The Australian NLP

Association’s
NLP PRACTITIONER
CERTIFICATION OUTLINE
2009 EDITION
 ANLPA - NLP Practitioner Certification Information
Australian NLP Association
Practitioner Level Certification
With the ANLPA NLP Practitioner 3 day intensive Training you will experience a
revolutionary opportunity — to acquire and develop mastery of the most
valuable personal and professional growth skills available. You will learn the ways
in which the very fabric of your thinking and reality processes work. You will also
learn, finally, to create the future you truly want.
Here is the chance for you to use the most remarkable and powerful technology
ever developed and to become a more effective person both personally and
professionally.
You will learn the necessary strategies to access your own ‘personal power’ and
how to clear your mind, so that you can acquire these skills easily. This training
has been designed so that you can integrate these NLP skills and concepts into
your ongoing everyday experience, achieving increased confidence as you go.
The training uses a blend of lecture, live demonstrations, and supervised
exercises; the majority of your time will be spent in hands-on-learning in a highly
supportive environment.
You will receive comprehensive training manuals that will guide you through the
course, help to refresh your memory long afterwards and have resource material
to use with your clients and friends. Between sessions, supervised study groups
are available at no extra charge to help integrate the material into your daily life.
What You Will Learn in this NLP Practitioner Application Training:
• Create and maintain the behaviours and emotional states of your choice
for a higher quality of life
• Identify what you genuinely want, and structure goals that will achieve it
• Motivate yourself even when things aren't going as well as you would like
• Learn critical and essential information gathering skills for making good
decisions
• Use language patterns that influence and inspire others
• Gain leadership skills that will help you motivate other people in a positive
way
• Learn to give ‘feedback’ that people will accept and respond to
• Identify and eliminate unwanted, limiting beliefs and replace them with
empowering ones
• Turn potentially stressful situations into personally enhancing ones
• Eliminate unwanted fears and phobias
• Identify the unconscious, physical signs sent to you by other people
• Use more than 50 methods for creating positive and lasting change in
yourself and others
• Negotiate and mediate with people, and prevent conflicts
• Know how to resolve your own internal conflicts
• Ensure that the skills you learn will work easily in the real world
• Help yourself and other people to become much more resourceful
• And much, much more!
The decision to take this training is very important. It will have lasting effects on
your life and the lives of those around you. As you reach this decision, you'll want

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 ANLPA - NLP Practitioner Certification Information
to consider which areas of your life you want to transform, and which you wish to
merely enrich.
You may have questions. Please email
info@australiannlpassociation.org now to get them answered and to find out
how this program will benefit you.
NLP provides unique tools for helping people to achieve higher levels of personal
effectiveness and self-mastery, not only in critical areas of personal relations but
in important competency areas such as achievement orientation, thinking styles
and self-management.
Based on the study of high performers, NLP has always concerned itself with
peak performance, results orientation, and self control, concern for standards,
self image, adaptability, innovativeness and self-development.
The NLP Practitioners Training has the dual purpose of optimizing learning as well
as enhancing ‘people’ skills.
Personal Development
NLP offers ways to become more integrated and more aligned, so that regardless
of our background, we experience our past as fully supporting the future we
want. In whatever ways we desire growth NLP meets us with gentleness and
compassion, and awakens inner strengths and abilities that have always been
present within us.
Relationships and Communication
Dramatically improve the quality of your relationships with family and friends,
colleagues and co-workers. As we grow personally, it becomes continually easier
for us to learn and effectively use the communication skills of NLP with the
special people in our lives. These skills are the keys to our relationships that fully
honour ourselves and others, and bring out resourcefulness in ourselves and in
those we care about.
Skill Development
Whether we want to be better at decision making, or motivating ourselves, NLP
gives us ways to learn the deep structure thought patterns of those who do it
well. These patterns, with regular practice, support our learning in the areas of
our choice.
Professional Development
Participants from every profession share their excitement and increased
fulfilment as they discover how NLP enriches their professional life. Since NLP
matters in both skills and relationships, it supports us in becoming more effective
in our careers.
Negotiation
NLP negotiation skills help us achieve deeply satisfying and lasting agreements.
Different opinions that emerge within organizations can be valuable contributions
when viewed with these “NLP filters”. In your primary family relationships, win-
win agreements that serve all parties become more natural and easy

NLP Master Trainer – Sean Jacobs M.S. (Psych),

CHT, MNLPP
Sean has studied with the foremost trainers and developers in the field of Neuro
Linguistic Programming, including John Grinder and Richard Bandler (co

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 ANLPA - NLP Practitioner Certification Information
developers of NLP), Steve Andreas and Tad James (developer of Time Line
Therapy).
A Master Practitioner and Master Trainer of NLP, Sean presents NLP Trainings
Nationally. He facilitates the NLP Practitioner and Master Practitioner Training in
Melbourne, Sydney and Brisbane. Additionally he is the author of numerous
published articles, co-author of the ANLPA Personal Development Series:
• Influence
• The Power of influence for Parents
• The Power of influence in Sales & Negotiation
• The Power of influence in Business & Marketing
• The Power of NLP in Recruitment
• The Relationship Retreat weekend
and creator of the ANLPA NLP Specialist Certification Programs:
• Quit Smoking in 60 Minutes™ NLP Business System
• Parenting & Relationship Coaching
• Success Coaching (Business and Life Coaching)
• Conversational Change & Hypnosis
In the field of NLP Sean specializes in work dealing with beliefs, values and state
management.
Training Assistants
Training Assistants are certified NLP Practitioners and have demonstrated a
commitment to achieving excellence through the NLP model. Each assistant is
engaged in utilizing the NLP technology in their personal and professional life
and are committed to providing help and support for the seminar participants.
Study Groups
Study Groups are an integral part of the training. These groups are formed to
facilitate the integration of your NLP learning experience. They provide an
opportunity to clarify important questions and fine tune your skills. Study groups
are an ideal informal forum usually led by Certified NLP Practitioners.

What if your life could be better than you expected in

less time than you thought?
Imagine what you could do if you had all the right tools to really
transform your life?
Are you ready for the single most significant step in your personal and
professional growth? It’s available to you right now and it’s the NLP Practitioner
Certification Training. NLP will advance your current knowledge and skill but
more importantly, it will blend seamlessly into your life and accelerate your
growth. At first, NLP seems to good to be true. It offers tools so precise you can
re-design thinking, beliefs and even identity. This practitioner certification will
bring you more choice than you have ever experienced in your life.

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Which old thinking patterns do you need to change and what new ones
would you create?
If you want to break free of some or all of the life patterns you’ve been living
with, or if you need to improve your people skills, NLP offers you the most
powerful and practical tools available for changing beliefs, behaviours and for
achieving rapid results in any area of your experience. You will learn how to
design your life to your specifications and you’ll receive personal supervision
guiding you to the outcomes and goals of your choice.
What limiting beliefs are you ready to let go?
Regardless of the amount of exposure you have had to NLP you are ready for this
experience. This is an important decision; it will have lasting and evolutionary
effects on your life and the lives of those around you. What are you waiting for?
In times of change and turmoil what are your skills for helping yourself
and others?
The skill development in this program exceeds anything of its kind. The
applications of NLP material reach every profession. In the training you will get
expertise in areas that will make you indispensable to your clients or your
employer. This learning experience will serve as possibly the greatest investment
in you could ever make. You will be able to directly implement your NLP
knowledge immediately, to increase effectiveness in your work and your
personal life. This experience is worth its weight in gold. Think of the positive
influence you will have on your world and in the lives of others.
What if this is the way to achieve your dreams wouldn't you want to
begin?
This program will present the leading edge of NLP material. This is the best
possible time for you to participate. Yes, you may have to work to arrange your
schedule but I guarantee that your life, personally and professionally, will be
enriched beyond your expectations.

What People Are Saying About NLP Training...

"I built my sales career from zero to become the world

best motivator and by using NLP" — Anthony (Tony) Robbins,
the best-known success coach in the world.

"NLP produces results and improves rapport. I want all

my staff to attend the training." — James Olson, former
chairman, AT&T

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"NLP is one of the biggest breakthroughs in the
technology of achievement and human excellence." —
Time Magazine

"NLP could be the most important synthesis of

knowledge about human communication to emerge
since the explosion of Humanistic Psychology in the
sixties." — Science Digest

"NLP cannot be dismissed as just another hustle. Its

theoretical underpinnings represent an ambitious
attempt to codify and synthesize the insights of
linguistics, body language, and the study of
communication systems." — Psychology Today

"NLP does offer the potential for making changes

without the usual agony that accompanies these
phenomena...Thus it affords the opportunity to gain
flexibility, creativity, and greater freedom of action than
most of us now know..."— Training and Development Journal

"...real estate brokers and salespeople use Neuro-

Linguistics to enhance their communication skills and
provide them with more choices when working in a
difficult situation...it shows how we make sense of the
world around us and communicate." —Real Estate Today

Examples of projects in which NLP has been used:

1. Diners Club trained every manager and representative in the customer
service area in NLP skills for handling customer and internal
communication. The net result was a 254% increase in customer spending,
and a 67% reduction in customer loss. The Customer Service Department,
previously a cost centre, became a revenue-producing part of the
organization.
2. BMW in England modelled the communication patterns of the top 1% in
sales. After determining the successful behaviours of these salespeople,

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the skills were taught to every salesperson in the organization. Sales of a
new-introduced product greatly exceeded projections.
3. American Express trained twenty-four line managers from all over Asia to
become transformational trainers. With no previous training experience,
these employees became the heart of "American Express Quality
Leadership", an area-wide initiative to encourage every employee to take
personal responsibility for quality in customer service.
NLP has been used to assist business professionals in
the following ways, among others…
• A manager tailors his approach to staff development and motivation to the
individual thinking patterns of each staff member. In a performance
review, he identifies the employee's motivation strategy, i.e. how the
employee motivates him/herself, and incorporates this naturally into the
employee's development plan.
• A team member presents a proposal in a planning meeting. He begins by
gaining rapport and accord in the group. He then incorporates highly
valued criteria representing each faction in the team into the design and
communication of his idea. This makes the idea more accessible to each
participant in the meeting, and therefore more persuasive.
• A customer service representative handles a call from an irate customer.
She establishes rapport with the customer, gently leads him into a calmer
state of mind, pinpoints the problem, and solves it.
• An internal consultant is part of an international project. He notices cross-
cultural communication problems developing between project team
members. Reading their non-verbal cues, he "translates" each group's
intentions to the other group and prevents delays in the project due to
misunderstandings.

Will you benefit from NLP Practitioner Certification!

No matter what you want in life— NLP makes it easier to get.
Your experience of the NLP Practitioners Certification Training is more than just a
learning experience. You will be introduced to the concepts and theory, but more
importantly, you will have the opportunity to immediately use the concepts and
tools in your life to effect positive change wherever that change is necessary,
appropriate and helpful. Your experience will lead you to become more
conscious, more empowered, and more creative in every aspect of your life.

Targeting Personal Outcomes

• Individuals concerned with their personal and spiritual growth find the
training provides a safe and secure environment to explore their
subjective realms. Increased awareness and healing occur within the
format of discovery and learning.
• Professionals in the sales and management fields have found that the NLP
Practitioner Training has given them more powerful motivation and
communication skills. They report being more able to identify their
customers’ needs and supply the service that is really wanted.
• Real estate professionals have applied NLP skills in increasing satisfied
clients.
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• Individuals involved in negotiations have dramatically improved their
ability to gather important criteria and reformulate desired outcomes to
match their counterpart’s underlying needs.
• Business consultants have developed a deeper understanding of how their
particular discipline works, and how to improve it.
• Doctors, psychotherapists and people in the helping professions have
discovered how to effectively treat the emotional aspects of an illness as
well as improving the trust and rapport so necessary for effective patient
care.

What will NLP training do for me?

• Change unwanted habits and behaviours to productive patterns
• Build lasting relationships & partnerships through deep rapport
• Develop a consistent and positive outlook and attitude.
• Understand the effective use and application of language as a skill of
excellence
• Recognize how others are using language to influence you
• Eliminate unwanted fears and phobias
• Help other people to become much more resourceful... systematically,
quickly and effectively
• Have multiple perspectives on a situation – an important aspect of using of
NLP with wisdom
• Learn how to gain critical information from people to clear up
misunderstandings and initiate change
• Create and maintain the behaviours and emotional states of your choice
for a higher quality of life
• Identify what you genuinely want, and structure goals that will achieve it
• Motivate yourself even when things aren't going as well as you would like
• Learn critical and essential information gathering skills for making good
decisions
• Use language patterns that influence and inspire others
• Gain leadership skills that will help you motivate other people in a positive
way
• Learn to give ‘feedback’ that people will accept and respond to
• Identify and eliminate unwanted, limiting beliefs and replace them with
empowering ones
• Turn stressful situations into personally enhancing ones
• Eliminate unwanted fears and phobias
• Identify the unconscious, physical signs sent to you by others
• Use more than 50 methods for creating positive and lasting change in
yourself and others
• Know how to resolve your own internal conflicts
• Ensure that the skills you learn will work easily in the real world

NLP Practitioner Course Outline

The building blocks of NLP
• NLP Modelling - The essence of Neuro Linguistic Programming

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• Empowering beliefs - Experience and interact with the world around you in
a new powerful way
• NLP Epistemology and communication model - Understand how we really
communicate with others and ensure you always get your message
across.
• Discover and take control of the links between your mind and body
Well formed outcomes
• Setting goals and outcomes for personal and professional success
• Use language to assist others in understanding what they really want and
how to set goals to achieve their desires

Rapport - the power of persuasion and influence

• Build Rapport rapidly
• Discover the real secrets to body language
• Utilising body language and matching physiology for instant connection
with others
• Building rapport through your voice - essential telephone skills
• Negotiate effectively

Representational systems
• Understand how we represent our world within our mind
• Understand how others represent their world and how you can
communicate with them in their language
• Read another person’s eye movements to discover how they are thinking

Submodalities - The coding of our experience

• Learn how to use your brain's programming language
• Beliefs - the key to action and how to change limiting beliefs
• Change your internal representations using submodalities to quickly
change unwanted feelings and behaviours
• Use powerful patterns to rapidly break unwanted habits

Language Patterns - The use of our linguistic representations to achieve

any outcome
• Discover how to use language patterns to communicate consciously and
unconsciously with yourself and others
• Use language to gain greater recognition of your messages from others
• Use specific questions to reveal vital information
• Challenge and overcome objections by using language to influence and
negotiate gracefully
• Ask the right question to get to the very source of a problem
• Language for powerful sales

Anchoring

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• Create resourceful anchors to enable you to change the way you feel
anytime you like
• Collapse anchors to remove the bad feelings from past experiences
• Refine your anchoring skills to create motivational resources
• Use anchors to access high performance states
• Use anchors to access calming states

Strategies - a modelling tool

• Discover and utilise someone's decision making strategy
• Find out how your customer's decides to buy and fine tune your sales
process to precisely mach their buying strategy
• Change strategies to produce new behaviours and improved results

Integration - Personal congruence and focus

• Learn how to resolve internal conflicts and gain congruence and
understanding

Time Based Techniques

• key to releasing the past and creating the future for healthy and more
fulfilled lives

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