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Task 4, 5 & 6: Kerrang!

Magazine Front covers of Kerrang magazine-

Contents cover of Kerrang Magazine -

Article cover of Kerrang Magazine -

Information about Kerrang! The editor of kerrang is James McMahon. The assistant editor is Ryan Cooper. Kerrang! has 29 years of heritage and is the biggest music weekly in the world Kerrang! Is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! Perfect for film and games, and also mobile technology and government messages. Kerrang! Is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour and K! Podcasts. Kerrang! Loves music, especially rock. Kerrang! Is considered by its readers to be an integral part of the scene rather than just a commentator. Kerrang! Readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over 200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig. Circulation: 40,203(Jan-Jun '12) Circulation. Readership: 387,000 (AprilSept '12) 42.6% of Kerrang! Readers are female. 57.4% of Kerrang! Readers are male. Age range 15-24yrs = 63.2% 25-34yrs =17.4% 35-44yrs =11.2% 45-54yrs =6.8% 55-64yrs =1.4% 65yrs+ = 0%

Kerrang Mission statement: Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music from EMO to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scenes heritage bands. Each issue will include a balance of bands and scenes to guarantee that were providing for our readers need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the biggest things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into and on top of this the interest in older, harder bands, cementing our role as an educator.

Kerrang! Has a TV Channel, Magazine, radio station and clothing range. The main age range for Kerrang is young adults/teenagers we know this because it says in their media pack, however, as well as this, we know this from the layout and bands advertised. Kerrang is a rock magazine including; alternative, metal, emo, grunge and all types of rock e.g. punk. We know this from everything advertised in their magazine, but also, the mission statement. I would like to base my magazine on Kerrang, however, this may not work as their magazine is mainly targeted towards men and I would like my magazine to be targeted to both genders. Things I will need to take into account when producing my own magazine are: Rock Artists/band: Green day My chemical romance The blackout A day to remember The pretty reckless Blink 182 Twin Atlantic Good charlotte Foo fighters Paramore Muse Fall out boy Avril lavigne Sham 69 All American rejects Nirvana

Rock fashion:

Rock history: Typical instruments: electric guitar, string bass or later bass guitar, drums, optional piano and saxophone, vocals. Cultural origins: 1940-1950s America There is general agreement that it arose in the Southern United States a region which would produce most of the major early rock and roll acts through the meeting of various influences that embodied a merging of the African musical tradition with European instrumentation. The immediate roots of rock and roll lay in the rhythm and blues, then called "race music", and country music of the 1940s and 1950s. Cultural Impact: Far beyond simply a musical style, rock and roll influenced lifestyles, fashion, attitudes, and language. In addition, rock and roll may have helped the cause of the civil rights movement because both African American teens and white American teens enjoyed the music. Many early rock and roll songs dealt with issues of cars, school, dating, and clothing. The lyrics of rock and roll songs described events and conflicts that most listeners could relate to from some point in their lives. Topics that were generally considered taboo, such as sex, began to be introduced in rock and roll music. This new music tried to break boundaries and express the real emotions that people were feeling, but didn't talk about.