of a full array of environmental credits and conservation finance mechanisms.

Changemakers is a community of action where all collaborate on solutions to the worlds most pressing social problems. Changemakers is doing it, one project, one idea at
NCB CAPITAL IMPACT www.ncbcapitalimpact.org

a time. Changemakers talks about the issues, shares stories and mentors, advises, and encourages. Changemakers try
NONPROFIT FINANCE FUND

NCB Capital Impact helps people and communities reach their highest potential at every stage of life. As a national, non-profit community development organization, NCB offers financial services and technical assistance to help make high-quality health care, housing, and education more accessible and attainable, and elder care more dignified and respectful, creating a high quality of life for low income people and communities. For 30 years, NCB has been a valued strategic partner in delivering capital for mission related investments, and has provided $1.4 billion in community development financing throughout the United States.

things that have never been tried before, with a mantra that Everyone a Changemaker. Whatever your passions, however you want to make a difference, youll find a way to make it happen it here. Changemakers REDF www.redf.org REDF (formerly The Roberts Enterprise Development Fund) is a San Francisco-based high-impact venture philanthropy organization dedicated to transforming lives through the creation of jobs and economic opportunity.
APPX www.app-x.com

www.nonprofitfinancefund.org Nonprofit Finance Fund (NFF) works to create a strong, well-capitalized and durable nonprofit sector. NFF provides a continuum of customized financing, consulting, and advocacy services to nonprofits and funders nationwide. In addition to loans and lines of credit, NFF organizes financial training workshops, performs business analyses. For funders, NFF provides support with structuring of philanthropic capital and program-related investments, manages capital for guided investment in programs, and provides advice and research to help maximize the impact of grants.

Since 1997, REDF has partnered with nonprofits that have pioneered the creation of social enterprise, helping them expand, achieve sustainable success, and measure the positive impact of their work on people and communities.
SPONSORS

App-X delivers on demand solutions AIM and Pulse for Alternative Asset Managers, Impact Investors,

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EXHIBITING SPONSORS
REDF has helped employ more than 5,500 people in the San Francisco Bay Area and is supported by the generous contributions of individuals, corporations, and foundations.
RAINWORKS www.rainworksomnimedia.com

IN-KIND SPONSORS
EQUAL EXCHANGE

branding, identity, and design for social startups, nonprofits, and corporations. Exygy is a sponsor of the Green Chamber of Commerce, a founding member at The Hub Soma (a network of social innovators) and are a certified B Corporation. The team balances the technical know-how of lifelong geeks with the values of collaborative partnership and communication.

www.equalexchange.coop Equal Exchange has created Big Change since 1986. Our founders envisioned a food system that empowers farmers and consumers, supports small farmer co-ops, and uses sustainable farming methods. We started with fairly traded coffee from Nicaragua and didnt look back. We continue to find new and powerful ways to build a better food system. We partner with cooperatives of farmers who provide high-quality organic coffees, teas, chocolates, bananas and snacks from all over the world. We invite you to join us. Together we can create stronger local communities, a more just food system and a healthier planet.

Rainworks Omnimedia is an emerging producer of traveling exhibitions for science and natural history museums. Designed for families and school groups, Rainworks exhibitions aim to improve literacy in critical subjects through entertaining multimedia and interactive
SAN FRANCISCO MARITIME NATIONAL PARK ASSOCIATION www.maritime.org

exhibits. Its production slate includes exhibitions on personal finance, technology, mathematics, and beauty. The only social enterprise in museum exhibition production, Rainworks plans to make rain for girls literacy and clean water programs in the developing world through select field partners.

RESDIDA www.resdida.com

Since 1950 the San Francisco Maritime National Park Association has been caretaker of the citys rich maritime history, the Hyde Street Pier and the Maritime Museum, a breath-taking 1939 WPA project. The Association serves over 15,000 area youth annually aboard the tall ship Balclutha or submarine USS Pampanito. Students learn team work, cooperation self reliance and the value of their own potential in addition to discovering the storied lore of California coastal history.

Resdida provides information, content and messaging products and services to organizations in developing economic regions. Resdida directly addresses the problem of a lack of information reaching poor and marginalized communities, particularly in rural areas, which creates and perpetuates poverty. It provides

IN-KIND SPONSORS
HONEST TEA www.honesttea.com

organizational clients and partners with a means of reaching large numbers of end beneficiaries and receiving data and information directly from these beneficiaries. Resdidas MOBILIZE Enterprise SMS Platform is the first of many offerings to realize these goals.

Honest Tea, the nations top-selling organic bottled tea, has made sustainability an integral part of its mission since it was founded 12 years ago. Honest Tea was the
WHOLE FOODS FRANKLIN STORE www.wholefoods.com

first company to introduce certified organic bottled tea and Fair Trade Certified teas. Honest Tea incorporates sustainable practices throughout its business, including marketing programs and even promoting green habits in its office, as well as the community its headquartered.

Whole Foods Market Franklin is your neighborhood


THE FLETCHER SCHOOL www.fletcher.tufts.edu

natural food grocery store. We are proud of our diverse neighborhood and the lively nature of our store. You can find high quality, delicious and environmentally sound products for every budget at Franklin. Team members are friendly and extremely knowledgeable about our products so if you have a question, just ask!

TM

Since 1933, The Fletcher School has prepared the worlds leaders to become innovative problem-solvers in government, business and non-governmental organizations. The Global Master of Arts Program (GMAP) is Fletchers one-year MA degree for mid-to-senior level professionals from all sectors. GMAP allows international practitioners to enroll without interrupting their already successful careers. GMAP was specifically designed to provide busy professionals the opportunity to master the disciplines necessary to have a 360 degree perspective of global affairs.

CLEANFISH www.cleanfish.com

exygy
web + mobile

CleanFish is a company, an aspiration and a movement committed to promoting great tasting, sustainably produced, authentic artisan seafood both wild-caught and farmed. Born out of the salmon farming crisis in 2004, CleanFish began the eco-branding of seafood to champion best practices and transform the marketplace for producers, chefs and consumers.

EXYGY www.exygy.com

technology for social innovation

www.exygy.com

Exygy builds technology for good. It is a full-service interactive design and multimedia studio specializing in web applications, data architecture, user experience,
CLIF BAR www.clifbar.com

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IN-KIND SPONSORS

IN-KIND SPONSORS
engage in the FeelGood Changemaker Academy: a college-accredited course fostering global citizenship, personal development, social entrepreneurship, and
STANFORD SOCIAL INNOVATION REVIEW

the nonprofit partner for the Golden Gate National Parks, in partnership with the National Park Service.

empowerment-based models of development. Students apply that training to student-run FeelGood Delis that engage other students in a new dialogue about the root causes of global hunger.
BETTER WORLD BOOKS www.betterworldbooks.com

www.ssireview.org
Y+B WINES www.ybwines.com

SSIR is a part of the Center on Philanthropy and Civil Society at Stanford University. The work of SSIR is guided by our values. Social innovation stands in our name for a reason: to remind our authors, our audience, and ourselves that this journals purpose is to lead in the search for new and better ways of improving the world.

Yellow+Blue wine was formed in 2007 to provide artisanalquality imported wines that are both affordable and earth-friendly. Yellow+Blue wines are sourced from the best organic wineries in the worlds top wine-producing regions. Yellow+Blue has embraced alternative packaging as a better, more efficient way to package, ship and enjoy fine wine. In addition, Yellow+Blue has purchased verified carbon offsets for one hundred percent of the emissions generated by moving its wine from the vineyards to its packaging plants and warehouses. Yellow+Blue gives 1 percent of each sale to Kiva.

Better World Books is a for-profit social enterprise that collects and sells books online with each sale generating funds for literacy initiatives in the U.S. and around the world. With more than eight million new and used titles in stock, Better World Books is a self-sustaining company that balances the social, economic and environmental
LOTUS FOODS www.lotusfoods.com

values of its stakeholders. Since its founding in 2003, the Mishawaka, Ind.-based company has raised over $8 million for its non-profit literacy, library and college partners; donated over 1.5 million college textbooks; reused or recycled more than 46 million pounds of books.

Lotus Foods was founded with a vision to support sustainable global agriculture by promoting traditional heirloom rice varieties, many of which may otherwise have become extinct, while enabling the small family rice
GUAYAKI ORGANIC www.guayaki.com

farmer to earn an honorable living. Lotus Foods is the only US-based company with the commitment to seek out small family rice farmers in developing countries and provide them a means of economic support through access to a global and sustainable marketplace economy.

The mission of Guayaki Sustainable Rainforest Products Inc. is to restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging our Market Driven Restoration business
ALTER ECO FAIR TRADE www.changemakers.com

model. Guayaki pioneered the organic Yerba Mate category. Yerba mate, made from the leaves of the celebrated South American rain forest holly tree, is known for its powerful rejuvenative effects as well as complete nourishment.
INSTITUTE AT THE GOLDEN GATE TWO DEGREES

Alter Eco sells a wide range of award-winning organic, fair trade and carbon neutral food products from around the world. Working directly with 40 small farming cooperatives across the globe, Alter Eco markets an artisanal line of products that include ancient whole grainscolored quinoas from the high plains of Bolivia and jasmine rice varietals from North and East Thailand delicious dark chocolate bars made from Bolivian cacao in the Andean rainforest, extra virgin olive oils from Canaan in the Mediterranean, and unrefined Muscovado sugar from Negros Island in The Philippines.

Two Degrees is a snack bar company founded to fight childhood hunger. For every Two Degrees bar bought, a nutrition bar is given away to a hungry child. The Two Degrees bar is an all-natural and gluten-free blend of wholesome grains and real fruit and nuts, sprinkled with quinoa, chia, and millet. The nutrition bars given away are medically formulated to treat childhood malnutrition. There are 200 million hungry children in the world, 5 million of whom die every year. Despite success rates of up to 95%, these nutrition bars reach just 3% of the children who need them. Two Degrees strives to bridge this gap.

The Institute at the Golden Gate advances environmental

preservation and global sustainability by facilitating cross-sector dialogue and collaboration, encouraging new partnerships, and promoting action. The Institute
FEEL GOOD www.feelgoodworld.org

helps forge environmental solutions by gathering policy makers, scientists, youth activists, and business leaders in an exceptional and inspirational setting. The Institute is a program of the Golden Gate National Parks Conservancy,

FeelGood is a community of inspired and informed college students working on their campuses to end world hunger as responsible global citizens and empowered social entrepreneurs. On each campus, student volunteers

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DEEP CHANNEL SPONSORS

socialentrepreneurship. change.org

www.triplepundit.com

www.frogdesign.com

www.dowser.org

www.nextbillion.net

SOCAP10 SPONSORING REGISTRANTS


We say a special thank you to these individuals and corporations who through choosing to attend SOCAP10 through paying the full sponsoring rate for registration helped enable scholarships for the attendance of social entrepreneurs from around the globe.
GAIL HAMBURG AMY HERSKOVITZ GLORIA NELUND

The Pershing Square Foundation


LISA FOSTER

TriLinc Global
FRED WERNECK

Pfizer
MARIA CAVALCANTI

ResponsAbility
WILLIAM OCONNELL

Fundacion AVINA
JENNIFER CHRISTIAN MURTIE

Wisdom Over Wealth, LLC


STEVE PLATTER

Federal Street Advisors


STEVE HARDGRAVE

UBS Financial Services Inc.


MALVA RABINOWITZ

Rainworks Omni Media


KIM SCHEINBERG

Gray Ghost Ventures


KIKI TIDWELL

Deloitte Consulting LLP


KEN DARROW

Presumed Abundance
KEELY STEVENSON

Tidwell Idaho Foundation


MATTHEW KLEIN

Intuit
R. TODD JOHNSON

Bamboo Finance and Oasis Fund


ROBIN HACKE

Blue Ridge Foundation New York

Jones Day

Living Cities

MEDIA SPONSORS
SOCIAL EDGE www.socialedge.org SOCIAL FINANCE www.socialfinance.ca CSR WIRE www.csrwire.com JUSTMEANS www.justmeans.com GREENMONEY JOURNAL www.greenmoneyjournal.com LOHAS www.lohas.com SUSTAINABLE LIFE MEDIA www.sustainablelifemedia.com GRIT TV www.grittv.org

MEET THE ENTREPRENEURS CHANGING THE WORLD AT SOCAP10


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SCHOLARSHIPS SOCAP10
THIS YEAR FOR SOCAP10, WE CHOSE FIFTY SOCIAL ENTREPRENEURS FROM AROUND THE WORLD TO RECEIVE SCHOLARSHIPS TO ATTEND THE EVENT.

We sifted through hundreds of applicants and identified these individuals as the ones most deserving of the chance to attend SOCAP10 and to meet the folks who can help them take their amazing ideas to scale. We encourage you to talk to the scholars, visit the Entrepreneurs Clubhouse and think about how you can get involved with an idea that just might change the world.

Dan MacCombie Runa Daniel Blake, Eco Scraps Daniel Kaufman One Percent Foundation Daniela Papi PEPY Dave Rochlin ClimatePath David Corson-Knowles Slow Money Alliance David del Ser Frogtek Diana Mao Nomi Network DJ DiDonna Entrepreneurial Finance Lab (EFL) Kevin Danaher Global Citizen Center Haile Johnston Common Market Philadelphia Jane Chen Embrace Jeff Randol Cornerstone Ventures Jimmy Tomczak Paper-feet Jonathan Cedar Biolite Joseph McIntyre Ag Innovations Network Kay Kizo Hiramine Jr. IDHA Humanitarian International Services Group Ken Berger Charity Navigator Leonardo Letelier Sitawi Lloyd Nimetz Blitz Bazaar

Melissa Richer Ayllu Initiative Mike Del Ponte Sparkseed Naveen Sikka TerViva BioEnergy, Inc. Nick Handler One Acre Fund Kenya Nick Pearson Jacaranda Health Parag Gupta Waste Ventures Paul Bradley ROC USA, LLC Peter Frykman Driptech, inc. Peter Nicholson Foresight Design Initiative Rakhi Mehra micro Home Solutions Rebecca Onie Project HEALTH Richard Alderson UnLtd India Ryan Fix Pure Planet Santiago Halty Senda Athletics SaraJoy Pond TippingBucket.org Scott Raymond Barefoot MBA Shivani Siroya InVenture Fund Simon Griffiths Who Gives A Crap, Shebeen, Ripple.org Steve Francone Sewa Economic Development Company Tatiana Vorobieva Mol Bulak Finance, Kyrgyzstan Tim Whitley Carbon Offsets To Alleviate Poverty

SOCIAL ENTREPRENEURS SCHOLARS


Abigail Falik Global Citizen Year Alan Wells Haku Wale Anshula Chowdhury Young Social Entrepreneurs of Canada April Allderdice MicroEnergy Credits Ashni Mohnot Enzi Benjamin Lyon FrontlineSMS:Credit / Kopo Kopo Inc Bion Bartning Basis Calvin Chin Qifang Colin Mutchler LoudSauce

DOING OUR BUSINESS IN THE DAYLIGHT


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CHANGING THE DIRECTION OF CAPITALISM IS ABOUT MORE THAN JUST TALK, ITS ABOUT DELIVERING ON OUR IDEALS.

FORT MASON CENTER


Fort Mason Center is a dynamic waterfront destination for thought-provoking programs, events and organizations which support and reflect the evolving cultural fabric of San Francisco. The campus is a National Historic Landmark and part of the Golden Gate National Park, the countrys largest urban National park. www.fortmason.org

shirt at a time. They provide employment to people who are very low-income, formerly homeless, or have recently completed a substance abuse recovery program. Ashbury Images helps them to build self-esteem and learn valuable new job skills. Alumni of the program are currently working in a variety of industries including multimedia, retail, law, and youth counseling. Profits from Ashbury Images (AI), support the homeless, youth and family service programs of AIs nonprofit parent organization, New Door Ventures (NDV). www.ashburyimages.org

LANYARD & BADGE HOLDER


As with last year, our lanyard is made of 100% Thats why weve done everything we can to minimize the environmental impact of this conference. From consumption and waste to energy and emissions, weve taken steps to reduce the events footprint and prioritize sustainability. You can also calculate your impact right now and offset it at brighterplanet.com. All you need is the Zip code youre coming from and the method of transport you are using. biodegradable and renewable bamboo, with a recyclable plastic hook. SOCAP09 lanyards have been recycled by the Hub for events during the year and at this years conference youll see Hub members from around the world wearing one of those white lanyards from last year. For more information about the Hub be sure to stop one of them. They would love to tell you about their Hub home. The badge holder is made from vinyl products that are manufactured from 100% recycled Post-Industrial materials. www.boundlessnetwork.com/norcal www.brandvia.com / www.idedge.com

WATER DISPENSERS
The water you are drinking at SOCAP10 comes from U.S. Pure Water Corp. In all the venues, whether in Building C, or coming through the faucet in Herbst, the source is the same. U.S. Pure Waters aim is to reduce plastic waste & the use of fossil fuel in the delivery and production of plastic bottles, by providing equipment which treats at the point-of-use, rather than at a treatment plant far away. USPW converted SF City & County to POU systems, and is helping to green events preventing hundreds of thousands of bottles from landing in the waste stream. www.uspurewater.com

CONFERENCE BAGS
The conference bag is a product of XSProject, a nonprofit organization based in Indonesia. XSProject buys plastic consumer trash from Jakartas trash pickers, providing them with much needed extra income. Working together with other foundations and small cottage industries, the waste is then transformed into functional bags and accessories that make a strong environmental and social statement. www.xsproject.org

CARBON NEUTRALITY
BRIGHTER PLANET
We have worked with Brighter Planet, a leading carbon services company, to develop and implement a carbon plan for SOCAP10 that reduces our collective greenhouse gas emissions through materials and energy conservation. Were also working through Brighter Planet to calculate and offset unavoidable event carbon emissions by supporting the construction of community-scale domestic renewable energy projects. We encourage event attendees to do the same, by finding the folks from Brighter Planet in the convention hall and using their tools to calculate and offset emissions from their personal transportation to the event. You can also calculate your impact right now and offset it at brighterplanet.com. All you need is the zip code youre coming from and the method of transport you are using.

PAPER FOR PROGRAM GUIDE


This conference guide is printed on New Leaf Papers Reincarnation Matte, made with 100% recycled fiber and 50% post-consumer waste, processed chlorine free, designated Ancient Forest Friendly, and manufactured with electricity that is offset with Green-e certified renewable energy certificates. www.newleafpaper.com

WASTE DIVERSION AT FORT MASON


The San Francisco Conservation Corps manages waste at all events held at Fort Mason, with an aim toward landfill diversion and resource recovery-- a process essential to meeting Fort Masons zero-waste goals. www.sfcc.org/recycling.html

ACRE GOURMET
Acre Gourmet has provided the local, organic and Fair Trade when possible menu that has been planned for your enjoyment.. A local Bay area food service company, Acre is dedicated to producing delicious food in the context of sustainability. They strive to offer an authentic and refreshing alternative to on-site institutional food service. Acre Gourmet operate cafes in private schools, museums, corporate campuses and nonprofit centers. www.acregourmet.com

STAFF T-SHIRTS
The bright, easily noticeable SOCAP10 staff t-shirts were produced by Ashbury Images and are made of 100% cotton. Ashbury Images is rebuilding lives one
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THE PRODUCING TEAM


KEVI N JON E S Kevin Jones started out and at heart remains, a community journalist. The convener for the conference from its inception, Kevin set the overall architecture of the SOCAP10 story line, but not without a lot of help from a wide variety of co-creators. Kevin is married to Rosa Lee Harden and they are planning a move soon to live part-time in Asheville, North Carolina to be closer to their children and grandchildren. In between working with Good Capital companies, advising the Hoop a new Fair Trade marketplace and lending platform and meeting with speakers for SOCAP10, Kevin is already AMY B E NZ IG E R Amy Benziger is the producer for SOCAP10 who focuses on content development and conference framework. She is responsible for researching the social enterprise landscape, tracking trends and identifying thought-leaders to present each year at the annual gathering and at various less formal convenings throughout the year. In addition, she has been involved with bringing both Good Pitch and Embrace Disruption to life at SOCAP10. Amy has been with the organization since the origin of the event in 2008 and has worked with the team in the development and roll-out of Hub Bay Area. A graduate of Dartmouth College, Amy has lived and worked in Thailand, Mexico, Spain and Argentina. JONATHAN AXTE LL Now in his second year with SOCAP, Jon Axtell serves as the producer who is responsible for all operations with a particular emphasis on partner relations and marketing. Jon has also acted as a strategic adviser to the implementation and launch of Hub Bay Area. Prior to SOCAP, Jon scaled a major social enterprise bike company in Africa, worked extensively in China and managed global accounts with CH Robinson, the worlds largest third party logistics company. Jon received his investing. Tim is a co-founder of Good Capital, a social venture fund, a social venture fund, and co-founder of Hub BayArea, the first U.S. member of the global Hub network (he also co-chairs the board of Hub North America). Tims day job is with Calvert Foundation as Special Advisor and Executive Director of the donor advised fund, GivingAssets.

PUTTING IT TOGETHER: THE TEAM BEHIND THE EVENT


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busily scoping out the watersheds and biospheres in Western North Carolina. ROSA LE E HAR DE N Rosa Lee Harden, the producer of SOCAP10, is a serial entrepreneur and builder of communities. Rosa Lees primary goal in producing SOCAP has been to keep meaning alive at the intersection of money and meaning. As soon as SOCAP10 is over, Rosa Lee will be shifting focus to launch the Hub Bay Areas newest venture, Lifechanger University, in partnership with the University of the Pacific. Lifechanger U is a nine-month immersion program in the field of social enterprise, where business skills and philanthropy meet to make a difference. TI M FR E U N DLICH Tim Freundlich co-executive produced the Embrace Disruption track at SOCAP10 and has been a senior advisor for all three SOCAP conferences with a focus on impact

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MBA from the Monterey Institute of International Studies and speaks Mandarin Chinese.

CAMERON CAMPBELL Cameron Campbell was born and raised in India and lived in Indonesia before settling in the United States. He graduated from Marlboro College and School For International Training in Vermont in 2007 with a Bachelors degree in International Development Studies and Comparative Religion. After college ,Cameron joined BASIX India, a microfinance and livelihood alleviation institution as a Field Executive working in New Delhi, and rural Bihar, India. In 2009, Cameron became a Deshpande Foundation Global Exchange Fellow and managed several social entrepreneurship development programs in Hubli, Karnataka. He is now a social media coordinator for SOCAP10.

THANKS TO
First and foremost, wed like to thank SOCAP co-founders Gary Bolles & Heidi Kleinmaus who helped make this vision a reality in its first years. Also thanks to Mark Beam, who was involved from the beginning of this adventure. Many people contribute their time and energy to bringing SOCAP to life each year. We thank them for the hard work and dedication. SPONSOR RELATIONS Lita Reyes Reyes Marketing Pat Reilly PR & Co Deborah Schneider PR & Co Stephanie Willerton PR & Co PRESS OUTREACH Lisa Jacobs Consultant Nicole Shore Zero To Sixty Communications Rachael Grossman Strategic marketing and development consultant James Cortese Polymorph Ventures REGISTRATION April Newman Village Capital ONLINE MEDIA Rishi Malhotra David Jay SOCIAL ENTREPRENEUR SELECTION Lewis Hower University Impact Fund VOLUNTEER COORDINATION Allie Cook Kiva.org VIDEO COORDINATION Sarah Kennon Consultant Brian Gruber and the team at BeNow.tv LEAD SOCIAL MEDIA ADVISORS Peter Deitz / Social Finance ENTREPRENEUR CLUBHOUSE LEAD Martin Montero The Seed Project SOCIAL MEDIA TEAM Jerry Michalski REX, the Relationship Economy eXpedition Michael Lewkowitz Igniter Jessica Margolin ReframeIt.com TRACK ASSISTANCE Mobile Kip Stringfellow / Singularity University Danny Alexander / Catapult Design Food Kate Seely GRAPHIC DESIGN Supriya Kalidas MYOO CREATE SOCAP10 IMPACT CHALLENGE Rebecca Petzel / Myoo Create Charles OMalley / Myoo Create Nick Aster / Triple Pundit Jen Boyton / Triple Pundit DAILY UPDATES Megan McFadden Everywun OUR DEEP CHANNEL PARTNERS Wed like to acknowledge the dedicated effort of Rob Katz, Francisco Noguera, and Josh Cleveland from Nextbillion.net, Nathaniel Whittemore from Social Entrepreneurship @ Change.org, Nick Aster, Jen Boyton and Amie Vaccaro from TriplePundit.com, Emily Goligoski from thesanfranista. com, David Bornstein and Emily Spivack from Dowser, and Kristina Loring, Frog Design. These bloggers have committed time and energy to highlighting individuals, stories and partnerships in the SOCAP arena. ONLINE VIDEO Charles Baker Meetup Jake Luer Inca Tern Kasi Boyd Nicole Mason International Innovation Erika Gregory Collective Invention Fiona Hovenden Collective Invention Cheryl Hicks Collective Invention

J U LIA HAR NAD Julia brings to SOCAP her production skills acquired through many years of event management, supplemented by a background in environmental sciences. Julia is coordinating the production needs required to ensure that this years SOCAP meets its objectives and runs smoothly for all participants. Prior to joining SOCAP, Julia worked with festivals, special events and fundraisers introducing environmental and creative content as well as greening productions. Julias work is inspired by a commitment to sustaining healthy outdoor activities in our natural environment and enriched by the cultural diversity of having learnt 4 different languages and explored 20 countries. JAN ET WANG Janet Wang reports she is extremely appreciative to be working with SOCAP10 as a Content/Marketing Intern. Her interest lies in the innovative business models and strategies which result from tackling social issues with capitalistic approaches. Previously, Janet was an economic consultant at Deloitte, working with international pricing and transaction structures. She has been a volunteer consultant for a bee-keeping micro-enterprise in Kenya and a social enterprise bakery in San Francisco, as well as co-authored No Noise, an academic book exploring the history and future of consumption and enterprise.

MARGARET MCGOVERN Margaret McGovern, one of the MCs for SOCAP10 is also, along with her husband Frank van Beuningen, taking the lead with the SOCAP team in producing SOCAP Europe at the historic stock exchange in Amsterdam May 31, June 1 & 2, 2011. She is also a partner with Frank in PYMWYMIC and concentrates on PYMWYMIC international initiatives, incubator social enterprise, mobilizing womens investments, and healthy food systems. She is a founding member of Slow Money (for Slow Food), and is co-chair in North America for the social innovation platform The Hub.

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