Re-Design by Heidi Wheeler

-Design Plan -Style Guide -Logo -Product Re-Design -Product Photo -Magazine Ad

table of Contents:

Design Plan:
Product:
Play-Doh by Hasbro

History:

In 1930 a modeling compound to help clean off wallpaper was made. When children in classes started using the compound as clay to model things is when the idea was sent to make it playdoh. 1956 playdoh was made in one color, off white, in a 1.5-pound can. The clay was invented by Joseph McVicker, and Bill Rhodenbaugh in ohio. Within the next twenty-seven years there were seven more colors made and mini 2 oz. cans of playdoh were being sold as well. Packs were being made so that customers could buy more then one at a time. Playdoh is now made in over fifty colors and in a plastic container instead of a can. The logo has only changed about four times throughout the fifty-six years that it has been around.

Re-Design Plan:
Wouldnt it be great if your children could be content with the one toy that they had to play with? I plan to reach this goal and increase sales by changing the logo, making it so there are two colors available in one container of playdoh and also incorporating cut outs for the children to play with connected to the lid so when in a situation where it will be lost, there will be no worries. Another part of the plan is to make the playdoh smell good. This will increase sales because kids will want it for the smell, they will get two colors instead of one color, and have cutters to be able to play. Parents will want it because it is a combination of toys, it will still be non-toxic, and they will be getting more for their buck.

Target Audience:
Children and Parents ages 2 and up

Fonts:
Clementine Sketch:
*This font is to be used for headings *Style: regular *font size: 47 pt *verticle scale: 105% *tracking: -30

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890?!@#

Cafe & Brewery:

Headings Style: regular Font size: 25-30 pt.

*This font is to be used for headings and body copy Body Copy Style: Regular Font Size: 22-30 pt.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890 !?@#

Style Guide:

popsicle stain RGB: 0158142 CMYK: 8115521 Pantone: 7473C Hex: 009E8e teeny bikini RGB: 1592380 CMYK: 4101000 Pantone: 375C Hex: 9fee00 School girl rage RGB: 2050116 CMYK: 17100230 Pantone: 226M Hex: cd0074

Color Scheme:
mustard lips RGB: 2552150 CMYK: 1131000 Pantone: 7404C Hex: FFD700

water wash RGB: 255255255 CMYK: 0000 Pantone: 7541C Hex: FFFF

Logo:
The logo for play-doh should be used at the top right corner of a letterhead. The colors are important and it needs to be placed three to five inches from the top and three inches from the side. The color logo should be used always and the greyscale only when it is needed.

Product re-design:

Product Photo:

Magazine Ad :