GREEN UNIVERSITY OF BANGLADESH

ASSIGNMENT
OF GLOBAL MARKETING MANAGEMENT COURSE CODE : MKT-505

TOPICS:

SAMPLE MARKETING PLAN OF BOOST ENERGY DRINKS

DATE OF SUBMISSION :

Assignment Submitted
To
Rashed Ahmed Assistant professor ,Department of Business Administration and assistant proctor. Green University of Bangladesh

Assignment Submitted
By
1. Md . Nasir Uddin Khan (Capt) 2.Sohel Rana 3. Md. Sofiqul Islam 4.Ajanta Roy 5.Md. Abdul Wahid 6. Golam Rabbani ID- 120107130 ID-120107129 ID-110307039 ID-110307048 ID-120107018 ID-110307073

Accepting application

Date: 24-11-2012 To The Course Teacher Department of Business Administration . Green University of Bangladesh Sub: Prayer for accepting my assignment. Sir. We beg most respectfully to state that we are the regular student in your Global marketing management course .We have completed our assignment on behalf of your topics and also as per as your instruction . So we there for pray and hope that you would be kind enough to accept our assignment and oblige there by.

Yours truly, One behalf of Lime Group Students, Global marketing management course. Green University of Bangladesh.

Executive summary Boost energy drinks is a product of KHAN GROUP OF Bangladeshi

private limited company which is established by the Bangladeshi company act in 1991. Boost energy drinks is performing its marketing activities in all over the world .All kinds of marketing activities and other activities are performed by the company rules and regulation . Boost energy nationally startup after market in line starting bebarage food. In addition to after market clients out in conjunction with a local skate shop, and provides them with a afternoon of skating using il line of energy drinks and beverage. Although there are several types of food and beverage market largely ignored .Boost energy drinks will achieve fast, significant market segmentation through a solid market model. The some of principle on the management team have over thirty years of combined personal and industry experience, this extensive experience provides boost energy drinks with the empirical information as well as the passion provide the staking market. Marketing man agent system is greatly emphasis and we can call all these e of the task of the company because they are the major source of the company marketing system. A general perspective of Boost energy drinks and beverage limited as a marketing company in Bangladesh has been covered. The marketing management strategy has been described , amplified and it has be tired to show how do the company marketing process and activities work in the corporate level.

Acknowledgement

We would like to express my thanks and gratitude to a number of individuals who have made this recherch a substantial learning and experience. Find and foremost my sincere thanks and gratitude my honorable course teacher of Green university of Bangladesh. He thought full and in depth lectures helped in very aspect to better understand different difficult and important factors to consider. His intellect and firm grapes paved my way through in different area and graze on . also his guideline on what important issues to focus in the report worked as a yardstick in designing and implementing the study.

Key contents of Boost Energy Drinks.

1. Introduction. 2. Origin of Boost energy drinks. 3. Objectives. 4. Vision, mission and goals. 5. Situation analysis 6. Market analysis 7. Market Demographic 8. Market Needs 9. Market Trends 10. Market Growth 11. SWOT Analysis 12. Competition 13. Target market 14. Target Customer 15. Marketing Strategy 16. Acquisition 17. Conclusion 18. Bibliography

Introduction: Boost energy drinks is one of the most popular drinks of KHAN group . This is a renowned products producing company in our country. Now a day s Boost energy drinks is exporting its varsities

of product in all over the world. Boost energy drinks has a number of product list Boost energy drinks is one of the most popular soft drinks. Now a days Boost Energy Drinks is grassing all over the market in Bangladesh and also all over the world then others company or products. So all the information about the Boost Energy Drinks soft drinks are described bellow in to the another part in our assignment. Origin of Boost Energy Drinks: Boost Energy Drinks food and Bebarage Company limited has started its action in our country in 1976 first. At that moment Boost Energy Drinks company limited has started his business with only one product that was Boost Energy Drinks drinks. But now a days Boost Energy Drinks is made as a group of company. And it has there are a lot of product. In 1979 Boost Energy Drinks made record and acquired the government business award. When it was 1985 ,The Boost Energy Drinks company limited strat export his Boost Energy Drinks drinks in America, London,india,china and money others county in the world. When it was 2008 Boost Energy Drinks become a world wide popular soft drinks in the international business association .But now Boost Energy Drinks drinks is the most popular drinks in all over the world. Objectives : Boost Energy Drinks food and bebarage limited is a multinational marketing and product producing company in all over the country. The main objectives of Boost Energy Drinks is creating customer and extending the market .more ever it has some of the important function as his objectives . In another sense it primary objectives is to create customer and target the by producing the better product and earning profit with the customer satisfaction. Vision: The vision of Boost Energy Drinks is to become a number one brand in all over the world world within 2016.

Mission: the mission of Boost Energy Drinks is to producing at least 1,00,000,000 (one core ) product in to the market. Objective: To build a dynamic relationship with the business world and globalized coca cola and making first number of customers in all over the world by producing better product ,flexible price by customer satisfaction.

SITUATIN ANALYSIS OF BOOST ENERGY DRINKS Boost energy drinks is entering its first years of its operating .its production have been well received and marketing will be key to the development of brand and product awareness as well as the growth of the customer base. Boost energy drinks international offers several different aftermarket staking foods, bavarage serving the growing line staking industry .At present Boost energy drinks is one of the most popular drinks in our country. Now days the domestic clients can not think any things without boost. Boost is not only in domestic popular brand its also a lovely brand in all over the world. MARKET SUMMARY OF BOOST ENERGY DRINKS Boost energy drinks possesses good information about the market and knows a great deal about the common attributes of the most prized customer. This information will be leveraged to better how Boost energy drinks can be better4 communicate with them. Market summary is alsoincluderd with the target market and target market can be recreational, fitness; speed, extreme, and constructional.

MARKET DEMOGRAPHICS OF BOOST ENERGY DRINKS: The profile for the typical boost energy drinks customer consists of the following Geographic, demographic and behavior factors.

GEOGRAPHICS Boost energy drinks has no set geographic area. By leveraging the expansive reach of the internet and multiple delivery service, Boost energy drinks can be serve both domestic and international customers. The total targeted population s 31million users. DEMOGRAPHICS There is an almost equal ratio between male and female users.

Ages 13-46, with 48% clustering around ages 23-34. The recreational users tend to cover the widest age range, including young users through active adults. The fitness users tend to be age 20-40. The speed users tend to be in their late twenties and early thirties. The hockey players are generally in their teens through their early twenties. The extreme segment is of similar age to the hockey players.

Of the users who are over 20, 65% have an undergraduate degree or substantial undergraduate coursework.

The adult users have a median personal income of $47,000.

BEHAVIOR FACTORS

Users enjoy fitness activities not as a means for a healthy life, but as an intrinsically enjoyable activity in itself. Users spend money on gear, typically sports equipment. Users have activity lifeselfs that include some sort of recreation at least two to three times a wee

MARKET NEEDS

Boost energy drinks is providing the skating community with a wide range of accessories for all variations of skating. The company seeks to fulfill the following benefits that are important to its customers:
Quality Craftsmanship: The customers work hard for their money

and do not enjoy spending it on disposable products that work for only a year or two.
Well-Thought-Out designs: The skating market has not been

addressed by well though-products that serves skaters, needs. Boost energy drinks industry experience and personal dedication to the sport will provide it with the needed information to produce insignifully designed products.
Customer Service: Exemplary service is required to build a

sustainable business that has a loyal customer base. MARKET TRENDS Boost energy drinks distinguish itself by marketing products not previously available to skaters. The emphasis in the past has been to sell skates and very few replacement parts. The number of skaters is not restricted to any one single country, continent, or age group, so there is a world market. Boost energy drinks has products for virtually every group of skaters. The fastest growing segment of this sport is fitness skater. Therefore, the market is being directed toward this group. Blade boots will enable users to enter establishments without having to remove their skates. Blade boots will be aimed at the recreational skater, the largest segment. Skate aids, on the other hand, are great for everyone. The sport of shating will also grow through skatesailng. This sport is primarily for the medium to advanced skater, and its growth potential is tremendous. The sails the boost energy drinks has manufactured have been sold in Europe, following a pattern similar to windsurfing. Windsailing originated in Santa Monica but did not take off until it had already grown big in Europe. Another trend is group skating. More and more groups are getting together o skating excursions in cities all over the world. For example, San Francisco has night group skating that attracts hundreds of people. The market trends are showing continued growth in all directions of skating. MARKET GROWTH With the price of skates going down due to competition by so many skate companies, the market has had steady growth throughout the world,

although sales had slowed down in some markets. The growth statistics for 2007 were estimated to be over 35 million units. More and more people are discovering and in many cases rediscovering the health benefits and fun of skating. SWOT ANALYSIS The following swat analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing boost energy drinks. STRENGTHS

In depth industry experience and insight. Creative, yet practical product designers. The use of a highly efficient, flexible business model utilizing direct. Customer sales and distribution.

WEEKNESSES The reliance on outside capital necessary to grow the business. A lack of retailers who can work face to face with the customer to generate brand and product awareness. The difficulty of developing brand awareness as a start up company.

OPPORTUNITIES
o Participation within a growing industry.

o Decreased product costs through economy of scale. o The ability to leverage other industry participants marketing efforts to help grow the general market.

THREATS

Future/potential competition from an already established market participant. A slump in the economy that could have a negative effect on peoples spending of discretionary income on fitness/recreational products. The release of a study that calls into question the safety of skating or the inability to prevent major skating induced traumas.

COMPTITION Boost energy drinks International is formatting its own market. Although there are a few companies that do make sails and foils that a few skaters are using, Boost energy drinks is the only brand that is truly designed for and by skaters. The few competitors sails on the market are not designed for skating, but for wind surging or for skateboards. In the case of foils, storage and carrying are not practical. There are different indirect competitors who are manufacturers of the actual skates. After many years in the market, these companies have yet to become direct competitors by manufacturing accessioning accessories for the skates that they make.

KEY CRITERIA OF BOOST ENERGY DRINKS

Name of materials Carbonated water Sugar Acidulates Preservative Natural flavor Energy Protein Fat Calcium Salt Alcohol Tottal =

In percentage(%) 48% 12% 8% 4% 16% 6.5% 3.75% Nill 2.5% .25% Nill 100%

Benefits Remove thirsty Create sweetness Immune system Delete deleterious bacteria Create testes Increase strength Remove dearth of protein n/a Grow calcium Remove scarcity of Na+ N/a A healthy energy drinks

Root cause of Boost Energy Drinks:

Healthy: Boost Energy Drinks is absolutely a healthy energy drinks to all . No one can replied any quarry about this drinks. Methods: Boost Energy Drinks is produced in scientific way with converted in labrotory . so its methods of producing is 100% scientific. Price: Boost Energy Drinks have a flexible price to all classes clients by which everybody can easily conjume and take it. No side effect: Boost Energy Drinks has no any side effect for psysical fitnees. No alcohol: Boost Energy Drinks has not any amount of alcohol that is why all ages people can enjoy it freely . Packing: it has a well packing system by which client s can keep reserve in to house for future use for a long a days. Flexible: if any one want to purchage Boost Energy Drinks he /she essily conjume from any retailer or agents. Thirsty removal: Boost Energy Drinks also perfume in to market as a media of thirsty removal. More ever it can provide a freshness and energy for work. Source of entertainment: Boost Energy Drinks is a source of entertainment for special classes people whom are used to enjoy it as a sourceof entertainment. Global Brand : now a days Boost Energy Drinks is a global brand in all over the world , not only a brand for foreign country it also a number one brand in our country.

TARGET MARKET OF BOOST ENERGY DRINKS

1.

hotel and restaurant : Hotel and restaurant is the main source of marketing like selling. Mega shop : Now a days Boost Energy Drinks is avail able in to the mega shop center in Bangladesh and also others. Tourist Zone: Each and every tourist zone of our country the visitor can easily get it. Play ground: Play ground is very popular place for selling Boost Energy Drinks. Stadium: Every cricket and football is a place where Boost Energy Drinks food company must try to visit for selling their product. Bus stand: Boost Energy Drinks food and beverage company limited always try to visit it marketing objectives for creating customer. Urban area: Boost Energy Drinks food and beverage company limited also perform its marketing activities in to the urban area to crat the customer. District Level : Boost Energy Drinks food and beverage company limited always try to visit all the district in all over the country.

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Divition level : Boost Energy Drinks food and beverage company limited are always ready to go each and every divition in the country. 10. National Parlament:National parliament is place where Boost Energy Drinks must visit for marketing. 11. Out of country: Boost Energy Drinks food and beverage company limited also perform its marketing activates in to the out of the own country. Now a days Boost Energy Drinks servicing its product in all over the world. 12. International conference: More ever Boost Energy Drinks perform its marketing activates in to the every international conference and meeting domestically and internationally.
9.

MARKETING STRATEGY

Advertising: This is an excellent process of marketing system of Boost Energy Drinks . Boost Energy Drinks advertise about his product by tv,radio,newspaper,magazine, banner,festun,placard and also internet. Transporting: Boost Energy Drinks s Trans porting system is very sufficient for the wholesaler, and retailer. Branding: The Boost Energy Drinks has good brand to the customer so it is a process of marketing. Customer Based Marketing: this is a important source of marketing .Boost Energy Drinks basically perform it marketing activities by customer based marketing. Marketing mix: Boost Energy Drinks also abide a rules and regulate ton of marketing mix. Sells executive: Boost Energy Drinks has at least 5000 sells executives to sells and marketing. so it is an another process of marketing. Branch office: Boost Energy Drinks has at least 150 branch office in all over the world. By this branches Boost Energy Drinks continue its marketing process. Internet: Now a days it is called as a digital era. At this era Boost Energy Drinks use internet as their marketing process. Extranet and e-mail: Extranet is also a source of marketing. Moreover email is a source of marketing process. E-commerce: Boost Energy Drinks is very popular to al because its Ecommerce system is very upgraded then others. B-TO-B : Business to Business is a key tool of marketing . Boost Energy Drinks is a product which also popular for the B to B.

So at last we can say that , Boost Energy Drinks is a beverage which is famous for using this better marketing proces

Acquisition:
Boost Energy Drinks is a number one product producing company in our country. For its better marketing strategy its become a number one brand and hugs customers. Moreover Boost Energy Drinks Acquired the company goals and objectives each and every years and making huge amount of money by the customer satisfaction

Bibliography:
www.google.com 2. International marketing philip kotler. 3. Rashed ahmed course teacher. 4. Group study. 5. Libraray study.
1.

Conclusion: From the above discussion we can say that Boost Energy
Drinks food and beverage limited is one of the renowned marketing

company in our domestic and global perspective. We know a sentence industry is the key to success it is proved by Boost Energy Drinks. So if any marketing company wants to creat a popular market and want to huge amount of clients he\she must follow the better marketing strategy like Boost Energy Drinks.

The End