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Rethinking Marketing

We design friendly, the Texas way.

(214) 299-8688
(214) 594-5494 fax
TeamUp @ WeFightBoredom.com
www.WeFightBoredom.com

811 East Plano Parkway, Suite 120


Plano, Texas 75074

© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
1 Team up
- We are academically sound. (MBAs, BAs, and an MD)
- Our average age is 32
- Our average height is 5’7”
- The ratio of women to men is 2:1
- We love what we do. We do it well.

Number of refrigerators: 4 (3 are small)

© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
2 Who are we?
Via Luna Group is a
- Creative Shop
- Fulfillment House
- Anti-Boredom Syndicate
- School of Dialog Marketing

© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
3 Dialog Marketing
- If a tree falls in the forest, does it make a sound?
- If they don’t respond to your direct mail piece,
did it make a sound?
- Marketing should be a conversation starter.
- Marketing should not be a lecture.
- Do you agree?

© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
4 Old School vs. New
Direct Mail vs. Dimensional Mail

Them Traditional Mail Inbound response NEXT TOUCH POINT 0-4%

Us Dimensional Mail Track response rate Inbound response

Real-time data delivery

NEXT TOUCH POINT


14-34%

Forget the 7-touch rule. Our value is the ability to


deliver those old school responses plus an additional
10-30% to your doorstep in real-time.
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
5 Our Creative Process
Theme , URLs & Mailers Full Sitelet Stills Site Coding Quality Control

Strategic Overview Client Approval Client Approval Site Tracking Final Review

Creative Brief Copy & Initial Designs List Scub & Mail Executed Dialog Engine Client Approval

Client Approval Client Approval Client Approval Client Revisions Launch

Our 5-step, 20-milestone program has been tested

© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
6 Measuring Success
- Revenue is usually number one on the list.
- Calls-to-action are a close second.
- There are other marketing metrics used to gauge success,
like hit rate, click-throughs, returns, and time.
- Each client has specific goals, so we tailor each
campaign to maximize the impact.
- We’re winners. When was the last time a direct
mail campaign won you $3,000,000 in revenue?

Did we tell you we have a money tree?


Email for a picture of it.
Remember to put “Tree” in your subject line.
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
7 Target Audience
- Do you know what your customer likes?
- Wish more people knew about you?
- Do you have a list of those people we can target?
- Your audience is not stupid, but they are busy.
- We give your marketing a “human touch”.
- Ease their pain, win their hearts and minds.

Yep, we just worked a Rick Springfield


reference into this slide deck. After all, “I just
want someone to talk to”.
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
8 Logistics
- Outsourced creative is nothing new.
- Web-based project management is newer.
- Personalized Flash websites are newest.
- We take you from conception to launch and beyond.
- We manage the logistics and you get all the credit.

We really dig Basecamp and Highrise. If you work


with us you’ll get to work in Basecamp, but you’ll
end up in Highrise. Ask us why.
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
9 Our Expectations
- Straight talk
- Clear direction and a great story
- Big ideas, targeted objectives
- Hitting time and budget milestones

Our guess is that you expect the same from us.

© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
10 Skunk Works
We are passionate about interactive media. Here are a few of
the fun, new products we are building for you.
- Opt-in only micro sites
- iPhone savvy micro sites
- Web-based CRM connectivity
- Eloqua integrated marketing programs

Want to learn more about these? Cool.


Send and email to our president, Michael Simmons.
msimmons@wefightboredom.com
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
11 Brainstorming
- Are you ready to make a commitment?
- Do you want to stop building boring programs?
- Is a paradigm shift just what the doctor ordered?

Did you answer ‘yes’ to any of these? If so, your needs


and our talents jive and we should talk. By the way, let
us know who sent this to you when you call:
214.299.8688. Ask for Lee Parker. © Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
12 Eye Candy

We’ll save you this spot.


© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential