Final Project

Management Project
INTRODUCTION
As a part of curriculum the students of bachelor of business
administration are conducting a management project. It gives the student practical knowledge and help to know about the organization. So the researcher is conducting a study on the topic A Study on effectiveness of dealers satisfaction in Kamco Agriculture is a way of life, a tradition that for countries has shaped the thought, the outlook, the culture and economic life of India .Life on earth is supported by the inches of earth curst, fulfilling the basic need of food, shelter and clothing. Over hundred million India farms and farm workers have been the back bone of Indian agriculture .In the beginning, ancient methods have adopted by farmers. All crops are produced and prepared by human muscles. The entire process from rowing the seed till harvesting was a time consuming process which required a lot of labour work. The cost of production was high and the benefits were not promising. Indian agriculture has contributed significantly in achieving self
sufficiently to avoid food shortage in our country. Agriculture is therefore and will continue to be the central to the development of the country. Rapid growth of agriculture is essential not only to achieve self reliance at national level but also for house hold food security. The existing agriculture scenario presented a dismal
picture of traditional forming method, low yielding seeds, primitive implements and unsuited to large scale cultivation. The only solution for this is mechanized farming which could turn around the virtual fortune of India. I n order to achieve this objective ,indigenous agro machinery units were to be set up, without resorting to imports ,which undoubtedly posed a heavy burden on the nations exchequer and were hardly suited to the local conditions. Thus, out of the nations need, KAMCO was born in the year 1973 as a fully owned undertaking of government of Kerala.
Nirmala College of Information Technology, Chalakudy
Management Project
RATIONALE OF THE STUDY

The study helps the researcher to get a clear idea about the project. Dealers satisfaction is more important to every organization. The study is helpful for getting the details about the effectiveness of dealers satisfaction in the organization.
Management Project
OBJECTIVE OF THE STUDY

To know the promotional strategy promoted by the company To know the pricing strategy adopted by the organization To know the attitude of company towards the dealer To understand the overall rating given by the dealers to the firms product To identify the reasons for the dealers preference to the products of the firm
Management Project
RESEARCH METHODOLOGY
Research methodology means the scientific method of conducting a research. Research methodology is a science it is a method that can be used to solve the research problems. Research methodology helps in studying how research is done scientifically. Research methodology provides various steps that can be adopted by the researcher in studying research problems. Research methodology has many dimensions. The scope of research methodology wider than the research methods. Research methodology includes not only research but also consider the topic behind those methods. It is the research design which can be selected for conducting a study according to the nature and scope of the subject. It is necessary for the research to know not only research methods, techniques but also the methodology. In it the researcher study the various steps that are generally adopted by a researcher in study the research problems along with topic behind with them. It is necessary for the researcher to know not only the research methods techniques but also the methodology. Researcher not only need to know how to develop certain indices or tests, how to calculate he means, the mode, the median, on the standard deviation or ohi-squre,how to apply particular research. Techniques are relevant and which of these methods are not and what would they mean and indicate and why. Researcher also needed to understand the assumptions underline the various techniques and they needed to know the criteria. By which they can decided that certain techniques and procedures will be able to certain problems and other will not all these means that it is necessary for the researcher to design this methodology.
Management Project
RESEARCH DESIGN
Research design is the arrangement of conditions for collection and analyses of the data in a manner. That aims to combine relevance to the research purpose with economy in procedure. The research design is a comprehensive master plan of the research study to be undertaken. As good research design shall ensure
that the information obtained is relevant to the problem and that has collected by objective economic procedure. These are different type of research design. The research design which the researcher choose to conduct the study is descriptive research design. DISCRIPTIVE RESEARCH DESIGN Descriptive research design is concerned with the detailed description of certain functional variables and characteristics of a problem situation. Since it is concerned with the explanation of the problem situation and variable it is called explanatory research. The major purpose for which it is used are: *To disclose in detail the characteristics of target groups *To assess the proportionate behavior of respondents within the group. *To help in precise predictions. *To determine the association of different variables.
Management Project
HYPOTHESIS
A hypothesis generally means a mere assumption or supposition to be proved or disproved. But for a research for a research, hypothesis is a normal question that he intends to resolve. Hypothesis is a tentative proposition formulated for empirical testing. It is a tentative answer to a question. It is a tentative because its validity remains to be tested. A researcher conducting research has to start somewhere. This point of start is called hypothesis. Hypothesis is usually considered as the principal instrument in research. Decision makers often face situation where in they are interested in testing hypothesis on the basis of such testing. The testing of hypothesis is an important characteristic of the scientific method. A research establishes relationship among certain variables. This leads to from a certain opinion or ideas are called hypothesis. On the basis Null hypothesis is an important concept used widely in sampling theory it point out there is no difference between two populations in respect of same theory. It point out there is no difference found in the samples drown from these population is only of information collected in this connection, verification and testing are made .these fest help the researcher to conclude the validity of his hypothesis NULL HYPOTHESIS Accidental and unimportant. A null hypothesis indicates that result fount in research does not differ significantly from the results expected on a probability basis or stipulated in terms of a certain theory. Ho : Satisfaction level of dealers is high. ALTERNATIVE HYPOTHESIS
In a test of hypothesis the test in conducted either to accept or to reject the null hypothesis. When null hypothesis is rejected accepted another Nirmala College of Information Technology, Chalakudy 6
Management Project
hypothesis called alternative called alternative hypothesis. Suppose the null hypothesis is that sales growth is directly correlated to expenditure on advertisement. Then the ALTERNATIVE HYPOTHESIS is that a sales growth is not directly correlated to expenditure on advertisement. The null hypothesis and alternative hypothesis together constitute the frame work for statistical testing of hypothesis. H1: Satisfaction level of dealers is low.
Management Project
POPULATION
The entire aggregation of items from which samples can be drawn is known as population. It is a collection of individuals or of their values which can be numerically specified. Population can be finite or infinite. A population contain a finit number items is called finite population and a population containing infinite number of items is called infinite population. A population is a group composed of all members of the some species that line in a specific geographical area at a particular time. In this research study the researcher take the total population is infinite
Management Project
CENSUS
A model population census may be defined as the total process of collecting, compiling, & publishing, demographic, economic& social data pertaining to all person in a country at a specific time. A census can also be described as a form of stock taking.
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DATA COLLECTION METHOD

Collection of data implies accounting and systematic recording of the information gathered in an investigation. There are two types 1, 2, Primary Data Secondary Data
PRIMARY DATA Primary data are those collected by the researcher himself far the first time for a specific purpose and thus they are original in character. In this study the data are collected directly from the persons. Therefore the datas become truthful. Primary data will be usually adequate and suitable. Primary data are in the shape of raw material to which statistical method are applied. Sources Primary data source are the source by which data are collected originally for certain purpose is called primary source of data. In this project the main source of data is questionnaire. Questionnaire is the form of consisting of size of questions with space to answer by the respondents. It is used to collect data from the respondents who are spread over the wide area.
SECONDARY DATA Secondary data are those already collected by someone else for some other purpose is utilized by the researcher for this purpose. Secondary data are usually in the shape of finished products. Secondary data may be connected from published or unpublished sources. Secondary data collection must need much for the making for security. Because it is most suitable and adequate to in connect of the research problem.
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Source Secondary data a may be collected from published on unpublished source. In this research, the researcher has collected the information from reference books, websites, .brochures etc
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VARIABLE UNDER STUDY

There are two type of variable they are Dependent variable Independent variable
DEPENDENT VARIABLE The variable which has the effective is called dependent variable. Dependent variables are those having an impact in the other independent. Effectiveness of dealers satisfaction in Kamco is depending variable under this project. INDEPENDENT VARIABLE The independent variables are those do not vary or get influenced by any changes in other variables. Independent variables of this project includes
Quality of product Cost of production Promotional activities Brand awareness Competitors price
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DURATION Duration of the project is 45 days.
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LIMITATIONS
The researcher was not able to meet the entire population Un availability of proper information from secondary sources
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DEALERS SATISFACTION
Marketing plays an important role in the development of a society. Marketing bridges the gap between firm and society. It has built a bridge between the farms and factories, which has benefited both agriculture and industry and also society as whole. Marketing is a very much part of our norms lives, where ever we live. It is the causes of the existence of the organization. Firm cannot exist without marketing wings. The success of business is measured by its achievements in marketing profits, market share and cash flows. Dealers, they are very important in marketing the product through them product flow into the market. The gap between the producer and consumer is reduced by the middlemen. Dealers need understanding and support. They are happy to receive sales ideas from the salesmen and executives of the firm likewise, helpful and promote attention to dealer complaints also keeps the dealers prestige in their given area. VARIOUS CAMPAGINS OF DEALERS Associating the dealers in various campaigns such as service campaign, promotion campaign etc. will amend relations with the dealer. It will also add to the success of the campaign. The firm can even persuade dealers to share the expenditure on service, publicity and sales promotion, dealers co-operated service and publicity campaigns not only reduce the financial strain of the firm. The willing involment of the dealers in the campaigns does the trick. DEALER- SUPPLIER RELATIONSHIP From the theoretical perspective, this study provides a more complete understanding of dealer supplier relationship as well as contributions to theory conformation and development. The existence of sales supports by the supplier is essential to drive the relationship with other factors. The business goal is to establish and maintain relationship with the dealers for long term sales instead of maximizing short term sales. Relationship marketing helps dealers and suppliers to build, develop and keep continuous process of relationship building. Nirmala College of Information Technology, Chalakudy 15
Management Project
Supplier dealers should devote their attention to relationship satisfaction specifically in order to increase the price rather than divide the pie both suppliers and dealers look for effective relationships in order to maximize their profits, minimize their cost and ultimately lead to long term commitments and trust. The results of this research would help suppliers and dealers to understand the
important of satisfaction in establishing long term relationship and provide actionable guidance of relational factors emerged as valuable avenues for suppliers to allocates scares recourses perception of a dealer relationships. Satisfaction is important to suppliers to three reasons. First, suppliers who are partnering with highly customer oriented dealers, may be able to create greater value for end customers and thereby gain competitive advantage by maintaining satisfied relationship with the existing dealers. Second, suppliers may be able to improve their own levels of performance through trickle up effect, which means that when dealers satisfaction improves by virtual of the dependent dealer-supplier relationship; it will lead to supplier sales improvement. Finally, relationship satisfaction becomes relevant because of the concerns given to the importance of relational market base which appears to be vigorous for current business competencies, especially in the area of managing relationship between organizations. Suppliers should be aware that sales support in terms of providing showroom, layout, and inventory management, counseling, availability to participate in sales call ,after sales follow up and training programmes ,may positively impact the dealers relationship satisfaction from a practical point ,this study advocates that the suppliers should continue to increase various sales supports by providing the above sales tools and programmes. Supplier should make extensive operational efforts to motivate their dealers to increase the sales. In other words, thee suppliers can provide the sales resources and motivation support to satisfy rather than dissatisfy the dealers. Therefore, suppliers should be aware of this and prepare to improve their sales supports in order to achieve greater satisfaction in the relationship.
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INTRODUCTION TO THE INDUSTRY

State of Kerala has peculiar state of affairs in its agriculture economy .Being a consumer state, it depends largely on agricultural products from the neighboring states. It has tiny and small farm lands owned by private land owners. Even those available lands are not fully utilized for cultivation, owing to economic reasons. Low productivity coupled with prohibitive costs of cultivation has virtually driven the traditional farmers out of their vocation under this scenario; mechanization of the farming is non starter proposition in the state. Barring traditional tools and tackles employed by the farmers in the cultivation, there were no motorized equipments available in the state. KAMCO was adventurous enough to venture in to this bleak scenario, and introduced it power tillers and other medium and small sized mechanical aids of cultivation. The Kerala farmers grabbed this opportunity and made use of benefits of automation in their fields, which in turn made the entire operations of the KAMCO successful. As of now, KAMCO is the one and only one industrial unit in the state, which provides machineries to the farming segment as an aid to their cultivation. Being a monopoly, KAMCO controls the Kerala market in supplies of automated farming equipments. Other competitors are yet to step into scene in the state. This industry is facing a great threat that the changing of agricultural economy in to an industry economy. World demand for agricultural machinery and equipment is forecast to increase 3.7 percent annually through 2012 to $111 billon. Gains will be paced by the accelerating mechanization of the agriculture sectors in currently large agricultural equipment market such as china and India whose farms sectors are nevertheless still significantly unmechanized and inefficient in comparison to those found in more developed markets. Moreover, rapidly rising global staple food crop prices and shortages in 2007 and early 2008 indicate a growing necessity to increase farm productivity and efficiency in developing countries. To some extent ,gains could be hindered if energy prices remain at their current high level through the forecast period and negatively impact global economic growth .
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HISTORY OF INDUSTRY
Agriculture is very important sector of the Indian companies. It contributes sizably to the domestic product as also to exports. More than two-third of the work force work in agriculture and large may depend upon it, being engaged in agricultural products, agro based industries etc. India being an agricultural based economy
provides livelihood to more than 75% of the population. Major portion of our income that is, about 70% is earned from agriculture; it is depressed industry because of the low productivity. In agriculture small size of farms, finance and defective equipments. Once government believed that only large land holdings were the most efficient and they could use the latest techniques in cultivation. However in recent years the emphasis has been shifted from large land holdings to small landholdings. After achieving her Independence in 1947, India found herself to be badly lacking the m e a n s t o m e e t t h e f o o d demands of her vast a population. dismal The existing agriculture farming
scenario presented
picture
traditional
m e t h o d s , l o w y i e l d i n g s e e d s a n d p r i m i t i v e implements wholly unsuited to large scale cultivation. The only solution lay in mechanized farming which could turn around the virtual fortune of India. In order to achieve this objective, i n d i g e n o u s a g r o m a c h i n e r y u n i t s w e r e t o b e s e t u p . W i t h o u t r e s o r t i n g t o i m p o r t s w h i c h undoubtedly passed a heavy burden on the nations need. Agriculture is way of life, a tradition that for c e n t u r i e s h a s s h a p e d t h e t h o u g h t , t h e outlook, the culture and the economic life of the people of India. Agriculture is considered to bathe major activity of most of the people. Moreover 200 million farmers and farm workers have b e e n t h e b a c k b o n e o f I n d i a n s a g r i c u l t u r e . I n t h e b e g i n n i n g , t h e f a r m e r s a d o p t e d a n c i e n t method. The entire process that is from the sowing the seed till harvesting were all done by the farmers itself.
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It was a really time consuming one which required lot of labor work. The cost of production was very high and the benefits are not promising. Spectacular success in the production and productivity achieved in developed countries through mechanization of agriculture, it was being agreed that India also should fall in line with these countries. Though India was backward in the use of machines for agricultural operations, yet in the past few years there has been an increase in the case of modern implements. The phase of mechanization of farming in the country was slow during1950s. Thereafter particularly since the mid 1960s with the coming of the new agricultural technology, this has increased. An associated effect of the new agricultural practices. The preparation of land, the sowing of seeds, the watering of land, the control of seeds, the use of pesticides, the quick harvesting of crops etc, are now done more scientifically than even before.
WORLD SCENARIO
The backbone of Indian economy is Agriculture. About 70% of population depends upon agricultural sector for their lively hood. Many countries are now available to produce excess food grains, is mainly because, they use high yielding variety of seeds and modern agricultural machineries with a view to increasing their productivity and then they are able to produce excess food grains in the present scenario.
After the Industrial revolution even the agriculture sector all over the world w i t n e s s e d a d r a s t i c c h a n g e . A n o : o f r e v o l u t i o n o c c u r r e d d u r i n g t h e 1 9 thcentury. Higher productivity and greater output are the form two an major contributions part in of farm farm
mechanization.
Tillers
integral
mechanization and have a crucial role to play in increasing agricultural productivity. Tiller is a highly versatile piece of machinery having a multitude of uses, used in agriculture both for land reclamation and for carrying out various crop cultivation a n d a l s o e m p l o y e d f o r c a r r y i n g o u t Nirmala College of Information Technology, Chalakudy 19
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V a r i o u s o p e r a t i o n s c o n n e c t e d w i t h r a i s i n g t h e c r o p s b y attaching suitable implements and to provide the necessary energy for performing various crop production operations involved in the production of agricultural crops. Tillers are capital intensive, labor displaying used as a mode of transport, in electricity generation, in construction industry and for haulage operation. It has now become an integral part of farm structure .The application of tiller for agricultural activities which swept India during the last twenty years have erased the problem of farmers. Farm mechanization program in I n d i a a i m s t o i n t e g r a t e t h e u s e o f a v a i l a b l e h u m a n a n d a n i m a l f a r m p o w e r w i t h m e c h a n i c a l sources of power for increasing the productivity.
A rapid major change in the economy was noticed by the general introduction of power driven machineries. The entry of engineering technologies in agricultural sector for the purpose of large production of crops using technological know-how, Kerala Agro Machinery Corporation Limited is the leading company in India trying for establishing engineering green revolution in India.
INDIAN SCENARIO
The agriculture Industry is on the brink of a revolution that will modernize the entire f o o d c h a i n a s t h e t o t a l f o o d p r o d u c t i o n i n I n d i a i s l i k e l y t o d o u b l e i n t h e e x c e l l e n t e x p o r t prospects, competitive pricing of agricultural products and standards that are internationally comparable has created trade opportunities in the agro industry. This further has enab led the Indian agriculture industry ported to serve as a means by which every export and import of India and aboard, can fulfill. This Indian agro industry revolution brings along the
opportunities of profitable investment in agriculture industry. The company provides b2B platform with agro r e l a t e d c a t a l o g u e , t r a d e
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exporters and importers directory etc that help to make a way t o production. India being an agricultural based economy provides livelihood to more than 75% of the population. Major portion of our income that is, about 70% is earned from agriculture; it is depressed industry because of the low productivity. In agriculture smal l size of farms, finance and defective equipments. After achieving her Independence in 1947, India found herself to be badly lacking the m e a n s t o m e e t t h e f o o d d e m a n d s o f h e r v a s t population. The existing agriculture scenario presented a
dismal picture traditional farming methods, low yielding seeds a n d p r i m i t i v e implements wholly unsuited to large scale cultivation. The only solution lay in mechanized farming which could turn around the virtual fortune of India. In order to achieve this objective, I n d i g e n o u s a g r o machinery units were to be set up. Without resorting to
i m p o r t s w h i c h undoubtedly passed a heavy burden on the nations need. Agriculture is way of life, a tradition that for c e n t u r i e s h a s s h a p e d t h e t h o u g h t , t h e outlook, the culture and the economic life of the people of India. Agriculture is considered to Bethe major activity of most of the people. Moreover 200 million farmers and farm workers have b e e n t h e b a c k b o n e o f I n d i a n s a g r i c u l t u r e . I n t h e b e g i n n i n g , t h e f a r m e r s a d o p t e d a n c i e n t method. The entire process that is from the sowing the seed till harvesting were all done by the farmers itself. It was a really time consuming one which required lot of labor work. The cost of production was very high and the benefits are not promising.
STATE SCENARIO
Kerala
Agro
Machinery
Corporation
Ltd.,
Government of Kerala Undertaking was f o r m e d w i t h t h e i n t e n t i o n of manufacturing Power Tiller operated by Diesel Engine.
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T h e company came into existence in Athani in Ernakulum District in 1973 when it started assembling Power Tillers under Technical Collaboration from M/s. Kubota Ltd., Japan. The product is now made in India and is suitably designed to meet the Indian conditions. There are more than 1.5lakh of KAMCO Power Tillers operating in various States in India. Transport Corporation of India Ltd. has been associated with KAMCO for about 25years and transports material to all parts of the country. The machines have to move direct to the concerned destinations in the same truck. It is here that TCI plays a major role in the movement of the machine and also ensures availability of spare parts with all the dealers. An endorsement of excellent service from TCI has come by way of certificate of appreciation from KAMCO. Mr. Sarvjeet Shukla (ControllingManaganaging the relationship and keeping watchful eye on service level for the customer. KAMCO Kubota Combine Harvester and KAMCO Kukje Paddy Transplanted are the latest introduction in the country from KAMCO. The Transplanted takes away the burden of dreary manual labor of transplanting the seedlings thus taking away the human fatigue in the transplanting operation.KAMCO has got 4 Assembling Units located at Athani and Kalamassery in Ernakulam District, Kanjikoade in Palakkad District and Mala in Thrissur District of Kerala State. Provides d i r e c t e m p l o y m e n t t o approx. 600 persons in its va rious units. It will be endeavor of TCI to continuously enhance operational efficiency and value a d d i t ' s s e r v i c e s t o s t r e n g t h e n t h e professional bond with KAMCO.
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PRESENT STATUS OF INDUSTRY KAMCO is one of the professionally managed
companies owned by state government. Present status of KAMCO is synonymous with service to the small and marginal farmers of the country. KAMCO through their precision and quality is rev olutionizing the small and marginal holdings throughout the country. Today KAMCOS products are widely used and demanded in all over India, enjoying over 60% of the market share at national level. T h e c o m p a n y w i t h i t s f o u r p l a n t s a t A t h a n i , K a l a m a s s e r y , K a n j i k o d e a n d M a l a u n i t i s confidently meeting the demand for KAMCO products in India and abroad. The main markets for the products are at West Bengal, Assam, Tamil Nadu, Tripura, Kerala, Meghalaya, Bihar, Gujarat and Manipur. Presently KAMCO have 50 dealers all over India.
FUTURE SCOP OF THE INDUSTRY
KAMCO is looking proudly ahead into more promising future. Future will also see KAMCOs diversification products in the farm mechanization field contributing significantly in fo od production and predicting itself to the cause of self reliance and social responsibility in the service of people without respite. Today KAMCO is a multi-product, multilocation company with two production u n i t s a t E r n a k u l u m d i s t . , o n e production unit at Palakkad dist. And one production unit at Thrissur dist. KAMCO has a number of diversification plans in the anvil. Its proposed to setup research development activities which will hopefully help it to develop new products in the future and live up to its promise, that its products will be A boom for the farmer and again for the nation. The quality policy of KAMCO is Total customer satisfaction through quality products and service with improved technology and employee participation.
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HISTORY OF THE ORGANIZATION
KAMCO was established in the year 1973 as a wholly owned subsidiary of Kerala for Agro Industries of corporation agricultural limited, machinery
Thiruvanandapuram
manufacture
specifically Power Tiller. Subsequently KAMCO becomes a separate Government of Kerala u n d e r t a k i n g i n 1 9 8 6 . T h e o b j e c t i v e s i f the company is to manufacture in India, either in
collaboration with or otherwise or impo rt and trade agricultural machinery like Power Tiller, Power Reaper, Combine harvesters, Harvester, transplanted accessories or spares there to. The objective also include establishment of engineering workshop, repair shops to undertake repair and servicing of agricultural machinery or other machinery, equipment, implementing tool. Assembly unit was established in 1970 at Athani by Kerala Agro Industries Corporation f o r t h e a s s e m b l y o f K U B O T A P o w e r T i l l e r s i n t e c h n i c a l c o l l a b o r a t i o n w i t h K U B O T A L t d Japan, The worlds leading manufacturers of Tillers and Other Agricultural machinery. On the expiry of collaboration KAMCO manufactured Power Tillers with their own facilities. KAMCO manufacturing facilities include
s p e c i a l p u r p o s e m a c h i n e s a n d i m p o r t e d machines. The inspection facilities include modern inspection and testing equipment KAMCO have their own methodology, calibration and engine testing lab. KAMCO an ISO 9001:2000 is fully owned Government of Kerala under the ministry of agriculture. KAMCO is engaged in
manufacturing small agricultural machine mainly indented for small and marginal farmers in the country in the country established in 1973; the company h a s n o w c o m p l e t e d 3 0 y e a r s o f s e r v i c e s . C o m p a n y h a s g o t f o r m a n u f a c t u r i n g u n i t s n o w i n Athani, Kalamassery, Mala and Kanjikode. Athani unit is also the Registered Office of the c o m p a n y . At present company emplo yees approximatel y 750 persons in Nirmala College of Information Technology, Chalakudy 24
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f o u r u n i t s . T h e company is working profitably for the past fifteen years. The company was incorporated with the intention of manufacturing and marketing agricultural machines useful for small and marginal farmers. Companies products are 9 to 12 HP kerosene Athani, Palakkad and Kalamassery units manufactures Power Tillers and Mala unit manufactures Power Tillers and Power reapers. The company enjoys the position of premier manufacture in its fields. The products manufactured are fully indigenized and there are no imported items in any content in any of t h e i t e m s . T h e m a c h i n e s h a v e a c q u i r e d a r e p u t a t i o n f o r q u a l i t y , p r o v i d i n g p r o d u c t s a t reasonable price to the satisfaction of the customers. Company enjoys all India sales through a network of about 60 dedicated dealers. P r o d u c t s a r e s o l d a t p r e m i u m p r i c e s . K A M C O i s a l s o e x p o r t i n g p r o d u c t s t o c e r t a i n countries. Power Tillers is equipment suitable for small farm holding for basic tilling operations instead of conventional plugging, the tiller breaks the soil into fine parts which is highly suited for paddy and wheat cultivation, originally of Japanese design, the machines has been modified later to perfectly suit Indian conditions. The company plans to diversify its activities further in acquiring technical knowhow and going into regular manufactures, under license of machines suitable for other agricultural purposes with the small and marginal farmers in mind. VISION:KAMCO with over 3 decades of engineering excellence stands as the number one power tiller manufactures in India. Not surprising, with four state of the art products, an innovation R and D and stringer quality control systems rated as one of the best in the country. The technically competent, dedicated management and workforce will go on to ensure that KAMCO shall be leader for several years to come.
MISSION: To be an innovative, resourceful and profitable company. To meet customer requirements of quality, service and price consistently. To make doing business with us easy and delightful to our customers. 25
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To provide a congenial and entrepreneurial work environ ment in
which employees can respond to the needs of business and service earn fair reward and can be satisfied.
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ACTIVITIES OF THE COMPANY
KAMCO
manufacturing
facilities
include
special
purpose machines, specially built general machines and imported machines. The inspection facilities include modern inspection and existing equipment. KAMCO have their own metrology, calibration and engine test lab. The following are the main activities of the company.
A) Manufacturing and marketing of agricultural machines like power tillers, Tractors, Power reapers, Diesel engine etc
B) Power tiller product at Athani and Palakkad units. Major components for power tiller a r e m a n u f a c t u r e d a t A t h a n i a n d a l l o t h e r c o m p o n e n t b o u g h t o u t f r o m d e d i c a t e d vendors in India. There are around 250 vendors now. power tillers. Power C).Kalamassery unit produce engine for Reaper products at Mala.
E) Trading and manufacturing other farm machines.
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1.
OBJECTIVES OF THE COMPANY
The objectives of the Company are to manufacture in India, either in collaboration with or otherwise or import & trade agricultural machinery like Tractors, Power Tillers, Power Reapers, Combine harvester, Transplanted, Diesel Engines, Pump sets, Implements, accessories and spares thereto. The objectives also include establishment of engineering workshops/repair shops to undertake repairs and servicing of agricultural machinery or other machinery, equipment, implements and tools.
Assembly Unit was established in 1970 at Athani by M/s. Kerala Agro Industries Corporation for the assembly of Kubota Power Tillers in technical collaboration with M/s.Kubota Ltd., Japan, and the worlds leading manufacturer of Power Tillers and other agricultural machinery. On expiry of the collaboration, KAMCO manufactures power tillers with their own facilities.
KAMCO Power Tillers have become the most sought after Power Tillers in India because of their quality and reliability.
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BOARD OF DIRECTORS
1) V.Chamunni Director & Chairman 2) S.M.Reghunathan( Managing Director ) 3) C. P.Murali (Director) 4) M.Aboobakar( Director) 5) K.Ramdas( Director) 6) Edakulam Hameed (Director) 7) V Rajappan(Director) 8) K.K.Gangadharan (Director of Agriculture, Govt. of Kerala) 9) V.R Padmanabhan IAS (Director) 10) K. Jayachandran(Director)
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PRODUCT LINE Today KAMCOs well known product range
i n c l u d e s t h e K A M C O p o w e r t i l l e r . KAMCO power reaper, KAMCO Agra Garden tiller and last but not the least, KAMCO Diesel Engine, each Of these products are time tested and have proven their worth many times over for their owners . KAMCO POWER TILLER
Popular as the complete farming unit it is just that it can deal with a host of farming operations like tilling, ploughing, pudding etc, single handedly. Also it has been designed to function equally well in both wet and dry soil conditions. No wonder, it has retained its market positions as the number 1 power tiller in India for the last 3 decades, after marketing its debut in the year 1973.of land for f a r m i n g o p e r a t i o n s w i t h s u i t a b l y d e s i g n e d accessories the machine can be used for a large number of specific operations like tilli ng, ploughing, pumping, pudding, l e a c h i n g , h u l l i n g , ridging etc. KAMCO DIESEL ENGINE It has been well received in the market owing to its virtually troublefree performance. KAMCO ER90 Engine is equipped with radiator and specially designed die cart multi-blade axial fan. The engine can operate continuously for several hours. It can be used as a prime mover either for stationery or for moving applications. KAMCO AGRIA GARDEN TILLER The petrol-engine, eco friendly power tiller ideal for paddy, wheat cultivation, inter cultivation applications, landscaping or gardening, potato harvesting and for land preparations at h o r t i c u l t u r a l f a r m s . H i g h l y fuel-efficient and powerful equipment with easy-to-control
operations. Ideal for small and medium farmers.
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Management Project
KAMCO POWER REAPER Powerful enough to reap one hectare of land within 3 -4 hours. Prevents loss of grains while reaping. Gathers sheaves into neat windrows. Can reap farmlands at working pace. Can be easily lifted and carried by two persons. It is used for ideal for paddy or wheat cultivation, inter cultivation applications, various land preparations at horticultural farms, landscaping gardening, p o t a t o h a r v e s t e r . I n d i v i d u a l i n s p e c t i o n f o r c o n f o r m i t y w i t h s p e c i f i c a t i o n . E v e r y m a c h i n e undergoes running test for several hours before sentencing as passed for delivery.
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Management Project
CAPITAL OF THE COMPANY The authorized capital of the company remained unaltered at Rs.200 Lakhs.Issued and paid up capital remained unaltered at Rs.161.46 Lakhs, divided in to 161460 equity share of RS.10 each fully paid up entirely held by government of Kerala. MARKET SHARE In Indian market KAMCO has the market share of 41.5%.The market of the other company are given below.
COMPANY VST TILLERS AND TRACTORS BENGAL MACHINE TOOLS KHAZANA CROMRTON GREAVES GANGA TESMACO SRACHI
MARKET SHARE 41.6% .3% .5% 2.2% 2.2% 1.9% 9.8%
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Management Project
ORGANIZATION STRUCTURE
KAMCO is governed by the Board of Directors. Board includes Chairman, Managing Director and other Directors. The Government of Kerala nominates the Chairman of the Board. The Chief Executive Officer of the company is the Managing Director who shall exercise powers, subject to the overall control and supervision of the Board. The Managing Director is the topmost official and the Government gives d e l e g a t i o n o f a u t h o r i t y t o t h e Managing Director. He may be entrusted and delegated power from time to time by the Board. The Managing Director is the operational head of the company supported by General Manager and Deputy General Managers for different sections. Managers and Deputy
Managers will assist the General Manager and Deputy General Manager.
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Management Project
FUTURE PLANS The organization has a number of diversification plans on the anvil. It is proposed to setup research and development activities which will hopefully help it to develop new products in the future and live up to its promise, that its products will be A boon for farmer and a gain for the nation. The quality policy of KAMCO is Total customer satisfaction through quality products and services with improved technology and employee participation. . ORGANISATION GOAL
KAMCO with 3 over decades of engineering excellence stands as the number one power tiller manufactures in India. Not surprising, with four state of the art products, an innovation R a n d D a n d s t r i n g e r q u a l i t y c o n t r o l systems rated as one of the best in the country. The technically, dedicated management and workforce will go on to ensure that KAMCO shall be leader for several years to come.
To be an innovative, resourceful and profitable company To meet customer requirements of quality, service and price consistently To make doing business with us easy and delightful to our customers To provide a congenial work environment in which employees can respond to the needs of business and service earn fair reward and can be satisfied
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Management Project
DEPARTMENTS IN KAMCO
In KAMCO there are 11 Departments. They are as follows: Marketing Department Finance Department Human Resource Department Materials Department Purchase Department Stores Department Quality Assurance Department Production Department Maintenance Department Research Development Department System Department
35
Management Project
MARKETING DEPARTMENT Survival of any company depends upon marketing strategies adopted. This is p a r t i c u l a r l y i m p o r t a n t i n t h e c o m p e t i t i v e e r a . Surviving from a lot of difficulties KAMCO became no: 1 brand in the agricultural K A M C O products machinery have to market. compete Due with to the
globalization
international product. The product from China is the major treat for the company because of its low price. But KAMCO is not ready to compromise with the quality of its products for reducing price. The marketing strategy wins the target. Considering the Indian market now there is only one competitor that now there is only one competitor that is VST tillers and tractors, Banglore. Even facing all these competitions companies marketing Department plays a better role for getting good result. The strength of marketing department is 25.H e a d o f t h e m a r k e t i n g i s t h e r e s p o n s i b l e t o e n s u r e t h a t a l l t h e i n d i v i d u a l s i n t h e marketing department follow all the marketing procedures. Entire marketing departments are functioning as a team. Main duties of the marketing departments are presales and afte r sales services and these are looked upon by everyone in the department. So everyone is aware of that happens in the marketing section. In the absence of one person other can looking to the problem.
Major Activities Head of the marketing department on receipt of any order or enquiry passes it to concern offers for further verification. All the orders including credit sales and entered into the computer as order booking. 1) All details such as purchase order no: date, model, quality ordered, delivery schedule, payments terms are verified. 2) Incase delivery schedule cannot be met as per the requirements of order it is brought to the notice of the head of the department. 3) Schedule amendments if any are inform to the dealer or customer
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Management Project
4) The divisional head carries out one month wise order position review. 5) When no: of pending orders exceeds available stock or production number tiller allotment register is updated and maintained.
6) Records of tiller transfer notes maintained by stores are available in the computer and the department generates dispatch advice.
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Management Project
FINANCE DEPARTMENT
Financial performance of an organization is very important factor for the long term survival profitability of any organization. Finance is defined as the provision of money at the time when it is required. Every enterprise whether big, medium, or small needs finance to carry on its operations to achieve its targets. It is livelihood of an enterprise. Without adequate finance no enterprise can possibly accomplish its objective.
This department controls the overall financial transactions of the company. It controls the receipts and payments of each and every activity for all the divisions. In KAMCO, finance department plays a major role because in public sector only very few companies and earning profit KAMCO is a multistoried multiunit organization. It means KAMCO have more than one unit established with their own fund. Surprising thing is that KAMCO is giving dividend and c a r r y i n g p r o f i t f o r 2 2 y e a r s . T h e d e p a r t m e n t k e e p s a r e c o r d o f e v e r y t h i n g c o n c e r n i n g a n y expenses or income
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Management Project
Human Resource Department
Identify human recourses requirements, job specifications, skill needs. Evaluate and select suitable personnel Maintain the competence of personnel through HRD method A personnel record sheet is prepared of very personnel New appointments are put on orientation training for one or two weeks duration Service training is given to permanent employees Department head will assess the training needs and forward it to HRD unit head.
HRD committee will
examine the traini ng requirement committee will prepare
forwarded to the HRD head.H R D
t r a i n i n g c a l e n d a r . A t t h e e n d o f t h e y e a r H R D department will submit details of the training arranged to the MD and MR.
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Management Project
MATERIALS DEPARTMENT
It deals with the Purchase of materials, which include purchase planning and selection of vendors. Functions:-
1) Purchase planning In purchase planning first of all, based on production target annual budget is prepared. After this, worksheet is prepared.
Based on the worksheet, purchase proposal is made. f purchase proposals for more than 1lakhs, signature of managing director should be made on it. If it is more than 75000, purchase committee should be signed on Senior Manager Dy. Manager Purchase Personal Asst. The purchase and DGM finance. If the amount is more than 35000the signature of senior manager is there. 2 Selections of Vendors For the suppliers approaching for registration, following will be applicable. The registration Form is issued to the supplier for filling up the details these details are preceded and approved, to proceed further by Vendor development committee. Technical personnel designated by HOD assess premises of the supplier. The personnel who visit the premises fill up the vendor evaluation report After taking decision on the capability of the vendor based on vendor Evaluation report they requested to supply samples for approval. Then the samples are submitted to the Quality Assurance department at head office and based on their recommendations regarding samples, decision is taken on ordering on them. They are registered as vendors by the purchase or materials department at head office. As vendors by the purchase or materials department at head office.
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Management Project
The first purchase order is released on trial basis for small quantity. After satisfactory supply of trial order, they are included in the approved vendor list and regular purchase order depending on requirement of materials
The head of materials department approves the vendor list
All other function other than the purchase planning and vendor selection is done by the purchase department. After approving the vendor list by the materials department, the purchase department then issues a purchase order containing department, the purchase department then issues a purchase order containing details like material quality, rate payment terms, supply schedule etc. For the purchase of other materials or office equipments, each department has to submit a purchase intend. The board of directors approves the purchase budget for each department at the beginning of the year. All purchase has to be limited to t he budget and are subject to approved by finance department. Based on the requirement, an enquiry is made Quotations are obtained from all suppliers and a comparative statement is prepared. Once a supplier has been chosen, the purchase details are sent for intending and financial commitment is made for purchase of budgetary control.
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Management Project
PARCHASE DEPARTMENT All other function other than the purchase planning and vendor selection is done by the purchase department. After approving the vendor list by the materials department, the purchase department then issues a purchase order containing department, the purchase department then issues a purchase order containing details like material quality, rate payment terms, supply schedule etc. For the purchase of other materials or office equipments, each department has to submit a purchase intend. The board of directors approves the purchase budget for each department at the beginning of the year. All purchase has to be limited to the budget and are subject to approved by finance department. Based on the requirement, an enquiry is made Quotations are obtained from all suppliers and a comparative statement is prepared. Once a supplier has been chosen, the purchase details are sent for intending and financial commitment is made for purchase of budgetary control. Other functions performed by Purchase Department. 1. Ensuring that all raw materials, semi finished, fully finished components is procured from approved vendors 2. Ensuring that the procurement action is taken in time by processing repeat orders or tender enquires whenever applicable 3.
Assessing vendor capability to effect supplies in accordance with purchase order meeting acceptable quality and delivers so that they can be listed as approved vendors. 4. Ensuring that the goods received are of consistent quality conforming to the standards or specifications of the purchase order
5.
Providing feedback to the vendors f or improving quality of supplies and materials.
6.
Ensuring that the vendors performance is recorded monitored and suitably graded
42
Management Project
7. If the inventory goes up beyond the permitted v a l u e , p u r c h a s e d e p a r t m e n t t a k e s appropriate actions to bring down the inventory. 8. Purchase department should take
appropriate actions in order to maintain the minimum stock level.
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Management Project
MATERIAL DEPARTMENT The materials that received from the vendors are stored in the stores department. 19 employees working under this department. When the materials have been received by the goods clerk according to the purchase order. It is passed on the store, along with the goods inspection report. The store is a service department, headed by the general, who receives the materials and issues them. They duty of the staff members I is not on by the receipt and issue of materials but also many other functions to be compiled with as his position is that not of managerial level. Important Functions 1. S t o r e m a t e r i a l s f o r t h e c o m p a n y 2.Receipt and accounting of materials including stationary3 . P r o d u c t d e l i v e r y 4.Spare
parts dispatch5.issue of product in FIFO It keeps the following documents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Inspection and goods received report Inter location stock transfer receipt stock issue or transfer note Stock return note Inter location stock transfer issue Stock issue cum delivery note Bin card Master record index for department quality manual amendments Material presentation Tag Material gate pass Delivery note Report to MRM or Management Review meeting Tock issue or transfer request Stick return request Packing Slip
44
Management Project
QUALITY ASSURANCE DEPARTMENT
Quality
assurance
Department
inspects
the
q u a l i t y o f m a t e r i a l s o r p a r t s , w h i c h w a s received from the vendors. Quality management is becomes a key variables in the strategic business policy of the organization at present. Quality management is an important area which w i l l r e q u i r e m a x i m u m attention of top management. The attitudes of qual ity s u c h a s performance, features, conference, reliability, should be constantly evaluated and upgraded so asto cope with the current and future market demands. Quality assurance clarifies the components into two critical component and n critical components. Critical components are crank shaft, all engine parts, gear wheels etc. Non critical components are nuts, bolts and screws etc. The clarification is mainly for ignoring the practical d i f f i c u l t y i n checking non critical components and only sample inspection i n n o n c r i t i c a l components. Practical difficulty in checking the non critical component is the problem there from here the production department as their requirements takes the components. After getting a finished product from the assembly department for the final checking. If getting a finished product from the assembly department for the final checking. If it is Ok it is gone to the store. From these the machine will enter into marker through dealers
45
Management Project . PRODUCTION DEPARTMENT
Production Department is also known as works department. It is divided into Assembly shop, Machine shop, and a small sub unit for painting which is a sub unit of assembly shop. Annual production is based on the budget this production figure is broken down into monthly targets. Assembly of power tiller is done in separate assembly line via, engine line, transmission line, tiller line. Parts required for assemblies are got through s t o c k i s s u e n o t e s . P a r t s r e q u i r e d f o r assembly at each work centre is located in bines at appropriate work section with indication standard parts required by different work centers are kept in centralized places. Painted parts are obtained from the painting section. Assembly is carried out as per process chart. Work carried out in each work centers is recorded. In an assembly line record each assembly line where chassis or engine number of each assembly is noted. After completion of each assembly line concerned machine verifies the assembly and sign the assembly tags with date. At the end of each assembly chief mechanic of that line clears the assembly for the next assembly line. Assembly rejections are removed from the work centre. Tillers are offered for inspection to QA department along with tiller completion report Engine after inspection is handed back with finished tiller inspection report
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Management Project
SYSTEM DEPARTMENT
This is the youngest department in the compan y. K A M C O i s s t i l l i n t h e p r o c e s s o f developing a system whereby it can make optimum usage of IT recourses. At present KAMCO makes use of a customized ERP package based on ORACLE. The package was developed and is implemented in 2001-2002. The system department does not play a role in production planning. T h e m o d u l e i n c o r p o r a t e d i n E R P p a c k a g e u s e d a r e t h e F i n a n c e M o d u l e , M a r k e t i n g Module, Purchase processing, and Inventory Module, Human Resource Management and the
Maintenance Module.
Finance Module Payroll and incentive administration Material purchases Sales Payables and Receivables Day to Day cash position reporting Individual bank wise balance reporting
Marketing Module Order booking Invoicing After sales service
Purchase Processing and Inventory module Purchase processing Material requirements Inventory transactions Finished goods evaluation Material rejection 47
Management Project
Human Resource Management Module
Personal history including employee details and service details Payroll processing Training Attendance and incentives including Office time, leave etc
Maintenance Module Equipment maintenance Calibration In KAMCO, the systems in all department is connected through LAN.
48
Management Project
RESEARCH AND DEVELOPMENT DEPARTMENT
KAMCO has a very intelligent research and development team. The R and D activities of the company are now being attached to the engineering departments. Government of India had stipulated certain norms to meet the minimum performance standard for the power tiller in view of the complaints of farmers on the performance of power tillers especially after the introduction of Chinese tillers. According all the power tiller manufactures have been adlovised to company with the minimum performance standards to consider subsidy for the power tiller at the end of the final year. The modifications are implemented by delivering safety cover with in the record time and the tiller got tested and approved by central farm testing and training institute, Budni during May-July 2001, Government of India had cleared training institute, Budni during May-July 2001, Government of I n d i a h a d c l e a r e d KAMCO power tiller meeting minimum standards in July 2001 for eligibility of subsidy. Functions:1. Revise based drawings on for correction or improvement feedback from
feedback
from
customer,
production, purchase and Quality assurance departments 2. This covers activities with regard to modifications for i m p r o v e m e n t t o p r o d u c t s a n d consequent changes to the relevant drawings.. 3. Keeping all drawings in safe custody, maintain them p r o m p t l y a n d i s s u e c o p i e s t o indenting department
49
Management Project
COMPANY LIFE CYCLE
50
Management Project
BUSINESS OPERATIONS
51
Management Project
Features being selecting a particular brand
Table 1.1 Option Quantity Quality Low Price Total No 45 5 50 Percentage 90% 10% 100%
Figure 1.a
10%
quality quantity Low price
90%
Interpretation Quality is attracting most of the dealers towards this brand. Low price is the another factor for dealers attraction towards Kamco products
52
Management Project
Opinion about quality of the product Table1.2 Option Good Average Bad Total No 50 50 Percentage 100% 100%
Figure1.b
0%
Good Average Bad
100%
Interpretation All of dealers are satisfied with the quality of the product
53
Management Project
Satisfaction Level of the promotional strategy provided by the company Table1.3 Option Highly satisfied Satisfied Dissatisfied Total No 30 10 10 50 Percentage 60% 20% 20% 100%
Figure1.c
20%
highly satisfied Satisfied 20% Dissatisfied 60%
Interpretation Majority of the dealers are satisfied with the promotional strategies of the company
54
Management Project
Satisfaction level of the pricing strategy adopted by the company Table1.4
Option Highly satisfied Satisfied Dissatisfied Total
No 35 10 5 50
Percentage 70% 20% 10% 100%
Figure 1.d
10%
20%
Highly satisfied satisfied Dissatisfied 70%
Interpretation 70% of the dealers are highly satisfied with the pricing strategy of the company. 20% dealers are satisfied. But 10% dealers are not satisfied the pricing strategy of the company because they have need some considerable price.
55
Management Project
Opinion about modification of the product Table1.5 Opinion Yes No Total No 25 20 50 Percentage 50% 50% 100%
Figure 1.e
50%
50%
Yes No
Interpretation 50% dealers have need modification of the products like new technology adoption, new innovative ideas. 50% of the dealers are satisfied with the present product they didnt suggest any modification ideas.
56
Management Project
Satisfaction level of the services which are provided by the company after purchase Table1.6 Option Highly satisfied Satisfied Dissatisfied Total No 45 3 2 50 Percentage 90% 6% 4% 100%
Figure 1.f
6%
4%
highly satisfied satisfied dissatisfied
90%
Interpretation Most of the dealers are highly satisfied with the services provided by the company after purchase. But some of the dealers are dissatisfied because less availability of the product is the main reason for their dissatisfaction.
57
Management Project
Financial Support of the Company Table 1.7 Option Yes No Total No 45 5 50 Percentage 95% 5% 100%
Figure 1.g
5%
Yes No
95%
Interpretation Majority of the dealers highly satisfied with the present financial support provided by the company. Some of them are not satisfied the financial support of the company. So they are not willing to give proper answer
58
Management Project
Satisfaction Level of the Attitude of the company towards the dealers Table 1.8 Option Highly satisfied Satisfied Dissatisfied Total No 46 4 50 Percentage 92% 8% 100%
Figure1.h
8%
Highly saisfied Satosfied Dissatisfied
92%
Interpretation Most of the dealers are highly satisfied with the attitude of the Company towards the dealers. Because they told that staffs of the company give a good respect and support for them.
59
Management Project
Guarantee of the Product Table1.9 Opinion One Year Two year Two or more Total No 50 50 Percentage 100% 100%
Figure 1.q
One year Two year Two or more
100%
Interpretation All the dealers told that the company provided minimum one year guarantee for each of their products
60
Management Project
Opinion about the Frequent repair of the product Table 1.10 Option Yes No Total No 50 50 Percentage 100% 100%
Figure1.j
Yes No
100%
Interpretation All the dealers told that the company provided by the frequent repair facility is efficiently.
61
Management Project
Satisfaction Level 0f Fuel Consumption of the Tillers. Table 1.11 Option Highly satisfied Satisfied Dissatisfied Total No 37 10 3 50 Percentage 74% 20% 6% 100%
Figure 1.k
6%
20% Highly satisfied Satisfied Dissatsfied
74%
Interpretation Most of the dealers are highly satisfied the fuel consumption of the products. But 6% dissatisfied with that. They told that it consumes in the working time.
62
Management Project
Satisfaction level of Delivery System Table 1.12 Option Highly satisfied Satisfied Dissatisfied Total No 45 3 2 50 Percentage 90% 6% 4% 100%
Figure 1.l
6%
4%
Highly satisfied Satisfied Dissatisfied
90%
Interpretation Majority of the dealers are satisfied with the delivery system of the company. But some of the dealers are dissatisfied with this opinion because some delivery problems comes in the delivery time.
63
Management Project
Opinion about Order Processing Table1.13 Option Highly satisfied Satisfied Dissatisfied Total No 43 4 3 50 Percentage 86% 8% 6% 100%
Figure1.m
6% 8%
86%
Interpretation 86% of the dealers are satisfied with the order processing of the company. Some of the dealers told that sometime they are facing product delay problems.
64
Management Project
Opinion about the Eco friendly Product. Table1.14 Option Yes No Total No 45 5 50 Percentage 90% 10% 100%
Figure1.n
10%
Yes No
90%
Interpretation 90% dealers told that the product is eco friendly. But in few dealers opposing it and they told in some situation the product make some problem like sound, air pollutions
65
Management Project
Satisfaction about life period of the product Table 1.15 Option Highly satisfied Satisfied Dissatisfied Total No 35 10 5 50 Percentage 70% 20% 10% 100%
Figure1.o
10%
20%
Highly satisfied Satisfied Dissatisfied 70%
Interpretation 70% of the dealers are satisfied with life period of the product. But some of the dealers against in this opinion. They told that they are facing some working problems for this product.
66
Management Project
Feed back of the company product from customers. Table 1.16 Option Highly satisfied Satisfied Dissatisfied Total No 45 5 50 Percentage 90% 10% 100%
Figure 1.p
10%
90%
Interpretation Majority of the dealers are satisfied with the feedback of the product from the customers brand are reputed one, in all over India.
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Management Project
Satisfaction level of the complaint redressal Mechanism of the company Table1.17 Option Highly satisfied Satisfied Dissatisfied Total No 47 3 50 Percentage 94% 6% 100%
Figure 1.q
6%
94%
Interpretation Majority of the dealers are highly satisfied with the redressal mechanism of the company. 6% of the dealers are not that much.
68
Management Project
Satisfaction level of availability of Goods Table1.18 Option Highly satisfied Satisfied Dissatisfied Total No 45 5 50 Percentage 90% 10% 100%
Figure1.r
10%
90%
Interpretation Most of the dealers are highly satisfied with the availability of the goods. But 10% are not that much. Because in sometimes they are facing the problems like shortage of goods.
69
Management Project
Satisfaction level of other products of the company Table1.19
Option Highly satisfied Satisfied Dissatisfied Total
No 20 25 5 50
Percentage 40% 50% 10% 100%
Figure 1.s
10%
40%
50%
Interpretation In this table shows that some dealers are handling the other products also from this company. 50% of them given the opinion satisfactory on the basis of informations from other dealers. But the are fully dissatisfied with other products of the company.
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Management Project
Satisfaction level of present dealings of the company Table1.20 Option Highly satisfied Satisfied Dissatisfied Total No 25 25 50 Percentage 50% 50% 100%
Figure1.t
Highly satisfied 50% 50% Satisfied Dissatisfied
Interpretation 50% of the dealers are highly satisfied because they have full confidence about the company. Other dealers are not that much satisfied.
71
Management Project
Satisfaction level of Safety measures used. Table 1.21 Option Highly satisfied Satisfied Dissatisfied Total No 40 10 50 Percentage 80% 20% 100%
Figure 1.u
20%
80%
Interpretation Majority of the dealers are satisfied with the safety measures used by the company for their products
72
Management Project
Satisfaction level of the behavior of the Kamco Officials. Table 1.22 Option Highly satisfied Satisfied Dissatisfied Total No 50 50 Percentage 100% 100%
Figure 1.v
100%
Interpretation All the dealers are satisfied with the behavior of the officials towards them
73
Management Project
Interest level of the customers of the KAMCO products Table 1.23 Option Kamco Mahindra Others Total No 50 50 Percentage 100% 100%
Figure 1.w
Kamco Mahindra others
100%
Interpretation All of the dealers interested with the Kamco product. because they told that Kamco is one of the most reputed company their products are high in quality also
74
Management Project
Rate of sales movement of KAMCO products Table 1.24 Option Excellent Good Average Total No 50 50 Percentage 100% 100%
Figure 1.x
Excellent Good Average
100%
Interpretation Majority of the dealers says that movement of the Kamco products in the market is excellent.
75
Management Project
Opinion about the product hand fullness for the customers Table 1.25 Option Yes No Total No 45 5 50 Percentage 90% 10% 100%
Figure1.y
10%
Yes No
90%
Interpretation 90% of dealers told that the products handful to the customers easy to handle. But 10% against this opinion because in starting time it is very difficult to handle.
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Management Project
Suggestion for improvement of the products Table 1.26 Option Quality improvement Technological improvement Price reduction Total 50 100% 40 80% No 10 Percentage 20%
Figure1.z
20%
Quality improvement Technological improvement Price Reduction
80%
Interpretation 80% of dealers demands Technological improvement for their products. 20% of the dealers demand improvement for the products
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Management Project
FINDINGS
Quality is attracting most of the dealers towards this product. Most of the dealers are highly satisfied with the services provided by the company after purchase. All the dealers satisfied with the behavior of the officials towards them. Dealers have needed more modification of the product. Dealers are not satisfied with the delay problems. The price fluctuations and variations are highly effected sale of this product. The dealers need more technological improvement for the particular product.
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Management Project
SUGGESTIONS
To provide more modification of the products like new technology adoption, new innovative ideas etc. The company should provide machines without any delay as per the requirements of the dealer. Price fluctuations and variations highly effect the sale of the products. the company must provide a fixed price which is affordable to the dealers. The company must provide improved quality and technological product in the dealers.
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Management Project
CONCLUSION As a part of management project the researcher selected Kerala agro machinery corporation ltd. As a project field and selected the topic A STUDY ON EFFECTIVNESS OF DEALERS SATISFACTION IN KAMCO, since agriculture is the back bone of our nations. This organization provides maximum contribution to this field to make the work lot easier for the farmers by which increase the productivity of our nation.
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Management Project

Nirmala College of Information Technology, Chalakudy

RATIONALE OF THE STUDY

Nirmala College of Information Technology, Chalakudy

OBJECTIVE OF THE STUDY

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

DATA COLLECTION METHOD

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

VARIABLE UNDER STUDY

Nirmala College of Information Technology, Chalakudy

DURATION Duration of the project is 45 days.

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

INTRODUCTION TO THE INDUSTRY

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

PRESENT STATUS OF INDUSTRY KAMCO is one of the professionally managed

FUTURE SCOP OF THE INDUSTRY

Nirmala College of Information Technology, Chalakudy

HISTORY OF THE ORGANIZATION

Nirmala College of Information Technology, Chalakudy

To provide a congenial and entrepreneurial work environ ment in

Nirmala College of Information Technology, Chalakudy

ACTIVITIES OF THE COMPANY

E) Trading and manufacturing other farm machines.

Nirmala College of Information Technology, Chalakudy

OBJECTIVES OF THE COMPANY

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

PRODUCT LINE Today KAMCOs well known product range

operations. Ideal for small and medium farmers.

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

MARKET SHARE 41.6% .3% .5% 2.2% 2.2% 1.9% 9.8%

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

Human Resource Department

HRD committee will

examine the traini ng requirement committee will prepare

forwarded to the HRD head.H R D

Nirmala College of Information Technology, Chalakudy

Nirmala College of Information Technology, Chalakudy

The head of materials department approves the vendor list

Nirmala College of Information Technology, Chalakudy

Providing feedback to the vendors f or improving quality of supplies and materials.

Nirmala College of Information Technology, Chalakudy

appropriate actions in order to maintain the minimum stock level.

Nirmala College of Information Technology, Chalakudy