Online - Tutorial Business

Subject: Service Marketing

Service Marketing 08/06/09

GROUP MEMBERS
Amit

Dangi Rahul Yadav Rohit Dhaula Shashank Rana Nitin Kumar Saurabh Kalia Vivek Khanna

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Contents
Introduction History What is online tutorial Merits & Demerits 7 Ps Market size Future

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Or remembering that they are not machines

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Conditions in Mid 90s

Condition #1 All the greatest speakers, coaches, authors and trainers in the world in personal development and business success lower their costs and travel by moving to the internet Condition #2 A major breakthrough in video quality allows their message to come to life and their content to be protected Condition #3 Web-based Membership model
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more stable and

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The result of 3 conditions

The greatest speakers, coaches, Authors move to the internet

+ +

Major breakthrough in video Membership model perfect for content

streaming

= The E-Tutorials
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History
1989

IBM started tutorial system. 1991 Microsoft internal sharing. 1995 Many tutorials launched but not successful. 1999 Online tutorials by University of Phoenix . 2001 Launched in India by NIIT. 2002 Has really grew with the World Wide Web. 2005 Has advanced tremendously.

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The university of phoenix is the largest educational institution in the world

With over 2,32,000 students!

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Traditional & Online Learning

Traditional Classrooms and schools Teachers Knowledge gained, given Empty vessel model Isolated learning Online INSPIRE Virtual world/ every where Facilitators Knowledge constructed, shared Filled with ability model Situated Learning

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OLD

New

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Online Learning

The focus is on the content

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Beauty of E-Tutorials
Easy

access, convenient and cost effective. Many students are shy One to one teaching is always very effective Avoid Adverse Weather Conditions Balance a Job and Class Options when Returning to the Workplace Flexibility in Completing Assignments
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Components of online learning environments

Tutorial and assessment component (on-line modules, study guide, tests, grading tool, etc.) Interaction component (e-mail, discussion boards, chat rooms, etc.) Management component (registration and log-in tools, course schedule, announcement board, etc.) Support component (on-line library, personal pages, tracking, etc.)
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Advantages of E-Tutorials
Students

can send papers any time of the day, from anywhere. Some students learn better in an anonymous setting. Tutors have more time to think over their response. Students can print the tutor's remarks and study them as often as needed. Students can learn from the tutor's remarks in a setting of their choice (at home, on the bus, etc.).
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 Tutors

Disadvantages of E-Tutorials

have a lot of guess work to do.

Students

might have problems separating the tutor's remarks from their paper and/or applying the tutor's suggestions when they revise. errors might be difficult to handle in an online session. the whole, online tutoring is better for global issues, such as essay structure and
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Some

On

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7Ps of E-Tutorials
Product Price Place Presentation Participation(People) Platform(Process) Presence(Physical

Evidence)
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1stP - Product
A

good product speaks for itself. is the key.

Simplicity The Can

freedom to evolve is essential. make endless combinations.

Two easiest and most effective tests for the product are If I were the customer will I choose it over others? Will you recommend it?
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2ndP - Price
Price

plays an important role.

"FREE"works

much more. Take a car for free and drive it for 100km is impossible offer

E-tutorials

can be offered for free as demos for limited period. resource quite affordable.

Less

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3RDP - PLACE
Holds

no meaning. of place.

Freedom Access Needs

it from any where . computer and internet only.

Place means comfort to customer

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4THP - PRESENTATION
Ambiance

is to regular class. is to E-tutorials.

Presentation Industry

expert or the leading faculty/lecturer. not attract customers if its not presented well. The way the product is presented plays a very important role.
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Will

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5THP PARTICIPATION (PEOPLE)

Use

of appropriate staff and people . competitive

Who

wants to have an advantage.

Recruited staff has have Appropriate interpersonal skills, attitude and aptitude .
Service

knowledge to provide the service that consumers are paying for.

Consumers make judgments and deliver perceptions of the service based on the employees they interact with.
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6THP - PLATFORM (PROCESS)

Interactive

tutorials.

platformis the basis of E-

Must

be taken as the highest priority.

Injecting

simplicity and removing the barriers at platform level. equipped with viral tools and simple to operate and understand .

Platform

The platform should be able to extract the crowd wisdom.

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7THP - PRESENCE (PHYSICAL EVIDENCE)

Online Inter

presence is very important.

linking is important from search engine point of view but from visitors point also. corporate. with colleges and

Inter-linking

A good mix of product + platform + participation + price call assure a good online presence.
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E-TUTORIAL MARKET
E-learning

market may grow from $27 million to $280 million by 2012 World wide market - Rs 46,800 crore. Indian market - Rs 105 crore to Rs 1,092 crore by 2012, according to a report by brokerage firm CLSA Asia Pacific Markets. Indian market, despite a 4 per cent market penetration, shows promise because of the size of the Indian population (100 crore) -- the absolute internet users are over 4 crore.
(Source: www.Tutorvista.com)
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Indias internet penetration levels are very low and computers are very expensive here. A hybrid model, and not a 100 per cent e-learning model, would work better here,
K Ganesh, founder and CEO of TutorVista,

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THANK YOU

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