Beruflich Dokumente
Kultur Dokumente
November 2012
November 2012
Publication Date November 2012 Language English Format PDF & PowerPoint Number of Pages/Charts 226 Covered Countries Top Countries: Russia, Poland, Czech Republic Other Countries: Ukraine, Hungary, Slovakia, Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Estonia, Greece, Latvia, Lithuania, Macedonia, Romania, Slovenia Price Single User License:
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About yStats.com
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2. TRENDS
B2C E-Commerce Trends in Russia, 2011/2012 B2C E-Commerce Competition Trends in Russia, 2012 and Number of new Online Shops appearing daily in Russia, 2009-H1 2012 Online Credits in B2C E-Commerce in Russia, April 2012 and Attitude of Online Shoppers towards Online Credits, in % of Online Shoppers, April 2012 Reasons to go Online in Russia, in % of Internet Users, 2010 & 2012f Total daily Visits and Visits by frequent Visitors of Goods and Services Websites in Russia, January-September 2012 Growth of Online Search Requests for Online Shop and Buy in Russia, by Location, in %, 2011 Breakdown of the B2C E-Commerce Sales by Regions in Russia, in %, 2011 Breakdown of Growth Drivers of B2C E-Commerce in Russia, in %, 2012-2015f Factors influencing the Choice of an Online Shop in Russia, in % of Online Shoppers, July-August 2012 Online Shopping Concerns in Russia, in % of Online Shoppers, July-August 2012 Top Reasons for abandoning an Online Shopping Cart in Russia, in % of Online Shoppers, January-February 2012 Leading Concerns about Overseas Online Shopping in Russia, in % of Online Shoppers, January-February 2012
3. SALES
B2C E-Commerce Spending in Russia, in USD billion, 2012f & 2016f B2C E-Commerce Sales in Russia, in RUB billion, 2010-2015f B2C E-Commerce Sales and Growth worldwide, by selected Country, including Russia, in USD billion and in %, 2011 B2C E-Commerce Sales in Russia, by Tickets and Digital Goods and Physical Goods, in RUB billion and in % of total B2C E-Commerce Sales, 2011
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5. PRODUCTS
Breakdown of Online Product Categories in Russia, in % of total B2C E-Commerce Turnover, 2011 Online Sales in Russia, by Product Categories, in RUB billion, 2011 Online Sales in Russia, by Product Category, in RUB billion, 2010 & 2011 Growth in Online Product Categories in Russia, in %, 2011 Breakdown of Online Product Categories in the Regions of Russia, in % of total B2C E-Commerce Sales, 2011 Products bought Online in Russia, by Category, in % of Online Shoppers, 2009 & 2011
7. PLAYERS
Players Trends in Russia, 2012 and Share of Top 30 Players on total B2C E-Commerce Sales of physical Goods, in %, 2011 Top 30 Online Shops in Russia, ranked by B2C E-Commerce Sales, in RUB billion, 2011 Profile of Utkonos.ru Profile of Ozon.ru Profile of Komus.ru Profile of Quelle.ru Profile of Svyaznoy.ru Profile of Biglion.ru Profile of Groupon.ru
6. USERS / SHOPPERS
Internet Users/Unique Visitors in Europe, by Country, incl. Average Hours and Pages per Visitor, November 2011 Development of Internet Users and daily Internet Audience in Russia, in millions, 2007-2012f
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4. SHARES (cont.)
Share of B2C E-Commerce on total Retail Sales in Poland, in %, 2011 & 2012f Share of Online Sales on total Retail Trade Value in Poland, in %, June 2012 Share of Online Sales on total Clothing and Footwear Revenues in Poland, in %, 12 Months to June 2012
5. PRODUCTS
Assortment of Online Shops in Poland, by Product Category, in % of Online Shops, 2012 Purchased Online Product Categories in Poland, in % of Online Shoppers, June 2012 Online Product Categories in Poland, by Popularity, in %, 2011 Purchased Online Clothing Product Categories in Poland, in % of Online Shoppers, 12 Months to June 2012
6. USERS / SHOPPERS
Individuals in Europe using the Internet, by Country, including Poland, in %, 2009-2011 Internet and Broadband Household Penetration in Europe, by Country, incl. Poland, in %, 2007, 2009 & 2011 Fixed Total Broadband Subscribers in Poland, in Total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011 Fixed Broadband Subscribers in Poland, by Access Technology, compared to the OECD Average, in %, 2011 Share of Online Shoppers on Individuals in Poland, compared to the EU Average, in %, 2006-2011 EU Comparison of Online Shopper Penetration, by Country, including Poland, in % of Population, 2011
3. SALES
B2C E-Commerce Sales in Poland, in EUR billion, 2008-2012f Average per Capita B2C E-Commerce Sales in Europe, by Country, including Poland, in EUR, 2011 & 2012f Average per Capita B2C E-Commerce Sales in Poland, in EUR, 2011 & 2012f
7. PLAYERS
Top 20 B2C E-Commerce Websites in Poland, in million Users, February 2012 Top 30 B2C E-Commerce Websites in Poland, by B2C E-Commerce Sales, in PLN million, 2011 Profile of Allegro.pl Profile of Groupon.pl Profile of Neo24.pl Profile of Komputronik.pl Profile of Merlin.pl -5-
4. SHARES
Share of B2C E-Commerce on total Retail Sales in Europe, by Country, including Poland, in %, 2011 & 2012f
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5. PRODUCTS (cont.)
Average Online Basket Value in the Czech Republic, by Product Category, in CZK, 2011 Product Categories purchased Online in the Czech Republic prior to going on Vacation, in % of Internet Users, May 2012
6. USERS / SHOPPERS
Number of Internet Users in the Czech Republic, in millions and in % of Country Population, 2007-2011 Individuals in Europe using the Internet, by Country, including the Czech Republic, in %, 2009-2011 Internet and Broadband Household Penetration in Europe, by Country, incl. the Czech Republic, in %, 2007, 2009 & 2011 Fixed total Broadband Subscribers per 100 Inhabitants in the Czech Republic, compared to Germany, USA and the OECD Average, 2006-2011 Broadband Subscribers in the Czech Republic, by Access Technology, compared to the OECD Average, in %, 2011 Number of Online Shoppers in the Czech Republic, in millions and in % of Country Population, 2007-2011 Share of Online Shoppers on total Population in the Czech Republic, compared to the EU 27 Average, in %, 2007-2011 EU Comparison of Online Shopper Penetration, by Country, including Czech Republic, in % of Population, 2011 Online Shopping Penetration in the Czech Republic, by Age Group, in % of Consumers, 2011
3. SALES
B2C E-Commerce Sales in the Czech Republic, in CZK billion, 2007-2011
4. SHARES
Share of B2C E-Commerce on total Retail Sales in the Czech Republic, in %, 2007-2011
7. PLAYERS
Top 5 B2C E-Commerce Players in the Czech Republic, by B2C E-Commerce Sales, in CZK billion and in EUR million, 2011 Profile of Alza.cz Profile of Mall.cz Profile of Kasa.cz Profile of Czc.cz Profile of Vivantis a.s.
5. PRODUCTS
Types of Goods ordered Online in the Czech Republic, in % of Online Shoppers, 2011 Types of Goods and Services bought Online in the Czech Republic, by Age Groups, in % of Online Shoppers, 12 Months to Q2 2011 Products offered by Online Shops in the Czech Republic, in % of Online Shops, 2011
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3. SALES
B2C E-Commerce Sales, in EUR billion, 2010 & 2011
3. SALES
B2C E-Commerce Sales, in HUF billion, 2007-2012f
4. SHARES
Share of B2C E-Commerce Sales on total Retail Sales, in %, 2011
4. SHARES
Share of B2C E-Commerce on total Retail Sales, in %, 2011
5. PRODUCTS 5. PRODUCTS
Most purchased Online Product Categories, in % of Online Shoppers, 2011 Products purchased Online, by Product Category, in % of Individuals, 2011
6. USERS / SHOPPERS
Individuals in Europe using the Internet, by Country, in %, 2009-2011 Internet and Broadband Household Penetration in Europe, by Country, in %, 2007, 2009 & 2011 Fixed total Broadband Subscribers, in total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011 Broadband Subscribers, by Access Technology compared to the OECD Average, in %, 2011 Share of Online Shoppers, compared to the EU Average, in %, 2006-2011 Comparison of Online Shopper Penetration in the EU, by Country, in % of Population, 2011
6. USERS / SHOPPERS
Internet Users, in millions and in % of Country Population, 2008-Q3 2012 Breakdown of Internet Users, by Usage Frequency and by Region, in %, November 2011 Breakdown of Internet Users, by monthly Income, in %, November 2011
7. PLAYERS
Online Retailers, by B2C E-Commerce Sales, in USD million, 2011 Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Ukraine, May 2012
7. PLAYERS
Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Hungary, May 2012 Leading Online Coupon Sellers, by Turnover, in HUF million, 2011
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3. SALES
B2C E-Commerce Sales, in EUR million, H1 2010 & H1 2011 B2C E-Commerce Sales, in EUR million, 2010, 2011 & 2016f
4. SHARES
Share of B2C E-Commerce on total Retail Sales, in %, 2011
3. BULGARIA
Internet and B2C E-Commerce Trends, 2011 Breakdown of Online Orders, by Regions, in %, 2011 Products purchased Online, by Product Category, in % of Individuals, 2011 Internet Penetration Rate, in % of Individuals, 2007-2011 Online Shopper Penetration, in % of Individuals, 2007-2011 Online Shopper Penetration, in % of Internet Users, 2009-2011
5. PRODUCTS
Products purchased Online, by Product Category, in % of Individuals, 2011
6. USERS / SHOPPERS
Individuals in Europe using the Internet, by Country, in %, 2009-2011 Internet and Broadband Household Penetration in Europe, by Country, in %, 2007, 2009 & 2011 Comparison of Online Shopper Penetration in the EU, by Country, in % of Population, 2011 Share of Online Shoppers on total Population, 2007-2011 Share of Online Shoppers, by Age Group, in % of Individuals, Q1 2011
4. CROATIA
Purpose of Internet Usage, by Purpose, in % of Individuals, Q1 2011 Reasons against having Internet Access, in % of Households, Q1 2011 Products purchased Online, by Product Category, in % of Online Shoppers, Q1 2009-Q1 2011 Share of Households with Internet Access, in % of Households, 2009-2011 Internet Users, by Age Group, in % of Individuals, Q1 2011 Breakdown of Internet Access Methods, by Access Method, in % of Households with Internet Access, Q1 2011
7. PLAYERS
Leading Online Retailers, by Market Share, in %, 2011 Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Slovakia, May 2012
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9. MACEDONIA
Purpose of Internet Usage, by Purpose, in % of Individuals, 3 Months to October 2012 Reasons against Mobile Internet Usage, in % of Individuals, 3 Months to October 2012 Share of Individuals ever having purchased Goods or Services Online, in %, October 2012
6. GREECE
B2C E-Commerce Sales, in EUR billion, 2008-2011 Products purchased Online, by Product Category, in % of Online Shoppers, April 2009-March 2010 & April 2010-March 2011 Product Categories ordered Online, by Region, in % of Online Shoppers, April 2010-March 2011 Number of Online Shoppers, in millions, 2007-2011 and in % of Internet Users, 2009-2011 Internet Users who have never purchased Goods Online, in %, 2009-2011 Breakdown of Online Purchases, by Gender and Age Group, in % of Online Shoppers, Q1 2011
10. ROMANIA
B2C E-Commerce Trends, 2011 and Share of Internet Users conducting monthly Online Purchases, in %, 2011 Products purchased Online, by Product Category, in % of Individuals, 2011 Online Shopper Penetration, in % of Individuals, 2009-2011
7. LATVIA
Purpose of Internet Usage, by Purpose, in % of Individuals, January 2012 Products purchased Online, by Product Category, in % of Individuals, 2011 Regular Internet Usage, by Age Group, in % of Individuals, January 2012 Internet Access, by Access Method, in % of Households, January 2012 Online Shopper Penetration, in % of Individuals, 2007-2011
11. SLOVENIA
Internet and B2C E-Commerce Trends, Q1 2012 Products purchased Online, by Product Category, in % of Individuals, 2011 Internet Access, in % of Households, Q1 2011 & Q1 2012 Internet Access, by Access Method, in % of Households, Q1 2012 Regular Internet Users, by Age Group, in % of Individuals, Q1 2012 Online Shopper Penetration, in % of Individuals, 2007-2011
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Trends
Sales
Products
Users / Shoppers
Players
The number of Internet users in Russia is expected to reach 59 million in 2012, of which 45 million go online on a daily basis.
Development of Internet Users and daily Internet Audience in Russia, in millions, 2007-2012f
80 80
60 44 40 31 23 20 21 0 10 2007 16 29 37
59 52
60
45 37
40
20
42
Trends
Sales
Products
Users / Shoppers
Players
In 2011, Ozon.ru sent out a total of 2.4 million orders, up from 2.0 million in 2010, of which most were books and electronics.
Profile of Ozon.ru
Name of Company Headquarters Major Online Shop Company Type Product Range B2C E-Commerce Sales, 2011 Year Ended Ozon.ru Moscow, Russia www.ozon.ru Internet Pure Player Mass Merchant Online sales of RUB 4.6 billion December 31 News (E-Commerce) In 2012, Ozon.rus own delivery network was expanded to comprise 130 Russian cities. Ozon.ru sent out 2.4 million orders in 2011, up from 2.0 million in 2010. In 2012, 34% of sales at Ozon.ru were books and electronics, respectively. Ozon Groups sales, including ozon.ru and ozon.travel, grew by almost +80% in 2011 and reached RUB 8.87 billion, according to the company. In September 2011, the Ozon Group raised a total of USD 100 million in investments, including from foreign investors. Ozon Groups product range in 2011 included over 2.2 million items, 110,000 hotels and 300 airlines. In March 2011, Ozon.ru had more than 5.6 million registered users.
Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
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Trends
Sales
Products
Users / Shoppers
Players
Good Product Information was essential to 66% of online shoppers in the Czech Republic when choosing an online shop in August 2012.
Essential and important Factors influencing the Choice of Online Shop in the Czech Republic, in % of Online Shoppers, August 2012
Good Product Information Availability of Goods in the Warehouse Photos of the Goods Free Shipping Search by Parameters (Filters) Recommendations from known People Wide Range of Goods Comparison Parameters for the Product Customer Ratings and Comments Broad Payment Options Physical Location Certified E-Shop 0% 22% 25% Important
Source: APEK, August 2012
25% 32% 32% 31% 35% 43% 38% 43% 40% 40%
32%
34%
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Online shopping in Bulgaria was conducted by only 14% of Internet users in 2011, but gained popularity compared to the previous year.
Bulgaria: Internet and B2C E-Commerce Trends, 2011
Online shopping is not yet a widespread phenomenon in Bulgaria, as Information Policy reported. In 2011, most Bulgarians still preferred conventional shopping to buying over the Internet. This situation, however, is changing due to increasing participation of the population in technology activities. According to a survey by the Bulgarian Statistical Office, 45% of households in Bulgaria had Internet access in 2011, compared to only 30% in 2009. Moreover, 46% of the adult population regularly goes online. For the young people aged between 16 and 24 this figure reaches 80%. The 25-43 year-olds comprise the second most active age group of Internet users, with 68% of them surfing the World Wide Web almost daily. The online shopper penetration rate in Bulgaria also grew in 2011. The share of Internet users who purchased goods or services over the Internet that year reached 14.4%, 2.2 percentage points more than in 2010. The South-West region of the country, where the capital is situated, is most active in online shopping, accounting for almost half of online orders (46.2%). It is followed by the North-East region (14.4%) and North Central region (13.6%). Online shoppers in Bulgaria prefer to buy from the local online retailers, but the share of Bulgarian online shops on total online orders has decreased over the years, from 83% in 2009 to 73% in 2011, whereas online shopping across the borders has gained popularity. In 2011, 38% of orders from online shoppers in Bulgaria were received by online shops in other EU countries, up from 31% in 2009, and 16% by online sellers from the rest of the world, 4 percentage points more than two years earlier.
Source: Information Policy, December 2011; Bulgarian National Statistical Institute, December 2011
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